Download or read book Dietary Supplements written by United States. Federal Trade Commission. Bureau of Consumer Protection and published by . This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Claims with Regard to Health written by United States. National Technical Information Service and published by . This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Claims with Regard to Health Ethics and Regulation Dec 85 Jun 90 written by United States. National Technical Information Service and published by . This book was released on 1990 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Nutrition and Health Advertising written by Pauline M. Ippolito and published by . This book was released on 2003 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews data on the types of claims made in 11,647 advertisements taken from a sample of eight leading magazines between 1977 and 1997. The primary focus of this study is on advertising claims related to health and nutrition, but it also examines other types of advertising claims. The book goes on to further review how nutrition-related claims in advertising changed under the various regulatory policies in place during these years. It is revealed that nutrition-related claims were a major focus of food advertising and an important focus of competition during the two-decade period covered by the report. Moreover, data indicate a sustained movement toward specific nutrient claims, such as 'low-fat', in place of, or in addition to, more general nutrition claims, such as 'nutritious'. This study finds that changes in advertising content appear to be associated with changes in regulatory rules and enforcement policies. Broad Trends in Food Advertising; Nutrition Claims in Food Advertising; Health Claims in Food Advertising; Regulation and Advertising Claims; Economics of Advertising: Issues and Evidence; Conclusion; References; Index.

Download or read book Advertising Nutrition Health written by Pauline M. Ippolito and published by . This book was released on 2002 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Health Claims in Advertising with Special Reference to Beliefs of Certain Women Consumers written by Avis Emily Edgerton and published by . This book was released on 1938 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Generic copy test of food health claims in advertising a joint staff report of the Bureaus of Economics and Consumer Protection Federal Trade Commission written by and published by DIANE Publishing. This book was released on with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Regulation of Health Claims in Advertising written by and published by The Fraser Institute. This book was released on with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Claims with Regard to Health Ethics and Regulation Jun 92 Present written by and published by . This book was released on 1994 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising nutrition health evidence from food advertising 1977 1997 written by Pauline M. Ippolito and published by DIANE Publishing. This book was released on 2002 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Health and Nutrition Claims in Food Advertising and Labeling written by United States. Congress. Senate. Committee on Governmental Affairs and published by . This book was released on 1991 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: The report of a hearing before the Committee on Governmental Affairs on the role of government regulation of health and nutrition claims in food advertising and labeling. Deals with the relationship and coordination or lack thereof between USDA, FDA, and FTC in what they allow labels to say versus what they allow advertising about the product to state and what standards they use to set health claims. It also considers what the relationship of the three agencies should be to the State attorneys general.

Download or read book Consumer Perceptions of Qualified Health Claims in Advertising written by R. Dennis Murphy and published by . This book was released on 2005 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Health Claims in Advertising and Labeling written by Pauline M. Ippolito and published by . This book was released on 1989 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Perceptions of Qualified Health Claims in Advertising written by Dennis Murphy and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This working paper presents the findings of copy test research on consumer perceptions of food and dietary supplement print advertisements containing qualified health claims for diet-disease relationships that lack a high level of scientific support. The research was motivated by court decisions that struck down the Food and Drug Administration's outright ban on such claims in labeling. The decisions effectively have placed the burden on the government to allow qualified claims for these diet-disease relationships unless it can demonstrate that consumers are unable to understand qualifications characterizing the true level of certainty in the relevant scientific evidence. My findings indicate that qualified language can have a significant impact on consumer evaluation of scientific certainty. My research also suggests, however, that it will be a difficult task to craft qualifications in advertising that communicate a low level of scientific certainty. None of the tested disclaimers, whether appearing in real advertisements for real products or in fictitious advertisements, communicated serious limitations in scientific evidence (i.e. science that FDA would rate at a "D" level). In addition, consumers interpreted all of the tested advertisements in widely disparate fashion. For example, although consumers seeing an ad for a fictitious antioxidant vitamin supplement on average rated the degree of scientific evidence correctly at a "C" level of support, approximately two-thirds of the consumers either overestimated or underestimated the certainty of the science.

Download or read book The Use of Health Claims in Food Advertising written by Debra C. Van Winkle and published by . This book was released on 1991 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Regulations on advertising health claims for food products written by Donna Kay Brice and published by . This book was released on 1988 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Selling Health written by Nancy Gray Smith and published by . This book was released on 1990 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: