Download or read book She s Got Game written by Melissa Malamut and published by St. Martin's Griffin. This book was released on 2010-06-08 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: She's Got Game is the perfect resource for women who have it all together but just don't understand the rules—when it comes to professional and college sports, that is. Does baseball boggle your mind? Is football completely confusing? You're the kind of woman who can adapt to every situation. You know just what to wear and what to say. Nothing flusters you--except going to a game. Sporting events raise so many questions. What is March Madness all about? What on earth is a pop fly? If they just had the fourth down, then why is it the first down now and not the fifth? What's a down anyway? What do I wear? Will I wipe out if I wear heels? Should I wear makeup? And how do you say that player's name? Don't you wish you had a smart girlfriend who could explain it all without making you feel like an idiot? One who could tell you what's going on, what to wear to the game, and even when it's a good time to go to the ladies' room or get another beer? Now you do. Melissa Malamut brings a lifelong love of sports, a girly-girl's sensibility, and insight from fashion editors, friends and her own experiences to She's Got Game. The ultimate guide to enjoying yourself (and looking smart) at any sporting event, She's Got Game, is packed with all the rules and history of the games, personal anecdotes, and do's and don'ts. In this incredibly well-researched and engaging book, Melissa gives you everything you need to feel at ease and fall in love with sports.

Download or read book Designing Games written by Tynan Sylvester and published by "O'Reilly Media, Inc.". This book was released on 2013-01-03 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to give your design skills a real boost? This eye-opening book helps you explore the design structure behind most of todayâ??s hit video games. Youâ??ll learn principles and practices for crafting games that generate emotionally charged experiencesâ??a combination of elegant game mechanics, compelling fiction, and pace that fully immerses players. In clear and approachable prose, design pro Tynan Sylvester also looks at the day-to-day process necessary to keep your project on track, including how to work with a team, and how to avoid creative dead ends. Packed with examples, this book will change your perception of game design. Create game mechanics to trigger a range of emotions and provide a variety of play Explore several options for combining narrative with interactivity Build interactions that let multiplayer gamers get into each otherâ??s heads Motivate players through rewards that align with the rest of the game Establish a metaphor vocabulary to help players learn which design aspects are game mechanics Plan, test, and analyze your design through iteration rather than deciding everything up front Learn how your gameâ??s market positioning will affect your design

Download or read book Still Got Game written by Carlton Greene and published by Xlibris Corporation. This book was released on 2015-06-01 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Still Got Game is the extraordinary debut release from former professional basketball player, Carlton Moto Greene. This is the true story of a rising stars exceptional skills and self-sabotage. The NBA legend-in-the-making, recruited by the New York Knicks and the Atlanta Hawks, paid a high emotional cost after witnessing a doublemurder at age 17. What unfolds is both heartbreaking and inspiring. Self-admitted stubbornness, silence and unchecked fear plunged this gifted athlete into homelessness for nearly five years, sleeping on the trains and living on the streets of New York City. Greene courageously lays his life bare as an example of how anyone can find themselves living beneath their potential. But, there is redemption and new possibilities as Greene pivots and transforms his many blocked shots into a winning season.

Download or read book Girls Got Game written by Sue Macy and published by Macmillan. This book was released on 2001-04-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of short stories and poems written by and about young women in sports.

Download or read book The Advertising Concept Book written by Pete Barry and published by . This book was released on 2012 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

Download or read book The New Advertising written by Valerie K. Jones and published by Bloomsbury Publishing USA. This book was released on 2016-09-19 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.

Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Download or read book Digital Gaming and the Advertising Landscape written by Teresa de la Hera and published by Amsterdam University Press. This book was released on 2019-08-23 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. *Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context.

Download or read book Who Got Game Baseball written by Derrick D. Barnes and published by Workman Publishing Company. This book was released on 2020-03-17 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate the unheralded people and stories that helped shape the game of baseball! Meet unsung pioneers, like John “Bud” Fowler, William Edward White, and brothers Moses Fleetwood Walker and Weld Walker, four African Americans who integrated white teams decades before Jackie Robinson. Discover unforgettable moments, like the time a 17-year old girl named Jackie Mtchell struck out Babe Ruth and Lou Gehrig. Marvel at records. Did you know that Japanese superstar Sadaharu Oh has a whopping 113 more career homers than Hank Aaron? And that’s just for starters! This lively illustrated collection of shiny nuggets of baseball lore will transform you into a superfan who knows the game better than anyone else. Someone who’s got game.

Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Download or read book Going Negative written by Shanto Iyengar and published by Simon and Schuster. This book was released on 2010-05-11 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

Download or read book Here s the Pitch written by Roberta J. Newman and published by U of Nebraska Press. This book was released on 2019-03 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2020 SABR Baseball Research Award In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a national identity. Today, whenever the AT&T call to the bullpen is heard, fans enter Minute Maid Park, or vote for favorite All-Stars (brought to us by MasterCard), we are reminded that advertising has become inseparable from the MLB experience. Here's the Pitch examines this connection between baseball and advertising, as both constructors and reflectors of culture. Roberta J. Newman considers the simultaneous development of both industries from the birth of the partnership, paying particular attention to the ways in which advertising spread the gospel of baseball at the same time professional baseball helped develop a body of consumers ready for the messages of advertising. Newman considers the role of product endorsements in the creation of the culture of celebrity, and of celebrity baseball players in particular, as well as the ways in which new technologies have impacted the intersection of the two industries. From Ty Cobb to Babe Ruth in the 1920s and 1930s to Mickey Mantle, Yogi Berra, and Willie Mays in the postwar years, to Derek Jeter, Rafael Palmeiro, and David Ortiz in the twenty-first century, Newman looks at many of baseball's celebrated players and shows what qualities made them the perfect pitchmen for new products at key moments. Here's the Pitch tells the story of the development of American and an increasingly international culture through the marriage between Mad Men and The Boys of Summer that made for great copy, notable TV advertisements, and lively social media, and shows how baseball's relationship with advertising is stronger than ever.

Download or read book Bibi s Got Game written by Bianca Andreescu and published by Tundra Books. This book was released on 2022-06-07 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first picture book written by and based on real-life tennis star Bianca Andreescu, a young athlete learns how to work through life's toughest moments through inner strength and meditation. From the moment she wakes up, Bibi is very busy. Even before school begins, there are cartwheels to do, world records to break (38 minutes balancing a spoon on your nose), and her dog, Coco, to snuggle. Bibi's mother suggests she try a sport, but nothing feels right. Until she tries tennis. On the court, she feels strong and powerful. Her serve is like lightning, her backhand booms like thunder and her forehand is as fierce as a hurricane. But one day, everything changes when she is injured on the playground. Bibi is heartbroken, sad, frustrated and angry — she decides to quit tennis! But her mother, with a little help from Coco, shows her how to meditate and dispel the self-doubt and negativity. Bibi learns to focus on all the things that make her grateful and happy. And when her body is ready to go back to tennis, so is her mind. "Now every morning, I picture myself strong and powerful on the court. Just me and the fuzzy ball."

Download or read book Branded Entertainment written by Jean-Marc Lehu and published by Kogan Page Publishers. This book was released on 2007-03-03 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.

Download or read book Advertising Selling written by and published by . This book was released on 1909 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.

Download or read book Joystick Soldiers written by Nina B. Huntemann and published by Routledge. This book was released on 2009-09-10 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joystick Soldiers is the first anthology to examine the reciprocal relationship between militarism and video games. War has been an integral theme of the games industry since the invention of the first video game, Spacewar! in 1962.While war video games began as entertainment, military organizations soon saw their potential as combat simulation and recruitment tools. A profitable and popular relationship was established between the video game industry and the military, and continues today with video game franchises like America’s Army, which was developed by the U.S.Army as a public relations and recruitment tool. This collection features all new essays that explore how modern warfare has been represented in and influenced by video games. The contributors explore the history and political economy of video games and the "military-entertainment complex;" present textual analyses of military-themed video games such as Metal Gear Solid; and offer reception studies of gamers, fandom, and political activism within online gaming.