Download or read book Advertisements in Wartime Penguin Books written by Tim Graham and published by . This book was released on 2021 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Advertisement Touching a Holy War written by Francis Bacon and published by Laurence Lampert. This book was released on 2000 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Propaganda in World War II written by David Clampin and published by Bloomsbury Publishing. This book was released on 2014-03-21 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Blitz- the period of Nazi bombing campaigns on civilian Britain during World War II- was a formative period for British national identity. In this groundbreaking book, David Clampin looks at the images, campaigns and slogans which helped to form the fabled 'Blitz spirit'- powerfully echoed in Winston Churchill's speeches. Because advertisers attempted to capitalise on war-time patriotism, Clampin's unique focus on advertising provides a visually rich seam of new information on the everyday war, and makes an enormous contribution to the debate on people's experiences of war and nationalism. Using a remarkable and hitherto unseen range of primary source material-advertisements in the press, slogans and posters-this work will reshape the contested meanings of the 'Home Front', opening up cultural history discourses on gender and nationalism. Advertising and Propaganda in World War II is essential reading for historians of World War II as well as students and scholars of Media Studies and Communication Studies.
Download or read book The Lost Books of Jane Austen written by Janine Barchas and published by Johns Hopkins University Press. This book was released on 2019-10-08 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly innovative and occasionally irreverent, this book will appeal in equal measure to book historians, Austen fans, and scholars of literary celebrity.
Download or read book Boredom is the Enemy written by Amanda Laugesen and published by Routledge. This book was released on 2016-04-15 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: War is often characterised as one percent terror, 99 per cent boredom. Whilst much ink has been spilt on the one per cent, relatively little work has been directed toward the other 99 per cent of a soldier's time. As such, this book will be welcomed by those seeking a fuller understanding of what makes soldiers endure war, and how they cope with prolonged periods of inaction. It explores the issue of military boredom and investigates how soldiers spent their time when not engaged in battle, work or training through a study of their creative, imaginative and intellectual lives. It examines the efforts of military authorities to provide solutions to military boredom (and the problem of discipline and morale) through the provisioning of entertainment and education, but more importantly explores the ways in which soldiers responded to such efforts, arguing that soldiers used entertainment and education in ways that suited them. The focus in the book is on Australians and their experiences, primarily during the First World War, but with subsequent chapters taking the story through the Second World War to the Vietnam War. This focus on a single national group allows questions to be raised about what might (or might not) be exceptional about the experiences of a particular national group, and the ways national identity can shape an individual's relationship and engagement with education and entertainment. It can also suggest the continuities and changes in these experiences through the course of three wars. The story of Australians at war illuminates a much broader story of the experience of war and people's responses to war in the twentieth century.
Download or read book Advertising and Promotion written by Chris Hackley and published by SAGE. This book was released on 2005-02-16 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.
Download or read book The Penguin Book of First World War Stories written by Ann-Marie Einhaus and published by Penguin UK. This book was released on 2007-10-25 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: An anthology of Great War short stories by British writers, both famous and lesser-known authors, men and women, during the war and after its end. These stories are able to illustrate the impact of the Great War on British society and culture and the many modes in which short fiction contributed to the war's literature. The selection covers different periods: the war years themselves, the famous boom years of the late 1920s to the more recent past in which the First World War has received new cultural interest.
Download or read book Hard sell written by Sean Nixon and published by Manchester University Press. This book was released on 2016-05-16 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is an impressive piece of sustained research that brings much to the field. It offers real depth in rethinking the post-war boom and there can be little doubt that this will have a real impact across modern British history, consumer history and cultural studies.' Jeremy Black, Professor of History, University of Exeter Focusing on advertising’s relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the ‘modern housewife’ across the new medium of television. Nixon shows how the practices through which advertising understood and represented the ‘modern housewife’ and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising practice were not only a source of inspiration, but were also adapted and reworked to speak more effectively to the British consumer. Hard sell offers a major new analysis of the techniques of advertising in the decades of post-war affluence and advertising’s relationship to the social changes associated with growing prosperity.
Download or read book Justifying War written by D. Welch and published by Springer. This book was released on 2012-05-31 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new assessment of the debates about Just War in the twentieth and twenty-first centuries, from the imperial wars of the nineteenth century through the age of total war, the evolution of human rights discourse and international law, to proportionality during the Cold War and the redefinition of authority with the ascendancy of terror groups.
Download or read book Propaganda and Public Relations in Military Recruitment written by Brendan Maartens and published by Routledge. This book was released on 2020-11-19 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day. The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role, and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so? It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy.
Download or read book Pop Culture Goes to War written by Geoff Martin and published by Lexington Books. This book was released on 2010-07-24 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pop Culture Goes to War, by Geoff Martin and Erin Steuter, explores the persistence of and opposition to militarism in American life. It provides a comprehensive overview of the role of toys, video games, music, television and movies in supporting contemporary militarism. Resistance to militarism is highlighted through the traditional mediums of music and movies, and increasingly through the arts, 'culture jamming,' and the satire of The Daily Show, The Onion, The Simpsons, The Colbert Report, and South Park.
Download or read book An Advertisement for Toothpaste written by Ryszard Kapuscinski and published by Penguin UK. This book was released on 2018-02-22 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Like rotting stakes in a forest clearing' The great journalist of conflict in the Third World finds an even stranger and more exotic society in his own home of post-War Poland Penguin Modern: fifty new books celebrating the pioneering spirit of the iconic Penguin Modern Classics series, with each one offering a concentrated hit of its contemporary, international flavour. Here are authors ranging from Kathy Acker to James Baldwin, Truman Capote to Stanislaw Lem and George Orwell to Shirley Jackson; essays radical and inspiring; poems moving and disturbing; stories surreal and fabulous; taking us from the deep South to modern Japan, New York's underground scene to the farthest reaches of outer space.
Download or read book Powers of Persuasion written by Winston Fletcher and published by OUP Oxford. This book was released on 2008-07-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.
Download or read book Manipulating Images written by Tawnya J. Adkins Covert and published by Lexington Books. This book was released on 2011-03-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.
Download or read book Humor Entertainment and Popular Culture during World War I written by Clémentine Tholas-Disset and published by Springer. This book was released on 2015-05-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humor and entertainment were vital to the war effort during World War I. While entertainment provided relief to soldiers in the trenches, it also built up support for the war effort on the home front. This book looks at transnational war culture by examining seemingly light-hearted discourses on the Great War.
Download or read book The Book at War written by Andrew Pettegree and published by Basic Books. This book was released on 2023-12-05 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "magisterial" (Sunday Times) history of how books were used in war across the twentieth century—both as weapons and as agents for peace We tend not to talk about books and war in the same breath—one ranks among humanity’s greatest inventions, the other among its most terrible. But as esteemed literary historian Andrew Pettegree demonstrates, the two are deeply intertwined. The Book at War explores the various roles that books have played in conflicts throughout the globe. Winston Churchill used a travel guide to plan the invasion of Norway, lonely families turned to libraries while their loved ones were fighting in the trenches, and during the Cold War both sides used books to spread their visions of how the world should be run. As solace or instruction manual, as critique or propaganda, books have shaped modern military history—for both good and ill. With precise historical analysis and sparkling prose, The Book at War accounts for the power—and the ambivalence—of words at war.
Download or read book War and Progress written by Peter Dewey and published by Routledge. This book was released on 2014-09-11 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an account of how the daily lives of ordinary peoples were changed, profoundly and permanently, by these three momentous decades 1914-1945. Often depicted in negative terms Peter Dewey finds a much more positive pattern in the wealth of evidence he lays before us. His is a story of economic achievement, and the emergence of a new sense of social community in the nation, rather than a saga of disenchantment and decline.
