Download or read book Idea Industry written by Brett Robbs and published by Rockport Publishers. This book was released on 2008-06-25 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.
Download or read book Careers in Advertising written by S. William Pattis and published by McGraw Hill Professional. This book was released on 2004-04 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on how to begin a career in advertising, offering specific information on each profession, career choices, working conditions, details on responsibilities, education, and training required.
Download or read book Chew with Your Mind Open written by Cameron Day and published by . This book was released on 2021-06-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Allow me to blast a ray of sunshine through the murky clouds hovering over advertising agencies and marketing departments alike. If you've got talent, I can keep you from rolling an embarrassing string of gutter balls. Chew With Your Mind Open is here to make it make sense to the degree that advertising ever will. The politics. The personalities. The nonstop problems in need of smart and effective solutions. I was lucky. I had a great thinker in my corner for over two decades. A rock-solid, real-live 24/7 mentor. My father, Guy Day, knew the advertising racket well and was no stranger to remarkable creative work. He co-founded Chiat/Day as a writer and was the agency's president, twice. My dad helped inspire some of the best advertising of the 20th century, Apple's "1984" Super Bowl spot for example. He also inspired me. What my father gave me, is what I'm now ready to give you. Just enough big-picture guidance to be dangerous. My advice can keep you from falling into unproductive time-sucks and sinking in conceptual quicksand. I'll help you avoid the chronic wallowing, unneeded politicking, and blame game that's all too common in the business. I'll help you develop good habits that will serve you well in the worst of times. Throughout my book, I'll share how I got -- and still get -- my best thinking through the gauntlet without collecting a huge assortment of knives in my back. Granted, a few of them will be unavoidable. I'll address that part, too. My knowledge comes from real-life experiences, and my book is broken down by subject and is served one easily digestible nugget at a time. Sometimes my experiences are funny, other times embarrassing, but they always reveal an underlying truth and a learning opportunity that could spare you some scar tissue. Along the way, readers will be in the room with me as I present work, defend it, debate clients, and push the best thinking forward.
Download or read book Careers in Focus written by Ferguson and published by Infobase Publishing. This book was released on 2009 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Careers in Focus : Nursing, Third Edition covers 25 jobs in the nursing field. Job profiles include:Advanced Practice NursesClinical Nurse SpecialistsCommunity Health NursesCritical Care NursesEmergency NursesGeriatric NursesHe.
Download or read book Opportunities in Advertising Careers written by S. William Pattis and published by McGraw Hill Professional. This book was released on 1995 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information about career opportunities in advertising.
Download or read book Careers in Advertising and Public Relations written by WetFeet (Firm) and published by WETFEET, INC.. This book was released on 2008 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the work environments, duties, salaries, advancement possibilities, and educational requirements of careers in the advertising and public relations fields with profile of top agencies, information industry trends and rankings, advice on interviewing.
Download or read book Careers in Marketing Advertising and Public Relations written by Adela Stanley and published by Kogan Page Publishers. This book was released on 2003 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete with top tips for getting in, advice on how the industry is changing and is likely to change, useful names, addresses, web sites and contact points, this book is the ideal starting point for a successful career in this exciting field.
Download or read book Vault Career Guide to Advertising written by Ira Berkowitz and published by Vault Inc.. This book was released on 2004 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide offers a look at professional careers in advertising, at the industry's history and trends, and advice on marketing oneself to potential employers.
Download or read book Vault Career Guide to Advertising written by Ira Berkowitz and published by Vault Inc.. This book was released on 2004 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you addicted to commercials? Do you love to make up catchy slogans? Does the idea of controlling the destiny of a major advertising account thrill you? Then take a good long look at a career in adver-using. Landing a job in advertising is tough. The Vault Career Guide to Advertising gives you the background and tools you rieed to sucoeed. This guide Will show you where the jobs are in the advertising field, what it's like to be an ad professional, and what advertising employers are looking for. Book jacket.
Download or read book Careers in Focus written by Facts on File and published by Infobase Publishing. This book was released on 2010-05-19 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiles jobs in the advertising and marketing industry such as advertising account executives, advertising and marketing managers, art directors, models, photo stylists, and more.
Download or read book How to Get a Job in Advertising written by Ken Haas and published by . This book was released on 1979 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Careers For Creative People written by Chris Gomersall and published by Peachpit Press. This book was released on 2014-05-15 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Right now on Facebook there are over 100 million people interested in topics directly related to the Advertising industry–and that’s just in the United States alone. We know this because they’ve actively listed one or more of these things as interests under their real names right next to their profile photo. Unfortunately, the amount of people who hope to turn their creativity into a professional career wildly outnumber the very select few who actually end up doing so. Why is that? Are they lazy? Uninformed? Uninspired? In reality, it’s none of the above. The biggest reasons many amazingly gifted people never pursue a career in creativity are because they don’t know where to start or how to do so. Professional creativity has always been a bit of an enigma to those who seek it. The average person believes every artist is a starving one, while the average artist will tell you there is an impenetrable wall between commerce and art. ¿ Neither of these statements is true, and the end result of all this misinformation is that many incredibly talented people don’t realize that there are others like them out in the world making a (rather good) living by doing something they love. This book provides a comprehensive list of creative jobs in advertising, career best practices, and advice from experts in their field, helping talented creative people: Understand the vast universe of creative occupations in advertising Choose which career path to follow Master the social and business politics of the creative world Learn the truth about the Advertising industry (the good, the bad, and the ugly) from people who are already making money doing it There are many books about teaching people how to be creative or how to find their inner creativity. This is not one of those books. Creativity isn’t something you can actually teach. You either have it, or you don’t. This book is for those who have it. You’ve heard how ridiculously talented you are your whole life. People already crave your work and envy your skills. Friends ask you for favors. “A+” is the baseline for your art. Your work has graced the front of refrigerators, dorm rooms, and cubicles for years. This book is for you–the rock stars, juggernauts, and creative beasts who know you’re talented, but don’t know how to use your skills to attain and maintain a career. Whether you want a solo career, your own business, a position at a well-known company, or a promotion from within, this book will be your guide.
Download or read book Careers in Advertising and Public Relations written by and published by Wetfeet.Com. This book was released on 2005-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are developed; who the top-ranked agencies are; what industry professionals like and dislike about their jobs; typical pay, hours, and office culture; and how to shine in your interviews.
Download or read book Careers in Advertising written by and published by . This book was released on 2001 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Career Directory written by Ronald W. Fry and published by Career Press. This book was released on 1988-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Careers in Marketing written by Eric Siebert and published by Careers In Marketing. This book was released on 2016 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an 'insider view' of the day to day realities of the job. The pros and cons of each role is also described along with key success criteria, salary information, a typical career path as well as guidance on how to land one's first job.-Publisher description.
Download or read book Advertising as a Career written by Mark O'Dea and published by . This book was released on 1939 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
