Download or read book Advertising and Promoting Your Golf Facility written by and published by . This book was released on 2001 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Promoting Your Golf Facility written by and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Golf Marketing Bible written by Andrew Wood and published by Cunningly Clever. This book was released on 2005 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand and marketing communication in golf written by Charlotte Kierdorf and published by GRIN Verlag. This book was released on 2012-11-29 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Bergisch Gladbach, course: Business English, language: English, abstract: 1. Introduction 2. Theoretical basics -What is ‚marketing communication‘? -What are the objectives of it? -How does ‚marketing communication‘ work? -What is a brand? What is ‚brand equity‘? 3. Practical part -Why is the golf market an attractive communication platform? -Which elements of brand and marketing communication could a company use in golf? -Example of the company/ brand ‘NIKE Golf’ 4. Conclusion Objectives -Learn about key aspects of brand and marketing communication in general and in golf -Adopt the theoretical knowledge in golf using the example of NIKE
Download or read book Marketing Your Golf Course written by National Golf Foundation and published by . This book was released on 2003 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing for Your Golf Course written by Richard Dedor and published by Createspace Independent Publishing Platform. This book was released on 2017-12-24 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old way of doing marketing is over. With the advent of a mobile device in everyone's hand, we are in the midst of a once-every-50-years shift in consumption. We believe in doing things differently. Not to be different, but to stand out. We freaking love brands. That can be La Croix, Exile Brewing, Red Robin, Lowry Leather, Horizon Line Coffee, or any other place that provides great experiences. A brand is what people feel. It's what they aspire to. It's who they are and what they love. Every business has a unique story to tell. And we work to build, maintain, and expand those unique brand stories.
Download or read book The Social Golf Course written by Zeb Welborn and published by . This book was released on 2014-03-06 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Social Golf Course: Increasing Rounds with Social Media, written by Zeb Welborn of 19th Hole Media and John Hakim from Greenskeeper.org is an introduction to golf course marketing with social media.Social media is not just a marketing and sales tool. It creates word-of-mouth excitement. It can help build business. It can attract more golfers. Market your golf course more effectively in the 21st century with social media using tools like Facebook, Twitter, email marketing, blogs, Instagram, YouTube, Vine, LinkedIn, Greenskeeper.org, Google+ and much, much more.Excerpt from the Introduction:"Social media is changing our economy ... forever.Offline and online worlds have collided. They will forever be intertwined. To stay competitive, golf courses must build authentic relationships that translate into business.These relationships must help trigger the most effective form of advertising -- word of mouth -- taking place on social platforms in exponentially growing numbers.We've talked with golf course owners, general managers and directors of golf across the United States.The sentiment is usually the same:"I don't understand social media," one general manager said."Social media is a fun thing to do, but it doesn't benefit our golf course in a substantial way," said a director of golf."We're doing social media, but it's not working," a golf course marketing director said.If you find yourself with similar doubts, concerns or worries, you should read this book: social media works.Here's what the Director of Golf at Arroyo Trabuco Golf Club -- 19th Hole Media's client for six months -- said: "We wanted to thank our customers on our Facebook page, by offering discounted rounds, but we can't because we're booked solid until 4pm."The General Manager at San Dimas Canyon Golf Course -- 19th Hole Media's client for eight months -- said: "We've had the best month we've ever had at this time of the year, and in comparison with other golf courses similar to ours . . . we're doing extremely well."And as Tom Robinson, a golfer at Los Serranos Country Club, said: "Its been a year since adding Los Serranos to my "likes" list (on Facebook) and in that time I've played five rounds (never as a single) at the country club. Traditionally I will play maybe two total rounds per year at the course because of where I live."Many golf course owners and operators are failing to see the potential of social media. And the potential is massive.We can't ignore change and change is upon us all. People are consuming information at an unprecedented rate. And the best way to be heard in the noise of information bombarding golfers is to reach them relevantly: as they are deciding when and where to play.And that is happening on social media -- effective social media.Social media can help your golf course communicate with golfers 24 hours a day, seven days a week. Imagine having thousands of golfers talking about your golf course daily when they aren't even at your course. And the best part is the value you create -- is yours.You get the benefit, not golf magazines or tee time wholesalers. By using social media effectively, you are communicating directly to the golfer and future customer rather than through a third party, achieving brand loyalty.So, the culture of a golf course should change to incorporate the social media online world into the traditional offline world to create the 21st century golf course -- The Social Golf Course.
Download or read book Successfully Marketing Your Golf Course written by Kathy O'Neal and published by . This book was released on 200? with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Golf Marketing Manual written by Andrew Wood and published by . This book was released on 2020-01-30 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business of golf has changed dramatically.- Waiting lists have vanished- Memberships in Europe and the USA are in sharp decline - The number of new courses opening pales in comparison to the number of courses closing- Participation, depending on who you believe, is down 10-20% in less than a decade.- Online booking engines have changed the game - Discounting has significantly lowered the price of the average round - Meanwhile while the cost of running a course has increased just as dramatically- The customer too, especially the millennial, is looking for something different than the 1980's version of a club "experience" most clubs are hanging onto for grim deIf you've read my previous books and think you know it all, think again. The Golf Marketing Manual is very different from any of my previous publications.- It's oversized 8.5x11 format- It's over 600 pages- It's crammed with real world examples, case histories and samples you can steal and put to use at once.This is a work of epic proportions that you will use as a reference to instantly improve all of your marketing. It will also provide you with the clarity and focus you need to make good strategic decisions about the future of your club. ORDER NOW AND UP YOUR GAME FOR 2020!You'll enjoy a massive ROI in little to no time at all.
Download or read book Golf Manager s Handbook written by National Golf Foundation and published by . This book was released on 1996 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication was developed from the National Institute of Golf Management program co-sponsored by NGF & the Wheeling, WV Park Commission. This program has trained over 1,000 operators, managers, & staff members of golf courses. It is a very practical compendium of information on golf management, managing profit centers, the golf business & the facility, & on managing employees & golf. Some of the subjects discussed in detail are: establishing fees, accounting, contracts, outsourcing, the golf shop, food & beverage operations, golf car operations, alternative profit centers, course design & remodeling, maintenance, security, employee safety, liability, meeting customer expectations, training personnel, tee reservation & starting services, pace of play, player development, tournaments/leagues/outings, & advertising & promotion. This compendium of information is the next best thing to attending the school.
Download or read book The Golf Industry in the U S written by National Golf Foundation and published by . This book was released on 1998 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated 1998 Edition -- All New Articles. The 59 articles in this collection present a comprehensive view of the golf industry in the U.S., specifically sales & marketing trends. Included are survey reports, state of the industry reports, annual reports, & business forecasts, reporting on sales data about player equipment, shoes, gloves, women consumers, apparel, turf equipment, & shopping. Information about golf-related stocks & investment trends is included, as are market shares & methods of marketing. Other articles include new customer tracking, consumer spending by age group, sales analysis, the fitness & sporting goods markets, & TV shopping. This is a NGF InfoPac publication. InfoPacs are bound collections of full-text articles, compiled & copied from various golf industry magazines, newsletters, & journals.
Download or read book The Pros Guide to Marketing Your Golf Driving Range Mini golf Course Family Entertainment Center written by Sheryl Bindelglass and published by . This book was released on 2008 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Golf Marketing Strategy written by Andrew Wood and published by Createspace Independent Publishing Platform. This book was released on 2017-10-07 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Is Your Club's or Resort's Marketing Strategy? Let's be honest... You don't actually have one, do you? Don't feel bad, astonishingly I have never met a club or resort that does. However, without one your business is like a sail boat in the middle of the ocean without a compass. Whichever way you go may lead you towards the promised land or deeper into the blue abyss. Dying slowly of dehydration and malnutrition suspended in a state of disbelief oblivious to your fate like many clubs and resorts today! Without a marketing strategy, every dime you spend and every decision you make will be no more effective than deciding what club to hit next from 180 yards, by rolling two dice!
Download or read book Computerizing Your Golf Facility written by and published by . This book was released on 2001 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Compilation of reproduced articles, reports, and studies relating to topics of interest to the golf industry." (Introduction, p. i.).
Download or read book Marketing to Your Customer written by and published by . This book was released on 1993 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Do It Yourself Advertising and Promotion written by Fred E. Hahn and published by John Wiley & Sons. This book was released on 2003-05-12 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
Download or read book Marketing the Public Golf Course written by Martin T. Kavanaugh and published by . This book was released on 1990 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
