Download or read book Advertising and Promoting Your Golf Facility written by and published by . This book was released on 2001 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Golf Marketing Bible written by Andrew Wood and published by Cunningly Clever. This book was released on 2005 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Computerizing Your Golf Facility written by and published by . This book was released on 2001 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Compilation of reproduced articles, reports, and studies relating to topics of interest to the golf industry." (Introduction, p. i.).
Download or read book Economic Impact Benefits of Golf Course Development written by National Golf Foundation and published by . This book was released on 1999 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The many ways golf course development positively impacts & benefits the economy are seen through this collection of 59 articles. The broad topics which are studied here are: real estate enhancement, golf communities, retail sales factors, community assets, employment & work force factors, recreation, & charitable contributions. More specific subjects explored are: the National Amputee Championship, contribution to the tax base, courses built on former airports, landfills, & closed military bases, courses subsidizing the public coffers, S. Carolina study on golf's economic impact, & the impact of golf product manufacturers on the economy & employment. Many charity tournaments, auctions, festivals, & other fundraisers for charity are profiled. This is a NGF InfoPac publication. InfoPacs are bound collections of full-text articles, compiled & copied from various golf industry magazines, newsletters, & journals.
Download or read book Do It Yourself Advertising and Promotion written by Fred E. Hahn and published by John Wiley & Sons. This book was released on 2003-05-12 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
Download or read book American Recreation Journal written by and published by . This book was released on 1961 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Golf Industry in the U S written by National Golf Foundation and published by . This book was released on 1998 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated 1998 Edition -- All New Articles. The 59 articles in this collection present a comprehensive view of the golf industry in the U.S., specifically sales & marketing trends. Included are survey reports, state of the industry reports, annual reports, & business forecasts, reporting on sales data about player equipment, shoes, gloves, women consumers, apparel, turf equipment, & shopping. Information about golf-related stocks & investment trends is included, as are market shares & methods of marketing. Other articles include new customer tracking, consumer spending by age group, sales analysis, the fitness & sporting goods markets, & TV shopping. This is a NGF InfoPac publication. InfoPacs are bound collections of full-text articles, compiled & copied from various golf industry magazines, newsletters, & journals.
Download or read book Developing Positive Relationships with Members and Customers written by National Golf Foundation and published by . This book was released on 1998 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated 1998 Edition -- All New Articles. Learn how to improve relations with club members & customers with this collection of 39 articles. It covers a range of topics including: accommodating customer needs, building customer loyalty, using newsletters & questionnaires, targeting audiences & dealing with member & customer grievances. Other specific topics include: a word-of-mouth marketing program, the presence & behavior of children, creating confidence & repeat business, discounts, dress codes, feedback & follow-up, improving sales to women, the personal touch, credit card use, value-added services, verbal abuse of employees by members, & attracting the next generation of golfers. This is a NGF InfoPac publication. InfoPacs are bound collections of full-text articles, compiled & copied from various golf industry magazines, newsletters, & journals.
Download or read book The Power of the Junior Golf Market written by National Golf Foundation and published by . This book was released on 1999 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The effort to interest children & young adults in the game of golf is a global affair. Golf associations, businesses, & individuals play a role in the creation of programs & opportunities for junior golf. The 127 articles in this collection cover the following subjects: organizations, equipment, courses, programs, sponsors, & tournaments. Some of the subjects treated in-depth are: the AJGA, Kiwigolf, Hook-A-Kid-On-Golf, amateur rule changes, American Golf Junior Club, Pee-Wee Golf Day, charity tournaments to support junior golf, videos, beginner programs, the Junior Golf Learning Center, the Little Course at Golf House Tennessee, grants to support junior golf, programs for minority children, Young Golfers of America Association, Family Golf Association, Cayman Junior League, junior golf programs in Texas, & coaching tips. This is a NGF InfoPac publication. InfoPacs are bound collections of full-text articles, compiled & copied from various golf industry magazines, newsletters, & journals.
Download or read book Successful Management Practices written by National Golf Foundation and published by . This book was released on 1999 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of 76 articles provides insights into effective management in the golf industry. Topics include leadership, communication, motivation, strategic planning, decision-making, negotiating, time management, TQM & re-engineering. Some other articles deal with conducting meetings, human relations, incentive plans, adequate recognition of employees, cooperative buying plans, teamwork, handling disputes, managing volunteers, tournament operations, dealing with vendors, holding down maintenance costs, & dealing with workplace theft. |This is a NGF InfoPac publication. InfoPacs are bound collections of full-text articles, compiled & copied from various golf industry magazines, newsletters, & journals.
Download or read book The Global Dimensions of the Golf Industry written by and published by . This book was released on 1997 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Plan Build and Operate a Successful Golf Range written by National Golf Foundation and published by . This book was released on 1998 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the definitive source for planning, building & operating a successful golf range or learning center. The step-by-step processed presented includes: selecting the perfect site, analyzing the market, conducting the feasibility study, formulas for projecting revenue, zoning considerations, permitting & regulatory processes, legal & insurance issues, financing, design & construction, equipment, lighting, & marketing. It also includes actual site plans & operational/financial profiles of various types of ranges. Tables & charts outline staffing, peak months of operations, & fees & revenues generated from golf shops & food & beverage. It also includes a list of range suppliers, information on indoor ranges, & a summary of a NGF study on range participation & supply in the U.S.
Download or read book Operating Financial Performance Profiles of 18 hole Golf Facilities in the U S written by and published by . This book was released on 1995 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Getting Minorities Into the Game of Golf written by National Golf Foundation and published by . This book was released on 1999 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn more about the golf/minority connection. The 127 articles in this collection deal with: the role of minority associations & other organizations, grants & fundraising events to support minority involvement in the game of golf, minority golfers, programs for juniors & women, & problems & issues facing minorities & the golf industry. This is a NGF InfoPac publication. InfoPacs are bound collections of full-text articles, compiled & copied from various golf industry magazines, newsletters, & journals.
Download or read book Environmentally Friendly Golf Courses written by and published by . This book was released on 1997 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Your Event Planning Business written by Judy Allen and published by John Wiley & Sons. This book was released on 2010-05-20 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.
Download or read book Data Driven Marketing written by Mark Jeffery and published by John Wiley & Sons. This book was released on 2010-02-08 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
