Download or read book Advertising Myths written by Anne Cronin and published by Routledge. This book was released on 2012-11-12 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.

Download or read book International Advertising written by John Philip Jones and published by SAGE. This book was released on 2000 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook of the theory and practice of international advertising linked to overall trends in business globalization.

Download or read book Myths of Marketing written by Grant Leboff and published by Business Myths. This book was released on 2020-01-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.

Download or read book Advertising Myths written by Anne M. Cronin and published by . This book was released on 2004 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Myths that are Killing Business written by Kevin J. Clancy and published by McGraw Hill Professional. This book was released on 1995 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.

Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Download or read book Myths of Marketing written by Grant Leboff and published by Kogan Page Publishers. This book was released on 2020-01-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'. Using a combination of academic research, amusing examples and industry case studies, Myths of Marketing effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.

Download or read book Fables Fashions and Facts About Advertising written by John Philip Jones and published by SAGE Publications. This book was released on 2003-11-20 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describe one aspect of how advertising really works. Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a "how to" text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

Download or read book Marketing Revealed written by W. Burgers and published by Springer. This book was released on 2007-12-07 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.

Download or read book The Kids Market written by James U. McNeal and published by Paramount Market Publishing. This book was released on 1999 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging." -Preface.

Download or read book Capitalist Realism in Africa Realities and Myths in Advertising written by Emmanuel C. Alozie and published by Bentham Science Publishers. This book was released on 2015-01-06 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Capitalist Realism” in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the context for advertising in African countries and describes the unique historical, social, economic, communication and political context within which the practice of advertising takes place. Since the end of the Cold War, the several African nations (or "emerging countries") have undertaken concrete efforts to reform their political, social, and economic institutions as they strive to join the global economy and improve the socioeconomic conditions of their citizens. To achieve these goals, administrators have relied on various forms of mass media – including advertising – to promote these reforms and socioeconomic development. Despite some unique challenges and opportunities as well as controversies surrounding the role of advertising in developing economies, advertising literature relevant to African countries remains in a blind spot. “Capitalist Realism” in Africa: Realities and Myths in Advertising bridges this gap by offering an in-depth analysis of advertising in an area of the world that has been largely neglected and provides a ground for generating a discussion about the practice of advertising in an African context.

Download or read book Myths of Branding written by Simon Bailey and published by Kogan Page Publishers. This book was released on 2019-01-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

Download or read book The Myths that Make it Hard to Create Advertising that Creates Customers written by Draper Daniels and published by . This book was released on 1978 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Privacy Is Hard and Seven Other Myths written by Jaap-Henk Hoepman and published by MIT Press. This book was released on 2023-10-03 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert on computer privacy and security shows how we can build privacy into the design of systems from the start. We are tethered to our devices all day, every day, leaving data trails of our searches, posts, clicks, and communications. Meanwhile, governments and businesses collect our data and use it to monitor us without our knowledge. So we have resigned ourselves to the belief that privacy is hard--choosing to believe that websites do not share our information, for example, and declaring that we have nothing to hide anyway. In this informative and illuminating book, a computer privacy and security expert argues that privacy is not that hard if we build it into the design of systems from the start. Along the way, Jaap-Henk Hoepman debunks eight persistent myths surrounding computer privacy. The website that claims it doesn't collect personal data, for example; Hoepman explains that most data is personal, capturing location, preferences, and other information. You don't have anything to hide? There's nothing wrong with wanting to keep personal information--even if it's not incriminating or embarrassing--private. Hoepman shows that just as technology can be used to invade our privacy, it can be used to protect it, when we apply privacy by design. Hoepman suggests technical fixes, discussing pseudonyms, leaky design, encryption, metadata, and the benefits of keeping your data local (on your own device only), and outlines privacy design strategies that system designers can apply now.

Download or read book Fashion Myths written by Roman Meinhold and published by transcript Verlag. This book was released on 2014-04-30 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.

Download or read book Myths of PR written by Rich Leigh and published by Kogan Page Publishers. This book was released on 2017-04-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

Download or read book Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption written by Bogueva, Diana and published by IGI Global. This book was released on 2018-03-02 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.