Download or read book Advertising For Skeptics written by Bob Hoffman and published by Type a Group. This book was released on 2020-02-08 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising's decade of delusion

Download or read book The Skeptics Guide to the Universe written by Dr. Steven Novella and published by Grand Central Publishing. This book was released on 2018-10-02 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: An all-encompassing guide to skeptical thinking from podcast host and academic neurologist at Yale University School of Medicine Steven Novella and his SGU co-hosts, which Richard Wiseman calls "the perfect primer for anyone who wants to separate fact from fiction." It is intimidating to realize that we live in a world overflowing with misinformation, bias, myths, deception, and flawed knowledge. There really are no ultimate authority figures-no one has the secret, and there is no place to look up the definitive answers to our questions (not even Google). Luckily, The Skeptic's Guide to the Universe is your map through this maze of modern life. Here Dr. Steven Novella-along with Bob Novella, Cara Santa Maria, Jay Novella, and Evan Bernstein-will explain the tenets of skeptical thinking and debunk some of the biggest scientific myths, fallacies, and conspiracy theories-from anti-vaccines to homeopathy, UFO sightings to N- rays. You'll learn the difference between science and pseudoscience, essential critical thinking skills, ways to discuss conspiracy theories with that crazy co- worker of yours, and how to combat sloppy reasoning, bad arguments, and superstitious thinking. So are you ready to join them on an epic scientific quest, one that has taken us from huddling in dark caves to setting foot on the moon? (Yes, we really did that.) DON'T PANIC! With The Skeptic's Guide to the Universe, we can do this together. "Thorough, informative, and enlightening, The Skeptic's Guide to the Universe inoculates you against the frailties and shortcomings of human cognition. If this book does not become required reading for us all, we may well see modern civilization unravel before our eyes." -- Neil deGrasse Tyson "In this age of real and fake information, your ability to reason, to think in scientifically skeptical fashion, is the most important skill you can have. Read The Skeptics' Guide Universe; get better at reasoning. And if this claim about the importance of reason is wrong, The Skeptics' Guide will help you figure that out, too." -- Bill Nye

Download or read book Truth written by Lynn B. Upshaw and published by AMACOM/American Management Association. This book was released on 2007 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are rooted in trust - but consumers these days are more skeptical and distrusting than ever. A recent market research study (Datamonitor) concluded that 86 per cent of US and European consumers feel that they have become more skeptical about corporations in the last 5 years. In particular, consumers lack trust in the mainstream media channels and the specifics of product claims. Truth is a timely and seminal book that gives marketers the tools they need to win over today's wary consumers.; The author is a renowned marketing consultant with major companies on his client roster. He has written articles for numerous publications including Brandweek, Advertising Age, and the Journal of Brand Management. He shows readers how to: promote more persuasively; achieve greater returns through integrity in marketing; replace their pricing strategy with a more convincing value promise; build stronger customer partnerships; and seize the lead share of credibility in a hypercompetive marketplace.

Download or read book Meditation for Fidgety Skeptics written by Dan Harris and published by Harmony. This book was released on 2017-12-26 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES BESTSELLER FROM THE AUTHOR OF 10% HAPPIER Too busy to meditate? Can’t turn off your brain? Curious about mindfulness but more comfortable in the gym? This book is for you. You’ll also get access to guided audio meditations on the 10% Happier app, to jumpstart your practice from day one. ABC News anchor Dan Harris used to think that meditation was for people who collect crystals, play Ultimate Frisbee, and use the word “namaste” without irony. After he had a panic attack on live television, he went on a strange and circuitous journey that ultimately led him to become one of meditation’s most vocal public proponents. Harris found that meditation made him more focused and less yanked around by his emotions. According to his wife, it also made him less annoying. Science suggests that the practice can lower your blood pressure, mitigate depression and anxiety, and literally rewire key parts of the brain. So what’s holding you back? In Meditation for Fidgety Skeptics, Harris and Jeff Warren, a masterful teacher and “Meditation MacGyver,” embark on a gonzo cross-country quest to tackle the myths, misconceptions, and self-deceptions that keep people from meditating. It is filled with game-changing and deeply practical meditation instructions—all of which are also available (for free) on the 10% Happier app. This book is a trip worth taking. Praise for Meditation for Fidgety Skeptics “If you’re intrigued by meditation but don’t know how to begin—or you’ve benefited from meditation in the past but need help to get started again—Dan Harris has written the book for you. Well researched, practical, and crammed with expert advice, it’s also an irreverent, hilarious page-turner.”—Gretchen Rubin, author of The Happiness Project “The ABC News anchor, a ‘defender of worrying’ who once had an anxiety attack on air, offers a hilarious and stirring account of his two-steps-forward-one-step-back campaign to sort ‘useless rumination’ from ‘constructive anguish’ via mindfulness, along with invaluable suggestions for following in his footsteps.”—O: The Oprah Magazine

Download or read book The Language of Trust written by Michael Maslansky and published by Penguin. This book was released on 2010-05-04 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

Download or read book One Minute Answers to Skeptics written by Charlie H. Campbell and published by Harvest House Publishers. This book was released on 2010-01-01 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Speaking all over the United States about apologetics issues, Charlie Campbell has heard just about every question skeptics have to offer. In this concise, reader-friendly handbook, he provides brief responses to the top-40 questions that keep people from the faith, such as... What evidence do you have that God exists? How do you know the Bible is actually true? What about those who have never heard of Jesus? Will they be condemned to hell? If God is so loving, why does He allow evil and suffering? How can you say Jesus is the only way to heaven? Don’t all religions basically teach the same thing? Aren’t a lot of churchgoers hypocrites? With a gracious introductory note to skeptical readers and a generous sprinkling of inspiring quotes throughout, this handy resource is an enjoyable read as well as a powerful evangelistic tool.

Download or read book The Skeptic s Guide to Sports Science written by Nicholas B. Tiller and published by Routledge. This book was released on 2020-03-27 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global health and fitness industry is worth an estimated $4 trillion. We spend $90 billion each year on health club memberships and $100 billion each year on dietary supplements. In such an industrial climate, lax regulations on the products we are sold (supplements, fad-diets, training programs, gadgets, and garments) result in marketing campaigns underpinned by strong claims and weak evidence. Moreover, our critical faculties are ill-suited to a culture characterized by fake news, social media, misinformation, and bad science. We have become walking, talking prey to 21st-Century Snake Oil salesmen. In The Skeptic’s Guide to Sports Science, Nicholas B. Tiller confronts the claims behind the products and the evidence behind the claims. The author discusses what might be wrong with the sales pitch, the glossy magazine advert, and the celebrity endorsements that our heuristically-wired brains find so innately attractive. Tiller also explores the appeal of the one quick fix, the fallacious arguments that are a mainstay of product advertising, and the critical steps we must take in retraining our minds to navigate the pitfalls of the modern consumerist culture. This informative and accessible volume pulls no punches in scrutinizing the plausibility of, and evidence for, the most popular sports products and practices on the market. Readers are encouraged to confront their conceptualizations of the industry and, by the book’s end, they will have acquired the skills necessary to independently judge the effectiveness of sports-related products. This treatise on the commercialization of science in sport and exercise is a must-read for exercisers, athletes, students, and practitioners who hope to retain their intellectual integrity in a lucrative health and fitness industry that is spiraling out-of-control.

Download or read book Life After the 30 Second Spot written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2005-06-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."

Download or read book Meet The Skeptic written by Bill Foster and published by New Leaf Publishing Group. This book was released on 2012-03-01 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christian faith almost always meets skepticism. Are you equipped to effectively handle the skeptic’s questions and debates? Meet the Skeptic is a new approach to equipping believers to engage the non-believing culture. Author Bill Foster takes the multitude of objections and reduces them to four basic categories. Understanding these categories will enable you to effectively share your hope in the gospel of Jesus Christ and clarify the skeptic’s root objection. Foster offers pop culture references and biblical support so that you can: Recognize the Red-Flag Words that prop up objections Ask probing questions and acquire an ear for opportunities Develop an understanding of the skeptics ideas and better fulfill the Great Commission. This easy to read approach to apologetics and evangelism is a field guide to faith conversations. It is written for teens, college students, and adults and can be used as a group study with the leader’s guide and workbook.

Download or read book Advertising for People Who Don t Like Advertising written by KesselsKramer KesselsKramer and published by Laurence King Publishing. This book was released on 2012-05-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.

Download or read book When Skeptics Ask written by Norman L. Geisler and published by Baker Books. This book was released on 2013-03-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When skeptics ask tough questions, believers can turn to this helpful, user-friendly guide for thoughtful, up-to-date answers. Readers will also learn to identify and respond to the misuse of Scripture by nonbelievers and help detractors see the fullness, beauty, and truth of Christianity.

Download or read book A Skeptic s Guide to Writers Houses written by Anne Trubek and published by University of Pennsylvania Press. This book was released on 2011-07-11 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many ways to show our devotion to an author besides reading his or her works. Graves make for popular pilgrimage sites, but far more popular are writers' house museums. What is it we hope to accomplish by trekking to the home of a dead author? We may go in search of the point of inspiration, eager to stand on the very spot where our favorite literary characters first came to life—and find ourselves instead in the house where the author himself was conceived, or where she drew her last breath. Perhaps it is a place through which our writer passed only briefly, or maybe it really was a longtime home—now thoroughly remade as a decorator's show-house. In A Skeptic's Guide to Writers' Houses Anne Trubek takes a vexed, often funny, and always thoughtful tour of a goodly number of house museums across the nation. In Key West she visits the shamelessly ersatz shrine to a hard-living Ernest Hemingway, while meditating on his lost Cuban farm and the sterile Idaho house in which he committed suicide. In Hannibal, Missouri, she walks the fuzzy line between fact and fiction, as she visits the home of the young Samuel Clemens—and the purported haunts of Tom Sawyer, Becky Thatcher, and Injun' Joe. She hits literary pay-dirt in Concord, Massachusetts, the nineteenth-century mecca that gave home to Hawthorne, Emerson, and Thoreau—and yet could not accommodate a surprisingly complex Louisa May Alcott. She takes us along the trail of residences that Edgar Allan Poe left behind in the wake of his many failures and to the burned-out shell of a California house with which Jack London staked his claim on posterity. In Dayton, Ohio, a charismatic guide brings Paul Laurence Dunbar to compelling life for those few visitors willing to listen; in Cleveland, Trubek finds a moving remembrance of Charles Chesnutt in a house that no longer stands. Why is it that we visit writers' houses? Although admittedly skeptical about the stories these buildings tell us about their former inhabitants, Anne Trubek carries us along as she falls at least a little bit in love with each stop on her itinerary and finds in each some truth about literature, history, and contemporary America.

Download or read book The Language of Trust written by Michael Maslansky and published by Penguin. This book was released on 2010 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to help salespeople, corporate communicators, managers and marketers sell their ideas and products to a generation of skeptical customers hurt by the financial crisis and influenced by nonconventional marketing.

Download or read book Christianity for Skeptics written by Steve Kumar and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An easy-to-read no-nonsense examination of the evidence for Christian belief"--Cover.

Download or read book The Ad Contrarian written by Bob Hoffman and published by . This book was released on 2008-02-01 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ad Contrarian, Getting beyond the fleeting trends, false goals, and dreadful jargon of contemporary Advertising, originally published in 2007 is now available in this new expanded and revised edition.

Download or read book Liquid Church written by Tim Lucas and published by Zondervan. This book was released on 2019-09-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fluid culture, many churches are adrift--longing to reach spiritually thirsty people, but failing to make an impact. Have you noticed? Congregations are stuck or declining. Millennials and Gen Z are walking away. Volunteers and their generosity are drying up. Is your city, town, or neighborhood spiritually dry? Do you long to see more of the living water of Jesus flowing freely through your community, generating a fresh wave of ministry momentum? Buckle up: you're in for a whitewater ride! Liquid Church tells the fascinating story of a New Jersey church that began "on accident" and grew into one of America's 100 Fastest-Growing Churches, with over 5,000 in weekly attendance and more than 2,400 baptisms to date. Their secret? They harnessed the power of six powerful ministry currents sweeping across North America including: special needs, creative communication, ministry mergers, compassionate cause, radical generosity, and leadership development. With powerful stories and scriptural insights, backed by national research, Tim Lucas and Warren Bird describe dozens of fresh ideas, new ministry wineskins, and hard-won leadership learnings that resonate with rising generations in today's "show-then-tell" culture. Each chapter includes practical tools, real-life examples, and links to "Other Churches Making Waves" with cutting-edge ministry ideas designed to help saturate your city for Christ. Ready to dive deeper? Whether you serve a brand-new church plant, fast-growing congregation, or an aging ministry ready for reinvention, Liquid Church is an inspiring and practical guide for leaders ready to reach their spiritually thirsty neighbors--those who have given up on church, but haven't given up on God.

Download or read book Jesus Skeptic written by John S. Dickerson and published by Baker Books. This book was released on 2019-10-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can we know if Jesus actually lived? Have Jesus's followers been a force for good or evil in history? A respected journalist set out to find the answers--not from opinion but from artifacts. The evidence led him to an unexpected conclusion: Jesus really existed and launched the greatest movement for social good in human history. A first-of-its-kind book for a new generation, Jesus Skeptic takes nothing for granted as it explores whether Jesus actually lived and how his story has changed our world. You'll - learn what heroes like Martin Luther King Jr. and Harriet Tubman believed about Jesus - discover how Jesus inspired women's rights, education rights, and modern hospitals - see visual proofs of Jesus's impact, never before compiled in one place - be inspired to continue Jesus's fight for human rights, justice, and progress Jesus Skeptic unveils convincing physical evidence that will enlighten seekers, skeptics, and longtime Christians alike. In a generation that wants to make the world a better place, we can discover what humanity's greatest champions had in common: a Christian faith.