Download or read book Advertising and the Motor car written by Michael Frostick and published by . This book was released on 1970 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Automobile Advertising 1930 1980 written by Heon Stevenson and published by McFarland. This book was released on 2008-11-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Download or read book Driving it Home written by Judy Vaknin and published by Libri Publishing Limited. This book was released on 2008 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Car advertising, perhaps more than the advertising for any other product, tells the story of the economic, political and social history of the 20th century. The motor car is a cultural icon that symbolises the economic and technological successes and failures of the era, and reflects society's changing hopes, fears and aspirations. Driving it Home traces the story from horseless carriage to sport utility vehicle, from run-about for the wealthy to a global dependency which threatens the future of our planet. The book contains over 120 original advertisements which illustrate the development of the techniques and methods of car advertising and the fascinating history of a major symbol of 20th-century life."--BOOK JACKET.
Download or read book Vintage Motor Car Advertising written by Donald D. Spencer and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vintage Motor Car Advertising is a scrapbook of vintage automobile advertising that should rekindle memories among senior car buffs, and titillate the interest of the younger generation who can hardly conceive of cars with running boards.
Download or read book Advertising Automotive Products in Europe written by and published by . This book was released on 1927 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Advertising of the Packard Motor Car Company 1899 1956 written by Arthur W. Einstein and published by . This book was released on 1959 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ask the Man Who Owns One written by Arthur W. Einstein, Jr. and published by McFarland. This book was released on 2014-01-10 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
Download or read book Collection of Advertising Brochures and Pamphlets for the Packard Motor Car Company written by Packard Motor Car Company and published by . This book was released on 1942 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cruise O Matic written by Yasutoshi Ikuta and published by Chronicle Books. This book was released on 2000-02 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1950s were the golden age of the American automobile, and the cars were faster, bigger, and more boldly styled than ever before. Sunday driving--Cleaver-style--in the regal family Ford, Edsel or Plymouth topped the list of national pastimes; and teenagers, behind the wheels of their daddies' thundering T-birds, had fun, fun, fun across America's highways. The economic prosperity of the country made for an "ultramatic" boom in car manufacturing, and the advertising industry followed suit. This reprint of a Chronicle Books classic collects the "masterpieces" of automobile advertising, culled from the pages of such popular periodicals as Life, The Saturday Evening Post, Collier's, Look, and Holiday. Their colorful illustrations and catchy copy give these ads a "power-packed beauty" all their own, offering a fun look at 50s culture and values. So take a cruise down memory lane with this fond look back on a time when tail fins and chrome were the standard, and the American car was the true King of the Road.
Download or read book The Merchandising of Commercial Motor Vehicles written by Charles Coolidge Parlin and published by . This book was released on 1915 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The American Automobile written by Yasutoshi Ikuta and published by Chronicle Books (CA). This book was released on 1988 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Motor Car and Popular Culture in the Twentieth Century written by David Thoms and published by Routledge. This book was released on 2016-12-05 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a multidisciplinary analysis of the relationship between the motor car and popular culture in the 20th century, which brings together original essays by academics in the UK, North America and Australia. The contributors write from a wide range of disciplinary perspectives, including semiotics, social history, literary and film criticism, and musicology. Three main themes are addressed: the car as a cultural image; its impact on leisure and entertainment; and the cultural significance of the processes of manufacturing and selling cars.
Download or read book Any Colour So Long as It s Black written by Peter Roberts and published by . This book was released on 1976 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This retrospective look at 50 years of international motor advertising provides a unique "mirror of the times" and gives more than just an insight into the history of the automobile industry itself. Motor advertising has both molded and reflected public demand, public taste, and the manners and mores of the age. The 150 illustrations in this book therefore range from the downright misleading pronouncements of charlatans to the evocative lyricism of brilliant copyrighters like Ned Jordan. Chapters are devoted to the early use of motor sport in advertising, the feminine influence on sales techniques, and the effects of the postwar mass market on motor advertising."--Jacket.
Download or read book British Car Advertising of the 1960s written by Heon Stevenson and published by McFarland. This book was released on 2015-03-27 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
Download or read book Automobile Selling Sense written by Cliff Knoble and published by . This book was released on 1923 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Automobile Marketing Practices written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices and published by . This book was released on 1956 with total page 1580 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Early Automobiles written by Jim Harter and published by Wings Press. This book was released on 2015-10-01 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Image archivist and transportation historian Jim Harter follows his work, Early Farm Tractors, with an even larger collection of images from advertising line art from 1880 to 1930, this time focused on Early Automobiles. Nearly 250 entrancing illustrations -- many suitable for framing -- are gems of the art of commercial engraving. Harter provides a very substantial, detailed history of the development of the "horseless carriage" into the brands famous from the early 20th century -- racers like Stutz, Dusenberg, Stanley, as well as those that became household names like Oldsmobile, Ford, Chrysler and others. Of special interest are the dozens of successful electric automobiles that flourished for 25 years. The history includes many colorful anecdotes about early long-distance races as well as interesting details of engineering breakthroughs. Full bibliography and index.
