Download or read book Advanced Introduction to Sustainable Competitive Advantage in Sales written by Lawrence B. Chonko and published by Edward Elgar Publishing. This book was released on 2021-05-28 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional selling to the next level by focusing on serving the customer. Discussing the key skills of sales leaders - technological proficiency, managing change, and harnessing and using knowledge - Chonko analyzes how sales leaders are distinguished from other sales professionals.

Download or read book Advanced Introduction to Sustainability Transitions written by Frank W. Geels and published by Edward Elgar Publishing. This book was released on 2024-08-06 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this insightful book, Frank W. Geels provides an advanced and evidenced introduction to one of the most important and dynamic topics in contemporary debates on how to address grand challenges like climate change and biodiversity loss.

Download or read book Advanced Introduction to Maritime Law written by Todd, Paul and published by Edward Elgar Publishing. This book was released on 2021-08-27 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading scholar Paul Todd, this Advanced Introduction draws on the author’s decades of experience researching and teaching maritime law, offering a clear and concise introduction to the core areas of the field. In addition to providing a primer on the substance, it explains the worldwide applications of English law, and surveys the sources of law and how to locate them. It also highlights some of the difficulties in interpreting the law and pinpoints which individuals have been instrumental in doing so, and in making and developing the law.

Download or read book Advanced Introduction to American Foreign Policy written by Johnson, Loch K. and published by Edward Elgar Publishing. This book was released on 2021-08-27 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a comprehensive account of America’s constitutional framework, this Advanced Introduction examines how U.S officials carry out America’s foreign policy objectives through diplomacy, trade agreements, secretive covert actions, and the use of military force. Loch K. Johnson delivers an invigorating examination of ethical and legal aspects of American foreign policy as well as providing a new perspective on topics such as domestic politics, diplomacy and policymaking.

Download or read book Advanced Introduction to Marketing Strategy written by Day, George and published by Edward Elgar Publishing. This book was released on 2022-06-07 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.

Download or read book Advanced Introduction to Behavioral Law and Economics written by Cass R. Sunstein and published by Edward Elgar Publishing. This book was released on 2023-12-11 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly informative Advanced Introduction explores the diverse and far-reaching legal implications of some of the key findings of behavioral economics. This Advanced Introduction provides a much-needed assessment and analysis of the law as a critical domain for the use of behavioral economics, and investigates how techniques including nudging, mandates, and taxes can be used to enhance the effectiveness and improve the implementation of the law.

Download or read book Advanced Introduction to Comparative Legal Methods written by Monateri, Pier and published by Edward Elgar Publishing. This book was released on 2021-10-22 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on historical, normative, theoretical, and economic methodologies, Pier Giuseppe Monateri offers a fresh critical analysis of various dimensions of comparative law methods. Comprehensive and engaging with a multidisciplinary approach, this Advanced Introduction spans the fields of comparative legal studies, law and finance and global law.

Download or read book Advanced Introduction to Pricing Strategy and Analytics written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2023-01-20 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing.

Download or read book Advanced Introduction to Business Ethics written by Hooker, John and published by Edward Elgar Publishing. This book was released on 2021-08-27 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise and engaging Advanced Introduction provides the conceptual tools necessary to make ethical decisions in today’s business world. John Hooker provides an objective and closely-reasoned analysis of ethical issues based on a unified conceptual framework that distils the best of ethical thought into three clearly articulated principles: the generalization, utilitarian, and autonomy principles.

Download or read book Advanced Introduction to Digital Marketing written by Dholakia, Utpal and published by Edward Elgar Publishing. This book was released on 2022-10-13 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.

Download or read book Advanced Introduction to Demography written by Lutz, Wolfgang and published by Edward Elgar Publishing. This book was released on 2021-09-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlighting the power of multi-dimensional demography, this Advanced Introduction addresses the most consequential changes in our societies and economies using quantitative approaches. It defines three demographic theories with predictive power – demographic metabolism, transition and dividend – and repositions the discipline at the heart of social science.

Download or read book Advanced Introduction to Governance written by Pierre, Jon and published by Edward Elgar Publishing. This book was released on 2021-09-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jon Pierre and Guy Peters expertly guide the reader through governance – one of the most widely used terms in political science – and its differing interpretations, with comprehensive discussion of the key issues covering global as well as local level governance. A detailed look into what constitutes ‘good governance’, whether produced by a government or by more informal means, is also explored.

Download or read book Advanced Introduction to Business and Human Rights written by Muchlinski, Peter T. and published by Edward Elgar Publishing. This book was released on 2022-07-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the adoption of the UN Guiding Principles on Business and Human Rights (UNGPs) in 2011, this timely book charts the field of business and human rights, finding that corporate responsibility to respect human rights is gradually evolving into a binding legal duty in both national and international law. Following the structure of the UNGPs, Peter T. Muchlinski also covers the state duty to protect against business violations of human rights, the corporate responsibility to respect human rights and access to remedies for corporate violations of human rights.

Download or read book Advanced Introduction to Employee Engagement written by Saks, Alan M. and published by Edward Elgar Publishing. This book was released on 2021-08-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction provides a cutting edge review of employee engagement, illustrating the theories and key instruments for research that underpin the field and its antecedents and consequences. It translates the science into practice by offering recommendations on how to build an engaged workforce and how to socialize and engage newcomers.

Download or read book Advanced Introduction to Technology Policy written by Albert N. Link and published by Edward Elgar Publishing. This book was released on 2021-05-28 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This intuitive Advanced Introduction provides an in-depth review of current U.S. technology policy, tracing the legislative history of policies such as the Economic Recovery Tax Act, the Small Business Innovation Development Act and the National Cooperative Research Act. The critical elements of the ecosystem in which technology policy exists are also discussed, with a particular focus on U.S. patent policy and U.S. investments in infrastructure technology.

Download or read book Advanced Introduction to Environmental Compliance and Enforcement written by Paddock, Lee and published by Edward Elgar Publishing. This book was released on 2021-09-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction provides a clear and accessible guide to the essential elements of environmental compliance and enforcement programs. It examines compliance programs designed to assist regulated entities in meeting their obligations, as well as enforcement tools designed to address non-compliance - such as administrative, civil judicial, and criminal enforcement. Offering an insightful overview of this important area, LeRoy C. Paddock highlights recent developments that are changing the way compliance and enforcement work is practiced.

Download or read book Advanced Introduction to Evidence written by Richard D. Friedman and published by Edward Elgar Publishing. This book was released on 2024-02-12 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction to Evidence delivers a comprehensive exposition of the major tenets of evidence law, principally from an American perspective. Using the Federal Rules of Evidence as a structural framework, Richard D. Friedman reflects on the underlying policies, psychological perceptions and philosophical viewpoints that underpin evidence law.