Download or read book Absolute Essentials of Strategic Management written by Barry Witcher and published by Routledge. This book was released on 2019-08-22 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process. The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally. This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.

Download or read book Absolute Essentials of Strategic Marketing written by Tony Proctor and published by Routledge. This book was released on 2020-05-17 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of ‘strategic windows’ to facilitate student understanding, looking at how firms can best anticipate and react to opportunities and threats. Enhanced by text features such as essential summaries, focused references and additional online supplements, this very short introduction enables the reader to zero in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.

Download or read book Absolute Essentials of Strategic Marketing written by Tony Proctor and published by Routledge. This book was released on 2020-06-10 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of "strategic windows" to facilitate student understanding, looking at how firms can best anticipate and react to opportunities and threats. Enhanced by text features such as essential summaries, focused references, and additional online supplements, this very short introduction enables the reader to zero-in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.

Download or read book Absolute Essentials of Public Relations written by Danny Moss and published by Taylor & Francis. This book was released on 2024-10-02 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into existence, what contexts public relations works within, what tools and techniques professionals can deploy, and how professionals assess and justify the outcomes of their work. Divided into two parts – Concepts and Theories, and Applications and Specialisms – the book covers the fundamental theories and concepts and their application in contemporary practice, which together broadly reflect the typical syllabus content for undergraduate, postgraduate, and post-experience introductory courses in public relations. The topics covered in both sections are complemented by mini cases, which showcase academic and professional insights into practice. Offering a concise and approachable alternative to the mainstream, more heavyweight textbooks available, this book provides a comprehensive introduction to public relations theory and practice.

Download or read book Absolute Essentials of Business Behavioural Ethics written by Nina Seppala and published by Routledge. This book was released on 2020-10-07 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added some truly new insights into our understanding about decision-making and behaviour. Why do seemingly responsible employees and managers sometimes act in bad ways? This book explains how people behave in real situations and what action can be taken to nudge behaviour in a more ethical direction. This concise textbook is ideal for use in the classroom as core or additional reading on courses in business ethics and corporate social responsibility; organisational behaviour and psychology; and any module with ethics content (for example, accounting ethics and strategic management). Each chapter is presented as a story with details about the experimental designs and related research findings. The key features include learning outcomes, suggested class activities, mock assessment questions, and an annotated list of key readings and these provide a one-stop text for tutors and students interested in this increasingly important area of study.

Download or read book Absolute Essentials of International Business written by Alan Sitkin and published by Routledge. This book was released on 2020-09-24 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments. Owing to an emphasis on cross-border interactions, international business is a politicised field, and this book provides readers with the tools to deepen their understanding not only of the actions that companies might take but also of the economic, societal, cultural and political frameworks affecting how decisions are made. With a refreshing realism in its approach, this book will be perfect brief reading for students required to understand the obstacles that global business practitioners must overcome to succeed.

Download or read book Absolute Essentials of Corporate Governance written by Stephen Bloomfield and published by Routledge. This book was released on 2020-10-12 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This shortform textbook, a concise overview of the development and current state of corporate governance, provides a critical narrative on the field. Beginning with insightful historical background, the author shows how value-adding corporate governance involves more than unthinking compliance to a recitation of statutes, regulations and principles, devoid of context. Features include basic definitions, reviews of theoretical governance problems, and a worldwide review of current governance provisions along with more detail on the UK situation. Revealing the geology of governance in the business world, the book highlights its progress set into a framework of regulation and law. This textbook provides a brief, authoritative summary of the field for two core audiences: as a reference for specialist readers, and as an concise introduction for non-specialist readers.

Download or read book The Absolute Essentials of Entrepreneurship written by Nerys Fuller-Love and published by Routledge. This book was released on 2020-05-25 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concise introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing. This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs

Download or read book Understanding Michael Porter written by Joan Magretta and published by Harvard Business Press. This book was released on 2012 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to Michael Porters thinking on competition and strategy, classic and current.

Download or read book Essentials of Strategic Management written by Charles W. L. Hill and published by South Western Educational Publishing. This book was released on 2012-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.

Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Download or read book Strategic Theory for the 21st Century The Little Book on Big Strategy written by Harry R. Yarger and published by DIANE Publishing. This book was released on 2006 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Essentials of Strategic Management 4e written by John Gamble and published by McGraw Hill. This book was released on 2014-09-16 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Strategic Management 4e

Download or read book Essentials of Strategic Management written by John E. Gamble and published by McGraw-Hill Higher Education. This book was released on 2011 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title responds head-on to the growing requests by business faculty for a concise, theory-driven strategic management concepts and cases text.

Download or read book Strategic Project Management Made Simple written by Terry Schmidt and published by John Wiley & Sons. This book was released on 2009-03-16 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Fortune Magazine estimated that 70% of all strategies fail, it also noted that most of these strategies were basically sound, but could not be executed. The central premise of Strategic Project Management Made Simple is that most projects and strategies never get off the ground because of adhoc, haphazard, and obsolete methods used to turn their ideas into coherent and actionable plans. Strategic Project Management Made Simple is the first book to couple a step-by-step process with an interactive thinking tool that takes a strategic approach to designing projects and action initiatives. Strategic Project Management Made Simple builds a solid platform upon four critical questions that are vital for teams to intelligently answer in order to create their own strong, strategic foundation. These questions are: 1. What are we trying to accomplish and why? 2. How will we measure success? 3. What other conditions must exist? 4. How do we get there? This fresh approach begins with clearly understanding the what and why of a project - comprehending the bigger picture goals that are often given only lip service or cursory reviews. The second and third questions clarify success measures and identify the risky assumptions that can later cause pain if not spotted early. The how questions - what are the activities, budgets, and schedules - comes last in our four-question system. By contrast, most project approaches prematurely concentrate on the how without first adequately addressing the three other questions. These four questions guide readers into fleshing out a simple, yet sophisticated, mental workbench called "the Logical Framework" - a Systems Thinking paradigm that lays out one's own project strategy in an easily accessible, interactive 4x4 matrix. The inclusion of memorable features and concepts (four critical questions, LogFrame matrix, If-then thinking, and Implementation Equation) make this book unique.

Download or read book Essentials of Strategic Management written by Martyn R Pitt and published by SAGE. This book was released on 2012-03-28 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management.′ - Dr Tahir Rashid, Lecturer in Strategy and Marketing, Salford Business School, University of Salford This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms. Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization - from Shell, Airbus and Tesco to small and non-profit enterprises. With an emphasis on topical, distinctive and engaging features, this text offers: Over 120 short, topical case studies drawn from every type of organization across more than 20 countries Worksheets for strategy analysis that can be used to tackle real-world situations Learning outcomes, key points and summaries to focus your reading on what matters Chapter-by-chapter exercises for further study and discussion Suggestions for further reading to deepen your understanding of the theories underpinning the chapters The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, teaching notes, links to journal articles and an interactive glossary.

Download or read book ESSENTIALS OF STRATEGIC MANAGEMENT THEORY written by TTOMOHISA　FUJII and published by TOM PUBLISHING. This book was released on 2014-02-20 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: To link a best analysis of the affairs of a business technique to the action of the management reform by collecting the useful information which fitted a purpose, being good and using it, to put the idea law of the business intelligence which can use the analysis of the affairs of a business technique to be excellent to the body is valid. This manual is the introduction to understand tactically about the basic knowledge about the basic concept with the analysis of the affairs of a business technique which is necessary to practice a business intelligence and the mechanism of the business reform. The skill of the basic knowledge of the systematical business management reform can be learned by this manual's picking up the business strategy technique that all over the world is excellent from the wide field with the historical background, too, being based and incorporating illustration into everywhere. Here, let's introduce contents in each chapter. " Chapter 1 " whether or not " to convert an idea law - what for the tactical analysis of the affairs of a business technique to be " explains the basics of the approach by the one and the idea law which the analysis of the affairs of a business technique aims at from the viewpoint of making a complicated phenomenon clear. It is possible to understand that the analysis of the affairs of a business technique which was lined with business theory by this is the solution of the business problem in the date and the tool which is useful for the business reform tactically. " Chapter 2 the business process and the organization analytical method " clarifies the analytical method to reform a business process and an organization, and the purchase trend of the customer and the analytical method which is useful for the marketing reinforcement. The business process reform and the basic approach by the client management are under the body. Well in environment and competition analytical method " which ascertains the status and the rival of the position, it is a bench marking . It introduces typical management techniques such as the balanced scorecard. With this, the basics of the management strategy can be learned. " Chapter 3 the status of the position and the environment and competition analytical method which ascertains a rival " takes up a various analysis of the affairs of a business technique about the management strategy. " Chapter 4 the quality, cost and manufacturing analytical method " introduces the analytical method which is indispensable for the innovating of manufacturing in addition to the technique which does the quality and the cost of the six sigma, the Taguchi way, VA/VE, ABC/ABM in the analysis and the management and the product development. The common sense of the all-around business theory which this can call the woof feature of the business, too, can be understood. " Chapter 5 the financial analysis technique " provides an analysis of the affairs of a business 5 corner viewpoint and the cash flow analysis of it and knowledge about the U.S. commercial enterprise reform law. With this, the skill which is indispensable for the financial analysis can be put to the body. By above composition, it aims at providing the basic skill and the knowledge to become strong in the analysis of the affairs of a business technique. Janually, 2014 Tomohisa Fujii Resistered Management Consultant IT Coodinator System Analyst