Download or read book Advertising in Britain written by Terence R. Nevett and published by Heinemann Educational Books. This book was released on 1982 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Public Relations in Britain written by Great Britain. Central Office of Information. Reference Division and published by . This book was released on 1976 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Railway Photographic Advertising in Britain 1900 1939 written by Alexander Medcalf and published by Springer. This book was released on 2018-03-06 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.
Download or read book British Television Advertising written by Brian Henry and published by Vintage. This book was released on 1986 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Language written by Keiko Tanaka and published by Routledge. This book was released on 2005-07-05 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.
Download or read book British Television Advertising written by Renée Dickason and published by Indiana University Press. This book was released on 2000 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since television in the UK began, advertisements have come to be acceptable to the viewer and to be considered, by some, as a bastion of "Britishness" in a world of increasing media globalization. This study examines the question of television advertising as an expression of cultural identity.
Download or read book Injurious Vistas The Control of Outdoor Advertising Governance and the Shaping of Urban Experience in Britain 1817 1962 written by James Greenhalgh and published by Palgrave Macmillan. This book was released on 2021-09-09 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a history of outdoor advertising control in Britain between the early-nineteenth century and the beginning of the 1960s. It considers the development of primarily legislative and governmental approaches to controlling commercial signage, billboards, posters and hoardings in rural and urban areas. This study of how the proliferation of outdoor advertising was dramatically curtailed serves as a means to examine how the understanding and governance of lived spaces developed over a century and a half. In the early-nineteenth century outdoor adverting was just another material nuisance to regimes of improvement; by the turn of the century it was reframed as a threat to architecture, rural beauty and codes of moral self-governance. In the twentieth century it disrupted visual amenity and destabilized the civilizing influence of modern planning. More than merely a history of a radical and largely overlooked change in the visual environment, this is the story of how the modern state saw and regulated the lived spaces of Britain.
Download or read book The Art of Advertising written by Julie Anne Lambert and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the developing practice of advertising in the nineteenth and early twentieth centuries, The Art of Advertising presents illuminating essays alongside striking illustrations from the John Johnson Collection of Printed Ephemera. Featuring rarely-seen images from the 1700s to the 1900s by a wide range of artists, including influential illustrators such as John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past. During this period, advertisers pushed the boundaries of a new medium by exploring innovative printing techniques, manipulating language, inspiring new art forms, and introducing advertising to unexpected formats such as calendars, bookmarks, and games. This collection of essays examines the extent to which these standalone advertisements--which have survived by chance and are now divorced from their original purpose--provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion, and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics, and local history. With contributions from Michael Twyman, Lynda Mugglestone, Helen Clifford, Ashley Jackson, and David Tomkins, The Art of Advertising is a richly informative assessment of the role advertising plays in our culture.
Download or read book Powers of Persuasion written by Winston Fletcher and published by Oxford University Press, USA. This book was released on 2008-07-10 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently undersiege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded.For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world'slargest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league.Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.
Download or read book Advertising in Victorian England 1837 1901 written by Diana Hindley and published by London : Wayland. This book was released on 1972 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book English in Advertising written by Geoffrey N. Leech and published by . This book was released on 1972 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hard sell written by Sean Nixon and published by Manchester University Press. This book was released on 2016-05-16 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is an impressive piece of sustained research that brings much to the field. It offers real depth in rethinking the post-war boom and there can be little doubt that this will have a real impact across modern British history, consumer history and cultural studies.' Jeremy Black, Professor of History, University of Exeter Focusing on advertising’s relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the ‘modern housewife’ across the new medium of television. Nixon shows how the practices through which advertising understood and represented the ‘modern housewife’ and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising practice were not only a source of inspiration, but were also adapted and reworked to speak more effectively to the British consumer. Hard sell offers a major new analysis of the techniques of advertising in the decades of post-war affluence and advertising’s relationship to the social changes associated with growing prosperity.
Download or read book Britain AD written by Francis Pryor and published by HarperCollins (UK). This book was released on 2004 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, which accompanies and expands on his Channel 4 television series, leading archaeologist Francis Pryor retells the story of King Arthur, legendary king of the Britons, tracing it back to its Bronze Age originsThe legend of King Arthur and Camelot is one of the most enduring in Britain's history, spanning centuries and surviving invasions by Angles, Vikings and Normans. In his latest book Francis Pryor -- one of Britain's most celebrated archaeologists and author of the acclaimed Britain BC and Seahenge -- traces the story of Arthur back to its ancient origins. Putting forth the compelling idea that most of the key elements of the Arthurian legends are deeply rooted in Bronze and Iron Ages (the sword Excalibur, the Lady of the Lake, the Sword in the Stone and so on), Pryor argues that the legends' survival mirrors a flourishing, indigenous culture that endured through the Roman occupation of Britain, and the subsequent invasions of the so-called Dark Ages.
Download or read book The First Golden Age of British Advertising written by Ruth Artmonsky and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'golden age' of advertising is usually seen to be the last decades of the 20th century, centred on Fitzrovia, vast in quantity, swamping the plethora of magazines and newspapers appearing (and disappearing) at that time, and making optimal use of the novelty of commercial television. But the true 'golden age' of British advertising was in the decades immediately after the First World War, when zealous entrepreneurs banded together in local clubs and in national bodies to take the activity from the back room of jobbing printers or from being sketched on the back of envelopes on ego-driven managers' desks to becoming a valid profession. It was in the inter-war years that Titans in the field, as William Crawford and Charles Higham, not only built their own empires and taught the government how to publicise itself, but even morphed the concept of advertising and publicity from something rather shady and disreputable to having a moral status of being a crucial arm of the nation's economy and an educator of the masses.This book tells the story of some of these early agencies and the contribution they made. SELLING POINT: * An account of early advertising agencies, their entrepreneurial directors and original graphic designers and the development of a profession that ascribed to itself not only a crucial role in the economy of the UK but a moral role in advising government and educating the people 100 colour, 34 b/w images
Download or read book Discussion about advertising advertising media planning and the British press 1945 75 written by Great Britain. Royal Commission on the Press, 1974-1977 and published by . This book was released on 1976 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book English in Advertising written by Geoffrey N. Leech and published by . This book was released on 1972 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Formative Britain written by Martin Carver and published by Routledge. This book was released on 2019-01-14 with total page 1128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formative Britain presents an account of the peoples occupying the island of Britain between 400 and 1100 AD, whose ideas continue to set the political agenda today. Forty years of new archaeological research has laid bare a hive of diverse and disputatious communities of Picts, Scots, Welsh, Cumbrian and Cornish Britons, Northumbrians, Angles and Saxons, who expressed their views of this world and the next in a thousand sites and monuments. This highly illustrated volume is the first book that attempts to describe the experience of all levels of society over the whole island using archaeology alone. The story is drawn from the clothes, faces and biology of men and women, the images that survive in their poetry, the places they lived, the work they did, the ingenious celebrations of their graves and burial grounds, their decorated stone monuments and their diverse messages. This ground-breaking account is aimed at students and archaeological researchers at all levels in the academic and commercial sectors. It will also inform relevant stakeholders and general readers alike of how the islands of Britain developed in the early medieval period. Many of the ideas forged in Britain’s formative years underpin those of today as the UK seeks to find a consensus programme for its future.
