Download or read book Powerful Exhibit Marketing written by Barry Siskind and published by John Wiley & Sons. This book was released on 2010-02-23 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.
Download or read book Event Planning written by Judy Allen and published by John Wiley & Sons. This book was released on 2009-04-16 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events. Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.
Download or read book The Art of Gathering written by Priya Parker and published by Penguin. This book was released on 2020-04-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Hosts of all kinds, this is a must-read!" --Chris Anderson, owner and curator of TED From the host of the New York Times podcast Together Apart, an exciting new approach to how we gather that will transform the ways we spend our time together—at home, at work, in our communities, and beyond. In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive--which they don't have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved. At a time when coming together is more important than ever, Parker sets forth a human-centered approach to gathering that will help everyone create meaningful, memorable experiences, large and small, for work and for play. Drawing on her expertise as a facilitator of high-powered gatherings around the world, Parker takes us inside events of all kinds to show what works, what doesn't, and why. She investigates a wide array of gatherings--conferences, meetings, a courtroom, a flash-mob party, an Arab-Israeli summer camp--and explains how simple, specific changes can invigorate any group experience. The result is a book that's both journey and guide, full of exciting ideas with real-world applications. The Art of Gathering will forever alter the way you look at your next meeting, industry conference, dinner party, and backyard barbecue--and how you host and attend them.
Download or read book Hold Successful Meetings written by Caterina Kostoula and published by Penguin UK. This book was released on 2021-04-15 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meetings allow us to bring people together to inspire each other, solve problems and make a difference. Yet, we all spend too much time in dull, frustrating meetings where little is achieved and even less is followed up on afterwards. In Hold Successful Meetings, executive coach and former Google leader Caterina Kostoula will change all this. Her unique framework will: - Equip you to hold fewer, more purposeful meetings - Create a creative and inclusive environment - Leave participants inspired and ready to take action Whether virtual or in-person, people will leave your meetings inspired by the value you created together and ready to make an impact. 'I bought this for my whole team at Google!' Reader review
Download or read book The Surprising Science of Meetings written by Steven G. Rogelberg and published by . This book was released on 2019 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: No organization made up of human beings is immune from the all-too-common meeting gripes: those that fail to engage, those that inadvertently encourage participants to tune out, and those that blatantly disregard participants' time. In The Surprising Science of Meetings, Steven G. Rogelberg draws from extensive research, analytics and data mining, and survey interviews to share the proven techniques that help managers and employees change the way they run meetings and upgrade the quality of their working hours.
Download or read book Successful Meetings written by Shri L. Henkel and published by Atlantic Publishing Company. This book was released on 2007 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study by MCI found that most professionals believe that over 50 percent of meeting time is wasted. More than 90 percent admit to daydreaming in meetings, 73 percent have brought other work, and 39 percent have fallen asleep. You might think that there would be fewer meetings. However, in the survey 46 percent said they attended more meetings than a year ago. Meetings cost time and money. Many meetings end with no results or outcome. How can you be sure you are using your time and money effectively? The answer: with proper training. Even MBA graduates have never had a course in how to plan, organize, and present an effective meeting. That is the subject of this new book which will teach the proper skills and training to get great results with every meeting, every time! You will learn the checklists for planning your meeting, setting the agenda, strategic planning, how the physical setting can be improved, how to properly open a meeting, handling difficult people and maintaining control, how to assess and evaluate your meetings, and the correct method to end a meeting. Good meetings don't just happen, they are planned and created. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Download or read book Not Another Meeting written by Frances A. Micale and published by PSI Research. This book was released on 1999 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you regularly conduct meetings, or just attend them, you can make your meetings more productive by applying the easy-to-use guidelines included in Not Another Meeting! Learn to create an objective and an agenda for every meeting. Learn the steps for opening and closing a meeting, establish and reinforce ground rules to keep participants on track, attentive and fully engaged, and help groups manage and resolve conflicts.
Download or read book How to Facilitate Productive Project Planning Meetings written by Rich Maltzman and published by Maven House Press. This book was released on 2018-11-13 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide to facilitating planning meetings will enable you to effectively jump-start your projects and lead to success. Rigorous planning is vital to your project execution and success. Projects are often multifunctional, requiring input from various stakeholders. Project planning often tends to be done piecemeal or not at all, often leading to missing and/or incomplete information and correspondingly poor results. This book will show you how to do it right. How to Facilitate Productive Project Planning Meetings is a guide to help you plan your projects by showing you how to effectively facilitate productive face-to-face kickoff sessions (both in person and virtual) and ongoing planning meetings. Effective planning meetings will help you not only develop key artifacts but also provide continuous team building. You’ll also learn about the impacts of culture (organizational and global) on team dynamics and discover methods to ameliorate these impacts. A case study of building a sustainable house will help you understand the concepts and grasp the terminology. The book will also feature dozens of illustrative stories (from the authors as well as other practicing project managers) that will illustrate meeting techniques that went well (or not so well). Numerous templates, sample schedules, and checklists round out the value of this book in helping you facilitate effective meetings.
Download or read book How to Run a Meeting written by Antony Jay and published by Harvard Business Review Press. This book was released on 2009-06-08 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes for a great meeting? As a leader, how can you keep discussions on point and productive? In How to Run a Meeting, Antony Jay argues that too many leaders fail to plan adequately for meetings. In this bestselling article, he defines the characteristics that contribute to success, from keeping formal minutes to acknowledging junior staff first. These guidelines will help you get demonstrably better results from every meeting you run. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.
Download or read book Guide to Organizing an International Scientific Conference written by Gideon Rivlin and published by Karger Medical and Scientific Publishers. This book was released on 1995-01-01 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are organizing a scientific conference for under 400 participants or attempting to attract upwards of 5,000 delegates, this step-by-step guide will be your essential desk-top companion. It provides professional and non-professional meeting planners alike with all the necessary information on organizing and running an international scientific conference. Key procedures covered include identifying a suitable centre for the event, arranging delegate accommodation, establishing a registration system and preparing the scientific program. The book also evaluates the importance of technology in the planning and organizing of these events. In this timely and informative publication, the author shares the vast wealth of knowledge he has acquired during 30 years' experience of organizing international conferences. It will become for many a valuable reference to the planning and successful realization of scientific events.
Download or read book Writing Your Journal Article in Twelve Weeks written by Wendy Laura Belcher and published by SAGE. This book was released on 2009-01-20 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides you with all the tools you need to write an excellent academic article and get it published.
Download or read book How to Develop and Promote Successful Seminars and Workshops written by Howard L. Shenson and published by Wiley. This book was released on 1990 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense
Download or read book Designing Successful Professional Meetings and Conferences in Education written by Susan Mundry and published by Corwin Press. This book was released on 2000-08-15 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines the principles of planning, implementing, and evaluating successful professional meetings and conferences in education. The following are among the topics discussed: (1) the knowledge base of effective meetings and conferences (nine principles held by effective meeting designers; characteristics of effective meetings and conferences; principles of effective adult learning); (2) early planning (identification of target audiences, conference budgets, identification of cosponsors or partners; selection of locations and dates; delegation of responsibility for conference design and planning); (3) design issues (selecting activities and approaches; identifying the view of participants assumed in the design; using the authentic task approach; choosing and supporting speakers; communicating with leaders, facilitators, and presenters; marketing conferences; preparing preconference participant mailings; managing conferences); (4) evaluating a conference or meeting (focusing the evaluation; identifying the evaluation's audience; choosing data collection methods; evaluating the meeting design and process; selecting evaluation methods; using evaluation information to make improvements; and conducting regular evaluations of small meetings and working sessions; and (5) producing conference proceedings (purposes of proceedings and ways to capture the meeting and add analysis to reporting). The following items are appended: examples of topics addressed by professional meeting planners; sample agendas; and sample evaluations. The bibliography lists 23 references. (MN)
Download or read book The Essential Conversation written by Sara Lawrence-Lightfoot and published by Ballantine Books. This book was released on 2004-09-28 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the insights she has gleaned from her close and subtle observation of parent-teacher conferences, renowned Harvard University professor Sara Lawrence-Lightfoot has written a wise, useful book about the ways in which parents and teachers can make the most of their essential conversation—the dialogue between the most vital people in a child’s life. “The essential conversation” is the crucial exchange that occurs between parents and teachers—a dialogue that takes place more than one hundred million times a year across our country and is both mirror of and metaphor for the larger cultural forces that define family-school relationships and shape the development of our children. Participating in this twice-yearly ritual, so friendly and benign in its apparent goals, parents and teachers are often wracked with anxiety. In a meeting marked by decorum and politeness, they frequently exhibit wariness and assume defensive postures. Even though the conversation appears to be focused on the student, adults may find themselves playing out their own childhood histories, insecurities, and fears. Through vivid portraits and parables, Sara Lawrence-Lightfoot captures the dynamics of this complex, intense relationship from the perspective of both parents and teachers. She also identifies new principles and practices for improving family-school relationships. In a voice that combines the passion of a mother, the skepticism of a social scientist, and the keen understanding of one of our nation’s most admired educators, Lawrence-Lightfoot offers penetrating analysis and an urgent call to arms for all those who want to act in the best interests of their children. For parents and teachers who seek productive dialogues and collaborative alliances in support of the learning and growth of their children, this book will offer valuable insights, incisive lessons, and deft guidance on how to communicate more effectively. In The Essential Conversation, Sara Lawrence-Lightfoot brings scholarship, warmth, and wisdom to an immensely important cultural subject—the way we raise our children.
Download or read book Secrets to Successful Events written by Lynn Fuhler and published by . This book was released on 2017-01-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to successfully plan, implement, promote and manage festivals and community events of all sizes, shapes and kinds. Unique insights, tips, tools, samples and resources are based on the author's years of hands-on experience. This easy-to-read handbook follows a logical progression from start to finish.
Download or read book Book Fiesta written by Pat Mora and published by Harper Collins. This book was released on 2009-03-10 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a ride in a long submarine or fly away in a hot air balloon. Whatever you do, just be sure to bring your favorite book! Rafael López's colorful illustrations perfectly complement Pat Mora's lilting text in this delightful celebration of El día de los niños/El día de los libros; Children's Day/Book Day. Toon! Toon! Includes a letter from the author and suggestions for celebrating El día de los niños/El día de los libros; Children's Day/Book Day. Pasea por el mar en un largo submarino o viaja lejos en un globo aerostático. No importa lo que hagas, ¡no olvides traer tu libro preferido! Las coloridas ilustraciones de Rafael López complementan perfectamente el texto rítmico de Pat Mora en esta encantadora celebración de El día de los niños/El día de los libros. ¡Tun! ¡Tun! Incluye una carta de la autora y sugerencias para celebrar El día de los niños/El día de los libros. The author will donate a portion of the proceeds from this book to literacy initiatives related to Children's Day/Book Day. La autora donará una porción de las ganancias de este libro a programas para fomentar la alfabetización relacionados con El día de los niños/El día de los libros.
Download or read book Dollars and Events written by Joe Goldblatt and published by Wiley. This book was released on 1999-03-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start, grow, and manage your special events career! To succeed in the world of special events management, you need to develop a vast array of skills and acquire a broad knowledge base that covers everything from planning and management to consulting, production, lighting and sound, decor, catering, and more. You'll also need the critical business know-how that will enable you to plot a course for success, measure your progress along that course, and adapt to changes in the business environment along the way. In short, you need Dollars and Events. The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. You'll learn how to develop a vision, a mission, and a strategy; manage your finances; find the capital you need; create a marketing plan; and hire and keep employees that will help your business thrive. You'll also find: Advice and direction from outstanding special events entrepreneurs and intrepreneurs Help in adapting proven business concepts such as benchmarking, best practices, and quality teams to your business or career End-of-chapter activities to help you learn by doing Whether you are starting your own special events business, running or working in an established firm, or involved in the special events department of a large corporation, this book gives you the tools you need to advance your business, enhance your career opportunities, and enrich yourself and your clients both now and in the future.
