Download or read book Ads to Icons written by Paul Springer and published by Kogan Page Publishers. This book was released on 2009-08-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Ads to Icons examines current and future trends in advertising. Through 50 updated international case studies of new and iconic advertising campaigns, author Paul Springer identifies why they were successful and analyses their contribution to the continued development of advertising. New digital formats analysed include Google's AdSense and AdWords, which reworked their search facility as a revenue-generating advertising service. The growing potential of the Internet as an advertising vehicle is illustrated. This updated new edition includes an online campaign entitled Non Stop Fernando, a campaign that exploits the potential of online film. It also features the new Nike+ case study, which details Nike's third party association with Apple iPod through Nike+ and brought together Apple's digital know-how and music expertise with Nike's industry sector experience. The author shows how traditional media have been revitalised by the adoption of revolutionary approaches to their use, making the resulting adverts more creative and impactful than before. Other campaigns have extended beyond conventional formats, including the first personal SMS text messaging campaign for Cadbury chocolate and Levi's creation of a brand character, Flat Eric, to drive viral communication before the television commercials aired. Finally, the impact on the structure of agencies and job functions is discussed, illustrated by profiles of industry professionals.
Download or read book Ads To Icons written by Paul Springer and published by . This book was released on 2007-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ads to Icons how Advertising Succeeds in a Multimedia Age 5th Ed 9780749449360 KEN 0093 08 written by Paul Springer and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book What a Character written by Warren Dotz and published by Chronicle Books (CA). This book was released on 1996 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Mr. Clean to Mr. Bubble, from the wholesome Quaker Oats Man to the mischievous Trix Rabbit, advertising characters are as much a part of twentieth-century Amercia as the familiar products they symbolize. Illustrated with vivid, full-color photographs, and accompanied by a fascinating text, this fanciful volume offers an entertaining look at the history and design of these pop culture icons, with their timeless appeal for consumers of all ages.
Download or read book How Brands Become Icons written by D. B. Holt and published by Harvard Business Press. This book was released on 2004-09-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
Download or read book Ad Brains Honest Conversations with Advertising s Icons Rebels and Rulers written by David Burn and published by Adpulp.com. This book was released on 2021-11-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this collection of interviews with advertising professionals, the reader travels inside the minds of some of today's top performers in the field. From the hallways of Madison Avenue to the freelancer's home office, these 18 interviews conducted over the span of 11 years, entertain as they inform.
Download or read book What a Character written by Warren Dotz and published by Chronicle Books Llc. This book was released on 1996-05-01 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising to the American Woman 1900 1999 written by Daniel Delis Hill and published by Ohio State University Press. This book was released on 2002 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
Download or read book Video Icons Values written by Alan M. Olson and published by SUNY Press. This book was released on 1991-01-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the most powerful agency of value formation in our time -- the video image as purveyed through television and mass media. Special attention is given to the impact of television on education and the challenges of instructing a generation of children who have never know a time BT, that is, "before television." Both the negative and the positive implications and consequences of video technology are discussed in the book by a range of experts in the humanities and social sciences. Among the prominent issues and questions: How does television function as an agent of value formation? What is the impact of conventional, commercial format on values and critical judgment? What is a video text and how is it different from a convention text? How do we develop the instructional tools to teach people to be critical viewers? What is television's place in the arts and what is a video artist? What happens to consciousness after viewing 30,000 or more hours of television by the time an individual graduates from high school? Is the growing problem of aliteracy directly attributable to television? The social and moral implications of television during its "second 50 years" will be profound and far-reaching. The authors of Video Icons and Values provide valuable clues as to what these implications are, will be, and what can be done about them.
Download or read book The New Icons written by Paul Rutherford and published by . This book was released on 1994 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author surveyed "roughly six thousand commercials, spanning the years between 1948 and 1992 and covering much of the globe, from Sweden to Hong Kong, Canada to Ecuador, France to South Africa," to tell the story of one form of cultural power: how it was generated and stored, articulated and exercised, resisted as well as maintained. He encompasses findings on production, distribution, consumption, and the form and content of television advertisements. He focuses on the best exemplars, looking at "the most celebrated pieces of work to understand what was so creative, so significant about this art." Paper edition (unseen), $19.95. Annotation copyright by Book News, Inc., Portland, OR
Download or read book 50s Cars written by Jim Heimann and published by Taschen America Llc. This book was released on 2002 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gathers advertisements for American automobiles manufactured during the 1950s and briefly describes developments in the auto industry during the decade.
Download or read book America s Ad Icons written by and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Icons Superpowered Roleplaying the Assembled Edition written by Steve Kenson and published by . This book was released on 2017-11-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Icons Superpowered Roleplaying is a tabletop game of superhero adventure that lets you devise stories of the imagination with your friends, based around the heroes you create. The new Assembled Edition revises and expands the original game, putting all options you want under one cover. Icons features quick character creation, a flexible game system that's easy to learn, and flavorful rules to give your games that comic book feel. Icons is your all-in-one package for superhero roleplaying adventure: quick, easy, descriptive, and fun!
Download or read book Battle of Symbols written by John Fraim and published by Daimon. This book was released on 2003 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a focus on the three-month period following the terrorist attacks of September 11, 2001, marketing consultant Fraim explains how American symbols are created, communicated, managed, and understood. He discusses the emergence of symbols from their traditional residence in religion, art, dreams, and particular cultures to a new ubiquitous global status and argues that future wars will be increasingly fought over and won through the use of symbols. Distributed by Continuum. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com).
Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Download or read book Icons of the Left written by Otto Karl Werckmeister and published by University of Chicago Press. This book was released on 1999-04 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book the author offers a critique of Marxist culture in capitalist society. Focusing on some of the most celebrated instances of traditional "Western Marxism," the author shows how such "icons of the Left" have been progressively detached from their political roots in communist activism to the safe distance of utopian or revolutionary speculations.--Publisher's description.
Download or read book Icons written by Steve Kenson and published by Cubicle 7 Entertainment Limited. This book was released on 2010 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: What kid raised in recent generations hasn't pretended to be a superhero at some point: worn a cape, "flown" around, bounced imaginary bullets or shot "blasts of power" from hands or eyes? Why not? After all, the superhero is the perfect modern fantasy: powerful, respected, and loved by the public, but with a message of responsibility, duty, truth, and justice that appeals to parents as well as kids. In countless comic books (and now "graphic novels"), cartoons, and live-action television shows and films, superheroes continue to thrill and capture our imagination while also celebrating some of our better qualities. Who wouldn't want to be a hero? With ICONS, you can be! Steve Kenson, the designer of the best-selling Mutants & Masterminds delivers a superpowered new role-playing game, inspired by the fast-playing old-school games and the new generation of narrative role-play! Within its pages are complete rules for character creation, abilities and powers, random adventure generation, a rogue's gallery of villains, a complete adventure and all the superheroic action you can handle!
