Download or read book Actio and Persuasion written by Angelica Goodden and published by Oxford University Press, USA. This book was released on 1986 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 18th-century France an intellectual battle was fought to raise the professional status of acting to the level of other arts involving rhetoric and expressive technique. The central strategy was based on the ancient rhetorical notion of actio, a theory of gesture, attitude, and facial expression already employed in the teaching and practice of religious, forensic, and political oratory. In this lucid study, Goodden explores the belief, championed by Diderot and others, that the primary mode of persuasion is not auditory, but visual.
Download or read book Persuasion Greek Rhetoric in Action written by Ian Worthington and published by Routledge. This book was released on 2002-11 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exciting and accessible introduction to rhetoric and oratory in ancient Greece. All Greek and Latin is translated.
Download or read book Thomas Aquinas on Persuasion written by Jeffrey J. Maciejewski and published by Lexington Books. This book was released on 2013-12-19 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This analysis of the human need to persuade offers a new, creative, application of Aristotelian essentialism to human discourse. Using Thomas Aquinas’s adaptation of essentialism as a starting point, Jeffrey J. Maciejewski argues that persuasion is natural to human beings and that it possesses dispositional properties that bring about stages of human action that ultimately harmonize the operations of the mind in addition to harmonizing human relationships. Aquinas’s philosophy of human nature is reviewed and re-examined in order to discover why it is that humans need to persuade themselves and each other. The book should be of considerable interest to scholars of human nature, Thomist philosophy, and those interested in the history of rhetoric and rhetorical theory.
Download or read book Persuasion and Human Action written by Mary John Smith and published by . This book was released on 1982 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Action how to Get it written by Benjamin Franklin Bills and published by . This book was released on 1949 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Persuasion written by Daniel J. O'Keefe and published by SAGE Publications. This book was released on 2015-02-18 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.
Download or read book Persuasion in Advertising written by John O'Shaughnessy and published by Psychology Press. This book was released on 2004 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.
Download or read book Persuasion in Society written by Herbert W. Simons and published by Taylor & Francis. This book was released on 2011-04-20 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level Highlights of this second edition include: An extensively revised approach, written with the needs of today’s undergraduate students in mind Contemporary examples, selected for relevance, currency, and appeal Updated discussions of theory and research, including cognitive psychology and neuroscience Current illustrations from advertising, politics, social movements, propaganda, and other sources. To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions.
Download or read book The Anatomy of Persuasion written by Norbert Aubuchon and published by Amacom Books. This book was released on 1997 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-step process that you can use to analyze, organize, and present information in a persuasive way to get what you want.
Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Download or read book Practical Principles of Persuasion written by Kathryn Sue Young and published by Waveland Press. This book was released on 2021-09-29 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you convince someone to agree with you? What persuasive elements are required to elicit compliance? This interactive, accessible approach looks at principles of persuasion as they apply to everyday lives. Framing persuasion from an intrapersonal and interpersonal perspective captures reader interest and makes the subtlety of social influence understandable. The importance of building and maintaining personal credibility is reinforced throughout the text. Ethical issues are raised as persuasive strategies are discussed. Clear, practical suggestions for effective persuasion are presented in an engaging fashion and encourage the application of meaningful insights for stronger interpersonal relationships. Learning the skills that motivate people to change behavior vastly improves the reader’s ability to persuade others effectively. The discussion also facilitates critical thinking for recipients of persuasive messages. Practical Principles of Persuasion is ideal for classroom or online learning because of its concise lessons and interactive approach. The workbook provides a solid foundation for the key concepts and practices of persuasive communication.
Download or read book Smart Persuasion written by Philippe AIMÉ and published by Convertize. This book was released on 2019-03-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.
Download or read book Persuasion Social Influence and Compliance Gaining written by Robert H. Gass and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.
Download or read book Maximum Influence written by Kurt W. Mortensen and published by AMACOM/American Management Association. This book was released on 2004 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned expert Mortensen combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. Readers will learn the 12 Laws of Persuasion.
Download or read book Eleven Steps to Getting What You Want written by Charles U. Larson and published by Rowman & Littlefield. This book was released on 2019-06-12 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people are either uneasy or actually afraid of influencing or trying to persuade others on a range of topics. Public speaking remains one of the most feared activities, even for people who do not describe themselves as shy or quiet. This book will help readers overcome either the uneasiness or actual fear of influencing or persuading people to purchase, donate, join, vote, commit or perform a desired action or behavior, or to adopt a desired practice or belief through communicating with them in public. Eleven Steps to Getting What You Want helps the reader overcome fear and uneasiness when it comes to persuading others to alter their behaviors or beliefs by offering scientifically proven communication strategies and tactics with sample “scripts” that can easily be altered for various situations. But more than that, it offers a framework for determining that your tactics are ethical. While most of the strategies will support persuasion and influence in work settings, the principles and behaviors that are most effective can be adapted to personal and familial life as well. Charles Larson lays the groundwork for honing those skills that will assist readers most in achieving their goals.
Download or read book Persuasive Messages written by William Benoit and published by Wiley-Blackwell. This book was released on 2008-01-14 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application. The authors offer practical advice on refining purpose, understanding audience, and designing a persuasive message.
Download or read book Persuasion written by Lee Hartley Carter and published by Penguin. This book was released on 2020-09-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secrets to persuading anyone, at work and in life, from a top communication strategist. In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward. So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that. Among the counterintuitive secrets you'll learn: * It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even them). * Logic alone doesn't work. Stories and emotions are what move us most. * When communicating in a crisis, our first instinct is almost always wrong. Filled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.
