Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

Download or read book The Adman s Dilemma written by Paul Rutherford and published by University of Toronto Press. This book was released on 2018-10-11 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman’s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman’s Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.

Download or read book Creating a Brand Identity A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Download or read book The Open Work written by Umberto Eco and published by Harvard University Press. This book was released on 1989 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is significant for its concept of "openness"--the artist's decision to leave arrangements of some constituents of a work to the public or to chance--and for its anticipation of two themes of literary theory: the element of multiplicity and plurality in art, and the insistence on literary response as an interaction between reader and text.

Download or read book Book Clubs and Book Commerce written by Corinna Norrick-Rühl and published by Cambridge University Press. This book was released on 2019-12-31 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 20th century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the 20th and into the 21st century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.

Download or read book Beyond Nineteen Eighty four written by William Lutz and published by . This book was released on 1989 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book probes the efforts at manipulation individuals face daily in this information age and the tactics of persuaders from many sectors of society using various forms of Orwellian "doublespeak." The book contains the following essays: (1) "Notes toward a Definition of Doublespeak" (William Lutz); (2) "Truisms Are True: Orwell's View of Language" (Walker Gibson); (3) "Mr. Orwell, Mr. Schlesinger, and the Language" (Hugh Rank); (4) "What Do We Know?" (Charles Weingartner); (5) "The Dangers of Singlespeak" (Edward M. White); (6) "The Fallacies of Doublespeak" (Dennis Rohatyn); (7) "Doublespeak and Ethics" (George R. Bramer); (8) "Post-Orwellian Refinements of Doublethink: Will the Real Big Brother Please Stand Up?" (Donald Lazere); (9) "Worldthink" (Richard Ohmann); (10)"'Bullets Hurt, Corpses Stink': George Orwell and the Language of Warfare" (Harry Brent); (11) "Political Language: The Art of Saying Nothing" (Dan F. Hahn); (12) "Fiddle-Faddle, Flapdoodle, and Balderdash: Some Thoughts about Jargon" (Frank J. D'Angelo); (13) "How to Read an Ad: Learning to Read between the Lies" (D. G. Kehl); (14) "Subliminal Chainings: Metonymical Doublespeak in Advertising" (Don L. F. Nilsen); (15) "Doublespeak and the Polemics of Technology" (Scott Buechler); (16) "Make Money, Not Sense: Keep Academia Green" (Julia Penelope); (17) "Sensationspeak in America" (Roy F. Fox); and (18) "The Pop Grammarians--Good Intentions, Silly Ideas, and Doublespeak" (Charles Suhor). Three appendixes are attached: "The George Orwell Awards,""The Doublespeak Award," and "The Quarterly Review of Doublespeak." (MS)

Download or read book Drums of War Drums of Development The Formation of a Pacific Ruling Class and Industrial Transformation in East and Southeast Asia 1945 1980 written by Jim Glassman and published by BRILL. This book was released on 2018-08-13 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Drums of War, Drums of Development, Jim Glassman analyses the geopolitical economy of industrial development in East and Southeast Asia during the Vietnam War era, showing how it was shaped by the collaborative planning of US and Asian elites. Challenging both neo-liberal and neo-Weberian accounts of East Asian development, Glassman offers evidence that the growth of industry (the 'East Asian miracle') was deeply affected by the geopolitics of war and military spending (the 'East Asian massacres'). Thus, while Asian industrial development has been presented as providing models for emulation, Glassman cautions that this industrial dynamism was a product of Pacific ruling class manoeuvring which left a contradictory legacy of rapid growth, death, and ongoing challenges for development and democracy. Shortlisted for the 2019 Deutscher Memorial Prize

Download or read book The Reality Bubble written by Ziya Tong and published by Canongate Books. This book was released on 2019-10-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are we not seeing? Our naked eyes see only a thin sliver of reality. We are blind in comparison to the X-rays that peer through skin, and the animals that can see in infrared or ultraviolet or with 360-degree vision. In The Reality Bubble, Ziya Tong illuminates this hidden world and takes us on a journey to examine ten of humanity’s biggest blind spots. What she reveals is not on the things we didn’t evolve to see but, more dangerously, the blindness of modern society. Fast-paced, utterly fascinating and deeply humane, this vitally important book gives voice to the sense we’ve all had – that there is more to the world than meets the eye.

Download or read book Normative Discourse and Persuasion written by Michael R. Walrod and published by . This book was released on 1988 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the discourse of Ga'dang, a Philippine language, focuses on normative discourse and persuasion, especially the ways in which the former is used to accomplish the latter. The first five chapters outline the theoretical framework of the study, placing normative and persuasive discourse in a philosophical context and relating them to the fields of cognitive science, to neuropsychology, and to the study of the consequences of literacy to provide an explanation for the substantial differences between Ga'dang normative discourse and that of Western society. The conciliatory nature of dispute settlement in Ga'dang is examined in relation to the sociology or ethnology of law and social control. The normative discourse of dispute settlement is seen as intended to produce group harmony and consensus. Subsequent chapters narrow the focus on normative discourse to those elements central to discourse analysis, and particularly to a distinct type of normative discourse in Ga'dang, informal litigation. The textual characteristics of a substantial portion of one litigation (appended) are identified, and the strategies of persuasion used are discussed. A scale of normativity is used to rank the features of Ga'dang normative discourse, and the results are analyzed. (MSE)

Download or read book The Pirate s Dilemma written by Matt Mason and published by Simon and Schuster. This book was released on 2009-05-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the influence of youth culture on transforming mainstream society through innovative cooperative venues and modern "do-it-yourself" values, in a report that reveals what can be learned through the indirect social experiments being performed by today's young artists and entrepreneurs. Reprint.

Download or read book Mapping the Terrain written by Suzanne Lacy and published by . This book was released on 1995 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this wonderfully bold and speculative anthology of writings, artists and critics offer a highly persuasive set of argument and pleas for imaginative, socially responsible, and socially responsive public art.... "--Amazon.

Download or read book Reflections on Exile and Other Essays written by Edward W. Said and published by Harvard University Press. This book was released on 2000 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: With their powerful blend of political and aesthetic concerns, Edward W. Said's writings have transformed the field of literary studies. This long-awaited collection of literary and cultural essays offers evidence of how much the fully engaged critical mind can contribute to the reservoir of value, thought, and action essential to our lives and culture.

Download or read book The Elephant in the Room written by Tommy Tomlinson and published by Simon & Schuster. This book was released on 2020-01-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: ONE OF NPR’S BEST BOOKS OF 2019 A “warm and funny and honest…genuinely unputdownable” (Curtis Sittenfeld) memoir chronicling what it’s like to live in today’s world as a fat man, from acclaimed journalist Tommy Tomlinson, who, as he neared the age of fifty, weighed 460 pounds and decided he had to change his life. When he was almost fifty years old, Tommy Tomlinson weighed an astonishing—and dangerous—460 pounds, at risk for heart disease, diabetes, and stroke, unable to climb a flight of stairs without having to catch his breath, or travel on an airplane without buying two seats. Raised in a family that loved food, he had been aware of the problem for years, seeing doctors and trying diets from the time he was a preteen. But nothing worked, and every time he tried to make a change, it didn’t go the way he planned—in fact, he wasn’t sure that he really wanted to change. In The Elephant in the Room, Tomlinson chronicles his lifelong battle with weight in a voice that combines the urgency of Roxane Gay’s Hunger with the intimacy of Rick Bragg’s All Over but the Shoutin’. He also hits the road to meet other members of the plus-sized tribe in an attempt to understand how, as a nation, we got to this point. From buying a Fitbit and setting exercise goals to contemplating the Heart Attack Grill in Las Vegas, America’s “capital of food porn,” and modifying his own diet, Tomlinson brings us along on a candid and sometimes brutal look at the everyday experience of being constantly aware of your size. Over the course of the book, he confronts these issues head-on and chronicles the practical steps he has to take to lose weight by the end. “What could have been a wallow in memoir self-pity is raised to art by Tomlinson’s wit and prose” (Rolling Stone). Affecting and searingly honest, The Elephant in the Room is an “inspirational” (The New York Times) memoir that will resonate with anyone who has grappled with addiction, shame, or self-consciousness. “Add this to your reading list ASAP” (Charlotte Magazine).

Download or read book Free from Civilization written by Enrico Manicardi and published by . This book was released on 2013-07-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In clear, impassioned prose, Enrico Manicardi analyzes the evils of our age from their genesis. This or that economic, technological or cultural model is not to blame for our current crisis; the blame lies with economics, technology and culture as such. It is the ideology of fear that makes us afraid. It is the mentality of domination that jeopardizes all of our relationships. In short, the problem is civilization. Through its oppressive classes, values and processes that pervade everyone's life, civilization domesticates us, weakens our perceptiveness and distances us from the living world. We must radically change our way of thinking, feeling and behaving before it's too late-we must dam the flood of devitalization that is washing over us, and return to our wilder natures, both inside and outside ourselves. Manicardi's appeal is crystal clear: if we are to survive we must begin to search inside ourselves, not to celebrate the distant past as if it were a cult, but to return to ourselves, to grip life with our own two hands, and build upon that earlier ecocentric conscience which once held the place of the egocentric conscience now leading us astray. Enrico Manicardi was born in 1966 and is a member of La Scintilla, the Society for Libertarian Culture of Modena. A lawyer and founder of the antiauthoritarian media project "Infection," he has also played guitar and written music for an eponymous band since the 1980s. His lifelong wish has been to live in a free, radically off-kilter, ecologically sound world, one characterized by warm, spontaneous, non-hierarchical relationships rather than those consecrated by the cult of technology. Troubled by the way people have succumbed to a civilization that estranges, domesticates and regulates everything and everyone, he continues to protest against the modern world's project to enslave us. This book augurs the rise of an increasingly harmonious chorus loud enough to put an end to that project.

Download or read book What is Morphology written by Mark Aronoff and published by John Wiley & Sons. This book was released on 2011-07-11 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Morphology? is a concise and critical introduction to the central ideas of morphology, which has been revised and expanded to include additional material on morphological productivity and the mental lexicon, experimental and computational methods, and new teaching material. Introduces the fundamental aspects of morphology to students with minimal background in linguistics Includes additional material on morphological productivity and the mental lexicon, and experimental and computational methods Features new and revised exercises as well as suggestions for further reading at the end of each chapter Equips students with the skills to analyze a wide breadth of classic morphological issues through engaging examples Uses cross-linguistic data throughout to illustrate concepts, specifically referencing Kujamaat Joola, a Senegalese language Includes a new answer key, available for instructors online at http://www.wiley.com/go/aronoff

Download or read book The Lost Boy written by Thomas Wolfe and published by UNC Press Books. This book was released on 1994-08-01 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grover Gant, a young boy who died of typhoid fever at the turn of the century, is portrayed through the eyes of family members

Download or read book Credo written by Davey Brian and published by . This book was released on 2015-04-07 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: For hundreds of years economists have misrepresented the complexity of human psychology and worked with an asocial understanding of wellbeing. They have celebrated wealthy and powerful patrons and turned a blind eye to pervasive elite crime. They have recommended brutal policies and sanctified the "invisible hand" of supposedly beneficial markets - while downplaying destruction to communities and environments. Originally part of moral philosophy, economics is a 'gospel' that human problems can be traced back to 'scarcity', with salvation in efficiency, competitive markets, specialisation, technology and growth. In the contemporary world this guiding faith in the pursuit of growth is crashing against ecological boundaries. The economic system is caught in a Catch 22 because, without growth, it will be impossible to service debts and the financial system will implode.