Download or read book Advertising Management written by C. L. Tyagi and published by Atlantic Publishers & Dist. This book was released on 2004 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1913 with total page 1450 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Executives Series written by American Management Association and published by . This book was released on 1926 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of the International Newspaper Advertising Executives Incorporated Summer Sales Conference written by International Newspaper Advertising Executives and published by . This book was released on 1948 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Advertising Fortnightly written by and published by . This book was released on 1925 with total page 1048 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Judicious Advertising and Advertising Experience written by and published by . This book was released on 1925 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Management of Marketing written by Paul Reynolds and published by Routledge. This book was released on 2005-06-02 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.

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Download or read book Marketing Management written by Mr. Rinoo Rajesh and published by Academic Guru Publishing House. This book was released on 2023-09-04 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a modern mantra for achieving sustainable marketing growth by discussing how to function in the ever-evolving marketplace. It begins from the consumer's perspective and guides the reader step-by-step through the process of learning the market and formulating effective plans. It does so by offering a thorough examination of how to create a loyal client base amidst the rising levels of competition and dynamism in today's marketing landscape. According to the author, the first step in marketing is to transform the technical product into marketing products that addresses the concerns of the intended audience. The author also proposes a new category of needs, "rebel need," to better accommodate marketing experts. This book covers all the topics related to marketing, marketing management and all. This book is appropriate for MBA students, students and researchers from marketing and sales field.

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Download or read book Advertising in Developing and Emerging Countries written by Emmanuel C. Alozie and published by Gower Publishing, Ltd.. This book was released on 2011 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy.

Download or read book Operating Expenses of Department Stores and Departmentized Specialty Stores in 1926 written by Harvard University. Bureau of Business Research and published by . This book was released on 1927 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: