Download or read book Advances in Mathematical Models in Marketing written by Ashwin Aravindakshan and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mathematical Models and Methods in Marketing written by Frank Myron Bass and published by . This book was released on 1961 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mathematical Models in Marketing written by Ursula H. Funke and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field.

Download or read book Introduction to Mathematical Models in Market and Opinion Research written by T. Harder and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the introduction to his book Dr. Harder has very clearly described its purpose and organization. I only want to add for the English-speaking reader a few words on the place the present text is likely to have in the cur rent literature. At first Dr. Harder's undertaking might come as a surprise. Only a few years ago, Zeisel's Say it with Figures gave the market research practi tioner some ideas of how simple figures and tables could be successfully employed; Langhoff's publication for the American Marketing Associa tion presented some pertinent mathematical models in the most elemen tary form; why should a German author believe he can already introduce us to serious mathematical procedures for use in product management and advertising? After reading the book, incredulity turns into pleasure because of the skill with which the author has pursued his task. As a matter of fact, the book can serve two audiences who at first glance might appear to have quite opposing interests. For the mathematically trained market re searcher, the book has the marked advantage of combining a variety of ap proaches not ordinarily mixed in one volume. If the market researcher be gan as an economist he is already familiar with difference equations and time series analysis; if he moved in from psychology, he is already ac quainted with factor analysis. But as he reads this book, he finds the two worlds well integrated.

Download or read book Mathematical Models and Methods in Marketing written by Frank Myron Bass and published by . This book was released on 2012-03-01 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributing Authors Include Robert S. Weinberg, Paul Stillson, E. Leonard Arnoff, And Many Others.

Download or read book Advanced Mathematical Modeling with Technology written by William P. Fox and published by CRC Press. This book was released on 2021-05-20 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mathematical modeling is both a skill and an art and must be practiced in order to maintain and enhance the ability to use those skills. Though the topics covered in this book are the typical topics of most mathematical modeling courses, this book is best used for individuals or groups who have already taken an introductory mathematical modeling course. Advanced Mathematical Modeling with Technology will be of interest to instructors and students offering courses focused on discrete modeling or modeling for decision making. Each chapter begins with a problem to motivate the reader. The problem tells "what" the issue is or problem that needs to be solved. In each chapter, the authors apply the principles of mathematical modeling to that problem and present the steps in obtaining a model. The key focus is the mathematical model and the technology is presented as a method to solve that model or perform sensitivity analysis. We have selected , where applicable to the content because of their wide accessibility. The authors utilize technology to build, compute, or implement the model and then analyze the it. Features: MAPLE©, Excel©, and R© to support the mathematical modeling process. Excel templates, macros, and programs are available upon request from authors. Maple templates and example solution are also available. Includes coverage of mathematical programming. The power and limitations of simulations is covered. Introduces multi-attribute decision making (MADM) and game theory for solving problems. The book provides an overview to the decision maker of the wide range of applications of quantitative approaches to aid in the decision making process, and present a framework for decision making. Table of Contents 1. Perfect Partners: Mathematical Modeling and Technology 2. Review of Modeling with Discrete Dynamical Systems and Modeling Systems of DDS 3. Modeling with Differential Equations 4. Modeling System of Ordinary Differential Equation 5. Regression and Advanced Regression Methods and Models 6. Linear, Integer and Mixed Integer Programming 7. Nonlinear Optimization Methods 8. Multivariable Optimization 9. Simulation Models 10. Modeling Decision Making with Multi-Attribute Decision Modeling with Technology 11. Modeling with Game Theory 12. Appendix Using R Index Biographies Dr. William P. Fox is currently a visiting professor of Computational Operations Research at the College of William and Mary. He is an emeritus professor in the Department of Defense Analysis at the Naval Postgraduate School and teaches a three-course sequence in mathematical modeling for decision making. He received his Ph.D. in Industrial Engineering from Clemson University. He has taught at the United States Military Academy for twelve years until retiring and at Francis Marion University where he was the chair of mathematics for eight years. He has many publications and scholarly activities including twenty plus books and one hundred and fifty journal articles. Colonel (R) Robert E. Burks, Jr., Ph.D. is an Associate Professor in the Defense Analysis Department of the Naval Postgraduate School (NPS) and the Director of the NPS’ Wargaming Center. He holds a Ph.D. in Operations Research form the Air Force Institute of Technology. He is a retired logistics Army Colonel with more than thirty years of military experience in leadership, advanced analytics, decision modeling, and logistics operations who served as an Army Operations Research analyst at the Naval Postgraduate School, TRADOC Analysis Center, United States Military Academy, and the United States Army Recruiting Command.

Download or read book Advanced Modelling in Mathematical Finance written by Jan Kallsen and published by Springer. This book was released on 2016-12-01 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Festschrift resulted from a workshop on “Advanced Modelling in Mathematical Finance” held in honour of Ernst Eberlein’s 70th birthday, from 20 to 22 May 2015 in Kiel, Germany. It includes contributions by several invited speakers at the workshop, including several of Ernst Eberlein’s long-standing collaborators and former students. Advanced mathematical techniques play an ever-increasing role in modern quantitative finance. Written by leading experts from academia and financial practice, this book offers state-of-the-art papers on the application of jump processes in mathematical finance, on term-structure modelling, and on statistical aspects of financial modelling. It is aimed at graduate students and researchers interested in mathematical finance, as well as practitioners wishing to learn about the latest developments.

Download or read book Using Applied Mathematical Models for Business Transformation written by Antoine Trad and published by Business Science Reference. This book was released on 2019-12-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines the implementation of an applied mathematical model in business transformation projects, business engineering, and enterprise architecture research projects"--

Download or read book Mathematical Models in Marketing written by Ursula H. Funke and published by . This book was released on 1976 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advances on Mathematical Modeling and Optimization with Its Applications written by Gunjan Mukherjee and published by CRC Press. This book was released on 2024-03-28 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances on Mathematical Modeling and Optimization with Its Applications discusses optimization, equality, and inequality constraints and their application in the versatile optimizing domain. It further covers non-linear optimization methods such as global optimization, and gradient-based non-linear optimization, and their applications. Discusses important topics including multi-component differential equations, geometric partial differential equations, and computational neural systems Covers linear integer programming and network design problems, along with an application of the mixed integer problems Discusses constrained and unconstrained optimization, equality, and inequality constraints, and their application in the versatile optimizing domain Elucidates the application of statistical models, probability models, and transfer learning concepts Showcases the importance of multi-attribute decision modeling in the domain of image processing and soft computing The text is primarily for senior undergraduate and graduate students, and academic researchers in the fields of mathematics, statistics, and computer science.

Download or read book Mathematical Models in Marketing written by Robert G. Murdick and published by . This book was released on 1970 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advanced Methods for Modeling Markets written by Peter S. H. Leeflang and published by Springer. This book was released on 2017-08-29 with total page 725 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of modeling markets along the classical steps of the model building process: specification, data collection, estimation, validation and implementation. This volume builds on the concepts presented in Modeling Markets with an emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation models, partial least squares, mixture models, and hidden Markov models, as well as generalized methods of moments, Bayesian analysis, non/semi-parametric estimation and endogeneity issues. Specific attention is given to big data. The market environment is changing rapidly and constantly. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In today’s environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. This volume provides an authoritative and comprehensive review, with each chapter including: · an introduction to the method/methodology · a numerical example/application in marketing · references to other marketing applications · suggestions about software. Featuring contributions from top authors in the field, this volume will explore current and future aspects of modeling markets, providing relevant and timely research and techniques to scientists, researchers, students, academics and practitioners in marketing, management and economics.

Download or read book Marketing Research and Modeling Progress and Prospects written by Yoram Wind and published by Springer Science & Business Media. This book was released on 2013-06-05 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Download or read book Advances in Mathematical Modelling Applied Analysis and Computation written by Jagdev Singh and published by Springer Nature. This book was released on with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Introduction to Mathematical Models in Market and Opinion Research written by Theodor Harder and published by . This book was released on 1969 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advanced Mathematical Methods for Finance written by Julia Di Nunno and published by Springer Science & Business Media. This book was released on 2011-03-29 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents innovations in the mathematical foundations of financial analysis and numerical methods for finance and applications to the modeling of risk. The topics selected include measures of risk, credit contagion, insider trading, information in finance, stochastic control and its applications to portfolio choices and liquidation, models of liquidity, pricing, and hedging. The models presented are based on the use of Brownian motion, Lévy processes and jump diffusions. Moreover, fractional Brownian motion and ambit processes are also introduced at various levels. The chosen blend of topics gives an overview of the frontiers of mathematics for finance. New results, new methods and new models are all introduced in different forms according to the subject. Additionally, the existing literature on the topic is reviewed. The diversity of the topics makes the book suitable for graduate students, researchers and practitioners in the areas of financial modeling and quantitative finance. The chapters will also be of interest to experts in the financial market interested in new methods and products. This volume presents the results of the European ESF research networking program Advanced Mathematical Methods for Finance.

Download or read book Advances in Mathematics for Industry 4 0 written by Mangey Ram and published by Academic Press. This book was released on 2020-10-02 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Mathematics for Industry 4.0 examines key tools, techniques, strategies, and methods in engineering applications. By covering the latest knowledge in technology for engineering design and manufacture, chapters provide systematic and comprehensive coverage of key drivers in rapid economic development. Written by leading industry experts, chapter authors explore managing big data in processing information and helping in decision-making, including mathematical and optimization techniques for dealing with large amounts of data in short periods. Focuses on recent research in mathematics applications for Industry 4.0 Provides insights on international and transnational scales Identifies mathematics knowledge gaps for Industry 4.0 Describes fruitful areas for further research in industrial mathematics, including forthcoming international studies and research