Download or read book Advertising for Military Recruiting how Effective is It written by United States. General Accounting Office and published by . This book was released on 1976 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Attitudes Aptitudes and Aspirations of American Youth written by National Research Council and published by National Academies Press. This book was released on 2003-02-01 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recruiting an all-volunteer military is a formidable task. To successfully enlist one eligible recruit, the Army must contact approximately 120 young people. The National Research Council explores the various factors that will determine whether the military can realistically expect to recruit an adequate fighting force-one that will meet its upcoming needs. It also assesses the military's expected manpower needs and projects the numbers of youth who are likely to be available over the next 20 years to meet these needs. With clearly written text and useful graphics, Attitudes, Aptitudes, and Aspirations of American Youth offers an overview of important issues for military recruiters, touching on a number of important topics including: sex and race, education and aptitude, physical and moral attributes, and military life and working conditions. In addition, the book looks at how a potential recruit would approach the decision to enlist, considering personal, family, and social values, and the options for other employment or college. Building on the need to increase young Americans' "propensity to enlist," this book offers useful recommendations for increasing educational opportunities while in the service and for developing advertising strategies that include concepts of patriotism and duty to country. Of primary value to military policymakers, recruitment officers, and analysts, Attitudes, Aptitudes, and Aspirations of American Youth will also interest social scientists and policy makers interested in youth trends.
Download or read book Leveraging Big Data Analytics to Improve Military Recruiting written by Nelson Lim and published by . This book was released on 2019-11-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors identified current, desired, and prospective data-enabled practices that the U.S. Department of Defense and the services might be able to deploy in their outreach and recruiting processes.
Download or read book Fanatical Military Recruiting written by Jeb Blount and published by John Wiley & Sons. This book was released on 2019-03-05 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Military Recruiting is a war. It’s just a different kind of war than what you were prepared and trained to fight for. Recruiting is a war for talent. Smart, competent, and capable people are rare and in high demand. Every organization, from commercial enterprises, healthcare, non-profit, sports, and education, to the military is in an outright battle to recruit and retain these bright and talented people. Rather than bullets and bombs, the war for talent is won through high-impact prospecting activity, time discipline, intellectual agility, emotional intelligence, and human to human relationships. On this highly competitive, ever changing, asymmetrical battlefield, to win, you must operate at a level of excellence beyond anything asked of military recruiters before. Yet, in this new paradigm, many recruiters are struggling, and most recruiting units are staring down the barrel at 50 percent or more of their recruiters consistently missing Mission. It is imperative that we arm military recruiters with the skills they need to win in this challenging environment. The failure to make Mission is an existential threat to the strength and readiness of America’s fighting forces and our democracy. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master’s level training resource designed specifically for the unique demands of Military Recruiting. In FMR, you’ll learn: The Single Most Important Discipline in Military Recruiting How to Get Out of a Recruiting Slump The 30-Day Rule and Law of Replacement Powerful Time and Territory Management Strategies that Put You in Control of Your Day The 7 Step Telephone Prospecting Framework The 4 Step Email and Direct Messaging Framework The 5 C’s of Social Recruiting The 7 Step Text Message Prospecting Framework How to Leverage a Balanced Prospecting Methodology to Keep the Funnel Full of Qualified Applicants Powerful Human Influence Frameworks that Reduce Resistance and Objections The 3 Step Prospecting Objection Turn-Around Framework Mission Drive and the 5 Disciplines of Ultra-High Performing Military Recruiters In his signature right-to-the-point style that has made him the go-to trainer to a who’s who of the world’s most prestigious organizations, Jeb Blount pulls no punches. He slaps you in the face with the cold, hard truth about what’s really holding you back. Then, he pulls you in with stories, examples, and lessons that teach you exactly what you need to do right now to become an ultra-high performing recruiter. Fanatical Military Recruiting is filled with the high-powered strategies, techniques, and tools you need to keep your funnel packed with qualified applicants. As you dive into these powerful insights, and with each new chapter, you’ll gain greater and greater confidence. And, with this new-found confidence, your performance as a military recruiter will soar and you will Make Mission, Fast.
Download or read book Is Military Advertising Effective An Estimation Methodology and Applications to Recruiting in the 1980s and 90s written by James N. Dertouzos and published by Rand Corporation. This book was released on 2003-06-03 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data.
Download or read book Propaganda and Public Relations in Military Recruitment written by Brendan Maartens and published by Routledge. This book was released on 2020-11-19 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day. The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role, and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so? It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy.
Download or read book Recruiting Policies and Practices for Women in the Military written by Douglas Yeung and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This study identifies approaches for bolstering recruiting of women into the armed services during the years in which ground combat jobs are transitioning to include women. RAND conducted in-depth interviews and focus groups with new recruits, recruiters, and recruiting leadership. Several themes emerged from these discussions. Many female recruits in our focus groups preferred female recruiters and female-specific events. Many male recruits in our focus groups reported not being influenced by the policy change to open combat jobs to women. Recruiters and recruits in our focus groups reported dissatisfaction with what they view as burdensome administrative requirements. Both recruiters and recruits recommended launching advertising campaigns showing women serving alongside men in a wide range of military jobs, and debunking stereotypes of military service. Finally, commanders of the recruiting services reported concern over resources available to them in the current environment. We recommend that resources be set aside to specifically target outreach to women, that the services increase the proportion of recruiters who are women and increase their visibility at recruiting events, and that the services work to reduce administrative burdens on recruiters and recruits."--Publisher's description.
Download or read book Military recruiting DOD needs to establish objectives and measures to better evaluate advertising s effectiveness written by and published by DIANE Publishing. This book was released on with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Military Recruiting in the United States written by Pat Elder and published by . This book was released on 2016-12-08 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Military Recruiting in the United States provides a fearless and penetrating description of the deceptive practices of the U.S. military as it recruits American youth into the armed forces. Long-time antiwar activist Pat Elder exposes the underworld of American military recruiting in this explosive and consequential book. The book describes how recruiters manage to convince youth to enlist. It details a sophisticated psy-ops campaign directed at children. Elder describes how the military encourages first-person shooter games and places firearms into the hands of thousands using the schools, its JROTC programs, and the Civilian Marksmanship Program to inculcate youth with a reverence for guns. Previously unpublished investigative work reveals how indoor shooting ranges in schools are threatening the health of children and school staff through exposure to lead particulate matter. The book provides a kind of "what's coming next manual" for European peacemakers as they also confront a rising tide of militarism. The book examines the disturbing, nurturing role of the Catholic Church in recruiting youth. It surveys the wholesale military censorship of Hollywood films, pervasive military testing in the high schools, and an explosion of military programs directed toward youth. For more information, visit: www.counter-recruit.org
Download or read book Performance Evaluation and Army Recruiting written by James N. Dertouzos and published by Rand Corporation Monograph. This book was released on 2008 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Performance metrics are the standard by which individuals and organizations are judged. Such measures are important to organizations because they motivate individuals and in influence their choices. In the context of Army recruiting, choices made by recruiters can have a major impact on the ability of the Army to meet its goals. Designing and implementing performance metrics that support Army goals requires analysis of how different metrics would affect recruiter behavior and, in turn, recruiters' contributions toward achieving the Army's goals. In addition, performance measures should not be heavily influenced by random factors affecting enlistment outcomes that may be reasonably attributable to luck or fortune. The present study focuses on performance measurement for Army recruiting to provide incentives that induce behaviors that support achievement of Army goals and are acceptably insensitive to random events.
Download or read book Military Recruiting written by United States. General Accounting Office and published by . This book was released on 1994 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Military Recruiting in High Schools written by Brian W. Lagotte and published by Springer. This book was released on 2016-07-08 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses exclusively on specific education policy instead of general military recruiting in high schools. "When the George W. Bush administration passed its landmark education legislation in 2001, dubbed the No Child Left Behind Act, legislators included a small section containing strict military recruiting mandates for public high schools. The law had two main provisions. First, a data sharing provision requires high schools to distribute the personal directory information of every student to all local armed forces recruiting stations on an annual basis. Second, the equal access provision requires high schools to provide military recruiters access to school grounds equal to university recruiters or career recruiters. For accountability, if these provisions are not fulfilled, the school will lose all federal education funds. Students or parents may “opt out” of the data collection through a bureaucratic process, but no such opt-out option exists for the soldiers visiting schools. When President Barack Obama renewed the omnibus education law in 2015, the name changed to the Every Student Succeeds Act, but the military mandates remained – the provisions were strengthened by including a passage prohibiting any local school board from instituting an “opt-in” bureaucratic structure for parents and students. This book focuses on how the two provisions have been met by parents, school staff, soldiers, and other individuals influenced by high school education policy and military recruiting. The central question is: do military recruiting methods utilized in public high schools work to promote the best interests of the students, or should policy makers rethink the freedom adult soldiers have when interacting with children within schools?
Download or read book Department of Defense Appropriations for written by United States. Congress. House. Committee on Appropriations and published by . This book was released on 1977 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Impact of the Persian Gulf War and the Decline of the Soviet Union on how the United States Does Its Defense Business written by United States. Congress. House. Committee on Armed Services and published by . This book was released on 1991 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Department of Defense appropriations for 1977 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Department of Defense and published by . This book was released on 1976 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Department of Defense Appropriations for 1977 written by United States. Congress. House. Committee on Appropriations and published by . This book was released on 1976 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 1983 Convention of the American Academy of Advertising written by American Academy of Advertising. Convention and published by American Academy of Advertising. This book was released on 1983 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
