Download or read book Advertising for Television Sets written by Georgetown University. Institute for Public Interest Representation and published by . This book was released on 1972 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising to the American Woman 1900 1999 written by Daniel Delis Hill and published by Ohio State University Press. This book was released on 2002 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Download or read book Window to the Future written by Steve Kosareff and published by . This book was released on 2005-03-03 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Window to the Future collects more than 150 print advertisements, magazine covers, and brochure and catalog images to bring the golden age of television advertising to light.
Download or read book TV Sets written by Mark Bennett and published by Black Dog & Leventhal. This book was released on 2000-04 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author and artist Mark Bennett compiles his entertaining collection of blueprints extrapolated from the storylines and sets of the 1950s to 1980s television sitcom homes millions of Americans grew up with. An extraordinary work of imagination, these blueprints of TV homes that are as familiar to us as our neighbor's den and backyard give us a fascinating "real life" view that the camera angles never offered. From Ward and June Cleaver's house to Rob and Laura Petrie's apartment to Mary Richards's Minneapolis bachelorette apartment to the Jetson's "house" in the clouds, each home is lovingly recreated with painstaking precision in the fine blue lines of architectural blueprints.
Download or read book Television as an Advertising Medium written by United States. Office of Domestic Commerce and published by . This book was released on 1949 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cigarette Labeling and Advertising written by United States. Congress. Senate. Committee on Commerce and published by . This book was released on 1965 with total page 1646 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising written by Chris Wharton and published by Routledge. This book was released on 2014-12-05 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception. Split into three sections covering Foundations, Frameworks and Applications, the book’s chapters explore a range of areas central to an insight into the development of modern advertising, including: advertising history cultural, critical and political economy approaches to advertising texts in advertising the reception of advertising advertising in the home and outdoor advertising consumer culture. Case studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency’s ‘Go Home’ campaign and contemporary City branding throughout Europe. Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising’s societal impact, Advertising: Critical Approaches illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society.
Download or read book HTML5 Advertising written by John Percival and published by Apress. This book was released on 2013-02-03 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can’t do on different devices, browsers, and operating systems. What better way to finally make sense of it all, than by stepping through the entire campaign process on your own terms? HTML5 Advertising will educate you on the whole digital advertising process from start to finish, and help you take advantage of new HTML5 features such as canvas, CSS3 animations, DOM events, audio and video, and offline storage. You'll also learn how to get around discrepancies in browser support with JavaScript and polyfills. You will be provided with tips and tricks to better optimize content across screens and make the most successful campaign with the lightest footprint possible, which is especially important when deploying to mobile devices. This book: Takes you through the advertising campaign process with HTML5 from design to delivery Provides in-depth knowledge into the digital advertising landscape and the HTML5 specification Communicates tips and tricks coming from Flash and ActionScript to HTML5, CSS3 and JavaScript. HTML5 Advertising equips you with the knowledge to attack cutting-edge, rich media projects with confidence and scale, while also learning the essentials to communicate to internal and external clients. HTML5 is here whether you like it or not, so why not jump in early and head down the path of building the future.
Download or read book GRE All the Verbal written by Manhattan Prep and published by Simon and Schuster. This book was released on 2023-05-02 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by our 99th percentile GRE instructors, Manhattan Prep's GRE All the Verbal features in-depth lessons covering the facts, rules, and strategies for every question type on the Verbal section of the GRE. This edition of GRE All the Verbal has been reorganized to start from the basics—words, in this case—and build to more complex sentences, paragraphs, and passages. You’ll learn how to build your vocabulary in an organic way that allows you to use these words in grad school and at work, not just to regurgitate the words for the test. You’ll also learn how to deconstruct complex sentences, a skill crucial not just for Text Completion and Sentence Equivalence (aka vocabulary) problems, but also for Reading Comprehension passages. And finally, you’ll learn how to parse complicated meaning across multi-sentence blocks of text, a skill you’ll need for Reading Comprehension and for multi-blank Text Completions. You’ll also learn how to spot and avoid common traps and you’ll have plenty of practice problems with detailed answer explanations, all of which have been constructed by our 99th percentile GRE instructors. Finally, you’ll learn how to use all of these skills to tackle the AWA (Analytical Writing Assessment) portion of the exam, also known as the essays
Download or read book Historical Statistics of the United States Colonial Times to 1970 written by United States. Bureau of the Census and published by . This book was released on 1975 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising 1972 written by United States. Congress. Senate. Committee on Commerce and published by . This book was released on 1972 with total page 1556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hearings Reports and Prints of the Senate Committee on Commerce written by United States. Congress. Senate. Committee on Commerce and published by . This book was released on 1965 with total page 1654 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Make Room for TV written by Lynn Spigel and published by University of Chicago Press. This book was released on 2013-11-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1948 and 1955, nearly two-thirds of all American families bought a television set—and a revolution in social life and popular culture was launched. In this fascinating book, Lynn Spigel chronicles the enormous impact of television in the formative years of the new medium: how, over the course of a single decade, television became an intimate part of everyday life. What did Americans expect from it? What effects did the new daily ritual of watching television have on children? Was television welcomed as an unprecedented "window on the world," or as a "one-eyed monster" that would disrupt households and corrupt children? Drawing on an ambitious array of unconventional sources, from sitcom scripts to articles and advertisements in women's magazines, Spigel offers the fullest available account of the popular response to television in the postwar years. She chronicles the role of television as a focus for evolving debates on issues ranging from the ideal of the perfect family and changes in women's role within the household to new uses of domestic space. The arrival of television did more than turn the living room into a private theater: it offered a national stage on which to play out and resolve conflicts about the way Americans should live. Spigel chronicles this lively and contentious debate as it took place in the popular media. Of particular interest is her treatment of the way in which the phenomenon of television itself was constantly deliberated—from how programs should be watched to where the set was placed to whether Mom, Dad, or kids should control the dial. Make Room for TV combines a powerful analysis of the growth of electronic culture with a nuanced social history of family life in postwar America, offering a provocative glimpse of the way television became the mirror of so many of America's hopes and fears and dreams.
Download or read book Historical Statistics of the United States written by United States. Bureau of the Census and published by . This book was released on 1976 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Historical Statistics of the United States Construction and housing Manufactures Transportation Communications Energy Distribution and services International transactions and foreign commerce Business enterprise Productivity and technological development Financial markets and institutions Government Colonial and pre federal statistics written by United States. Bureau of the Census and published by . This book was released on 1975 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains annual, time-series data with national coverage on almost any aspect of United States economics, population or infrastructure since the government began recording statistics. Part 1 covers: Population. Vital statistics and health and medical care. Migration. Labor. Prices and price indexes. National income and wealth. Consumer income and expenditures. Social statistics. Land, water, and climate. Agriculture. Forestry and fisheries. Minerals. Part 2 covers: Construction and housing. Manufactures. Transportation. Communications. Energy. Distribution and services. International transactions and foreign commerce. Business enterprise. Productivity and technological development. Financial markets and institutions.
Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 2003 with total page 1604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
