Download or read book Advertising in a Changing China written by Frank Bittner and published by BoD – Books on Demand. This book was released on 2007 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the introduction of economic reforms and an open door policy in 1978, China has been proclaimed as "the emerging powerhouse of the twenty-first century". The Chinese market's attractiveness to international marketers has also received significant boost as a result of the country's admission into the World Trade Organization (WTO). Accordingly, advertisers look at China and perceive tremendous opportunity in 1.3 billion Chinese consumers which represents one-fifth of the world population in what is called the world's largest market. Being viewed as a new frontier for consumer good investment does not mean that advertising in China is simple. On the contrary, many Western business firms which have invested their capital into Chinese businesses have suffered setbacks or even failure. Thus, it is important to understand that despite the dramatic impact of economic reform and the drive for modernization over the past two decades, the Chinese market has many special characteristics that make it a challenging place in which to do business including making advertising in this market . This book examines the key barriers/constraints that foreign firms should be mindful of in order to develop a viable advertising strategy in a changing China in which abundant opportunities await those that can fulfill it.
Download or read book Advertising and Consumer Culture in China written by Hongmei Li and published by John Wiley & Sons. This book was released on 2016-09-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
Download or read book Changing Media Changing China written by Susan L. Shirk and published by Oxford University Press. This book was released on 2011-01-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays-- written by pioneering Chinese journalists and Western experts--explores how transformations in China's media--from a propaganda mouthpiece into an entity that practices watchdog journalism--are changing the country. In detailed case studies, the authors describe how politicians are reacting to increased scrutiny from the media, and how television, newspapers, magazines, and Web-based news sites navigate the cross currents between the market and the CCP censors.
Download or read book Advertising to Children in China written by Kara K. W. Chan and published by Chinese University Press. This book was released on 2004 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
Download or read book The Internet Social Media and a Changing China written by Jacques deLisle and published by University of Pennsylvania Press. This book was released on 2016-04-05 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet and social media are pervasive and transformative forces in contemporary China. The Internet, Social Media, and a Changing China explores the changing relationship between China's Internet and social media and its society, politics, legal system, and foreign relations.
Download or read book Language Rights in a Changing China written by Alexandra Grey and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-05-10 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: China has had constitutional minority language rights for decades, but what do they mean today? Answering with nuance and empirical detail, this book examines the rights through a sociolinguistic study of Zhuang, the language of China’s largest minority group. The analysis traces language policy from the Constitution to local government practices, investigating how Zhuang language rights are experienced as opening or restricting socioeconomic opportunity. The study finds that language rights do not challenge ascendant marketised and mobility-focused language ideologies which ascribe low value to Zhuang. However, people still value a Zhuang identity validated by government policy and practice. Rooted in a Bourdieusian approach to language, power and legal discourse, this is the first major publication to integrate contemporary debates in linguistics about mobility, capitalism and globalization into a study of China’s language policy. The book refines Grey’s award-winning doctoral dissertation, which received the Joshua A. Fishman Award in 2018. The judges said the study “decenter[s] all types of sociolinguistic assumptions." It is a thought-provoking work on minority rights and language politics, relevant beyond China.
Download or read book How Creativity is Changing China written by Li Wuwei and published by A&C Black. This book was released on 2011-09-30 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. The question Professor Li Wuwei investigates is not 'whether' creativity is changing China - but 'how' creativity is changing China. The outcome will have a profound impact on how China develops and its economic role in the world. Creative industries maintain and protect historical and cultural heritage, improve cultural capital, and foster communities as well as individual creativity. This leads to the improvement of cultural assets of cities, the establishment of city brands and identity, the promotion of the creative economy, and overall economic and social development. In this context, creativity is changing China forever.
Download or read book Factory Girls written by Leslie T. Chang and published by Random House. This book was released on 2009-08-04 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: An eye-opening and previously untold story, Factory Girls is the first look into the everyday lives of the migrant factory population in China. China has 130 million migrant workers—the largest migration in human history. In Factory Girls, Leslie T. Chang, a former correspondent for the Wall Street Journal in Beijing, tells the story of these workers primarily through the lives of two young women, whom she follows over the course of three years as they attempt to rise from the assembly lines of Dongguan, an industrial city in China’s Pearl River Delta. As she tracks their lives, Chang paints a never-before-seen picture of migrant life—a world where nearly everyone is under thirty; where you can lose your boyfriend and your friends with the loss of a mobile phone; where a few computer or English lessons can catapult you into a completely different social class. Chang takes us inside a sneaker factory so large that it has its own hospital, movie theater, and fire department; to posh karaoke bars that are fronts for prostitution; to makeshift English classes where students shave their heads in monklike devotion and sit day after day in front of machines watching English words flash by; and back to a farming village for the Chinese New Year, revealing the poverty and idleness of rural life that drive young girls to leave home in the first place. Throughout this riveting portrait, Chang also interweaves the story of her own family’s migrations, within China and to the West, providing historical and personal frames of reference for her investigation. A book of global significance that provides new insight into China, Factory Girls demonstrates how the mass movement from rural villages to cities is remaking individual lives and transforming Chinese society, much as immigration to America’s shores remade our own country a century ago.
Download or read book Rebranding China written by Xiaoyu Pu and published by Stanford University Press. This book was released on 2019-01-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is intensely conscious of its status, both at home and abroad. This concern is often interpreted as an undivided desire for higher standing as a global leader. Yet, Chinese political elites heatedly debate the nation's role as it becomes an increasingly important player in international affairs. At times, China positions itself not as a nascent global power but as a fragile developing country. Contradictory posturing makes decoding China's foreign policy a challenge, generating anxiety and uncertainty in many parts of the world. Using the metaphor of rebranding to understand China's varying displays of status, Xiaoyu Pu analyzes a rising China's challenges and dilemmas on the global stage. As competing pressures mount across domestic, regional, and international audiences, China must pivot between different representational tactics. Rebranding China demystifies how the state represents its global position by analyzing recent military transformations, regional diplomacy, and international financial negotiations. Drawing on a sweeping body of research, including original Chinese sources and interdisciplinary ideas from sociology, psychology, and international relations, this book puts forward an innovative framework for interpreting China's foreign policy.
Download or read book Quotations from Chairman Mao Tse Tung written by Mao Tse-Tung and published by Read Books Ltd. This book was released on 2013-04-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung.
Download or read book China s Media Go Global written by Daya Kishan Thussu and published by Routledge. This book was released on 2017-11-27 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of its ‘going out’ strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China. Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China’s Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is of wider interest.
Download or read book How Creativity is Changing China written by Li Wuwei and published by A&C Black. This book was released on 2011-09-30 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. The question Professor Li Wuwei investigates is not 'whether' creativity is changing China - but 'how' creativity is changing China. The outcome will have a profound impact on how China develops and its economic role in the world. Creative industries maintain and protect historical and cultural heritage, improve cultural capital, and foster communities as well as individual creativity. This leads to the improvement of cultural assets of cities, the establishment of city brands and identity, the promotion of the creative economy, and overall economic and social development. In this context, creativity is changing China forever.
Download or read book China and Globalization written by Doug Guthrie and published by Taylor & Francis. This book was released on 2009 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible, introductory text on contemporary China, this book covers the social, economic, and political factors responsible for China's revolutionary changes, and interweaves this structural analysis with a consideration of social changes at the micro and macro levels.
Download or read book 1919 The Year That Changed China written by Elisabeth Forster and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-03-05 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The year 1919 changed Chinese culture radically, but in a way that completely took contemporaries by surprise. At the beginning of the year, even well-informed intellectuals did not anticipate that, for instance, baihua (aprecursor of the modern Chinese language), communism, Hu Shi and Chen Duxiu would become important and famous – all of which was very obvious to them at the end of the year. Elisabeth Forster traces the precise mechanisms behind this transformation on the basis of a rich variety of sources, including newspapers, personal letters, student essays, advertisements, textbooks and diaries. She proposes a new model for cultural change, which puts intellectual marketing at its core. This book retells the story of the New Culture Movement in light of the diversifi ed and decentered picture of Republican China developed in recent scholarship. It is a lively and ironic narrative about cultural change through academic infi ghting, rumors and conspiracy theories, newspaper stories and intellectuals (hell-)bent on selling agendas through powerful buzzwords.
Download or read book Jesus in Beijing written by David Aikman and published by Simon and Schuster. This book was released on 2012-03-27 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book details the great unreported story of the Chinese giant, its enormously rapid conversion to Christianity, and what this change means to the global balance of power.
Download or read book US China Foreign Relations written by Robert S. Ross and published by Routledge. This book was released on 2020-10-15 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the power transition between the US and China, and the implications for Europe and Asia in a new era of uncertainty. The volume addresses the impact that the rise of China has on the United States, Europe, transatlantic relations, and East Asia. China is seeking to use its enhanced power position to promote new ambitions; the United States is adjusting to a new superpower rivalry; and the power shift from the West to the East is resulting in a more peripheral role for Europe in world affairs. Featuring essays by prominent Chinese and international experts, the book examines the US–China rivalry, the changing international system, grand strategies and geopolitics, foreign policy, geo-economics and institutions, and military and technological developments. The chapters examine how strategic, security, and military considerations in this triangular relationship are gradually undermining trade and economics, reversing the era of globalization, and contributing to the breakdown of the US-led liberal order and institutions that will be difficult to rebuild. The volume also examines whether the adversarial antagonism in US–China relations, the tension in transatlantic ties, and the increasing rivalry in Europe–China relations are primarily resulting from leaders’ ambitions or structural power shifts. This book will be of much interest to students of Asian security, US foreign policy, European politics, and International Relations in general.
Download or read book Young China written by Zak Dychtwald and published by St. Martin's Press. This book was released on 2018-02-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author, who is in his twenties and fluent in Chinese, intimately examines the future of China through the lens of the Jiu Ling Hou—the generation born after 1990—exploring through personal encounters how his Chinese peers feel about everything from money and marriage to their government and the West
