Download or read book Advertising Cigarette Brands and Smokers An Analysis of Different Cigarette Brands Their Target Groups and the Conveyed Customer Images written by Jascha Walter and published by GRIN Verlag. This book was released on 2009-05 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject English Language and Literature Studies - Linguistics, grade: 2-, Otto-von-Guericke-University Magdeburg (Institut f r fremdsprachliche Philologien), 17 entries in the bibliography, language: English, abstract: In this essay I want to compare different cigarette ads from Marlboro, Lucky Strike and West in detail and in general. Moreover, I want to analyse the different target groups and characteristics of the different brands' smokers. It is conspicuous that many cigarette brands do not advertise for a particular kind of tobacco and its taste or quality, but for a certain image, lifestyle or attitude. This makes clear that many cigarette brands advertise more for an image than the actual product and brings up the question why cigarette brands concentrate on promoting and emphasizing the brand image. Since the different brands address and appeal to different types of persons or smokers, I am going to find out, what makes a person choose a certain cigarette brand.
Download or read book Growing Up Tobacco Free written by Institute of Medicine and published by National Academies Press. This book was released on 1994-02-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tobacco use kills more people than any other addiction and we know that addiction starts in childhood and youth. We all agree that youths should not smoke, but how can this be accomplished? What prevention messages will they find compelling? What effect does tobacco advertisingâ€"more than $10 million worth every dayâ€"have on youths? Can we responsibly and effectively restrict their access to tobacco products? These questions and more are addressed in Growing Up Tobacco Free, prepared by the Institute of Medicine to help everyone understand the troubling issues surrounding youths and tobacco use. Growing Up Tobacco Free provides a readable explanation of nicotine's effects and the process of addiction, and documents the search for an effective approach to preventing the use of cigarettes, chewing and spitting tobacco, and snuff by children and youths. It covers the results of recent initiatives to limit young people's access to tobacco and discusses approaches to controls or bans on tobacco sales, price sensitivity among adolescents, and arguments for and against taxation as a prevention strategy for tobacco use. The controversial area of tobacco advertising is thoroughly examined. With clear guidelines for public action, everyone can benefit by reading and acting on the messages in this comprehensive and compelling book.
Download or read book The Role of the Media in Promoting and Reducing Tobacco Use written by Ronald M. Davis and published by . This book was released on 2008 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Preventing Tobacco Use Among Young People written by and published by . This book was released on 1994 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Essays on the Marketing and Packaging of Cigarettes written by Eric Craig Leas and published by . This book was released on 2017 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Background: To curb smoking rates, the World Health Organizations' Framework Convention on Tobacco Control recommends that countries ban all forms of tobacco advertising and restrict the use of certain terminology on packaging and branding. However, in many countries, including the United States, tobacco remains one of the most heavily marketed consumer goods. Through a series of studies I explore several issues pertaining to the marketing of tobacco products including: whether some brands act as "starter-brands" for young adults (Chapter 2), whether certain marketing practices make cigarettes seem "safer" (Chapter 3) or more appealing (Chapter 4) than other brands and how removing branding from packaging impacts these perceptions (Chapters 3 and 4). Methods: This document is composed of three independent studies. The data for Chapter 2 are derived from a national survey of US adults known as the Population Assessment of Tobacco Use and Health ("the PATH study"), while the data for Chapters 2 & 3 were gathered using a web-based marketing experiment. Results: In Chapter 2 we identified 13 sub-brands on the US market that were used more frequently by young adults than among the rest of adult smokers. Nine of these 13 sub-brands were menthol-flavored, three contained menthol "crush" capsules and two were from a new lower-cost Marlboro line called "Marlboro Black." The second study suggested that packaging of a brand of cigarettes called Natural American Spirit conveys the brand is safer and that removing tobacco branding alters this perception. The final study suggests that the packaging of US cigarette brands differentiate in terms the perceived attractiveness of the pack, the perceived taste and harshness, and the social image they convey about their consumers and that standardized packaging both reduces these perceptions and forces brands to appear more similar in terms of these perceptions. Conclusion: These data suggest that many US cigarette brands contain marketing features that are appealing to health-concerned smokers and young adults. The data also suggest that standardized packaging would constrain the ability of manufacturers to market to these consumer groups through their packaging.
Download or read book Cigarette Marketing in the Third World written by Bo Wickström and published by . This book was released on 1979 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tobacco Goes to College written by Elizabeth Crisp Crawford and published by McFarland. This book was released on 2014-03-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media and thus a degree of financial power over colleges and universities across the nation. The tobacco industry's strength was so great many doubted whether student newspapers and other campus media could survive without them. When the Tobacco Institute, the organization that governed the industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue. Although student newspapers are the main focus of this book, tobacco's presence on campus permeated more than just the student paper. Cigarette brands were promoted at football games, on campus radio and through campus representatives, and promotional items were placed on campus in locations such as university stores and the student union.
Download or read book Tobacco s Deadly Secret written by United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on Oversight of Government Management, Restructuring, and the District of Columbia and published by . This book was released on 2003 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cigarette Advertising and Labeling written by United States. Congress. Senate. Committee on Commerce. Consumer Subcommittee and published by . This book was released on 1969 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers H.R. 6543, to promote voluntary restraints on cigarette advertising by the tobacco industry, especially broadcast advertising. Includes FTC "Report to Congress Pursuant to the Federal Cigarette Labeling and Advertising Act," June 30, 1969 (p. 5-75).
Download or read book Brand Performance in the Cigarette Industry and the Advantage to Early Entry 1913 74 written by Ira Taylor Whitten and published by . This book was released on 1979 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Role of the Media in Promoting and Reducing Tobacco Use written by National Cancer Institute and published by Createspace Independent Pub. This book was released on 2012-06-23 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Institutes of Health Publication 07-6242, The Role of the Media in Promoting and Reducing Tobacco Use, NCI Tobacco Control Monograph 19, (the 19th of the Tobacco Control Monograph series of the National Cancer Institute (NCI) provides a critical, scientific review and synthesis of current evidence regarding the power of the media both to encourage and discourage tobacco use. The work presented is the most current and comprehensive distillation of the scientific literature on media communications in tobacco promotion and tobacco control. The six main parts of this monograph deal with aspects of media communications relevant to tobacco promotion and tobacco control. Part 1, an overview, frames the rationale for the monograph's organization and presents the key issues and conclusions of the research as a whole and of the individual chapters. This section describes media research theories that guided this assessment of the relationship between media and tobacco use, which can be viewed as a multilevel issue ranging from consumer-level advertising and promotion to stakeholder-level marketing aimed toward retailers, policymakers, and others. Part 2 further explores tobacco marketing—the range of media interventions used by the tobacco industry to promote its products, such as brand advertising and promotion, as well as corporate sponsorship and advertising. This section also evaluates the evidence for the influence of tobacco marketing on smoking behavior and discusses regulatory and constitutional issues related to marketing restrictions. Part 3 explores how both the tobacco control community and the tobacco industry have used news and entertainment media to advocate their positions and how such coverage relates to tobacco use and tobacco policy change. The section also appraises evidence of the influence of tobacco use in movies on youth smoking initiation. Part 4 focuses on tobacco control media interventions and the strategies, themes, and communication designs intended to prevent tobacco use or encourage cessation, including opportunities for new media interventions. This section also synthesizes evidence on the effectiveness of mass media campaigns in reducing smoking. Part 5 discusses tobacco industry efforts to diminish media interventions by the tobacco control community and to use the media to oppose state tobacco control ballot initiatives and referenda. Finally, Part 6 examines possible future directions in the use of media to promote or to control tobacco use and summarizes research needs and opportunities. Key lessons from this volume can inform policymakers as well as scientists and practitioners. Most critical from a policy standpoint is the conclusion, supported by strong evidence, that both exposure to tobacco marketing and depictions of tobacco in movies promote smoking initiation. In the United States in 2005—the same year in which 2.7 million American adolescents aged 12 to 17 used cigarettes in the past month1 and 438,000 Americans died prematurely from diseases caused by tobacco use or secondhand smoke exposure2—the tobacco industry spent $13.5 billion (in 2006 dollars) on cigarette advertising and promotion,3 an average of $37 million per day. The tobacco industry continues to succeed in overcoming partial restrictions on tobacco marketing in the United States, and tobacco marketing remains pervasive and effective in promoting tobacco use. Efforts to curb the depiction of tobacco use in movies have increased in recent years, and the evidence reviewed here indicates that progress in this area could be expected to translate into lower rates of youth smoking initiation in the future. Strong evidence indicates that media campaigns can reduce tobacco use. This volume highlights the complexities of assessing the media's influence on tobacco-related attitudes and behavior. A vast range of research is reviewed.~
Download or read book WHO Report on the Global Tobacco Epidemic 2013 written by World Health Organization and published by World Health Organization. This book was released on 2013 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The continued success in global tobacco control is detailed in this year’s WHO Report on the Global Tobacco Epidemic, 2013. The fourth in the series, this year’s report presents the status of the MPOWER measures, with country-specific data updated and aggregated through 2012. In addition, the report provides a special focus on legislation to ban tobacco advertising, promotion and sponsorship (TAPS) in WHO Member States and an in-depth analyses of TAPS bans were performed, allowing for a more detailed understanding of progress and future challenges in this area."--Website summary.
Download or read book Regulation of Cigarettes and Smokeless Tobacco Under the Federal Food Drug and Cosmetic Act Proposed rule jurisdictional analysis appendices and related notices written by United States. Food and Drug Administration and published by . This book was released on 1996 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Power of Point of Purchase Advertising written by Robert Liljenwall and published by Point-of-Purchase Advertising Intl. This book was released on 2004-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising of Tobacco Products written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Health and the Environment and published by . This book was released on 1987 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Great Expectorations written by Simon Chapman and published by Bodley Head Childrens. This book was released on 1986 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ending the Tobacco Problem written by Institute of Medicine and published by National Academies Press. This book was released on 2007-10-27 with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation has made tremendous progress in reducing tobacco use during the past 40 years. Despite extensive knowledge about successful interventions, however, approximately one-quarter of American adults still smoke. Tobacco-related illnesses and death place a huge burden on our society. Ending the Tobacco Problem generates a blueprint for the nation in the struggle to reduce tobacco use. The report reviews effective prevention and treatment interventions and considers a set of new tobacco control policies for adoption by federal and state governments. Carefully constructed with two distinct parts, the book first provides background information on the history and nature of tobacco use, developing the context for the policy blueprint proposed in the second half of the report. The report documents the extraordinary growth of tobacco use during the first half of the 20th century as well as its subsequent reversal in the mid-1960s (in the wake of findings from the Surgeon General). It also reviews the addictive properties of nicotine, delving into the factors that make it so difficult for people to quit and examines recent trends in tobacco use. In addition, an overview of the development of governmental and nongovernmental tobacco control efforts is provided. After reviewing the ethical grounding of tobacco control, the second half of the book sets forth to present a blueprint for ending the tobacco problem. The book offers broad-reaching recommendations targeting federal, state, local, nonprofit and for-profit entities. This book also identifies the benefits to society when fully implementing effective tobacco control interventions and policies.
