Download or read book Advancing with New Product Offerings in Recession and Recovery written by Rupert M. Hart and published by CreateSpace. This book was released on 2009-02-26 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Products are the most powerful business strategy in a recession. Why? Because everyone is selling the same old stuff and the same old stuff isn't selling. This book will get you out of the rut with short-term fixes, recurring revenue products, seeking new ideas, and maximizing the development process.Rupert Hart MBA has been an operating manager and marketing executive through several downturns with two decades of hands-on experience in advising companies on recession strategy. He is the author of 5-star-rated "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."This "BizBones" book is on a single specific subject (just the "bones") and designed to be read in one hour by a busy manager. Books in the "BizBones" Series cover: Recession 101: Understanding the Business Environment), Winning New Customers, Resisting Pricing Pressure, Advancing with New Product-Offerings. Essential reading for all managers.
Download or read book Winning New Customers in Recession and Recovery written by Rupert M. Hart and published by CreateSpace. This book was released on 2009-03-02 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to win new customers efficiently? You can't chase after every potential customer who moves. You have to think smarter or you will waste a lot of effort. This book will help you win new customers in 3 ways: flooding into near markets, increasing market coverage and presence, and reaching for far markets. Rupert Hart MBA has been an operating manager and marketing executive through several downturns with two decades of hands-on experience in advising companies on recession strategy. He is the author of 5-star-rated "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."This "BizBones" book is on a single specific subject (just the "bones") and designed to be read in one hour by a busy manager. Books in the "BizBones" Series cover: Recession 101: Understanding the Business Environment), Winning New Customers, Resisting Pricing Pressure, Advancing with New Product-Offerings. Essential reading for all managers.
Download or read book Making Acquisitions in Recession and Recovery written by Rupert M. Hart and published by CreateSpace. This book was released on 2009-03-17 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Acquisitions can be a great opportunity - but how can you avoid critical pitfalls?This book will show you how to understand the causes of cheap companies, discover hidden potential for value creation, and manage the integration process successfully. Can you afford NOT to buy this book? Rupert Hart MBA has been an operating manager and marketing executive through several downturns with hands-on experience in recession strategy. He is the author of 5-star-rated "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."This "BizBones" book is on a single specific subject (just the "bones") and designed to be read in one hour by a busy manager. Books in the "BizBones" Series cover: Recession 101, Winning New Customers, Resisting Pricing Pressure, Advancing with New Product-Offerings, Maximizing Revenue & Marin form Existing Customers, Cutting Costs Successfully, Making Acquisitions.Essential reading for all managers.
Download or read book Recession 101 written by Rupert M. Hart and published by CreateSpace. This book was released on 2009-02-27 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes a recession so different from Business-as-usual? It's so hard to figure it all out, isn't it? This book will help put it all together. Starting with the mechanism of business cycles and the economy in recession we can understand what is happening now in your company, your competitors and your customers. Rupert Hart MBA has been an operating manager and marketing executive through several downturns with two decades of hands-on experience in advising companies on recession strategy. He is the author of 5-star-rated "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."This "BizBones" book is on a single specific subject (just the "bones") and designed to be read in one hour by a busy manager. Books in the "BizBones" Series cover: Recession 101: Understanding the Business Environment), Winning New Customers, Resisting Pricing Pressure, Advancing with New Product-Offerings. Essential reading for all managers.
Download or read book Maximizing Revenue and Margin from Your Existing Customers in Recession and Recovery written by Rupert M. Hart and published by CreateSpace. This book was released on 2009-02-26 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Existing Customers are your #1 priority. Because they trust you and have relationships already set up with you. Because you know all about their businesses and don't have to spend money reaching them. This book will show you how to focus on the right customers, reinforce customer loyalty and extract more revenue. Rupert Hart MBA has been an operating manager and marketing executive through several downturns with two decades of hands-on experience in advising companies on recession strategy. He is the author of 5-star-rated "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."This "BizBones" book is on a single specific subject (just the "bones") and designed to be read in one hour by a busy manager. Books in the "BizBones" Series cover: Recession 101: Understanding the Business Environment), Winning New Customers, Resisting Pricing Pressure, Advancing with New Product-Offerings. Essential reading for all managers.
Download or read book Cutting Costs Effectively in Recession and Recovery written by Rupert Hart and published by . This book was released on 2009-03-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sure, you could cut costs 10% across the board. But cutting costs effectively means more...This book will show you how to find the hidden potential for cost-cutting, balance cost-cutting aganist cashflow generation, and help with an efficient implementation strategy.Rupert Hart MBA has been an operating manager and marketing executive through several downturns with two decades of hands-on experience in advising companies on recession strategy. He is the author of 5-star-rated "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."This "BizBones" book is on a single specific subject (just the "bones") and designed to be read in one hour by a busy manager. Books in the "BizBones" Series cover: Recession 101, Winning New Customers, Resisting Pricing Pressure, Advancing with New Product-Offerings, Maximizing Revenue & Marin form Existing Customers, Making Acquisitions.Essential reading for all managers.
Download or read book A Decade after the Global Recession written by M. Ayhan Kose and published by World Bank Publications. This book was released on 2021-03-19 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: This year marks the tenth anniversary of the 2009 global recession. Most emerging market and developing economies weathered the global recession relatively well, in part by using the sizable fiscal and monetary policy ammunition accumulated during prior years of strong growth. However, their growth prospects have weakened since then, and many now have less policy space. This study provides the first comprehensive stocktaking of the past decade from the perspective of emerging market and developing economies. Many of these economies have now become more vulnerable to economic shocks. The study discusses lessons from the global recession and policy options for these economies to strengthen growth and prepare for the possibility of another global downturn.
Download or read book Advancing American Innovation and Competitiveness written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and published by . This book was released on 2011 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advanced Strategic Management written by Roberto S. Vassolo and published by Springer Nature. This book was released on with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book World Economic Outlook April 2009 written by International Monetary Fund. Research Dept. and published by International Monetary Fund. This book was released on 2009-04-22 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the World Economic Outlook explores how a dramatic escalation of the financial crisis in September 2008 provoked an unprecedented contraction of activity and trade, despite active policy responses. It presents economic projections for 2009 and 2010, and also looks beyond the current crisis, considering factors that will shape the landscape of the global economy over the medium term, as businesses and households seek to repair the damage. The analysis also outlines the difficult policy challenges presented by the overwhelming imperative to take all steps necessary to restore financial stability and revive the global economy, and the longer-run need for national actions to be mutually supporting. The first of two analytical chapters, "What Kind of Economic Recovery?" explores the shape of the eventual recovery. The second, "The Transmission of Financial Stress from Advanced to Emerging and Developing Economies," focuses on the role of external financial linkages and financial stress in transmitting economic shocks.
Download or read book Market Led Strategic Change written by Nigel F. Piercy and published by Routledge. This book was released on 2012-05-04 with total page 779 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.
Download or read book Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-11-09 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.
Download or read book Marketing Strategy and Competitive Positioning 7th Edition written by Prof Graham Hooley and published by Pearson UK. This book was released on 2020-01-09 with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
Download or read book The Next Production Revolution Implications for Governments and Business written by OECD and published by OECD Publishing. This book was released on 2017-05-10 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication examines the opportunities and challenges, for business and government, associated with technologies bringing about the “next production revolution”. These include a variety of digital technologies (e.g. the Internet of Things and advanced robotics), industrial...
Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.
Download or read book Strategic Customer Management written by Nigel F Piercy and published by OUP Oxford. This book was released on 2009-03-12 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business development, the strategic sales organization, and strategic customer management. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved. The book focuses on the transformation of the traditional sales organization into a strategic force leading the strategic customer management process in companies. Traditionally, the area of sales management has mainly been treated as a tactical, operational topic in the conventional marketing literature - simply part of the communications mix within the planned marketing programme. However, the emergence of major customers as dominant buyers in many sectors as a result of pressures towards consolidation and enhanced scale of operations, is changing the way in which sales issues are addressed in supplier organizations. The growth of new forms of buyer-seller relationship based on collaboration and partnering has encouraged organizations to reconsider the sales and account management operation as an important source of competitive differentiation in commoditized markets. Increasingly, sales is being perceived as a central part of business strategy and attention given to the challenges in better aligning sales processes with strategy. This has many implications for the design of the sales organization and its management strategy, which go far beyond the confines of conventional marketing views.
Download or read book The Financial Crisis Inquiry Report written by Financial Crisis Inquiry Commission and published by Cosimo, Inc.. This book was released on 2011-05-01 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Financial Crisis Inquiry Report, published by the U.S. Government and the Financial Crisis Inquiry Commission in early 2011, is the official government report on the United States financial collapse and the review of major financial institutions that bankrupted and failed, or would have without help from the government. The commission and the report were implemented after Congress passed an act in 2009 to review and prevent fraudulent activity. The report details, among other things, the periods before, during, and after the crisis, what led up to it, and analyses of subprime mortgage lending, credit expansion and banking policies, the collapse of companies like Fannie Mae and Freddie Mac, and the federal bailouts of Lehman and AIG. It also discusses the aftermath of the fallout and our current state. This report should be of interest to anyone concerned about the financial situation in the U.S. and around the world.THE FINANCIAL CRISIS INQUIRY COMMISSION is an independent, bi-partisan, government-appointed panel of 10 people that was created to "examine the causes, domestic and global, of the current financial and economic crisis in the United States." It was established as part of the Fraud Enforcement and Recovery Act of 2009. The commission consisted of private citizens with expertise in economics and finance, banking, housing, market regulation, and consumer protection. They examined and reported on "the collapse of major financial institutions that failed or would have failed if not for exceptional assistance from the government."News Dissector DANNY SCHECHTER is a journalist, blogger and filmmaker. He has been reporting on economic crises since the 1980's when he was with ABC News. His film In Debt We Trust warned of the economic meltdown in 2006. He has since written three books on the subject including Plunder: Investigating Our Economic Calamity (Cosimo Books, 2008), and The Crime Of Our Time: Why Wall Street Is Not Too Big to Jail (Disinfo Books, 2011), a companion to his latest film Plunder The Crime Of Our Time. He can be reached online at www.newsdissector.com.
