Download or read book Hey Whipple Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Download or read book Advertising Consultant Because Freaking Awesome Is Not an Official Job Title written by Blue Stone Publishers and published by . This book was released on 2019-08-06 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing journals for people who love their job. careers related notebooks gift for coworkers and employees who are motivated and happy with their job

Download or read book Advertising Selling and the Advertising Agency written by and published by . This book was released on 1948 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Consultant Because Freaking Awesome Is Not an Official Job Title written by Talva Publishing and published by . This book was released on 2019-11-26 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Consultant Because Freaking Awesome Is Not an Official Job Title. Gift for Coworker/Boss/Manager. Great meeting notebook. Lined Notebook/Journal 110 Pages 6x9 inches

Download or read book The Million Dollar One Person Business written by Elaine Pofeldt and published by Lorena Jones Books. This book was released on 2018 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The rise of one-million-dollar, one-person businesses in the past five years is the biggest trend in employment today, offering the widest range of people the most ways to earn a living while having the lifestyles they want. In [this book], Elaine Pofeldt outlines the pathways to joining this entrepreneurial movement, synthesizing advice from hundreds of business owners who've done it"--Amazon.com.

Download or read book Hey Whipple Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2008-04-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Download or read book Bullshit Jobs written by David Graeber and published by Simon & Schuster. This book was released on 2019-05-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: From David Graeber, the bestselling author of The Dawn of Everything and Debt—“a master of opening up thought and stimulating debate” (Slate)—a powerful argument against the rise of meaningless, unfulfilling jobs…and their consequences. Does your job make a meaningful contribution to the world? In the spring of 2013, David Graeber asked this question in a playful, provocative essay titled “On the Phenomenon of Bullshit Jobs.” It went viral. After one million online views in seventeen different languages, people all over the world are still debating the answer. There are hordes of people—HR consultants, communication coordinators, telemarketing researchers, corporate lawyers—whose jobs are useless, and, tragically, they know it. These people are caught in bullshit jobs. Graeber explores one of society’s most vexing and deeply felt concerns, indicting among other villains a particular strain of finance capitalism that betrays ideals shared by thinkers ranging from Keynes to Lincoln. “Clever and charismatic” (The New Yorker), Bullshit Jobs gives individuals, corporations, and societies permission to undergo a shift in values, placing creative and caring work at the center of our culture. This book is for everyone who wants to turn their vocation back into an avocation and “a thought-provoking examination of our working lives” (Financial Times).

Download or read book Edna s Employment Agency written by Wred Fright and published by Frighty LLC. This book was released on 2020-02-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: They say that the only thing worse than having a job is not having a job, but they're wrong. There is something worse than not having a job. It is being so desperate in looking for work that you show up at Edna's Employment Agency where her team of charlatans, ne'er-do-wells, and screwups probably won't find you a job, but they will find you some laughs as they loudly discuss their sex lives, fake drug tests, break into the office, burn down the office, dig donuts out of the trash, get punched in the face, make fun of resumes, drag coworkers into the restroom, hide under desks, get drunk, look for better jobs themselves, treat cancer as a bad excuse for missing work, plot their way through office politics using bagels, take smoke breaks during their smoke breaks, watch training videos from the 1980s, use copious amounts of profanity to prepare for meetings, engage in slapstick to express their status, war against the I.T. department, fume that people who don't even know how to spell make more money than they do, and, sometimes--just sometimes--, actually work. And that's just the staff of the staffing firm. Then there are the temps . . . You'll meet them all in Edna's Employment Agency, the book you shouldn't bring to a job interview because you're dressed nicely, so you don't want to piss yourself laughing. Unless, you know, it's that kind of job . . . If you like television shows such as The Office and Parks And Recreation, then you likely will enjoy this novel of workplace humor.

Download or read book Los Angeles Magazine written by and published by . This book was released on 2003-03 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.

Download or read book The Advocate written by and published by . This book was released on 2001-08-14 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.

Download or read book Advertising Consultant Because Freaking Awesome Is Not an Official Job Title written by Galaxy Art Publishers and published by . This book was released on 2019-12-18 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Career Pride Writing Notebook Journals are for men, women and adults who love their jobs. This Journal is for people who are passionated about their career. Get this amazing Motivational journal and take it to work with you . Best Gift for friends, Co-worker, seniors or for Employer to make your position and impression more strong. Write all your Goals, activities, and daily schedule in this notebook and plan your day. Give a direction to your life goals and dreams 6x9 is the perfect size for handling. With matte finish, high quality white paper and Super Fantastic Job title.Maintaining Notes is a healthy activity.

Download or read book In Her Bathrobe She Blogged written by Robin Amber Kilgore and published by Lulu.com. This book was released on 2008-02 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: "There is so much going on in this book. One minute I'm laughing; the next minute I'm crying and then I'm steaming mad at some fucktard I don't even know. When's the follow-up coming out?!" - T. Caraway, Age 22, Chicago, IL @ "Kilgore really makes me want to think twice about quitting my job at the record store and heading to LA like I have always dreamed, yet she makes it seem like so much fun! And I can't date her cuz she'll write about all the stupid things I do." - J. Garner, Age 25, Tokepa, KS @ "Just tell me now, is there anything in your book that would make me have to apologize to anyone or pick and move in the middle of the night?" - P. Buenger, Pasadena, Texas (Robin's Mother) @ "You used cuss words in your book?! Well, that's not very cultured...There went your shot on Oprah!" - M. Nowak, Pasadena, TX (Robin's Grandmother) @ Emotional. Raw. Thought provoking. Buy this book and put it by the toilet or in your overnight bag. It's a guilty pleasure.

Download or read book Back to Salem written by Alfred Mielacher and published by AuthorHouse. This book was released on 2015-04-17 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two worlds-apart young adults, Diane-Lynn, a highly gifted graphic designer working in Paris, and Julien, a self-proclaimed adventurer and talented caricaturist living in Cape Town, meet under unusual circumstances and embark on a philosophical journey through rainy nights and gale force winds along the Cape Peninsula, with unexpected consequences culminating in a possible threat to religious faith.

Download or read book Journal of the American Medical Association written by American Medical Association and published by . This book was released on 1918 with total page 2112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes proceedings of the Association, papers read at the annual sessions, and list of current medical literature.

Download or read book Billboard written by and published by . This book was released on 1998-02-07 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Download or read book Los Angeles Magazine written by and published by . This book was released on 2001-09 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.