Download or read book A systematic literature review on customer integration in the new product development process written by Nele Heubeck and published by GRIN Verlag. This book was released on 2020-05-07 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2018 in the subject Business economics - Customer Relationship Management, CRM, grade: 2,0, Saarland University, language: English, abstract: The present bachelor thesis aimes to make a systematic literature review on customer integration in the new product development process because no similar literature review on this topic has been available thus far. After explaining some theoretical background on innovation and customer engagement as a preamble of customer integration in the marketing theory, the research method was described, and the results were presented. There is also an explanation of reasons why customer integration is useful and rational and nowadays not a rare occurrence anymore. As results of the systematic review, different instruments on customer integration in the new product development were categorized and risks and benefits were mainly discussed. The implications of the thesis were that customer integration is beneficial at all, but a company has to evaluate possible risks and methods painstakingly.
Download or read book Customer Integration in New Product Development written by Shkodran Zogaj and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In many instances, customers are seen as one of the key resources for new product development (NPD), as they often have deep product knowledge as well as experience and creativity potential gained by regular product usage. From knowledge management perspective, customers' input to NPD is manifested in different forms of knowledge. Customers' input to NPD typically reflects their needs and desires (need information) but may also represent suggestions describing how ideas can be transferred into marketable products (solution information), in some cases it even leads to radical innovations (leading edge information). In order to internalize customer knowledge, in theory different methods are discussed. However, little is known about these methods' effectiveness and efficiency to transmit customers' knowledge to firms. This research identifies a total of 15 methods with the help of a systematic literature review. By systematically analyzing these methods, we found that there are methods within which customers are involved only “passively” in NPD, as well as methods that enable a more “active” customer integration. This study exhibits that the methods which enable an active customer integration, compared to methods where customers are integrated only passively in NPD, are more suitable for attaining customer knowledge within innovation development.
Download or read book Customer Integration in Industrial Innovation Projects written by Patricia Sandmeier and published by Springer Science & Business Media. This book was released on 2008-08-02 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patricia Sandmeier demonstrates how a transfer of elements from Extreme Programming to the development practice of industrial products can improve customer integration activities in the product innovation process and the innovativeness of the resulting new products.
Download or read book Winning at New Products written by Robert G. Cooper and published by Basic Books. This book was released on 2017-09-19 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Download or read book A Risk Benefit Perspective on Early Customer Integration written by Christoph Kausch and published by Springer Science & Business Media. This book was released on 2007-08-02 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.
Download or read book Minimizing Market Risks Through Customer Integration in New Product Development written by Ellen Enkel and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer integration into the innovation process is about to become a best practice. The lead-user approach has proven to be especially valuable when reducing discontinuous innovation's market risk. Since the theory of customer integration still lacks a concept and processes, this article illustrates how companies can be helped from a practice perspective to implement customer integration and maximize market safety. Triggered by the results of an in-depth case study, we adapted Lettl's explorative model of customers' contribution to the new product development (NPD) process, which was originally developed for the medical technology industry, to engineering companies.
Download or read book Involving Customers in New Service Development written by Bo Edvardsson and published by World Scientific. This book was released on 2006 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.
Download or read book The Management of Productivity and Technology in Manufacturing written by Paul R. Kleindorfer and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is concerned with the nature of new manufacturing technologies, such as CAD/CAM and robotics, as well as ap propriate methodologies for evaluating whether such technologies are financially and organizationally viable in particular contexts. The chapters included here were commissioned as papers for presen tation at The Wharton Conference on Productivity, Technology, and Organizational Innovation, which took place in Philadelphia on December 8 and 9 of 1983. The conference was sponsored by The University of Pennsylvania's Center for the Study of Organizational Innovation. There has been a surge of interest in the area of manufacturing over the past ten years as managers have come to realize that the operations function is critical to remaining competitive. New status has been given to factory and operations managers. New programs revitalizing manufacturing and distribution have been introduced in organizations. Corporate strategy is now explicitly considering operations and manufacturing functions. And the curricula of leading business schools are reflecting the rapidly advancing research on technology management and manufacturing operations. In spite of these important signs of progress, we are clearly just at the beginning of understanding the issues involved here. The present volume provides a state-of-the-art review of the realities of technology management and manufacturing strategy. As described in the Editor's Introduction, we address four topics: The Nature of New Manufacturing Technology, Innovation and Manufacturing Strategy, Productivity Management, and Technology Management and Organ ization. These issues are clearly very important themes for U.S.
Download or read book New Service Development written by James A. Fitzsimmons and published by SAGE. This book was released on 2000 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors.
Download or read book European Perspectives on Innovation Management written by Rob Dekkers and published by Springer Nature. This book was released on 2023-12-30 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers European perspectives on innovation management, including new product and service development, due to the inherent variety of socio-economic perspectives and institutional settings in Europe. The numerous settings and differing perspectives explored in the chapters exemplify diversity, which ultimately leads to enhancing innovation. Understanding such unique approaches will enable companies, universities and other actors to more effectively create innovative products and services, and policy makers to effectively stimulate growth and innovation. The fragmented, distributed economies in Europe also put a strong focus on internationalisation, including innovation management, new product and service development, even within the internally open market of the European Economic Area. European Perspectives on Innovation Management will be of help to researchers, managers, entrepreneurs, practitioners and students working on innovation management and practices embedded in national and regional innovation systems, thus fostering a more innovative Europe.
Download or read book Technology and Business Model Innovation Challenges and Opportunities written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book EcoProduction and Logistics written by Paulina Golinska and published by Springer Science & Business Media. This book was released on 2012-08-12 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental awareness is driven mainly by the scarcity of natural resources and by more strict legal regulations. The modern enterprise policy should look at the relations between economic actions and ecological consequences. Ecoproduction is a new business approach which focuses on the most efficient and productive use of raw materials and natural resources in order to minimize footprints on the natural environment. This book aims to provide the state- of- the- art as well as new ideas of the environmental conscious operations management. The contributors present in the individual chapters problems related to: eco-friendly production technologies; recycling and waste reduction. Scope of topics discussed in this book covers also pollution prevention, energy efficiency. The authors describe problems of information management in complex systems
Download or read book Software Business written by Andrey Maglyas and published by Springer. This book was released on 2016-06-06 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the refereed proceedings of the 7th International Conference on Software Business, ICSOB 2016, held in Ljubljana, Slovenia, in June 2016. Software business refers to commercial activities in and around the software industry aimed at generating income from the delivery of software products and services. The theme of the event was "Software as a New Way of Providing Cutting-edge Solutions". The 10 full and 5 short papers for ICSOB were selected from 38 submissions. The papers span a wide range of issues related to contemporary software business, ranging from strategic aspects to operational challenges. The strong presence of software ecosystem papers confirms the importance of this topic and influence on software business. In addition, a short abstract of the key note by Peter Lick and Hans-Bernd Kittlaus is also included.
Download or read book Innovation written by and published by BoD – Books on Demand. This book was released on 2024-03-13 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investments in research and development are crucial for the innovation process in modern societies. There are more perspectives through which innovation can realize important results, including the knowledge creation source, the digital innovation relative to artificial intelligence (AI), the sustainable transition from traditional technology to renewable technology, and the role of the concept of entrepreneurship linked to innovation. Economic operators need different skills to cope with high degrees of competitiveness and achieve the highest profit levels. The analysis carried out in this book considers the interactions among innovation, sustainability, and entrepreneurship. This in-depth investigation identifies the relevant forces useful for the transformations of modern economies and suggests appropriate support policies.
Download or read book Advanced Materials ICAMMP 2011 written by Jing Long Bu and published by Trans Tech Publications Ltd. This book was released on 2011-12-06 with total page 2520 pages. Available in PDF, EPUB and Kindle. Book excerpt: These volumes comprise papers, on the topic of Advanced Materials, selected from the second International Conference on Advances in Materials and Manufacturing (ICAMMP 2011) held on the 16-18th December 2011 in Guilin, China. The 468 peer-reviewed papers are grouped into the chapters: 1: Composites, 2: Micro / Nano Materials, 3: Iron and Steel, 4: Ceramic, 5: Metal Alloy Materials, 6: Biomaterials, 7: Optical/Electronic/Magnetic Materials, 8: Building Materials, 9: New Energy Materials and Environmental Materials, 10: Biomaterials and Chemical Materials, 11: Thin Films, 12: New Functional Materials, 13: Materials and Design.
Download or read book Product Design written by Evren Yasa and published by BoD – Books on Demand. This book was released on 2024-07-17 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Design - A Manufacturing Perspective is a collection of works from various research groups highlighting the role of design in manufacturing with industrial use cases from different applications. Design for manufacturing (DFM) is a critical step of the product development cycle that needs to be taken into consideration early in the process and aims at optimizing the product design so that the whole process becomes more cost-effective. DFM mainly ensures that the manufacturing process is simplified, manufacturing and assembly costs are reduced along with the amount of waste/scrap material, and product quality is maximized. This book will guide you through innovative and various DFM approaches for different types of applications.
Download or read book Barriers to Customer Integration Into New Product Development Process written by Muhammad Ali and published by LAP Lambert Academic Publishing. This book was released on 2013 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, Multinationals are integrating customers in their product development process in order to make customers more satisfied and to improve the performance of the whole supply chain. Thee case is reverse with the Small and Medium sector of developed and even under-developed countries. Specially in Pakistan, SMEs use to avoid customer integration due to many reasons i.e. lack of resources, lack of awareness, lack of interest, lack of technology etc This Book will provide a comprehensive description of different barriers to customer integration due to which many of the multinationals and SMEs faced shut down.
