Download or read book Act Like a Business Think Like a Customer written by Elijah G. Clark and published by Createspace Independent Publishing Platform. This book was released on 2017-08-02 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: As humans, we are greatly influenced by our relationships. We each enjoy being members of loyalty programs and networking groups that align with our goals. We have selected and continue to go to the same supermarkets, gas stations, banks, and purchase from only select companies. This happens because of an unspoken relationship that exists with these businesses and brands. They make us happy, we trust them, and their consistency is calming in a chaotic world with too many choices. If you're a professional -- whether an entrepreneur or an executive -- you need proven, high-level strategies to really make your business grow and it starts with understanding the needs of your customers. This book helps you gain and sustain relationships with customers, by teaching you the tricks and skills needed to think like a customer.
Download or read book Think Big Act Bigger written by Jeffrey Hayzlett and published by Entrepreneur Press. This book was released on 2015-09-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most dangerous move in business is the failure to make a move. Global business celebrity and prime-time Bloomberg Television host, Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dream. Drawing upon his own business back stories including his time as CMO of Kodak and sharing examples from the many leaders featured on “The C-Suite with Jeff Hayzlett,” Hayzlett imparts ten core lessons that dare readers to own who they are as a leader and/or company, define where they want to go, and fearlessly do what it takes to get there—caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles as they go.
Download or read book Think Like A Business Owner written by D K Saunders and published by Independently Published. This book was released on 2020-10-28 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think Like A Business Owner Guide takes a holistic approach to business planning. This Guide incorporates and explains the laws of attraction to anticipate the ideal client, customer, employee and business partners for each business owner. The Guide is to be used together with the Workbook to demonstrate how the L.A.B.O. method develops and maximizes business potential and keeps company goals as a priority. Additionally, L.A.B.O. will benefit both experienced entrepreneurs and new start up business owners. It incorporates proven and tested methods that will effectively build and implement a business plan for success. It is important to follow the Guide as a foundation to the business work that lies ahead.
Download or read book Act Like an Author Think Like a Business written by Joylynn M. Ross and published by PTP Press. This book was released on 2020-11-24 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: There’s literary success and there’s financial literary success . . . and you can have them both! Do you want to make money with your book? Do you want to make a living as an author? There’s more to doing so than simply writing and publishing your book. Many authors dive into the literary industry without taking time to learn the business side of being an author. This could dramatically hinder your book sales and the money you can make as an author. Without a guide such as this, mastering the art of financial literary success can take you years, and you’ll be sure to make mistakes during the learning phase. Some mistakes could cost you money; other mistakes will keep you from making money. This tool will allow you to avoid those mistakes altogether as well as: - Shorten your learning curve on how to make money as an author - Start making money with your book and literary business . . . now - Provide tips to maximize and monetize your role as an author - “Think outside the book” to make money other ways than book sales This book will not only put you on the path of monetary opportunities, but by following the author’s systems and strategies, you can fund your literary success. To understand the difference between literary success and financial literary success, crack open this remarkable book. You’ll also crack the code to discovering what it feels like to achieve your literary dreams, visions, and goals!
Download or read book Think Like a Marketer written by Kate Colbert and published by Silver Tree Publishing. This book was released on 2021-06-09 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Secret to Taking Your Business from Mediocre to Meaningfully Different? Thinking like a marketer. It’s also the secret to moving your organization from status quo to success story, and from busy to profitable. In an easy-to-read, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line. For non-marketers and marketers alike, truly thinking like a marketer requires the right framework, and this book is everything you need to make the mindset shift that can change everything for your business. “An MBA in a book? That’s exactly what I consider this to be! ... Trust me -- this book can help you to grow your business!” -- Lois Creamer, Author of Book More Business: Make Money Speaking It doesn’t matter whether you’re a management consultant or the owner of a diner that serves the best biscuits and gravy in town, the ability to think like a marketer will give you a competitive edge. Business owners and leaders are invariably stuck in the frenzied current moment -- chasing the next piece of revenue, getting through the next project, putting out the next proverbial fire, or surviving the next people-problem that’s bound to come up. Think Like a Marketer offers a fresh new approach to a more powerful and lasting way to do business that involves a sometimes-subtle but always-impactful shift in mindset. It’s time to think like a marketer. Thinking like a marketer requires that you: 1.Communicate for connection and meaning, not just to transact sales 2.Live and die by your customer insights 3.Market in a way that’s strategy-religious and tactic-agnostic 4.Create cultures and processes that align with your brand 5.Do everything in service of maintaining a virtuous cycle of creating value for the customer while capturing value for you. The 5 Think Like a Marketer Principles are the framework for Colbert’s valuable insights and practical tips about: •Brand storytelling •Sampling strategies •Smart monetization •Testing new marketing tactics •Conducting critical market research •The perils of do-it-yourself marketing •Building and maintaining lists and pipelines •Innovating product and service deliverables •Being known, being seen and networking in new ways •Delivering customer service, even when the going gets tough •Innovations in distribution and packaging •Creating meaningful connections with your customers Read this book if you are a: •Business owner without a background in marketing •Business professional in a small- to mid-sized company or a Fortune 1000 company •Professional speaker, blogger or thought leader •Non-profit professional •Marketer Thinking like a marketer allows decision-makers -- at every level, in any kind of organization and with backgrounds in any area of functional expertise -- to accomplish more while spending less time and money. A marketing mindset can be the key to sustained profitable growth and meaningful connections with loyal customers. Far from a simple “Marketing 101” for non-marketers, this book is a topical smorgasbord designed to feed the curiosities and satisfy the business needs that all business professionals (including marketers) ultimately crave.
Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Download or read book Act Like a Leader Think Like a Leader Updated Edition of the Global Bestseller With a New Preface written by Herminia Ibarra and published by Harvard Business Press. This book was released on 2023-10-17 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the bestseller that has helped aspiring leaders worldwide advance their careers and step up to larger leadership roles. You aspire to lead with greater impact. The problem is you're busy executing on today's demands. You know you have to carve out time from your "day job" to build your leadership skills, but it’s easy to let immediate problems and old mindsets get in the way. Herminia Ibarra—one of the world's foremost experts on leadership—shows how individuals at all levels can step up to leadership by making small but crucial changes in their jobs, their networks, and themselves. In Act Like a Leader, Think Like a Leader, Ibarra offers advice to: Redefine your job in order to make more strategic contributions Diversify your network so that you connect to, and learn from, a wider range of stakeholders Become more playful with your self-concept, allowing your familiar—and possibly outdated—leadership style to evolve Ibarra turns the usual leadership advice—generate insight about yourself through reflection and analysis of your strengths and weaknesses—on its head by arguing that you must first act and experiment your way into trying new things. The valuable external perspective you gain from direct experiences and experimentation—which Ibarra calls outsight—provides new and critical information on what kind of work is important to you, how you should invest your time, why and which relationships matter, and, ultimately, who you want to become. Updated with new examples and self-assessments, this book gives you the tools to start acting like a leader and advancing your career to the next level.
Download or read book Think Like Zuck The Five Business Secrets of Facebook s Improbably Brilliant CEO Mark Zuckerberg DIGITAL AUDIO written by Ekaterina Walter and published by McGraw Hill Professional. This book was released on 2013-04-12 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal Bestseller Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site If Facebook were a country, it would be the third largest in the world. Facebook accounts for one of every seven minutes spent online. More than one billion pieces of content are shared on Facebook. There’s no doubt about it. Mark Zuckerberg’s creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world’s population communicates, engages, and consumes information. If you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right? At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply—in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five “P”s of Facebook’s success: PASSION—Keep your energy and commitment fully charged at all times by pursuing something you believe in PURPOSE—Don’t just create a great product; drive a meaningful movement PEOPLE—Build powerful teams that can execute your vision PRODUCT—Create a product that is innovative, that breaks all the rules, that changes everything PARTNERSHIPS—Build powerful partnerships with people who fuel imagination and energize execution Packed with examples of Facebook’s success principles in action—as well as those of Zappos, TOMS, Threadless, Dyson, and other companies—Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth. “Think Like Zuck is a fascinating look at how entrepreneurial vision drives success. If you want more out of work than just a job, if you have the burning desire to build something of lasting value, then this is your guide.” —DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR “Whether you’re a seasoned business executive or the next Mark Zuckerberg in your dorm room right now, this book is a must-read! Two likeable thumbs up!” —DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable Business “True success lies at the place where passion and purpose collide—this book will help you uncover yours.” —JOHN JANTSCH, bestselling author of Duct Tape Marketing and The Commitment Engine “Think Like Zuck is a must-read for any innovator, social entrepreneur, or business owner looking to capitalize on the success of Facebook to propel and realize their own vision.” —SIMON MAINWARING, New York Times bestselling author of We First “This book takes you on the ride of a lifetime and shows you how YOU can be successful! The question is: What does it take? Ekaterina gives us the answers!” —JEFFREY HAYZLETT, bestselling author of Running the Gauntlet and global business celebrity “In Think Like Zuck, you will find important principles to infuse meaning into your business strategies and inspire change. Don’t just read this book; use it.” —SHAWN ACHOR, author of the international bestseller The Happiness Advantage
Download or read book Think Like a Mind Reader written by Jonathan Pritchard and published by . This book was released on 2017-08-31 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is "Think & Grow Rich" for the 21st Century, if it were written by an honest-to-goodness mind reader. The ideas & principles included within these pages are the exact approaches the author has used to create a custom-fit life that has allowed him to travel the world and be paid very well for it. If you're interested in breaking out of the standard social narrative, this is the book for you. You'll learn a lot about yourself, others, and how we all tick. (There's even a magic trick built into the book that you'll get to perform with your friends )
Download or read book Think Like An Innovator written by Paul Sloane and published by Pearson UK. This book was released on 2016-10-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation can take you from failure to success, but if you need a helping hand then Think Like An Innovator can help you. With over 70 different leaders, innovators and business people, each covered in 500 words or less, you'll find out: · Who they are – a brief bio about the person · Their Challenge – the issue they faced and why it was a challenge · Their Innovation – the innovative solution they proposed · Lessons for you – insights for you on how to apply their innovation to your life Split in to 8 categories, you can find inspiration from: Artists - e.g. David Bowie, J K Rowling, Pablo Picasso Business Leaders - e.g. Jeff Bezos, Levi Strauss, Sidney Bernstein Genius' - e.g. Beethoven, Michelangelo, Shakespeare Inventors - e.g. Johannes Gutenberg, Louis Braille, Thomas Edison Mavericks - e.g. Anita Roddick, Nelson, Steve Jobs Pioneers - e.g. Dick Fosbury, Florence Nightingale, Marconi Scientists - e.g. Alexander Fleming, Charles Darwin, Galilleo Visionaries - e.g. John F Kennedy, Oprah Winfrey, Walt Disney Think Like An Innovator is full of inspiring insights to transform your working day.
Download or read book The Opposable Mind written by Roger L. Martin and published by Harvard Business Press. This book was released on 2009-07-07 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to be as successful as Jack Welch, Larry Bossidy, or Michael Dell, read their autobiographical advice books, right? Wrong, says Roger Martin in The Opposable Mind. Though following best practice can help in some ways, it also poses a danger. By emulating what a great leader did in a particular situation, you'll likely be terribly disappointed with your own results. Why? Your situation is different. Instead of focusing on what exceptional leaders do, we need to understand and emulate how they think. Successful businesspeople engage in what Martin calls integrative thinking, creatively resolving the tension in opposing models by forming entirely new and superior ones. Drawing on stories of leaders as diverse as AG Lafley of Procter & Gamble, Meg Whitman of eBay, Victoria Hale of the Institute for One World Health, and Nandan Nilekani of Infosys, Martin shows how integrative thinkers are relentlessly diagnosing and synthesizing by asking probing questions including: What are the causal relationships at work here? and What are the implied trade-offs? Martin also presents a model for strengthening your integrative thinking skills by drawing on different kinds of knowledge including conceptual and experiential knowledge. Integrative thinking can be learned, and The Opposable Mind helps you master this vital skill.
Download or read book The Effortless Experience written by Matthew Dixon and published by Penguin. This book was released on 2013-09-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.
Download or read book THINK LIKE A LEADER Winning Strategies for Small and Medium Scale Entrepreneurs written by Michael Bannerman-Hyde and published by Michael Bannerman Hyde. This book was released on 2024-02-15 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Think Like a Leader: Winning Strategies for Small and Medium Scale Entrepreneurs" is the ultimate guide for aspiring business moguls ready to conquer the world of entrepreneurship. Packed with actionable insights and real-world examples, this ebook is your roadmap to success, empowering you to navigate the challenges of building and growing your business with confidence and finesse. Discover the mindset shifts and strategic approaches that separate thriving leaders from the rest. From mastering the art of decision-making to cultivating a winning team culture, this book equips you with the tools you need to lead your business to new heights. Whether you're launching a startup or scaling your venture, "Think Like a Leader" offers invaluable wisdom to help you overcome obstacles, seize opportunities, and emerge as a trailblazer in your industry. Don't just dream of success—make it a reality with the indispensable guidance found within these pages.
Download or read book Winning on Purpose written by Fred Reichheld and published by Harvard Business Press. This book was released on 2021-12-07 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.
Download or read book The Community Manager s Playbook written by Lauren Perkins and published by Apress. This book was released on 2015-01-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement. As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can’t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice, The Community Manager’s Playbook: Explains how excellent community management provides a competitive advantage with a large impact on sales Provides an in-depth overview of brand and business alignment Teaches readers how to identify their community's online target audience and influence their needs and wants Details the appropriate online channels through which content should be distributed Champions the use of an agile approach through repeated testing to maximize the return on every company investment Discusses the many diverse metrics that can be used to measure community scope Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager’s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.
Download or read book HBR Guide to Buying a Small Business written by Richard S. Ruback and published by Harvard Business Review Press. This book was released on 2017-01-17 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: An all-in-one guide to helping you buy and own your own business. Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Download or read book BusinessThink written by Dave Marcum and published by Capstone. This book was released on 2003-04-15 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide on how to attain desired business results explains how leaders can create consistent and effective solutions and outlines rules for accelerating work while revitilizing an enterprise.
