Download or read book Advertising and Its Mental Laws written by Henry Foster Adams and published by . This book was released on 1916 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for students of the psychology of advertising, though much of the material which is contained in it will undoubtedly be of benefit to those in the practical side of advertising. The behavioristic standpoint has been adhered to throughout, for the student of advertising is interested primarily in what mind does, not in what it is. The author has endeavored to accomplish three things in the development of this work. First, to present in simple language the basic facts and principles of psychology which are related to advertising and point out the application of the principles. Secondly, the author has endeavored to reduce the complexity of a printed advertisement to its elements and to show with mathematical exactness the effect of the various elements. This has been done in large measure by devising experiments to test the effect of one factor in isolation, then the effect of a second, a third, etc. The book, consequently, is an endeavor to put the psychology of advertising on a quantitative basis, strictly scientific basis. Thirdly, the results of the experiments have been compared with the results of actual advertising campaigns in which similar problems have been involved and it has been found that the relationship between the business test and the theoretical test is strikingly close. In order to produce effective advertising, it is necessary that the advertisement lead to some action. Consequently, the author has endeavored to analyze action thoroughly, showing why so many advertisements lack effectiveness, why people do not act in response to them, and giving in some detail devices which will improve the motivational factor of an advertisement. (PsycINFO Database Record (c) 2005 APA, all rights reserved).
Download or read book Advertising and Its Mental Laws written by Henry Foster Adams and published by . This book was released on 2005 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Its Mental Laws written by Henry Foster Adams and published by Forgotten Books. This book was released on 2015-06-13 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Advertising and Its Mental Laws In order to produce effective advertising, it is necessary that the advertisement lead to some action. To lead to action, it must arrest and hold the attention of the reader, it must create a favorable impression, and it must usually be remembered. The majority of advertisements which appear are very good from the first standpoint, good from the second and third, but only fair for inciting the reader of the advertisement to action. Consequently, I have endeavored to analyze action with some thoroughness, showing why so many advertisements are lacking in effectiveness, why people do not act in response to them, and giving in some detail devices which will improve the pulling power of an advertisement. The book could never have been written without the aid of many persons. I am indebted to the published works of Gale, Hollingworth, Strong, Scott and Starch for much of my material. My thanks are also due to Printers Ink, Advertising and Selling, Judicious Advertising, and System for permission to quote from their pages. The material on the adequacy of the order of merit experiments as applied to advertising is taken with few changes from an article by the author which appeared in the Psychological Review for September, 1915. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Advertising and it Mental Laws written by Henry Foster Adams and published by . This book was released on 1920 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Its Mental Laws written by Henry Foster Adams and published by . This book was released on 1916 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for students of the psychology of advertising, though much of the material which is contained in it will undoubtedly be of benefit to those in the practical side of advertising. The behavioristic standpoint has been adhered to throughout, for the student of advertising is interested primarily in what mind does, not in what it is. The author has endeavored to accomplish three things in the development of this work. First, to present in simple language the basic facts and principles of psychology which are related to advertising and point out the application of the principles. Secondly, the author has endeavored to reduce the complexity of a printed advertisement to its elements and to show with mathematical exactness the effect of the various elements. This has been done in large measure by devising experiments to test the effect of one factor in isolation, then the effect of a second, a third, etc. The book, consequently, is an endeavor to put the psychology of advertising on a quantitative basis, strictly scientific basis. Thirdly, the results of the experiments have been compared with the results of actual advertising campaigns in which similar problems have been involved and it has been found that the relationship between the business test and the theoretical test is strikingly close. In order to produce effective advertising, it is necessary that the advertisement lead to some action. Consequently, the author has endeavored to analyze action thoroughly, showing why so many advertisements lack effectiveness, why people do not act in response to them, and giving in some detail devices which will improve the motivational factor of an advertisement. (PsycINFO Database Record (c) 2005 APA, all rights reserved).
Download or read book Advertising and Its Mental Laws microform written by Henry Foster Adams and published by Legare Street Press. This book was released on 2021-09-09 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Download or read book Advertising as a Vocation written by Frederick James Allen and published by . This book was released on 1919 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Laws We Need to Know written by Baron Miller and published by . This book was released on 2020-08-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Victims of mental illness and their families and friends must be able to understand complex rules and programs so they can access them and maximize their benefits. One cannot call a knowledgeable attorney every time a question arises, and the explanations in this book provide a ready reference tool.
Download or read book The Memory Value of Advertisements with Special Reference to the Use of Color written by Edith Roberts Brandt and published by . This book was released on 1925 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Law of Mental Domination written by Thomas E. Dockrell and published by . This book was released on 1912 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Law of Advertising and Sales and Related General Business Law with which is Combined Advertising and Sales that Develop Good will written by Clowry Chapman and published by . This book was released on 1908 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Laws Behind Advertising written by Aspatore Books and published by . This book was released on 2006 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Laws Behind Advertising is an authoritative, insider's perspective on the complex issues companies face when preparing and launching an advertising campaign. Featuring department heads, group chairs, and leading partners representing some of the nation's top firms, this book provides a broad yet comprehensive overview of the laws and regulations governing advertising communications, promotions, trademarks, and comparative ads, and more. From understanding the CAN SPAM act and FTC regulations, to running a sweep-stakes, these authors explain advertising law from start to finish. The different niches presented and the breadth of perspectives represented by these outstanding authors enable readers to get inside some of the legal minds of today, as experts offer up their thoughts for creating strong, legally defensible ad campaigns.
Download or read book The Advertising Law Guide written by Lee Wilson and published by . This book was released on 2000 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference offers coverage of the day-to-day legal issues faced by anyone working in the advertising field. Veteran intellectual property lawyer Lee Wilson seeks to make the law accessible for the lay reader, offering details on copyright considerations, trademarks, libel, privacy and publicity issues, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations. Also included are checklists to help advertisers assess the legality of their designs, plus several form agreements.
Download or read book The Mental Life written by Christian Alban Ruckmick and published by . This book was released on 1928 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Laws of the State of New York written by New York (State) and published by . This book was released on with total page 1168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Memory Value of Advertisements with Special Reference to the Use of Color written by Edith R.. Brandt and published by . This book was released on 1925 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Its Principles and Practice written by Harry Tipper and published by Facsimiles-Garl. This book was released on 1915 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
