Download or read book Advertising in a Changing China written by Frank Bittner and published by BoD – Books on Demand. This book was released on 2007 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the introduction of economic reforms and an open door policy in 1978, China has been proclaimed as "the emerging powerhouse of the twenty-first century". The Chinese market's attractiveness to international marketers has also received significant boost as a result of the country's admission into the World Trade Organization (WTO). Accordingly, advertisers look at China and perceive tremendous opportunity in 1.3 billion Chinese consumers which represents one-fifth of the world population in what is called the world's largest market. Being viewed as a new frontier for consumer good investment does not mean that advertising in China is simple. On the contrary, many Western business firms which have invested their capital into Chinese businesses have suffered setbacks or even failure. Thus, it is important to understand that despite the dramatic impact of economic reform and the drive for modernization over the past two decades, the Chinese market has many special characteristics that make it a challenging place in which to do business including making advertising in this market . This book examines the key barriers/constraints that foreign firms should be mindful of in order to develop a viable advertising strategy in a changing China in which abundant opportunities await those that can fulfill it.
Download or read book Advertising and Consumer Culture in China written by Hongmei Li and published by John Wiley & Sons. This book was released on 2016-09-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
Download or read book Changing Media Changing China written by Susan L. Shirk and published by Oxford University Press. This book was released on 2011-01-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays-- written by pioneering Chinese journalists and Western experts--explores how transformations in China's media--from a propaganda mouthpiece into an entity that practices watchdog journalism--are changing the country. In detailed case studies, the authors describe how politicians are reacting to increased scrutiny from the media, and how television, newspapers, magazines, and Web-based news sites navigate the cross currents between the market and the CCP censors.
Download or read book Brand New China written by Jing Wang and published by Harvard University Press. This book was released on 2010-04-10 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Download or read book Advertising to Children in China written by Kara K. W. Chan and published by Chinese University Press. This book was released on 2004 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
Download or read book International Digital Marketing in China written by Lala Hu and published by Springer Nature. This book was released on 2020-03-16 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins with an analysis of China’s cultural characteristics and business environment, with a particular emphasis on the Chinese digital context. The book goes on to present original empirical studies and an investigation into recent challenges and opportunities for international firms in the fashion sector. With nearly 900 million internet users and an e-commerce market volume of over one thousand billion US dollars, China is the world's largest digital market. While this creates significant opportunities for international firms, there are many factors to consider when approaching this market. In order to understand the Chinese digital scenario, the book analyzes the characteristics of local internet platforms and consumer patterns. The book also presents a real-world case study on a luxury retail firm operating in China, Florentia Village, and the results from a questionnaire on Chinese mobile shoppers. On this basis, it provides a conceptual framework and discusses the theoretical and managerial implications for international firms operating in China, making it an enlightening book for scholars, students, and practitioners alike.
Download or read book Understanding a Changing China written by Howard Davies and published by Routledge. This book was released on 2017-08-23 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: As China becomes the world’s largest economy, so it becomes important to understand the key issues shaping the country’s business environment and the behaviour of Chinese businesspeople. This is difficult because those issues are contested. Is China growing at 3% or 8%? Is the Chinese consumer going to save the world? Are state-owned enterprises national champions or zombies? Have we reached the end of "Cheap China"? Can China innovate? Is business still dominated by personal connections? Are markets or the state in control? Does Chinese culture impede or support organizational effectiveness? Are Chinese dragons at your door? Will the finance and property sectors implode? Is the Chinese model sustainable, or will it end in tears? On all these issues there is ill-informed "noise", and an abundance of partisan interpretations. The purpose of this book, therefore, is to provide an even-handed analysis of the key issues that will shape the threats and opportunities arising from China’s development in the next decade. It cannot resolve the competing claims made. However, it does provide the reader with the ideas and the sources of evidence needed to understand and to make well thought-out judgments as China continues to evolve.
Download or read book Environmental Advertising in China and the USA written by Xinghua Li and published by Routledge. This book was released on 2016-05-05 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.
Download or read book Advertising and Chinese Society written by Hong Cheng and published by Copenhagen Business School Press DK. This book was released on 2009 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.
Download or read book The Internet Social Media and a Changing China written by Jacques deLisle and published by University of Pennsylvania Press. This book was released on 2016-04-05 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet and social media are pervasive and transformative forces in contemporary China. The Internet, Social Media, and a Changing China explores the changing relationship between China's Internet and social media and its society, politics, legal system, and foreign relations.
Download or read book Market Entry in China written by Christiane Prange and published by Springer. This book was released on 2016-05-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
Download or read book The Effects of Social Media Advertising in China written by Changchun Xuan and published by Taylor & Francis. This book was released on 2022-09-30 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book aims to evaluate social media users’ attitude towards social media advertising in mainland China. By conducting a large-scale national survey in China (N = 4,172), the author systematically and comprehensively examines factors that influence social media users’ attitude towards social media advertising. Integrating the perspectives of sociology, psychology, communication and advertising, the author discusses the influencing factors from the standpoints of consumers, social media platforms, and culture, and the mechanisms among them. Moreover, this book demonstrates the heterogeneity among mainland Chinese consumers, as well as their similarities and differences from American consumers. The book appeals to scholars and postgraduate students in the fields of marketing and advertising, and those advertising practitioners who are interested in the Chinese market.
Download or read book China Inside Out written by Bill Dodson and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth look at the forces and trends changing China and its place in the world China has dominated the news for nearly a decade and will continue to grab headlines as it moves inexorably toward becoming the world's largest economy. It already has the largest middle class in the world; the most Internet users; the largest army; and is the world's largest polluter. Yet all this growth causes problems as China adapts to the laws of other lands in which it has investments; learns how to meet international guidelines and safety standards for its products; stretches its resources to the limit; and struggles to maintain stability and control over an increasingly restive population. China Inside Out explores the social and economic forces unleashed by China's relentless drive to modernization. Bill Dodson presents the stories of average Chinese workers, along with interviews with experts interlaced with his own experiences. The end result is an insider's view of the forces reshaping China as it takes an increasingly prominent role in the new world order. Looks at the trends reshaping China and reveals how China's place in the world is evolving Written by an industry analyst, advisor, and business manager in China, who is also a columnist for the China Economic Review Explains important changes for investors and business leaders interested in China For business leaders, investors, and China watchers, China Inside Out offers a truly in-depth examination of China's changing role in the world.
Download or read book China TV Advertising Industry written by China Knowledge Press and published by China Knowledge Press. This book was released on 2008-12 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book China Outdoor Advertising Industry written by China Knowledge Press Pte Ltd and published by China Knowledge Press. This book was released on 2004 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is one of the fastest growing markets in the world, and one of the largest advertising markets in Asia. Currently, outdoor advertising has become the third largest medium after TV and print media, and will play a more important role in the future.
Download or read book Advertising Discourses and Social Changes in China written by Jieyun Feng and published by . This book was released on 2008 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present study aims to unveil the changing ideologies in China from a discourse analytic perspective, with a particular focus on the advertising discourses in Yangcheng Evening News and Nanfang Daily from 1980 to 2002. Advertising discourse has long been considered as marketing and a socio-cultural artifact. By highlighting its ideological functions, this study has taken the fundamental principle of critical discourse analysis and developed a top-down multi-dimensional approach, which integrates the investigation of the macro ideology, of intermediate institutional ideological variations and of a micro multi-dimensional discourse analysis. A corpus of 364 stratified randomly-sampled advertisements was obtained from Yangcheng Evening News and Nanfang Daily in 1980 and 2002, which represent two major newspaper types in China, i.e. the popular newspapers and the Communist Party newspapers. It is found that at the micro level different power groups were privileged to have access to the advertising discourses in different socio-historical settings. The advertising discourses in 1980 could be characterized as "the danwei-dominated advertising discourses", represented by the prevalent danwei -oriented advertising topics and by the frequent use of utilitarian value appeals, the strong presence of factual visual images and the omnipresent obligatory move structures in the verbal aspect. Conversely, the advertising discourses in 2002 could be summarized as "the individual consumption-dominated advertising discourses", represented by the prevalent individual-consumption-oriented advertising topics, and by the frequent use of more hedonistic value appeals, more experiential visual images and more persuasive optional move structures in the verbal dimension. The multi-dimensional changes in the advertising discourses from 1980 to 2002 reflect that different power groups in the advertising discourses have different needs and interests in the specific socio-historical settings. In addition, it was also found that while governed by the same macro ideology, the advertising discourses of Yangcheng Evening News and Nanfang Daily manifested multi-dimensional discourse variations due to their institutional ideological variations. The important contribution of this study lies in its investigation of the broader ideological functions of the advertising discourse in China and a holistic top-down multi-dimensional approach it has developed as a methodological development of critical discourse analysis.
