Download or read book ABC s of Library Promotion written by Steve Sherman and published by Scarecrow Press. This book was released on 1992 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for libraries of all kinds and all sizes, Sherman's techniques and principles are practical, accessible, tested, and effective.

Download or read book Practical Marketing for the Academic Library written by Stephanie Espinoza Villamor and published by Bloomsbury Publishing USA. This book was released on 2022-05-24 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.

Download or read book Crash Course in Marketing for Libraries written by Susan Webreck Alman and published by Libraries Unlimited. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.

Download or read book The ABCs of ERM written by Jessica Zellers and published by Bloomsbury Publishing USA. This book was released on 2018-01-22 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ever-shifting landscape of electronic resources challenges even the most tech-savvy information professionals. Now, however, you can surmount those challenges, with the solid backing offered in this practical book. Despite their being visible, valuable, and expensive components of public and academic library collections, electronic resources remain somewhat mysterious to many librarians. How do you deal with vendors, how do you decide which e-resources to buy, how do you optimize access for remote users, and perhaps most importantly, how do you motivate your public to use them? Created by three front-line practitioners, this guide answers all of those questions and more, offering practical advice to information professionals involved in any aspect of electronic resource management—from selecting, acquiring, and activating to managing, promoting, and deselecting. It features clear instructions along with definitions, checklists, FAQs, and sidebars comprising sensible tips and anecdotal asides for the involved librarian. Written in a lively style and brimming with helpful information, this is the guide you'll wish you had in library school, and a resource you will refer to again and again.

Download or read book The ABCs of ERM written by Jessica Zellers and published by Bloomsbury Publishing USA. This book was released on 2018-01-22 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ever-shifting landscape of electronic resources challenges even the most tech-savvy information professionals. Now, however, you can surmount those challenges, with the solid backing offered in this practical book. Despite their being visible, valuable, and expensive components of public and academic library collections, electronic resources remain somewhat mysterious to many librarians. How do you deal with vendors, how do you decide which e-resources to buy, how do you optimize access for remote users, and perhaps most importantly, how do you motivate your public to use them? Created by three front-line practitioners, this guide answers all of those questions and more, offering practical advice to information professionals involved in any aspect of electronic resource management—from selecting, acquiring, and activating to managing, promoting, and deselecting. It features clear instructions along with definitions, checklists, FAQs, and sidebars comprising sensible tips and anecdotal asides for the involved librarian. Written in a lively style and brimming with helpful information, this is the guide you'll wish you had in library school, and a resource you will refer to again and again.

Download or read book Visible Librarian written by Judith A. Siess and published by American Library Association. This book was released on 2003-04-04 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts. It's time to assert your value and the value of the resources you marshal. Step from behind the desk or computer to make your community aware of just how indispensable your services are. Here are all the tools you need to become the squeaky wheel and attract the attention your work deserves. Use these practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Learn to: Provide the answers your users/customers need; Gather internal and external champions to grow a funding base; Access the resources that keep your enterprise viable; Keep information resources available in spite of budget constraints; Be recogniz

Download or read book Administration and Management in Health Sciences Libraries written by Rick B. Forsman and published by Scarecrow Press. This book was released on 2000 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing a medical library in a climate of rapidly changing technology requires the astute manager to anticipate and then manage change. Written by medical library professionals carefully selected for their specific knowledge and experience, these essays cover fiscal management, human resources, marketing library services, technology, facilities, and strategic planning. Appendixes offer a list of skills recommended for the career health sciences professional and an annotated bibliography on space planning.

Download or read book Marketing and Public Relations for Libraries written by Cosette N. Kies and published by Scarecrow Press. This book was released on 2003 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

Download or read book School Library Management written by Carl A. Harvey II and published by Bloomsbury Publishing USA. This book was released on 2022-03-29 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlighting activities and discussion questions that will pique student interest and facilitate instruction, the 8th edition of this well-known school library text gathers management articles into a ready-to-use volume that showcases current best practices. This 8th edition of School Library Management offers a fully updated collection of articles designed to guide both new and practicing school librarians. It gathers information about the issues and trends in the field, programming ideas, and advice from school library leaders. Contemporary articles from the past five years of School Library Connection bring this edition up to the present. Carefully curated chapters address today's best practices to improve school library programs, integrating technology considerations throughout each of the sections. Authors cover timely topics such as equity, diversity, and inclusion; budgets; copyright; librarian professional development; evaluation; and advocacy. Each chapter begins with an introduction to put issues into context and ends with activities that will help librarians further explore. All readers will appreciate this volume as "one-stop shopping" for readings that address best practices in light of major new guiding documents and standards in the school library field.

Download or read book Introduction to Health Sciences Librarianship written by M. Sandra Wood and published by Routledge. This book was released on 2013-01-11 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the foundational knowledge about health sciences librarianship. The general term “health sciences libraries” covers a wide range of areas beyond medical libraries, such as biomedical, nursing, allied health, pharmacy, and others. Introduction to Health Sciences Librarianship provides a sound foundation to all aspects of these types of libraries to students and librarians new to the field. This helpful guide provides a helpful overview of the health care environment, technical services, public services, management issues, academic health sciences, hospital libraries, health informatics, evidence-based practice, and more. This text provides crucial information every beginning and practicing health sciences librarian needs—all in one volume. Introduction to Health Sciences Librarianship presents some of the most respected librarians and educators in the field, each discussing important aspects of librarianship, including technical services, public services, administration, special services, and special collections. This comprehensive volume provides all types of librarians with helpful general, practical, and theoretical knowledge about this profession. The book’s unique "A Day in the Life of . . . " feature describes typical days of health sciences librarians working in special areas such as reference or consumer health, and offers anyone new to the field a revealing look at what a regular workday is like. The text is packed with useful figures, screen captures, tables, and references. Topics discussed in Introduction to Health Sciences Librarianship include: overview of health sciences libraries health environment collection development of journals, books, and electronic resources organization of health information access services information services and information retrieval information literacy health informatics management of academic health sciences libraries management and issues in hospital libraries library space planning specialized services Introduction to Health Sciences Librarianship provides essential information for health sciences librarians, medical librarians, beginning and intermediate level health sciences/medical librarians, and any health sciences librarian wishing to review the field. This crucial volume belongs in every academic health sciences library, hospital library, specialized health library, biomedical library, and academic library.

Download or read book Communication Informatics and Librarianship in India written by S. P. Agrawal and published by Concept Publishing Company. This book was released on 1992 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Crash Course in Marketing for Libraries written by Susan Webreck Alman and published by . This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crash Course in Marketing gives the librarian with little formal training, a member of the friends of the library who would like to help with marketing, or someone who has had little experience with marketing to gain skills needed to build a marketing plan for their library. Examples from libraries are used to illustrate the marketing elements described. Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for the librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events. Appendixes include Useful Resources for the Librarian. Created for those with little formal LIS training who are working in small, rural libraries, this entry in the Crash Course series will also be useful for librarians who are new to this area of service or need to brush up on their skills. The reader will find easy-to-follow instructions with examples to illustrate the implementation of various methods.

Download or read book Catalog of Copyright Entries Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1973 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Library Promotion Handbook written by Marian S. Edsall and published by Phoenix, AZ : Oryx Press. This book was released on 1980 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Blueprint for Your Library Marketing Plan written by Patricia H. Fisher and published by American Library Association. This book was released on 2006 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?

Download or read book Promoting and Marketing the Library written by Benedict A. Leerburger and published by Boston : Hall. This book was released on 1989 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Survival Kit For Libraries A Marketing Approach written by Dr. R.K. Bhatt and published by K.K. Publications. This book was released on 2022-02-20 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Survival Kit For Libraries (A Marketing Approach) The present book deals with the study and application of Marketing Management in Library and Information Centers in ICT envi-ronment. There is no contradiction now a days in accepting the fact that the application of Marketing Management Principles, Methods and Techniques for the promotion of LIS Products and Services is not only imperative but also extremely important to the survival of library and information centres. The book fulfils some objectives by providing a detail explanation of the vital elements of marketing of library products and services. The book covers chapters like fundamentals of marketing of library products and services, strategies and technique, promotion of LIS products and services, management consultancy and information analysis consolidation and repackaging etc. The organization of the book is done as given below: Chapter: 1- Fundamental Concepts Chapter: 2- Strategies and Techniques Chapter: 3- Promotion of LIS Products and Services Chapter: 4- Management Consultancy Chapter: 5 Information Analysis, Consolidation and Re-Packaging Appendix : 1 Research in Marketing of LIS Products and Services Appendix : 2 Research in Manag-ement Consultancy Appendix : 3 Case study on Marketing