Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advances in Marketing and Public Policy written by Paul N. Bloom and published by JAI Press(NY). This book was released on 1987 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advanced Introduction to Public Policy written by B. G. Peters and published by Edward Elgar Publishing. This book was released on 2021-02-26 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated second edition, internationally renowned scholar B. Guy Peters provides a succinct introduction to public policy and illustrates the design approach to policy problems. Peters demonstrates how decision-makers can make more effective choices and why a design approach to public intervention can improve policy formulation.
Download or read book Handbook of Business and Public Policy written by Kellow, Aynsley and published by Edward Elgar Publishing. This book was released on 2021-08-27 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook provides an analysis of the key issues, accomplishments, and challenges of research and practices related to the interactions between business and public policy.
Download or read book The Oxford Handbook of Public Policy written by Michael Moran and published by Oxford University Press, USA. This book was released on 2008-06-12 with total page 997 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is part of a ten volume set of reference books offering authoritative and engaging critical overviews of the state of political science. This work explores the business end of politics, where theory meets practice in the pursuit of public good.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book The Mass Marketing of Politics written by Bruce I. Newman and published by SAGE. This book was released on 1999-07-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
Download or read book Public Policy Implications of Advanced Television Systems written by and published by . This book was released on 1989 with total page 916 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Marketing Analytics written by Natalie Mizik and published by Edward Elgar Publishing. This book was released on 2018 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
Download or read book Handbook of Public Affairs written by Phil Harris and published by SAGE. This book was released on 2005-07-15 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.
Download or read book Implementing Public Policy written by Michael Hill and published by SAGE. This book was released on 2002-09-16 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing the major current insights in implementation research and theory together, Public Policy, Implementation and Governance reviews the literature on public policy implementation, relating it to contemporary developments in thinking about governance. The text stresses the continuing importance of a focus upon implementation processes and explores its central relevance to the practice of public administration. In light of the changing nature of governance, Hill and Hupe suggest strategies for both future research on and management of public policy implementation. Their basic approach is two-fold: firstly, to understand the process of implementation and secondly, to address how one might control and affect this process. Re-exploring the state of the art of the study of implementation as a sub-discipline of political science and public administration, this book will be essential reading for students and researchers in public policy, social policy, public management, public adminstration and governance. `This is an excellent and much needed book. Hill and Hupe have provided a well written and highly accessible account of the development of implementation studies which will be immensely valuable to everyone concerned with understanding implementation in modern policy making.' - Professor Wayne Parsons, University of London
Download or read book Innovation and Public Policy written by Austan Goolsbee and published by University of Chicago Press. This book was released on 2022-03-25 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: A calculation of the social returns to innovation /Benjamin F. Jones and Lawrence H. Summers --Innovation and human capital policy /John Van Reenen --Immigration policy levers for US innovation and start-ups /Sari Pekkala Kerr and William R. Kerr --Scientific grant funding /Pierre Azoulay and Danielle Li --Tax policy for innovation /Bronwyn H. Hall --Taxation and innovation: what do we know? /Ufuk Akcigit and Stefanie Stantcheva --Government incentives for entrepreneurship /Josh Lerner.
Download or read book Strategy Beyond Markets written by John M. de Figueiredo and published by Emerald Group Publishing. This book was released on 2016-04-27 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy Beyond Markets is organized around three themes: Public Politics, Private Politics, and Integrated Political Strategy. The book explores the way these strategies influence political environments, firms and corporations.
Download or read book The Advanced Dictionary of Marketing written by Scott Dacko and published by Oxford University Press, USA. This book was released on 2008 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Download or read book Advanced Introduction to Advertising written by De Pelsmacker, Patrick and published by Edward Elgar Publishing. This book was released on 2022-01-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
Download or read book Handbook of Marketing and Society written by Paul N. Bloom and published by SAGE. This book was released on 2001 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects societal welfare. Drawing on the talents of a distinguished group of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing. An unifying model is presented in the introduction that illustrates the linkage of marketing knowledge, marketing decisions, and societal welfare. Each chapter covers, in a purposeful way, a different link or path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and marketing practice serve society more effectively. Academics, graduate students, and others interested in marketing's role in society will find this a valuable resource and an excellent guidebook for future research.
Download or read book Handbook of Public Administration written by B Guy Peters and published by SAGE. This book was released on 2007-05-23 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past two decades have been marked by a period of substantial and often fundamental change in public administration. Critically reflecting on the utility of scholarly theory and the extent to which government practices inform the development of this theory, the Handbook of Public Administration was a landmark publication which served as an essential guide for both the practice of public administration today and its on-going development as an academic discipline. The Concise Paperback Edition provides a selection of 30 of the original articles in an accessible paperback format and includes a new introduction by B. Guy Peters and Jon Pierre. It is an essential point of reference for all students of public administration.
