Download or read book Advanced Introduction to Advertising written by Patrick De Pelsmacker and published by Edward Elgar Publishing. This book was released on 2021-12-28 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organisations? And what are the implications of the offline-online shift?
Download or read book Advanced Introduction to Digital Marketing written by Dholakia, Utpal and published by Edward Elgar Publishing. This book was released on 2022-10-13 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.
Download or read book Advanced Introduction to Advertising written by De Pelsmacker, Patrick and published by Edward Elgar Publishing. This book was released on 2022-01-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
Download or read book Advanced Introduction to Marketing Strategy written by Day, George and published by Edward Elgar Publishing. This book was released on 2022-06-07 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
Download or read book Advanced Introduction to Global Administrative Law written by Sabino Cassese and published by Edward Elgar Publishing. This book was released on 2021-02-26 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sabino Cassese presents an incisive introduction to the essential principles of global law, exploring the central theories of globalization through an analysis of the main developments in this area. The Advanced Introduction concludes that despite the ongoing dialectic between national governments and international institutions, globalization and states are progressing in parallel, while civil societies are increasingly involved in the machinery of globalization.
Download or read book Advanced Introduction to Business Ethics written by Hooker, John and published by Edward Elgar Publishing. This book was released on 2021-08-27 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise and engaging Advanced Introduction provides the conceptual tools necessary to make ethical decisions in today’s business world. John Hooker provides an objective and closely-reasoned analysis of ethical issues based on a unified conceptual framework that distils the best of ethical thought into three clearly articulated principles: the generalization, utilitarian, and autonomy principles.
Download or read book Advanced Introduction to Global Production Networks written by Neil M. Coe and published by Edward Elgar Publishing. This book was released on 2021-01-29 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by Neil M. Coe, this Advanced Introduction provides a comprehensive guide to the vibrant and expanding global production network (GPN) approach, through deftly exploring its antecedents, theoretical underpinnings, and debates and controversies in the field. The author argues overall that, during a time of profound on-going challenges within the global economic system, the need for a GPN framework has never been more pressing.
Download or read book Advanced Introduction to Entrepreneurship written by Robert D Hisrich and published by Edward Elgar Publishing. This book was released on 2014-09-26 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: øElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by some of the world�s leading scholars. Designed to be accessible yet rigorous, they offer concise an
Download or read book Advanced Introduction to Global Sports Law written by Stephen F. Ross and published by Edward Elgar Publishing. This book was released on 2021-02-26 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stephen F. Ross presents this succinct introduction to key topics of law specific to sports, comparing approaches to sports law across the globe, with particular focus on the United States, Europe, and common law jurisdictions. Contrasting the profit-maximizing approach of North American leagues with the global integrated approach of professional sports governed by national and international governing boards, the book offers a novel model for the latter.
Download or read book Advanced Introduction to Law and Development written by Mariana M. Prado and published by Edward Elgar Publishing. This book was released on 2021-05-28 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this thoroughly revised and updated second edition, Mariana Mota Prado and Michael J. Trebilcock offer a succinct and readable introduction to the main concepts and debates in the field of law and development. They examine the role of legal systems and institutions, investigate perceptions around what laws and legal arrangements encourage and facilitate development, and probe the issues arising in both private law and public law as well as in international economic relations. Written with the insight of two top experts in the field, this Advanced Introduction covers the most recent trends in law and development research and highlights areas that remain underexplored.
Download or read book Advanced Introduction to International Political Economy written by Benjamin J. Cohen and published by Edward Elgar Publishing. This book was released on 2019 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, now in its second edition, provides a comprehensive and up to date survey of the field of International Political Economy. Although the subject’s roots go far back, the modern field has developed along sharply divergent paths followed by different clusters of scholars. Today there are multiple versions of IPE, each with its own distinct personality. This book illuminates the full array of analytical styles and traditions to be found across the globe in this rich field of study.
Download or read book Advanced Introduction to Platform Economics written by Robin Mansell and published by Edward Elgar Publishing. This book was released on 2020-08-28 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence-enabled digital platforms collect and process data from and about users. These companies are largely self-regulating in Western countries. How do economic theories explain the rise of a very few dominant platforms? Mansell and Steinmueller compare and contrast neoclassical, institutional and critical political economy explanations. They show how these perspectives can lead to contrasting claims about platform benefits and harms. Uneven power relationships between platform operators and their users are treated differently in these economic traditions. Sometimes leading to advocacy for regulation or for public provision of digital services. Sometimes indicating restraint and precaution. The authors challenge the reader to think beyond the inevitability of platform dominance to create new visions of how platforms might operate in the future.
Download or read book Advanced Introduction to the Austrian School of Economics written by Randall G. Holcombe and published by Edward Elgar Publishing. This book was released on 2020-07-31 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a concise overview of the post-war decline in popularity of the Austrian school of economics and its subsequent revival in the late twentieth century, this updated second edition offers a theoretical and historical introduction to the ideas of the Austrian school and its intellectually distinguishing qualities. This Advanced Introduction considers the field’s key originators and proponents and reflects on the acceleration in interest in the last two decades.
Download or read book Advanced Introduction to Law and Artificial Intelligence written by Woodrow Barfield and published by Edward Elgar Publishing. This book was released on 2020-10-30 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Woodrow Barfield and Ugo Pagallo present a succinct introduction to the legal issues related to the design and use of artificial intelligence (AI). Exploring human rights, constitutional law, data protection, criminal law, tort law, and intellectual property law, they consider the laws of a number of jurisdictions including the US, the European Union, Japan, and China, making reference to case law and statutes.
Download or read book Advanced Introduction to Comparative Constitutional Law written by Mark Tushnet and published by Edward Elgar Publishing. This book was released on 2018-03-30 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mark Tushnet excels in updating the Advanced Introduction to Comparative Constitutional Law. In this second edition Tushnet includes new material based on developments in practice and scholarship since the original edition’s publication back in 2014. Topics which are given substantial additional attention include abusive constitutionalism, the idea of the constituent power, eternity clauses and unconstitutional amendments, recent developments in weak- and strong-form constitutional review, and expanded consideration of third generation rights. This title will appeal to those who fell in love with the first edition and those who are interested in learning more about Comparative Constitutional Law.
Download or read book Advanced Introduction to International Investment Law written by August Reinisch and published by Edward Elgar Publishing. This book was released on 2020-06-26 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: August Reinisch gives a broad overview of the entire field of international investment law that has emerged as an important subfield of international economic law over the last decades. As a result of the boom of investment arbitration since the late 1990s, core questions of the substantive treatment of foreign investors are analysed. Combining an academic and a practical perspective, this book has been written to provide an introduction to investment law for lawyers, political scientists, economists as well as those interested in international relations.
Download or read book Introduction to Advertising written by Arthur Judson Brewster and published by The Minerva Group, Inc.. This book was released on 2001-09 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1924, as one of the first advertising textbooks, it holds much of use to the advertising industry today. The illustrations and examples of advertisements of the time also make it a fascinating historical collection. Arthur Judson Brewster was Head of the Department of Advertising and Selling, College of Business Administration, Syracuse University, and formerly Advertising Manager of The L. C. Smith & Bros. Typewriter Company. Herbert Hall Palmer was Associate Professor of Business English and Advertising, College of Business Administration, Syracuse University.
