Download or read book Adobe AIR Adobe Integrated Runtime with Ajax written by Larry Ullman and published by Peachpit Press. This book was released on 2009-06-02 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: AIR (Adobe Integrated Runtime) is Adobe’s open-source technology that lets Web developers and programmers create Rich Internet Applications that run outside of any Web browser. This Visual QuickPro Guide teaches everything you need to know to begin creating applications that combine the rich experience of a traditional desktop application with the power and reach of the Internet. The book uses a visual, step-by-step approach and covers all the fundamental AIR concepts, without the fluff, confusing segues, and technical jargon that bog down so many other computer books. Author Larry Ullman has a well-earned reputation for writing books that are accessible, easy-to-follow, and, above all, useful. This book focuses solely on developing AIR applications using HTML and JavaScript, although formal knowledge of JavaScript is not required.
Download or read book Adobe AIR with Ajax Visual Quickpro Guide written by Ullman and published by . This book was released on 1900 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. AIR (Adobe Integrated Runtime) is Adobe's open-source technology that lets Web developers and programmers create Rich Internet Applications that run outside of any Web browser. This Visual QuickPro Guide teaches everything you need to know to begin creating applications that combine the rich experience of a traditional desktop application with the power and reach of the Internet. The book uses a visual, step-by-step approach and covers all the fundamental.
Download or read book ADOBE AIR WITH AJAX written by LARRY ULLMAN and published by . This book was released on 2008-12-15 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Adobe AIR Adobe Integrated Runtime written by Larry Ullman and published by . This book was released on 2008 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book AIR for Javascript Developers Pocket Guide written by Mike Chambers and published by "O'Reilly Media, Inc.". This book was released on 2008-04-18 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the official guide to Adobe ® AIR[TM], written by members of the AIR team. With Adobe AIR, web developers can use technologies like HTML and JavaScript to build and deploy web applications to the desktop. Packed with examples, this book explains how AIR works and features recipes for performing common runtime tasks. Part of the Adobe Developer Library, this concise pocket guide explains: What Adobe AIR is, and the problems this runtime aims to solve How to set up your development environment The HTML and JavaScript environments within AIR How to create your first AIR application using HTML and JavaScript Ways to perform an array of common tasks with this runtime Also included is a guide to AIR packages, classes, and command line tools. Once you understand the basics of building HTML- and JavaScript-based AIR applications, this book makes an ideal reference for tackling specific problems. It offers a quick introduction to a significant new development technology, which lets you combine the reach and ease of the Web with the power of the desktop.
Download or read book Adobe AIR written by Marc Leuchner and published by John Wiley & Sons. This book was released on 2008-04-30 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adobe Integrated Runtime (AIR) revolutionizes the way Rich Internet Applications (RIAs) are deployed and supports two primary technologies?Flash and HTML/Ajax?in order to make desktop development something that every web developer can do. This book walks you through eleven fully implemented AIR applications with source code that you can use as they currently exist or customize. Each project begins with a discussion of architecture and design, followed by code implementation. You?ll get hands-on knowledge of AIR application design and development that you can then use to build dynamic RIAs.
Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2009 with total page 2744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Adobe AIR i Ajax written by Larry E. Ullman and published by . This book was released on 2010 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book PHP and MySQL for Dynamic Web Sites written by Larry Edward Ullman and published by Peachpit Press. This book was released on 2003 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: bull; Popular visual format offers the fastest, most efficient way to begin creating dynamic Web sites with MySQL and PHP. bull; Larry Ullman, the author of best-selling volumes on MySQL and PHP, is back to show readers how to combine the two to create database-driven sites. bull; Companion Web site contains source code, demonstrations of techniques used in the book, and more.
Download or read book Effortless E Commerce with PHP and MySQL written by Larry Ullman and published by Pearson Education. This book was released on 2010-10-21 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this comprehensive guide to creating an e-commerce Web site using PHP and MySQL, renowned author Larry Ullman walks you through every step—designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order—always with security and best practices emphasized along the way. Even if you’re an experienced Web developer, you’re guaranteed to learn something new. The book uses two e-commerce site examples—one based on selling physical products that require shipping and delayed payment, and another that sells non-physical products to be purchased and delivered instantly—so you see the widest possible range of e-commerce scenarios. In 11 engaging, easy-to-follow chapters, Effortless E-Commerce with PHP and MySQL teaches you how to: • Think of the customer first, in order to maximize sales • Create a safe server environment and database • Use secure transactions and prevent common vulnerabilities • Incorporate different payment gateways • Design scalable sites that are easy to maintain • Build administrative interfaces • Extend both examples to match the needs of your own sites Larry Ullman is the president of Digital Media and Communications Insights, Inc., a firm specializing in information technology (www.dmcinsights.com). He is the author of several bestselling programming and Web development books, including PHP and MySQL for Dynamic Web Sites: Visual QuickPro Guide. Larry also writes articles on these subjects and teaches them in small and large group settings. Despite working with computers, programming languages, databases, and such since the early 1980s, Larry still claims he’s not a computer geek (but he admits he can speak their language).
Download or read book PHP and MySQL for Dynamic Web Sites written by Larry Edward Ullman and published by . This book was released on 2005 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt: The follow-up to the bestselling task-based guide to MySQL and PHP, at a price readers will appreciate.
Download or read book PHP for the Web written by Larry Ullman and published by Pearson Education. This book was released on 2011-03-09 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: With PHP for the World Wide Web, Fourth Edition: Visual QuickStart Guide, readers can start from the beginning to get a tour of the programming language, or look up specific tasks to learn just what they need to know. This task-based visual reference guide uses step-by-step instructions and plenty of screenshots to teach beginning and intermediate users this popular open-source scripting language. Leading technology author Larry Ullman guides readers through the latest developments including use and awareness of HTML5 with PHP. Other addressed changes include removal of outdated functions and more efficient ways to tackle common needs. Both beginning users, who want a thorough introduction to the technology, and more intermediate users, who are looking for a convenient reference, will find what they need here--in straightforward language and through readily accessible examples.
Download or read book The Copywriter s Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2020-04-07 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Download or read book PHP Advanced and Object Oriented Programming written by Larry Ullman and published by Peachpit Press. This book was released on 2012-09-13 with total page 1572 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers can take their PHP skills to the next level with this fully revised and updated PHP Advanced: Visual QuickPro Guide, Third Edition! Filled with fourteen chapters of step-by-step content and written by bestselling author and PHP programmer Larry Ullman, this guide teaches specific topics in direct, focused segments, shows how PHP is used in real-world applications. The book teaches developing web applications using advanced PHP techniques and advanced database concepts, and this edition offers several chapters devoted to object-oriented programming and all-new chapters on debugging, testing, and performance and using the Zend framework. Author hosts a popular companion website at www.larryullman.com, where readers can freely download code used in the book, access a user forum and book updates, and get advice directly from the author.
Download or read book Modern JavaScript written by Larry Ullman and published by Peachpit Press. This book was released on 2012-02-21 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s time for a current, definitive JavaScript book, and in this comprehensive beginner’s guide, bestselling author Larry Ullman teaches the language as it is implemented today. Larry demonstrates how to build upon JavaScript’s ease of use, while demystifying its often-cryptic syntax, especially for those who have not programmed before. This book enforces modern JavaScript’s best practices and embraces key Web development approaches such as progressive enhancement and unobtrusive scripting. The author demonstrates loads of real-world code and makes it available for download. You’ll learn about JavaScript itself and the relationship between JavaScript and HTML. Next you’ll explore variables, common operators, and control structures. Then you’ll create functions, handle events, and do more with HTML forms. You’ll master Ajax, work with frameworks, and use JavaScript with PHP to create a complete example. The result is a book that helps you not just tinker with JavaScript but to thoroughly comprehend it. This book includes: Easy step-by-step instruction, ample illustrations, and clear examples Real-world techniques to build your skills Insight into best practices from a veteran Web expert Emphasis on strategies for creating reliable code that will work on all of today’s browsers and devices, even those without JavaScript
Download or read book The Copywriter s Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Download or read book Php 6 And Mysql 5 For Dynamic Web Sites Visual Quick Pro Guide written by Ullman and published by Pearson Education India. This book was released on 2008-09 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
