Download or read book The Facebook Effect written by David Kirkpatrick and published by Simon and Schuster. This book was released on 2010-07-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects-even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

Download or read book Facebook For Dummies written by Carolyn Abram and published by John Wiley & Sons. This book was released on 2021-05-04 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be a new face on Facebook! If you're new to the Facebook user community, don't be shy: you're joining around 2.7 billion users (roughly two-and-a-half Chinas) worldwide, so you'll want to make sure you’re being as sociable as possible. And with more functionality and ways to say hello—like 3-D photos and Video Chat rooms—than ever before, Facebook For Dummies is the perfect, informative companion to get and new and inexperienced users acquainted with the main features of the platform and comfortable with sharing posts, pictures (or whatever else you find interesting) with friends, family, and the world beyond! In a chatty, straightforward style, your friendly hosts, Carolyn Abram and Amy Karasavas—both former Facebook employees—help you get settled in with the basics, like setting up your profile and adding content, as well as protecting your privacy when you want to decide who can and can't see your posts. They then show you how to get involved as you add new friends, toggle your newsfeed, shape your timeline story, join groups, and more. They even let you in on ways to go pro and use Facebook for work, such as building a promo page and showing off your business to the world. Once you come out of your virtual shell, there'll be no stopping you! Build your profile and start adding friends Send private messages and instant notes Share your memories Tell stories about your day Set your privacy and curate your news feed Don't be a wallflower: with this book you have the ideal icebreaker to get the party started so you can join in with all the fun!

Download or read book Talking Back to Facebook written by James P. Steyer and published by Simon and Schuster. This book was released on 2012-05-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counsels parents and teachers on how to protect children from vulnerabilities in today's online and social technology outlets, providing coverage of such topics as content filters, unhealthy media messages, ADD, and privacy.

Download or read book An Education in Facebook written by Mike Kent and published by Routledge. This book was released on 2014-07-11 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Education in Facebook? examines and critiques the role of Facebook in the evolving landscape of higher education. At times a mandated part of classroom use, at others an informal network for students, Facebook has become an inevitable component of college life, acting alternately as an advertising, recruitment and learning tool. But what happens when educators use a corporate product, which exists outside of the control of universities, to educate students? An Education in Facebook? provides a broad discussion of the issues educators are already facing on college campuses worldwide, particularly in areas such as privacy, copyright and social media etiquette. By examining current uses of Facebook in university settings, this book offers both a thorough analytical critique as well as practical advice for educators and administrators looking to find ways to thoughtfully integrate Facebook and other digital communication tools into their classrooms and campuses.

Download or read book Facebook for Grown Ups written by Michael Miller and published by Que Publishing. This book was released on 2010-09-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook started out as a social network for high school and college kids. But now grown-ups like you are getting connected, too–even if you use Facebook much differently than your kids do. If you’re a grown-up looking to join the Facebook bandwagon, Facebook for Grown-Ups is just the guide you need. You’ll learn how to use Facebook to reconnect with old friends and family members and keep them up-to-date on what’s happening in your life. Facebook for Grown-Ups shows you how to open a Facebook account, find new friends, post status updates, and share family photos and videos. You’ll learn how to become a fan of your favorite performers, join a business network, and create your own topic-specific groups. And if you’re worried about privacy, Facebook for Grown-Ups shows you how to keep your personal information from becoming public knowledge. You’ll even learn how to keep track of what your kids are doing on Facebook–without them knowing it. Read this book to discover how grown-ups can take advantage of everything Facebook has to offer. It’s not just for kids anymore!

Download or read book Facebook For Dummies written by Leah Pearlman and published by John Wiley & Sons. This book was released on 2010-09-14 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The perennial bestseller—now updated to cover the latest features of Facebook Facebook is forever evolving, with the goal of improved user interaction. This new edition catches you up on the latest privacy updates, interface redesign, and other new features and options that keep the site up to date and never leaves you bored. You'll discover helpful coverage of all the changes and updates that have occurred since the previous edition, as well as the newest features that Facebook offers. Reveals all the latest changes, updates, and new features of Facebook that have occurred since the previous edition Introduces you to getting started with Facebook by creating a profile, setting privacy features, and navigating the interface Encourages you to find friends, upload photos, fill out your profile, and make new friends Helps you get organized by using Facebook as a scheduler, creating specialized business pages, and joining groups Shows you how to use Facebook as a search tool, advertise on Facebook, and more If you're ready to face the music and get started with Facebook, then this is the book for you!

Download or read book Facebook For Dummies Pocket Edition Pocket Edition written by Carolyn Abram and published by John Wiley & Sons. This book was released on 2010-12-07 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sign up, build your Profile, and find friends! Join the Facebook fun! These experts show you how to set up your Profile, protect your privacy, find friends and family members, join and create Groups and plan your next big Event. Here's just what you need for a safe and happy Facebook Experience. Open the book and find: Advice for creating the prefect Profile How to upload and share photos, videos, and notes Tips on keeping in touch Privacy controls and how to use them How to use Facebook Mobile to stay connected anywhere

Download or read book Tales from Facebook written by Daniel Miller and published by John Wiley & Sons. This book was released on 2013-04-25 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook is now used by nearly 500 million people throughout the world, many of whom spend several hours a day on this site. Once the preserve of youth, the largest increase in usage today is amongst the older sections of the population. Yet until now there has been no major study of the impact of these social networking sites upon the lives of their users. This book demonstrates that it can be profound. The tales in this book reveal how Facebook can become the means by which people find and cultivate relationships, but can also be instrumental in breaking up marriage. They reveal how Facebook can bring back the lives of people isolated in their homes by illness or age, by shyness or failure, but equally Facebook can devastate privacy and create scandal. We discover why some people believe that the truth of another person lies more in what you see online than face-to-face. We also see how Facebook has become a vehicle for business, the church, sex and memorialisation. After a century in which we have assumed social networking and community to be in decline, Facebook has suddenly hugely expanded our social relationships, challenging the central assumptions of social science. It demonstrates one of the main tenets of anthropology - that individuals have always been social networking sites. This book examines in detail how Facebook transforms the lives of particular individuals, but it also presents a general theory of Facebook as culture and considers the likely consequences of social networking in the future.

Download or read book Facebook Marketing written by Justin Robert Levy and published by Pearson Education. This book was released on 2010 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three pigs spend their money on different things: potato chips, sody-pop and building supplies. It comes as no surprise that a wolf is able to blow down the first two pigs' houses. When the wolf can't blow down the third pig's brick house, everyone comes together and the fun begins. The first two pigs give him potato chips and sody-pop and the third pig makes everyone a healthy meal. Since only one pig has a house left the other two pigs and the wolf move in with her. The somewhat bad wolf is no longer hungry.

Download or read book Facebook Cookbook written by Jay Goldman and published by "O'Reilly Media, Inc.". This book was released on 2008-10-23 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to build Facebook applications that truly stand out among the thousands already available? In addition to providing easy-to-follow recipes that offer practical ways to design and build scalable applications using the Facebook Platform and its new profile design, this Cookbook also explains proven strategies for attracting users in this highly competitive environment. With plenty of examples and practical solutions, Facebook Cookbook answers some of the hardest questions Facebook application developers contend with -- including how and where to get started. This Cookbook will help you: Learn to build an application that scales to accommodate a sudden influx of users Explore changes from Facebook's old profile design to the new look and feel Take advantage of new integration points in the new profile design Get tips for designing applications with hosting and deployment costs in mind Discover which widgets and controls to use for building the most attractive user interface design Learn the differences between standard HTML, JavaScript, and SQL, and the versions used on the Facebook Platform Target large, defined groups on Facebook, including those who want to find jobs, hire employees, market a business, advertise, and more If you can build simple web applications with HTML, Facebook Cookbook will help you build applications with the potential to reach millions of users around the globe. Learn what it takes to design applications that stand above the rest.

Download or read book Facebook Marketing written by Chris Treadaway and published by John Wiley and Sons. This book was released on 2010-04-06 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

Download or read book Sams Teach Yourself Facebook in 10 Minutes written by Sherry Kinkoph Gunter and published by Pearson Education. This book was released on 2010-08-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sams Teach Yourself Facebook® in 10 Minutes, Second Edition offers straightforward, practical answers when you need fast results. By working through 10-minute lessons, you’ll learn everything you need to know to quickly and easily get up to speed with Facebook. Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information 10 minutes is all you need to learn how to… Start a new account and build a profile page Connect with friends, coworkers, and family members Post status updates, comments, and view news feeds Communicate through Wall posts, messages, and live chat Create a blog with Facebook notes Share photos, videos, and favorite links Add applications to enhance your Facebook experience Share a hobby or interest using Facebook groups Keep track of upcoming events and happenings Create an official Page for a band, business, or other organization Keep connected with Facebook through your mobile device Control your privacy settings and keep your information safe

Download or read book Successful Facebook Marketing written by Skellie and published by Rockable Press. This book was released on 2011-05 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: No amount of hype can run your brand's Facebook presence for you. In this no-nonsense, straight forward guide, Skellie will have you up and running with a professional and effective Facebook Page in no time. Get important tips on: Setting up your first Page, what to do and what to avoid Which types of content sharing and user participation are the most important The importances of the "Like" button Sharing your Facebook content on your own website How to get your fans talking!

Download or read book Facebook Marketing For Authors written by Mayowa Ajisafe and published by XinXii. This book was released on 2022-11-09 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Piggyback On One of The World's Largest and Most Successful Companies and Get Your Book In The Hands Of New Readers! Facebook currently has 1.23 billion users, and in the United States alone, there are 170 million daily unique views. So if you want to make your books visible, this is by far the best place to do it. To appreciate how much that is, that's 12.5% of the world's population and almost the whole of China! Still not convinced? Imagine a 60,000-capacity stadium. It would take 25,000 of those to seat all those Facebook users. And the good thing is, most of the work has already been done for you. Don't Know Where or How to Start Marketing Your Books? No need to worry because everything is included in this guide. It will walk you through the process step by step. All you need to do is follow them. This book will teach you proven Facebook Marketing techniques you can use to promote and market your books. All these can be done, even if you have ZERO marketing knowledge. Click the “Buy Now” button on this page to get a copy of This Book Today and Start Seeing More Books Sales Come In! This Book Shows How Authors Can Leverage The Power Of Facebook Marketing As A Book Marketing Tool! In addition, it Reveals Exactly How You As An Author Can Use Facebook Ads To Your Greatest Book Marketing Advantage. On top of all the actionable content in this book, I’ve also put together a FREE FACEBOOK ADS CHEAT SHEET, which you can access for FREE. Inside FREE FACEBOOK ADS CHEAT SHEET; you will find FOUR Cool Hacks To Help You Find and Attract More of Your Target Book Audience On Facebook. Start reading The Facebook Ads For Authors today, and you will understand how to use Facebook Ads to grow your readership, sell more books, and build your career as an author.

Download or read book Casa Facebook written by Judy P. Fusco and published by MJ Distribution. This book was released on 2011-12 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Casa Facebook Mark Zuckerberg, His Friends and the Mystical House that Launched Them Judy Fusco with Kevin Paterson In Casa Facebook, the author weaves together fascinating real-life stories of the founders of Facebook, the Silicon Valley kingpins, and a mystical house that became headquarters to the social networking startup that changed the world. This compelling narrative provides readers with an insightful view into the lives and community that launched Facebook and the dynamics that can transform wild dreams into reality. "Casa Facebook is a captivating story of Judy Fusco's experience with American values seen in the context of her Asian heritage," says Anita Wonder, author and close observer of the drama that played out at the house. "One can't read this book without feeling there is a deeper meaning to the extraordinary home where an American institution took shape." According to Judy Fusco, author of Casa Facebook, "In recent years I've had the opportunity of closely watching a transformational idea take shape around my dining room table, as a team of young entrepreneurs took a dream and unveiled it to the world. This social revolution has made a positive difference in the lives of millions-800 million members to be exact-and in the events of nations." "It seems," she says, "as if destiny brought these social revolutionaries to my house for a brief season and a great purpose. Perhaps, too, the mystique surrounding the house played a significant role in launching the global invasion of social networking and in propelling the Facebook founders to world renown. By taking a look through a window of time-a window I and many others have called Casa Facebook-we can listen and learn from the carriers of this grand idea, and in their lives we can find inspiration that can shape our own destinies." You can access blogs and 8 narrative videos about Casa Facebook which provide a visual look inside the many compelling stories surrounding this social networking phenomenon and the startup team - Mark Zuckerberg and his friends. The videos include a compelling video tour of the many Casas (headquarters) of Facebook. To register for additional content, go to www.thecasafacebook.com.

Download or read book Cracking Facebook written by Maria Leena Korpijaakko and published by Springer. This book was released on 2015-10-30 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a Facebook study on members of the Cusp Generation, or those born before the “great digital divide” of 1995. This delineation allows for a discussion on the possible socio-cultural implications of Facebook use for people of all ages. Members of the Cusp Generation are in a unique position as “part digital natives” to easily acquire and use new media technologies, while being more critically aware of the personal, social, and cultural effects that may arise from them thanks to having some memory of the pre-digital era. Drawing on identity theories rooted in critical theory and cultural studies, the author shows that there are potential constrictions on people’s agency in their Facebook use caused by consumer discourse, Facebook’s hyperreal nature and structure, psychological predispositions, and the potential for avatar attachment. In raising concerns over the impacts of technology-based communication, this book explores how the medium of Facebook extends and exacerbates processes of offline social reproduction and discusses how the positive social and political aspects of Facebook can be enhanced. The findings contribute to academic discussions in the fields of cultural studies and Education and can be applied to the development of critical media literacy for curriculum and pedagogy.

Download or read book Facebook All in One For Dummies written by Jamie Crager and published by John Wiley & Sons. This book was released on 2014-04-07 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go-to guide has something you need. Its six minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps. It's fully updated to cover the latest Facebook changes, including Graph Search, mobile apps, Timeline enhancements, and news feed redesign. This complete guide has been fully updated to cover Facebook's latest changes, including Graph Search, mobile apps for both users and page managers, a redesigned news feed, and enhancements to the timeline. Minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps