Download or read book Presidential Campaigns written by Daniel M. Shea and published by ABC-CLIO. This book was released on 2013-10-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining primary sources with expert commentary, this timely book probes critical moments in U.S. presidential elections in the last 20th- and early 21st-centuries, empowering readers to better understand and analyze the electoral process. Presidential Campaigns: Documents Decoded illuminates both the high stakes of a presidential campaign and the gaffes, controversies, and excesses that often influence the outcome. With a view to enabling readers to develop skills essential to political literacy, the book examines crisis points in modern presidential elections from the early 1950s through the late 2000s. Chronologically organized, the study focuses on key events pertinent to each election. It provides an original account of the event, such as a debate transcript or news report, as well as a discussion detailing how the issue emerged and why it was important. This unique and engaging approach enables students to experience the actual source material as voters might have. At the same time, it shows them how an expert views the material, facilitating a deeper understanding of the narratives every presidential campaign constructs around its candidates, its party, and its opponents.

Download or read book Public Communication Campaigns written by Ronald E. Rice and published by SAGE Publications, Incorporated. This book was released on 1989-06 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns.This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs. Copyright © Libri GmbH. All rights reserved.

Download or read book African American Newspapers and Periodicals written by James Philip Danky and published by Cambridge, Mass. : Harvard University Press. This book was released on 1998 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authentic voice of African-American culture is captured in this first comprehensive guide to a treasure trove of writings by and for a people, as found in sources in the United States, Canada, and the Caribbean. This bibliography contains over 6,000 entries.

Download or read book Political Campaigns and Political Advertising written by Frank W. Baker and published by Bloomsbury Publishing USA. This book was released on 2009-06-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.

Download or read book Jimmy Carter and the Birth of the Marathon Media Campaign written by Amber Roessner and published by LSU Press. This book was released on 2020-05-20 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in U.S. history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns. Amber Roessner’s Jimmy Carter and the Birth of the Marathon Media Campaign chronicles a change in the negotiation of political image-craft and the role it played in Carter’s meteoric rise to the presidency. She contends that Carter’s underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by the manufacture of a political image. Roessner offers a new perspective on the production and consumption of media images of the peanut farmer from Plains who became the thirty-ninth president of the United States. Carter’s miraculous win transpired in part because of carefully cultivated publicity and advertising strategies that informed his official political persona as it evolved throughout the Democratic primary and general-election campaigns. To understand how media relations helped shape the first post-Watergate presidential election, Roessner examines the practices and working conditions of the community of political reporters, public relations agents, and advertising specialists associated with the Carter bid. She draws on materials from campaign files and strategic memoranda; radio and TV advertisements; news and entertainment broadcasts; newspaper and magazine coverage; and recent interviews with Carter, prominent members of his campaign staff, and over a dozen journalists who reported on the 1976 election and his presidency. With its focus on the inner workings of the bicentennial election, Jimmy Carter and the Birth of the Marathon Media Campaign offers an incisive view of the transition from the yearlong to the permanent campaign, from New Deal progressivism to New Right conservatism, from issues to soundbites, and from objective news analysis to partisan commentary.

Download or read book Campaign Advertising and American Democracy written by Michael M. Franz and published by . This book was released on 2007-11-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has been estimated that more than three million political ads were televised leading up to the elections of 2004. More than $800,000,000 was spent on TV ads in the race for the White House alone and presidential candidates, along with their party and interest group allies, broadcast over a million ads -- more than twice the number aired before the 2000 elections. What were the consequences of this barrage of advertising? Were viewers turned off by political advertising to the extent that it disuaded them from voting, as some critics suggest? Did they feel more connected to political issues and the political system or were they alienated? These are the questions this book answers, based on a unique, robust, and extensive database dedicated to political advertising. Confronting prevailing opinion, the authors of this carefully researched work find that political ads may actually educate, engage, and mobilize American voters. Only in the rarest of circumstances do they have negative impacts.

Download or read book Campaigns and Political Marketing written by Wayne Steger and published by Routledge. This book was released on 2013-02-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the theoretical—and practical—aspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition. Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings. Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultants—and their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups’ resource distribution differ from resource allocation decisions made by candidates’ organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.

Download or read book Advertising written by Chris Wharton and published by Routledge. This book was released on 2014-12-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception. Split into three sections covering Foundations, Frameworks and Applications, the book’s chapters explore a range of areas central to an insight into the development of modern advertising, including: advertising history cultural, critical and political economy approaches to advertising texts in advertising the reception of advertising advertising in the home and outdoor advertising consumer culture. Case studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency’s ‘Go Home’ campaign and contemporary City branding throughout Europe. Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising’s societal impact, Advertising: Critical Approaches illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society.

Download or read book Movie Greats written by Philip Gillett and published by Berg. This book was released on 2008-09-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are some films regarded as classics, worthy of entry into the canon of film history? Which sorts of films make the cut and why? Movie Greats questions how cinema is ranked and, in doing so, uncovers a history of critical conflict, with different aesthetic positions battling for dominance. The films examined range across the history of cinema: The Battleship Potemkin, The 39 Steps, Modern Times, Citizen Kane, It's a Wonderful Life, Black Narcissus, The Night of the Hunter, Lawrence of Arabia, 8*, 2001: A Space Odyssey, The Godfather, Raging Bull, The Piano and Kill Bill: Vol. 1. Each chapter opens with a brief summary of the film's plot and goes on to discuss the historical context, the key individuals who made the film, and initial and subsequent popular and critical responses. Students studying the history of film, canon formation or film aesthetics will find this book relevant, provocative and absorbing.

Download or read book The Politics of Authenticity in Presidential Campaigns 1976 2008 written by Erica J. Seifert and published by McFarland. This book was released on 2014-01-10 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Authenticity," the dominant cultural value of the baby boom generation, became central to presidential campaigns in the late 20th century. Beginning in 1976, Americans elected six presidents whose campaigns represented evolving standards of authenticity. Interacting with the media and their publics, these successful presidential candidates structured their campaigns around projecting "authentic" images and connecting with voters as "one of us." In the process, they rewrote the political playbook, redefined "presidentiality," and changed the terms of the national political discourse. This book is predicated on the assumption that it is worth knowing why.

Download or read book Advertising Campaign Design written by Robyn Blakeman and published by Routledge. This book was released on 2011-08-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

Download or read book Dictionary of Media and Communications written by Marcel Danesi and published by Routledge. This book was released on 2014-12-18 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accessible to wide range of readers from student to lay people, this authoritative reference provides a complete listing of media concepts, figures, and techniques with illustrations and historical commentaries. Written by distinguished scholar and author Marcel Danesi, and with an Introduction by Arthur Asa Berger, a leading figure in the world of media and communications, the dictionary also includes terms related to psychology, linguistics, aesthetics, computer science, semiotics, culture theory, anthropology, and more that have relevance in media studies. Each entry includes a definition in simple, clear language; an illustration where applicable; and, historical commentary (who coined a term for example, why, who uses it, etc.). A bibliography, a directory of online resources, and a time-line of media genres add to the dictionary's usefulness and appeal.

Download or read book Associated Advertising written by and published by . This book was released on 1919 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Progress in tackling benefit fraud written by Great Britain: National Audit Office and published by The Stationery Office. This book was released on 2008-01-23 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: This NAO report is a follow up to one issued in the 2002-03 session (HC 393, ISBN 9780102920635), Tackling Benefit Fraud. The report sets out some key facts, including: that the total benefit expenditure is £120 billion; the total number of recipients is 18 million; the total estimated fraud is £0.8 billion. In the 2006-07 period, £154 million was spent on six strategies to reduce fraud, with a Departmental estimate of £106 million of benefit overpayments identified as a result of fraud investigation and compliance activity. Also in the 2006-07 period, the Department recovered £22 million of the total £339 million outstanding fraud debt. Although the NAO has identified that fraud has fallen from an estimated £2 billion in 2001-02 to an estimated £0.8 billion in 2006-07, official error has risen in the same period from £1 billion to £1.9 billion. Tackling fraud is a key priority for the Department for Work and Pensions, and the report examines the main anti-fraud initiatives, recognising that: tackling benefit is inherently difficult; that the UK has levels of social security fraud and error which are similar to those of comparable countries; that the Department has made good progress in tackling fraud, but will find it increasingly difficult to secure further year on year reductions. The NAO has also set out a number of recommendations, including: that the Department's management information on fraud could be improved, with greater communication between the various departmental directorates responsible for counter-fraud work; that a review of the cost effectiveness of the Customer Compliance approach (which deals with lower risk cases of fraud) should be done; that a record of the outcomes of prosecution activities should be taken by case type to provide better Departmental information; that the Department must review recovery of overpayments in fraud cases and consider setting appropriate targets for recovery from customers who have committed fraud.

Download or read book Higher education Research and Innovation written by Oxford Research A/S and published by Nordic Council of Ministers. This book was released on 2018-04-17 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: The vision of the Nordic council of Ministers for the Nordic region is built on visibility and international engagement. In research and education, the aim is to strengthen international competitiveness and safeguard a leading position in knowledge and welfare. Against this background Oxford Research and the Confederation of Danish Industry has been asked to conduct a feasibility study on how to increase cooperation between the Nordic countries and the U.S. within higher education, research and innovation. The results of the study shows that cooperation is well established but at the same time there is an interest in and potential for even stronger collaboration. A number of recommendations are given for concrete actions to be taken the by Nordic Council of Ministers and other actors interested in increasing the cooperation between the Nordic countries and the U.S.

Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Complete Guide to Internet Publicity written by Steve O'Keefe and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.