Download or read book Hard sell written by Sean Nixon and published by Manchester University Press. This book was released on 2016-05-16 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is an impressive piece of sustained research that brings much to the field. It offers real depth in rethinking the post-war boom and there can be little doubt that this will have a real impact across modern British history, consumer history and cultural studies.' Jeremy Black, Professor of History, University of Exeter Focusing on advertising’s relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the ‘modern housewife’ across the new medium of television. Nixon shows how the practices through which advertising understood and represented the ‘modern housewife’ and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising practice were not only a source of inspiration, but were also adapted and reworked to speak more effectively to the British consumer. Hard sell offers a major new analysis of the techniques of advertising in the decades of post-war affluence and advertising’s relationship to the social changes associated with growing prosperity.

Download or read book The Relationship of Advertising Expenditures to Sales written by Avijit Ghosh and published by Facsimiles-Garl. This book was released on 1986 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cumulative Title Index to United States Public Documents 1789 1976 written by Sandra K. Faull and published by Arlington, Va. : United States Historical Documents Institute. This book was released on 1979 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Aggregate Advertising Expenditure in the U S Economy written by Alvin J. Silk and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two components of the advertising industry - the creative sector that develops and produces messages, and the communications sector that transmits messages via various media - have each been greatly affected by advances in creative design and communications technologies. As the media composition of advertising has changed in the last century for both local and national advertising - from newspapers, outdoor and radio advertising to network and cable television, and most recently to internet and digital media - so too has been transformed the very concept of advertising, its functionality and its measurement.We compare four sources of annual nominal U.S. aggregate advertising expenditure data - from the public sector Internal Revenue Service and the U.S. Census Bureau Survey of Service Industries, and the private sector McCann Erickson and Magna Global advertising agencies- that are available over various time periods. In nominal terms, we estimate the elasticity of advertising expenditures with respect to Gross Domestic Product, and find that this elasticity appears to have increased substantially beginning in the late 1990s - from about 1.4 to 1.9. The timing of this structural break coincides roughly with the decline of print, radio and network and cable television, and the dramatic increase in digital and internet-based advertising. To understand the forces underlying this structural break in nominal advertising expenditures, data on media-specific advertising prices are needed, thereby converting nominal to real advertising. However, currently annual U.S. Bureau of Labor Statistics Producer Price Index data on digital and many other advertising media prices are only available beginning in 2010. The availability of media-specific quality-constant price indexes would not only enable researchers to trace more completely the recent impact of digital and internet advertising, but would also facilitate contemporary and longstanding issues to be addressed surrounding the measurement of advertising effects, including how variations in the durability of response to advertising across media are related to inter-media price differentials, and why heterogeneity among firms and industries may arise with respect to the procyclicality of advertising policies.

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Download or read book Proceedings of the 1979 Academy of Marketing Science AMS Annual Conference written by Howard S. Gitlow and published by Springer. This book was released on 2015-05-28 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

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Download or read book Annual Report of the Board of Railroad Commissioners of the State of New York for the Fiscal Year Ending written by New York (State). Board of Railroad Commissioners and published by . This book was released on 1890 with total page 990 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Report of the National Science Board written by and published by . This book was released on 1973 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Combined Statement of Receipts Expenditures and Balances of the United States Government varies Slightly written by and published by . This book was released on 1959 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Documents of the Assembly of the State of New York written by New York (State). Legislature. Assembly and published by . This book was released on 1891 with total page 1556 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A London Bibliography of the Social Sciences written by British Library of Political and Economic Science and published by Burns & Oates. This book was released on 1931 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. 1-4 include material to June 1, 1929.

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Download or read book Annual Report of the Auditor General on the Finances written by Pennsylvania. Office of the Auditor General and published by . This book was released on 1923 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: