Download or read book Art and Advertising written by Joan Gibbons and published by Bloomsbury Publishing. This book was released on 2011-05-12 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art and advertising are often seen as potential enemies, with the one being free from commercial concerns and the other dependent upon them. In this clearly written and wide-ranging book, Joan Gibbons argues rather for a mutually enriching relationship between the two, showing how artists have reached a wider audience by embracing the tactics and mass media of advertising, and how advertising has employed issues and strategies of contemporary art. Charting key points of overlap and antagonism, she looks at the work of artists from Andy Warhol, Barbara Kruger and Victor Burgin to Sylvie Fleurie and Swetlana Heger and at landmark campaigns from Silk Cut to Benetton's Shock of Reality. Exploring cutting-edge advertising from the influential work of David Carson to Wieden and Kennedy's Nike campaigns and the art and advertising work of Tony Kaye, she also looks at the increasing endorsement of art by highly branded products such as Absolut vodka, to argue that art and advertising need not be mutually exclusive terms.
Download or read book Advertising Arts Crafts written by and published by . This book was released on 1926 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Arts and Crafts written by and published by . This book was released on 1928 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Solving Advertising Art Problems written by Advertising Artists, Inc and published by . This book was released on 1919 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Artists Advertising and the Borders of Art written by Michele H. Bogart and published by University of Chicago Press. This book was released on 1995 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first study of its kind, Michele H. Bogart explores in unprecedented detail the world of commercial art, its illustrators, publishers, art directors, photographers, and painters. She maps out the border between art and commerce and expands our picture of artistic culture and practice in the twentieth century with unexpected pairings of Norman Rockwell and Andy Warhol, J.C. Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc.
Download or read book Art and Advertising written by Joan Gibbons and published by Bloomsbury Publishing. This book was released on 2011-05-12 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past twenty-five years the relationship between art and advertising has become increasingly varied and complex, with artists appropriating the billboards and neon displays of the ad world, and advertising strategies borrowing both the tactics and imagery of contemporary art. This wide-ranging book charts key points of contact, overlap and exchange between the two fields. Joan Gibbons looks at the work of a number of artists from Barbara Kruger, Les Levine and Victor Burgin though to Sylvie Fleurie and Swetlana Heger and at cutting edge advertising campaigns including Benson's Silk Cut, Benetton's Shock of Reality and US agency Wieden and Kennedy's work for Nike. She discusses too the various collaborations and crossovers between art and advertising: the work of artist, director and creative Tony Kaye; adman turned collector Charles Saatchi and the issues of celebrity and branding that surround him; and the endorsement of art by highly branded products such as Absolut Vodka, to show that art and advertising are more mutually enriching than ever.
Download or read book Advertising Arts written by and published by . This book was released on 1935 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Lively Arts written by Michael Kammen and published by Oxford University Press. This book was released on 1996-03-21 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: He was a friend of James Joyce, Pablo Picasso, e.e. cummings, John Dos Passos, Irving Berlin, and F. Scott Fitzgerald--and the enemy of Ezra Pound, H.L. Mencken, and Ernest Hemingway. He was so influential a critic that Edmund Wilson declared that he had played a leading role in the "liquidation of genteel culture in America." Yet today many students of American culture would not recognize his name. He was Gilbert Seldes, and in this brilliant biographical study, Pulitzer Prize-winning historian Michael Kammen recreates a singularly American life of letters. Equally important, Kammen uses Seldes's life as a lens through which to bring into sharp focus the dramatic shifts in American culture that occurred in the half-century after World War I. Born in 1893, Seldes saw in his lifetime an astonishing series of innovations in popular and mass culture: silent films and talkies, the phonograph and the radio, the coming of television, and the proliferation of journalism aimed at mainstream America in such venues as Vanity Fair, The Saturday Evening Post, and Esquire. (His monthly column in Esquire was called "The Lively Arts.") Seldes was more than a witness to these changes, however; he was the leading champion of popular culture in his time, and a skilled practitioner as well. Kammen, the first scholar to enjoy access to Seldes's unpublished papers, illuminates his immense influence as the earliest cultural critic to insist that the lively arts--vaudeville, musical revues, film, jazz, and the comics--should be taken just as seriously as grand opera, the legitimate theatre, and other manifestations of high culture. As he traces Seldes's remarkable evolution from an acknowledged aesthete and highbrow to a cultural democrat with a passion for the popular arts, Kammen recaptures the critic's prescience, wit, and generosity for a newly expanded audience. We witness Seldes's triumphs and travails as managing editor of The Dial, the most influential literary magazine of its time, and read of New York's endlessly feuding publications and literary rivalries. Kammen offers wonderfully detailed accounts of The Dial's introduction of "The Wasteland" in its November 1922 issue; Seldes's review of Ulysses for The Nation, one of the first (if not the very first) to appear in the U.S.; and the complete story of the writing, publication, and critical reception of The Seven Lively Arts, Seldes's most influential book. And Kammen also covers Seldes's astonishingly versatile later career as a freelance writer (on every conceivable subject), historian, novelist, playwright, filmmaker, radio scriptwriter, the first program director for CBS Television, and the founding dean of the Annenberg School of Communications at the University of Pennsylvania. One of popular culture's earliest and most eloquent champions, Seldes was nonetheless publicly worried as early as 1937 that the popularity of radio, film, and television would mean the demise of the "private art of reading." By 1957 he was warning that "with the shift of all entertainment into the area of big business, we are being engulfed into a mass-produced mediocrity." At a time when many thoughtful Americans despair of popular culture, The Lively Arts revisits the opening salvos in the ongoing debate over "democratization" versus "dumbing down" of the arts. It offers a penetrating and timely analysis of Gilbert Seldes's pioneering conviction that the popular and the great arts must not only co-exist but enrich one another if we are to realize the innovation and intensity of American culture at its best.
Download or read book The Art of Advertising written by Julie Anne Lambert and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the developing practice of advertising in the nineteenth and early twentieth centuries, The Art of Advertising presents illuminating essays alongside striking illustrations from the John Johnson Collection of Printed Ephemera. Featuring rarely-seen images from the 1700s to the 1900s by a wide range of artists, including influential illustrators such as John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past. During this period, advertisers pushed the boundaries of a new medium by exploring innovative printing techniques, manipulating language, inspiring new art forms, and introducing advertising to unexpected formats such as calendars, bookmarks, and games. This collection of essays examines the extent to which these standalone advertisements--which have survived by chance and are now divorced from their original purpose--provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion, and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics, and local history. With contributions from Michael Twyman, Lynda Mugglestone, Helen Clifford, Ashley Jackson, and David Tomkins, The Art of Advertising is a richly informative assessment of the role advertising plays in our culture.
Download or read book Creativity and Advertising written by Andrew McStay and published by Routledge. This book was released on 2013-06-19 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the ‘event’. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about media, aesthetics, creativity and our interaction with advertising. Elaborating an affective account of creativity, McStay assesses creative advertising from Coke, Evian, Google, Sony, Uniqlo and Volkswagen among others, and articulates the ways in which award-winning creative advertising may increasingly be read in terms of co-production, playfulness, ecological conceptions of media, improvisation, and immersion in fields and processes of corporeal affect. Philosophically wide-ranging yet grounded in robust understanding of industry practices, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general interest in creativity. Andrew McStay lectures at Bangor University and is author of Digital Advertising, and The Mood of Information: A Critique of Online Behavioural Advertising and Deconstructing Privacy, the latter forthcoming in 2014.
Download or read book Arts Decoration written by and published by . This book was released on 1919 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cultural Maturity A Guidebook for the Future with an Introduction to the Ideas of Creative Systems Theory written by Charles M. Johnston MD and published by ICD Press. This book was released on 2015-05-29 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural Maturity: A Guidebook for the Futureis the most detailed of three new future-related works by the author. It looks deeply at how the most important challenges ahead for the species will require not just better ideas, but new human capacities; in the end, an essential "growing up" as a species-a new Cultural Maturity. It is written for those inter- ested in acquiring the newly sophisticated leadership abilities that we will more and more need in all parts of our lives in times ahead. The concept of Cultural Maturity makes understandable how institutional structures and beliefs that in modern times have served us well can't be the ideals and end points that we have assumed them to be. It goes on to articulate a new guiding story for our time, one able to take us equally beyond denial, cynicism, and naïve wishful thinking. This book looks deeply at the changes the concept of Cultural Maturity describes-both how they make needed new capacities possible, and how we see their beginnings in many parts of our personal and collective lives. The concept of Cultural Maturity is based on the ideas of Creative Systems Theory, a comprehensive framework for understanding change, purpose, and interrelationship in human systems. Creative Systems Theory describes how Cultural Maturity's changes are as, or more, significant than those that brought us modern democratic governance 250 years ago. It also argues that if the concept of Cultural Maturity is not basically correct, it is hard to imagine a healthy and vital human future. In addition to introducing the concept of Cultural Maturity, Cultural Maturity: A Guidebook for the Future presents important related ideas from Creative Systems Theory. Creative Systems Theory represents an example of culturally mature conception and offers a rich array of conceptual tools able to guide us in making the future's increasingly complex choices.
Download or read book Real Fantasies written by Patricia Johnston and published by Univ of California Press. This book was released on 2023-11-10 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Promotion written by Dr. Chris Hackley and published by SAGE. This book was released on 2005-01-26 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.
Download or read book Handbook of Advertising Art Production written by Richard M. Schlemmer and published by . This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Selling written by and published by . This book was released on 1928 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Printed on Stone the Lithographs of Charles Troedel written by Amanda Scardamaglia and published by . This book was released on 2020-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to document the visual history of print advertising in Australia and in so doing provides a valuable illustrated social history of Australia.0Charles Troedel (1835?1906) was a master printer and lithographer, and the face behind the production of most of Australia?s early advertising posters, product labels, and other print ephemera, as well as the iconic Melbourne Album.0Troedel?s catalogue of lithographs trace the production and evolution of nineteenth century commerce and culture?in the home, at the bar, in health, hygiene and housework, with fashion and style and in leisurely pursuits?defining the legal categories under which this content was protected and the way advertising came to be regulated.
