Download or read book Advertising and Its Role in War and Peace written by and published by . This book was released on 1943 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book ADVERTISING AND ITS ROLE IN WAR AND PEACE written by and published by . This book was released on 1943 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising at War written by Inger L Stole and published by University of Illinois Press. This book was released on 2012-11-16 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.
Download or read book War and Peace and IT written by Mark Schwartz and published by IT Revolution. This book was released on 2019-05-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business-IT Wall Must Come Down With A Seat at the Table, thought leader Mark Schwartz pulled out a chair for CIOs at the C-suite table. Now Mark brings his unique perspective and experience to business leaders looking to lead their company into the digital age by harnessing the expertise and innovation that is already under their roof: IT. In the war for business supremacy, Schwartz shows we must throw out the old management models and stereotypes that pit suits against nerds. Instead, business leaders of today can foster a space of collaboration and shared mission, a space that puts technologists and business people on the same team. For business leaders looking to unlock their enterprise's digital transformation, War and Peace and IT provides clear context and strategies. Schwartz demystifies the role IT plays in the modern enterprise, allowing business leaders to create new strategies for the new digital battleground. It is time to change not only the enterprise's relationship with technology, but its relationship with technologists. To accelerate, enterprises must bring technology to the heart of their work, for just as technology is causing this disruption, it is technology that provides the solution. Unlike Napoleon, it is time for business leaders to come down from the hill atop the Battle of Borodino and enter the fray with the technologists, for that is where the war will be won or lost.
Download or read book The Mediatization of War and Peace written by Christoph Cornelissen and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-08 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the First World War, mass media achieved an enormous and continuously growing importance in all belligerent countries. Newspaper, illustrated magazines, comics, pamphlets, and instant books, fi ctional works, photography, and the new-born “theater of imagery”, the cinema, were crucial in order to create a heroic vision of the events, to mobilize and maintain the consensus on the war. But their role was pivotal also in creating the image of the war’s end and fi nally, together with a widespread, new literary genre, the war memoirs, to shape the collective memory of the confl ict for the next generations. Even before November 1918, the media raised high expectations for a multifaceted peace: a new global order, the beginning of a peaceful era, the occasion for a regenerating apocalypse. Likewise, in the following decades, particularly war literature and cinema were pivotal to reverse the icon of the Great War as an epic crusade and a glorious chapter of the national history and to create the hegemonic image of a senseless carnage. The Mediatization of War and Peace focalizes on the central role played by mass media in the tortuous transition to the post-war period as well as on the profound disenchantment generated by their prophesies.
Download or read book Marketing Peace for Social Transformation and Global Prosperity written by Nedelea, Alexandru-Mircea and published by IGI Global. This book was released on 2018-12-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world’s assets, resources, and ideals. Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students.
Download or read book Class and Industrial Marketing written by and published by . This book was released on 1943 with total page 1318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book AMERICAN IMPORT AND EXPORT BULLETIN written by and published by . This book was released on 1943 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Advertising Age and Mail Order Journal written by and published by . This book was released on 1918 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Marketing of War in the Age of Neo Militarism written by Kostas Gouliamos and published by Routledge. This book was released on 2013-05-13 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The post-9/11 era and the overall impact of international terrorism have generated much debate regarding the role of military apparatus in modern society. This book assesses the inherent meaning of the militarization from a critical, interdisciplinary perspective. Against the background of democracy and capitalism, The Marketing of War in the Age of Neo-Militarism challenges prevailing accounts of the "military-industrial complex" as it explores significant interrelated themes denoting the accelerating process of militarization of society. Designed to address pressing socio-political phenomena, this book is the first of its genre contesting conventional wisdom about the perceived link between war and the "military-industrial complex." It is unique not merely because of its approach, but also for its thorough analysis of deeply affected social institutions and processes such as education, popular culture, geopolitics, military expenditure, space and the environment. Contributing authors advance the discussion by exposing factual information demonstrating the nature and scope of society’s militarization. Their analysis is also broadened to encompass key concepts and diverse aspects of the subject matter that provoke a lively debate. The book offers compelling arguments that will be indispensable to scholars, students, professionals, and policy and decision makers with an interest in social and political sciences as well as in other related fields.
Download or read book War on Peace written by Ronan Farrow and published by National Geographic Books. This book was released on 2021-06-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: US foreign policy is undergoing a dire transformation, forever changing America’s place in the world. Institutions of diplomacy and development are bleeding out after deep budget cuts; the diplomats who make America’s deals and protect its citizens around the world are walking out in droves. Offices across the State Department sit empty, while abroad the military-industrial complex has assumed the work once undertaken by peacemakers. We’re becoming a nation that shoots first and asks questions later. In an astonishing journey from the corridors of power in Washington, DC, to some of the most remote and dangerous places on earth—Afghanistan, Somalia, and North Korea among them—acclaimed investigative journalist Ronan Farrow illuminates one of the most consequential and poorly understood changes in American history. His firsthand experience as a former State Department official affords a personal look at some of the last standard bearers of traditional statecraft, including Richard Holbrooke, who made peace in Bosnia and died while trying to do so in Afghanistan. Drawing on recently unearthed documents, and richly informed by rare interviews with whistle-blowers, a warlord, and policymakers—including every living former secretary of state from Henry Kissinger to Hillary Clinton to Rex Tillerson—and now updated with revealing firsthand accounts from inside Donald Trump’s confrontations with diplomats during his impeachment and candid testimonials from officials in Joe Biden’s inner circle, War on Peace makes a powerful case for an endangered profession. Diplomacy, Farrow argues, has declined after decades of political cowardice, shortsightedness, and outright malice—but it may just offer America a way out of a world at war.
Download or read book Hardware Machinery written by and published by . This book was released on 1944 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book War Peace And The Social Order written by Brian E. Fogarty and published by Routledge. This book was released on 2019-09-18 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the author's attempt to translate his knowledge of peace studies into the language of sociology, so that the former can be grasped as a more complete whole. It aims to increase interest among sociologists in issues of war and peace because they provide food for sociological thought.
Download or read book Tolstoy On War written by Rick McPeak and published by Cornell University Press. This book was released on 2012-08-22 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1812, Napoleon launched his fateful invasion of Russia. Five decades later, Leo Tolstoy published War and Peace, a fictional representation of the era that is one of the most celebrated novels in world literature. The novel contains a coherent (though much disputed) philosophy of history and portrays the history and military strategy of its time in a manner that offers lessons for the soldiers of today. To mark the two hundredth anniversary of the French invasion of Russia and acknowledge the importance of Tolstoy's novel for our historical memory of its central events, Rick McPeak and Donna Tussing Orwin have assembled a distinguished group of scholars from diverse disciplinary backgrounds-literary criticism, history, social science, and philosophy-to provide fresh readings of the novel. The essays in Tolstoy On War focus primarily on the novel's depictions of war and history, and the range of responses suggests that these remain inexhaustible topics of debate. The result is a volume that opens fruitful new avenues of understanding War and Peace while providing a range of perspectives and interpretations without parallel in the vast literature on the novel.
Download or read book The Advocate of Peace written by and published by . This book was released on 1904 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Selling War in a Media Age written by Kenneth Osgood and published by University Press of Florida. This book was released on 2010-06-27 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: George W. Bush's "Mission Accomplished" banner in 2003 and the misleading linkages of Saddam Hussein to the 9/11 terrorist attacks awoke many Americans to the techniques used by the White House to put the country on a war footing. Yet Bush was simply following in the footsteps of his predecessors, as the essays in this standout volume reveal in illuminating detail. Written in a lively and accessible style, Selling War in a Media Age is a fascinating, thought-provoking, must-read volume that reveals the often-brutal ways that the goal of influencing public opinion has shaped how American presidents have approached the most momentous duty of their office: waging war.
Download or read book Marketing Activities written by United States. Agricultural Marketing Service and published by . This book was released on 1941 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
