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Book Advantages and Weaknesses of the Volkswagen Group  VW   Value Chain and SWOT Analysis

Download or read book Advantages and Weaknesses of the Volkswagen Group VW Value Chain and SWOT Analysis written by Moniruzzaman Kiron and published by . This book was released on 2019-10-16 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Submitted Assignment from the year 2018 in the subject Business economics - Industrial Management, grade: A, language: English, abstract: This report analyzes the Volkswagen Group (VW) Company's current operations and provide strategic recommendations to the board of directors of the company. This report describes on how to analyze the external and internal environment of the company by analytical frameworks. It starts with Company Background, where the company's mission and current operations will be described. Next is the Environmental Analysis, where a the SWOT analysis is applied for the company with consideration of Porter's Five Forces model and Value Chain Analysis. Then, the paper identifies what the company's current sustainable competitive advantages and its weakness are. Recommendation on how to tackle these weaknesses will be given afterwards. For a huge company like Volkswagen it takes a lot of effort to maintain their great brand reputation, to sustain that they have to make sure they fulfill the needs and wants of their customers and satisfy them. Although the brand portfolio includes brands like Skoda, Bugatti and Lamborghini the company still ranks high in the mind of customers. Even so having some problems in the automotive industry recently they must start looking forward and try finding solution as it might affect their brand image which can cause them huge loss and maintain the trust and build a relation among their customers as well. Volkswagen items are strongly connected with so much feelings as security and sense of pride.

Book Advantages and Weaknesses of the Volkswagen Group  VW   Value Chain and SWOT Analysis

Download or read book Advantages and Weaknesses of the Volkswagen Group VW Value Chain and SWOT Analysis written by Moniruzzaman Kiron and published by GRIN Verlag. This book was released on 2019-11-11 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Submitted Assignment from the year 2018 in the subject Business economics - Industrial Management, grade: A, , language: English, abstract: This report analyzes the Volkswagen Group (VW) Company’s current operations and provide strategic recommendations to the board of directors of the company. This report describes on how to analyze the external and internal environment of the company by analytical frameworks. It starts with Company Background, where the company’s mission and current operations will be described. Next is the Environmental Analysis, where a the SWOT analysis is applied for the company with consideration of Porter’s Five Forces model and Value Chain Analysis. Then, the paper identifies what the company’s current sustainable competitive advantages and its weakness are. Recommendation on how to tackle these weaknesses will be given afterwards. For a huge company like Volkswagen it takes a lot of effort to maintain their great brand reputation, to sustain that they have to make sure they fulfill the needs and wants of their customers and satisfy them. Although the brand portfolio includes brands like Skoda, Bugatti and Lamborghini the company still ranks high in the mind of customers. Even so having some problems in the automotive industry recently they must start looking forward and try finding solution as it might affect their brand image which can cause them huge loss and maintain the trust and build a relation among their customers as well. Volkswagen items are strongly connected with so much feelings as security and sense of pride.

Book The Value Chain of the Volkswagen Group

Download or read book The Value Chain of the Volkswagen Group written by Nadine Wiese and published by GRIN Verlag. This book was released on 2009-11-09 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of the West of England, Bristol (Bristol Business School), course: Strategic Management, language: English, abstract: The Volkswagen Group – from a company providing affordable cars for the German people to a global group producing broad-range models including premium vehicles for upper-classes. The success of the today’s VW AG began in 1937 when VW was founded with the intention to provide affordable cars for the German people. After years of developing further models, acquisitions of other car manufacturers such as Audi and SEAT, and starting international operations, the Volkswagen Group has become the largest automobile manufacturer in Europe and one oft the leading car producers worldwide. Today there are almost 50 production plants in Europe, America, Asia and Africa. (Datamonitor 2008) The Volkswagen AG consists of two divisions. Next to the Financial Services Division there is the Automotive Division that develops vehicles and engines, produces and sells passenger cars, commercial vehicles, trucks, buses, vans, pick-ups and campers. Brands that are part of the VW Group include: VW, Audi, SEAT, Lamborghini, Skoda, Bentley and Bugatti. (Datamonitor 2008) Concentrating on the Automotive Division, the Volkswagen Group’s strategy is analysed by looking at its value chain. It is examined what is performed well, where strengths are that create value, and what might be improved.

Book Brand Audit Analysis for Volkswagen   The German Carmaker

Download or read book Brand Audit Analysis for Volkswagen The German Carmaker written by PRASANNA VENKATESAN MEENAKSHISUNDARAM and published by GRIN Verlag. This book was released on 2022-08-03 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Submitted Assignment from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: B+, University of Northampton (Amity Global Institute, Singapore), course: BA (Hons) Business Studies, language: English, abstract: In the present competitive business world, it is important for organisations to use the available ideas and strategies to achieve their goals financially. For this, companies all over the world conduct brand audit analysis which helps to know the current status of the company in the market. It manages to provide the strengths and weaknesses in order to build up strategies for the future. Following Toyota, Volkswagen is the second largest automaker in the world. This report will focus on the brand audit analysis which will evaluate the external and internal situation along with strategic and tactical recommendations for Volkswagen, the German automaker which is globally superior for its performance and innovation.

Book Analysis and Evaluation of Chosen Resources of Volkswagen in Germany and in Respect of the Indian Minicar Market and the Role of Suzuki as a Joint Venture Prospect

Download or read book Analysis and Evaluation of Chosen Resources of Volkswagen in Germany and in Respect of the Indian Minicar Market and the Role of Suzuki as a Joint Venture Prospect written by Jan Kubik and published by GRIN Verlag. This book was released on 2011-03 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly Research Paper from the year 2010 in the subject Business economics - Operations Research, grade: 1,0, Munich University of Applied Sciences, language: English, abstract: Volkswagen Group is based in Wolfsburg, Germany, ranks among the world's leading automobile manufacturer and is the largest carmaker in Europe. Therefore the Group posses 11.3 percent share of the world passenger car market and holds 20.9 percent of the European automobile market. The Volkswagen Group with its nine brands (Audi, SEAT, Skoda, Volkswagen, Volkswagen Commercial Vehicles, Bentley, Bugatti, Lamborghini and Scania) offers a broad product range from low-consumption small cars to luxury class vehicles. For simplicity reasons the Volkswagen Aktiengesellschaft (as parent company of the Volkswagen group) is referred to as Volkswagen or VW where as the whole Volkswagen Group is either referred to as Volkswagen (VW) Group or Group within this paper. Despite the Group's international alignment it is currently only slightly represented in India. As it has entered the Indian passenger car market ten years ago, significantly later than its Japanese and American competitors, its current market share amounts only to two percent. Because potential customers are increasing, the automotive industry is getting more dynamical and international and government's politics are focusing on economic growth, India could become the future key market to the automotive industry. Due to the eminently strong growth of the Indian main street and the proceeding social change, as the younger generation wants to go for a distinguished career, especially the Indian minicar market's (IMM) potential is higher than ever before. As Volkswagen Group is alive to the importance of this market but lacking in appropriate knowledge how to produce cheapest cars in large-scale production, it considers strengthening the cooperation with Suzuki Motor Corporation and Volkswagen by building a Joint Venture (JV). Thus, the alrea

Book Mercedes Benz Cars Germany   Market Analysis

Download or read book Mercedes Benz Cars Germany Market Analysis written by Thilo Ketschau and published by GRIN Verlag. This book was released on 2013-03-14 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Economics - Other, grade: 2,0, University of applied sciences, Cologne, course: Marketing, language: English, abstract: An analysis of the German automotive market and the Mercedes-Benz cars division, as an actor on this market, are done. Therefore firstly the relevant external factors for the German automotive market are audited by examining its` political-legal, economical, sociological and technological factors. Secondly an internal audit is done by examining strengths and weaknesses of the German division of the company. As a result a holistic picture of Mercedes-Benz cars` market related situation is assessed.

Book German and Chinese Contributions to Digitalization

Download or read book German and Chinese Contributions to Digitalization written by Andreas Oberheitmann and published by Springer Nature. This book was released on 2020-08-01 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalization is one of the biggest challenges of the 21st Century. In Germany, the concept of Industry 4.0 goes back to the high-tech strategy of the Federal Government and describes the interlocking of industrial production with the latest information and communication technology. In the intelligent factory, intelligent and networked machines will operate, decide and optimize largely autonomously in cooperation with humans. For China, the German concept Industry 4.0 is a strategic source of inspiration. Among other things, it was a model for the current Chinese innovation and industrial policy strategy Made in China 2025. This book is looking into different aspects of digitalization. Part 1 presents the concept of Industry 4.0, both, from the German and the Chinese perspective. Part 2 describes the Chinese innovation concept Made in China 2025 within different economic sectors in China and discusses to what extent Industry 4.0 might be considered its role model. Part 3 presents the opportunities and challenges of digitalization and big data from a regional perspective. Part 4 analyses the special aspect of the impacts of digitalization for the banking sector and international trade cooperation. Finally, Part 5 focuses on digitalization and innovation considering small and medium-sized companies in particular.

Book Volkswagen s Way East   Brownfield or Greenfield Investments

Download or read book Volkswagen s Way East Brownfield or Greenfield Investments written by Anja Lorenzen and published by GRIN Verlag. This book was released on 2011-01-25 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, BI Norwegian Business School, language: English, abstract: In terms of a rising competitive environment the way east gets more and more important. It does not only lead to a reduction in costs but operating in the eastern parts of Europe can result in advantages for the whole company. Volkswagen overtook their JV partner Skoda and this gave them access to the local cluster. This is an advantage, that companies which do not invest in brownfield investments do not have right from the beginning. Therefore, the kind of FDI and the region are very important and can determine the companies future success. Volkswagen’s greenfield investment in Kaluga, Russia will also be explained, based on the advantages and disadvantages that the two different FDI offer. The different VW investments will then be linked to Dunning’s eclectic paradigm, the OLI model.

Book Company Background and SWOT Analysis of Forever 21

Download or read book Company Background and SWOT Analysis of Forever 21 written by Moniruzzaman Kiron and published by . This book was released on 2019-10-25 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Submitted Assignment from the year 2018 in the subject Business economics - Operations Research, grade: A, course: Bachelor of Business Management, language: English, abstract: The aim of this report is to have a bird's-eye view on Forever 21 and find out the strengths, weaknesses, opportunities and threats and how the company can overcome the weaknesses and threats by the strengths and opportunities. The term "fast fashion" is most frequently used in the apparel industry and by the fashion retailers to designate low-cost designs cloths that transfer rapidly from the ramp to the outlet to match the latest trends in the market. Nowadays, there is a number of fashion retailers established themselves as a fast-fashion brand. Forever 21 is one of the upright and famous fast-fashion brands recognized all over the world. Forever 21 is generally very popular among young adults for its up-to-date tailoring and fashionable designs. Forever 21 has customers in both gender male plus female and also dealing with clothes from the kids to adults. The history of the company is not very ancient but Forever 21 has already managed to establish itself as a very popular brand in the world.

Book Developing Strategies for Competitive Advantage

Download or read book Developing Strategies for Competitive Advantage written by Patrick B. McNamee and published by Pergamon. This book was released on 1990 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can an organization use strategy to achieve a competitive advantage over its rivals? This book addresses this fundamental issue in strategic planning with a selection of exceptional articles covering two complementary areas: techniques for developing competitive strategies, and case histories, showing how these techniques have been applied to particular situations. The authors pinpoint the crucial factors which help companies, whether smaller firms or multinationals, successfully build sustainable and profitable competitive advantage at the strategic business unit and corporate level.

Book The Wal Mart Success Story

    Book Details:
  • Author : Christian Kneer
  • Publisher : GRIN Verlag
  • Release : 2009-09
  • ISBN : 3640420047
  • Pages : 29 pages

Download or read book The Wal Mart Success Story written by Christian Kneer and published by GRIN Verlag. This book was released on 2009-09 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject Business economics - Trade and Distribution, grade: 1,3, University of Hull, language: English, abstract: This report should call attention to the success story of Wal-Mart and reveal by using appropriate strategic framework why they are one of the most controversial companies. Subsequently, the goal of this strategic analysis is to examine Wal-Mart's quest to dominate international markets. In addition Wal-Mart's corporate identity will be discussed and several solutions to the challenges will be proposed.

Book Strategic Management  Industry Analysis  Strategic Drift and Re Strategizing

Download or read book Strategic Management Industry Analysis Strategic Drift and Re Strategizing written by Ravi Sivalingam and published by GRIN Verlag. This book was released on 2018-03-13 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 61, Cardiff Metropolitan University, course: Masters in Business Administration, language: English, abstract: This term paper deals with the strategic management of the company Marks and Spencer which has become a leading British retail icon since its conception more than a hundred years ago. The book deals in the first part with the company profile, the industry evolution, the current strategic position. The second part contains an industry analysis and market failures. It ends with re-strategizing.

Book SWOT Analysis of McDonald   s and Derivation of Appropriate Strategies

Download or read book SWOT Analysis of McDonald s and Derivation of Appropriate Strategies written by Ilhan Yuece and published by GRIN Verlag. This book was released on 2012-10-22 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: Merit , Prifysgol Cymru University of Wales, course: Strategic Management, language: English, abstract: This essay deals with the SWOT Analysis of McDonald’s and the selection of the final strategy derived amongst all strategies revealed for the ‘Products’. Firstly, an overview of the McDonald’s was given and then SWOT Analysis which was made by the team and the determined strengths, weaknesses, opportunities and threats were shortly explained. After that TOWS Analysis was made for the generation of SO, TO, WO and TW strategies. All the strategies were evaluated; finally, the selected strategy for Germany and the reasons for the selection of it were explained.

Book Biopetrol

    Book Details:
  • Author : Anja Müller
  • Publisher : GRIN Verlag
  • Release : 2011-08
  • ISBN : 3640972295
  • Pages : 81 pages

Download or read book Biopetrol written by Anja Müller and published by GRIN Verlag. This book was released on 2011-08 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2006 in the subject Business economics - General, grade: 1,8, University of Cooperative Education Mannheim, course: ABWL, 45 entries in the bibliography, language: English, abstract: Fuel and diesel petrol are derived from crude oil, and since this is a limited raw material, unevenly distributed over the world, it will become very important in the future to find alternatives to petrol; one of them are biofuels. The present paper was written in order to find out about the biofuels market in Europe. An overview of different types of biofuels, including Biodiesel, Bioethanol, Synthetic Fuels as well as various others was compiled, describing advantages and disadvantages of each biofuel. Afterwards, Biodiesel is the main focus of the conducted SWOT analysis. This is due to the fact that Biodiesel is the major biofuel consumed within the EU, with a market share of about 80% of all biofuels available. It is found that Biodiesel does have several Strengths, both product Specific and Environmental specific, which could help the product become even more successful. On the other hand, Weaknesses, also product Specific and Environment specific are shown. Also, Opportunities and Threats are told about, with both of the topics divided into Political influences, Environmental factors and Other factors. Opportunities and Threats are influences coming from the outside, and they cannot be directly influenced by the producers of biofuels. Yet, knowing about these factors can be helpful in order to plan for future actions and gain a better understanding of the current situation of the product. Finally, a Conclusion shortly sums up the information gained in course of the study, and afterwards an Outlook for the future of biofuels is given. An Overview of the SWOT analysis shows the researched information in a compressed way in the Appendix.

Book Strategies of German Car Companies in China

Download or read book Strategies of German Car Companies in China written by Patrick Schrott and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-02-01 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorization in new automotive markets like China focus the attention of the market participants on these new, growing markets. The focus of this study is on the passenger vehicle market and lines out why the Chinese market is profitable and attractive for international manufacturers. Moreover, it shows how to deal with the problems and how to use the opportunities regarding the dimensions of internationalization. Firstly, the PEST-Analysis of the Chinese automobile market lines out the political-legal, economic, socio-cultural and technological factors. In such a rapidly changing and growing as well as culturally completely different country like the PRC, the framework conditions and circumstances are of big importance for foreign enterprises willing to do business there. The third chapter deals with possible internationalization strategies for China by showing possibilities of timing and market development strategies plus options for locating business markets. This is also further established in the fourth chapter, in which the internationalization strategies of two German enterprises are analyzed. Furthermore the fourth chapter analyses the internationalization strategies of VW and BMW. At the end of this thesis, the results are summarized in two SWOT-analyses of both firms including measures on how to deal with threats in the PRC and on how to benefit from strengths and opportunities.

Book Sell with a Story

Download or read book Sell with a Story written by Paul Smith and published by AMACOM. This book was released on 2016-09-08 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made. A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena. Smith identifies the ingredients of the most effective sales stories and reveals how to: Select the right story Craft a compelling and memorable narrative Incorporate challenge, conflict, and resolution• And more Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency…and most importantly, sell! If you want to become a better communicator and transform your sales results, Sell with a Story is for you.

Book Principles of Management

    Book Details:
  • Author : David S. Bright
  • Publisher :
  • Release : 2023-05-16
  • ISBN : 9781998109166
  • Pages : 0 pages

Download or read book Principles of Management written by David S. Bright and published by . This book was released on 2023-05-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.