Download or read book The Determinants of Customer Loyalty written by Shu Hung Terry Kwok and published by . This book was released on 2009 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Study on the Determinants of Customer Loyalty written by Hirushi Fernando and published by LAP Lambert Academic Publishing. This book was released on 2020-04-28 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the more and more fierce competition in today's business, many companies are required to build long-term profitable relationship with customers and to achieve customer loyalty. Therefore, concept of customer loyalty has become more and more important since last decade of 20th century, especially in service industry. There are many different relationship marketing tactics implemented for retaining customer. However, some of those tactics did not affect customer loyalty effectively, and switching behaviors frequently occur among most of targeted customers. Therefore, this study is aimed to investigate the factors influence on customer loyalty in Sri Lankan telecommunication market.
Download or read book Determinants of Customer Loyalty written by Chirag B Rathod and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly competitive environment in India, with the advantage of organized retail growth, has produced the need for loyal consumers for each store. In order to be competitive, retailers must identify the determinants of customer loyalty and the perceived importance of such determinants to the consumer. The organized retail chains are involved in qualitative store brand promotion in all categories of products through their multi-chain outlets and innovative format strategies. This paper investigates the perceived importance of consumer loyalty with reference to apparel shopping. It further investigates the determinants of loyalty in the organized apparel retail store context. A sample of 220 apparel shoppers was surveyed using a self-administered questionnaire. To test the importance of determinants of loyalty, the binary logit model was used. The findings contribute to framework development and organizing strategy for apparel stores.
Download or read book A Study on Factors Influencing the Selection of a Third Party Customer Loyalty Application written by Kunal Gaurav and published by GRIN Verlag. This book was released on 2017-10-02 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Institute of Computers and Business Management –School of Business Excellence, language: English, abstract: Today, every business wants to have loyal customers, as it knows that loyal customers provide more benefit than non-loyal ones. Therefore, to retain their existing customers and make them loyal, the businesses have understood the importance of customer loyalty programs. But they are unable to develop and maintain an appropriate loyalty program. Therefore, the aim of this study is to understand the importance of customer loyalty application provided by third party and to determine the various factors which influence the decision of the merchants to select a customer loyalty application provided by third party. To achieve the objectives, data from various merchants was collected. The research methodology used in this research report is quantitative in nature, where primary data was collected from respondents using structured questionnaire. The respondents were asked various questions, where few questions were open-ended questions, some questions had multiple options, and the remaining questions were to be rated on a Likert scale. The data collected was analyzed using the SPSS tool. Two types of analysis were performed on the data: Frequency Analysis and Factor Analysis.
Download or read book Determinants of Customer Loyalty in the Online Setting written by Emma Maria Neubauer and published by . This book was released on 2021 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: The analysis and review of extant literature reveals an extensive framework of customer loyalty determinants in the offline setting. Among the most frequently mentioned and widely acknowledged factors are satisfaction, trust, commitment, emotions, corporate image, perceived value, quality and involvement. The rapid development of the online setting and its tremendous capabilities to transform commerce irreversibly confronts both marketing scholars and practitioners with the following question: How do the distinct characteristics of the online setting influence determinants of customer loyalty? This literature review reveals that, among others, the quality of the customer's purchasing experience, brand equity, the information provided by the company as well as social media tools and features of personalization during virtual encounters drive levels of customer loyalty in the online setting. The present paper concludes with practical implications concerning the implementation of the identified determinants to strengthen the long-term relationship between online customer and company.
Download or read book Customer Loyalty and Brand Management written by María Jesús Yagüe Guillén and published by MDPI. This book was released on 2019-09-23 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
Download or read book Customer loyalty in retail Case study of Marks and Spencer written by Katarzyna Szydlowska and published by GRIN Verlag. This book was released on 2020-01-23 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 80%, , language: English, abstract: This study will examine factors such as customer satisfaction, corporate social responsibility, service quality and loyalty programs that have crucial impact on customer loyalty. The research will focus in particular on customer’s loyalty in Marks and Spencer in London. The phenomenon of loyalty has met with great deal of interest from researchers in recent years. Customer loyalty indicates sense of belonging or identification with the service or products of the organization. These feelings affect customer behavior directly and lead to repurchase goods and recommend them to others. In general, customer loyalty constitutes a complex issue to analyze since it contains many dimensions.
Download or read book Do LTE Service Customers Have Different Customer Loyalty Determinants written by Wonsuk Jung and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This study explores the determinants of customer loyalty in the Korean mobile telecommunications market with the emphasis on customer satisfaction and switching costs as major predictors of customer loyalty. South Korea has now become one of the world's most leading mobile service markets with the launch of its advanced LTE services; the LTE service subscription rate in Korea has exceeded 50% as of November 2013. This raises a question as to whether LTE service subscribers are different from 3G service subscribers. In this rapidly changing environment of mobile service markets, this study examines the validity of the traditional determinants of customer satisfaction in data-service oriented mobile markets, analyzes the effect of customer satisfaction and switching costs on customer loyalty, and assesses the difference between 3G and LTE subscribers with respect to their determinants of customer loyalty. The results showed that there are significant differences between 3G and LTE subscribers while traditional factors such as call quality, data quality, customer support, and price perception are still significant determinants of customer satisfaction.
Download or read book Determinants of Customer Loyalty in the Specialty Coffee Industry written by Natalie Abel and published by . This book was released on 2009 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer loyalty is widely studied in both the goods and service industries; however, there has been very little customer loyalty research on an industry that combines goods and services. Studying the specialty coffee industry fills this gap. This study investigates the determinants of customer loyalty to an independent coffee shop and to Starbucks. I surveyed sixteen coffee shop patrons, eight from an independent Colorado Springs coffee shop called Pikes Perk and eight from the Starbucks located across the street. The study did not turn up much loyalty behavior at either coffee shop, however it did indicate several important factors in a customers decision of where to buy their coffee such as, convenience, ambiance, and the need to support an independent coffee shop.
Download or read book Brand Loyalty written by Jacob Jacoby and published by John Wiley & Sons. This book was released on 1978 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Customer Loyalty in Third Party Logistics Relationships written by David L. Cahill and published by Springer Science & Business Media. This book was released on 2006-11-23 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.
Download or read book An Examination of the Determinants of Customer Loyalty written by Karunaratna A. C. and published by LAP Lambert Academic Publishing. This book was released on 2014-09-04 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Telecommunications service industry is a high velocity industry in the current business context. As such, in telecommunications industry, a dynamic change is taken-placed in the field of mobile phone services. The mobile phone today is not merely a device used to communicate through voice messages and written short messages. It has evolved to perform more than what it was initially intended to do, and today a mobile phone is more like a mini computer. Customer loyalty endeavoured in the mobile phone services industry was evaluated using five key variables namely price, services quality, loyalty programmes, sponsorships, and switching costs. Accordingly, loyalty programmes, favourable price perceptions, and services quality have major positive impact on customer loyalty. This book introduces a classification of customers based on their level of loyalty and switching intention. Accordingly, six types of customers will be introduced together with the definition for each player based on their attitudes and behaviour.
Download or read book The Mobile Commerce Prospects written by Rajnish Tiwari and published by . This book was released on 2007 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Determinants of Customer Loyalty written by Kevin Yu and published by . This book was released on 2015 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary objective of this study is to identify the key relational benefits linked to customer club effectiveness: also to judge whether the impact of a relational benefit may vary between members and non-members: between high product involvement and low pruduct involvement customers and between foreign made products and locally made products. In addition, this research seeks to establish which relational benefits need to be emphasized in customer club planning.
Download or read book Customer Loyalty written by Institute of Grocery Distribution. Research Services and published by . This book was released on 1979 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mobile Telecommunication Customer Loyalty in Nigeria Determining Factors written by Olayiwola Bello and published by Diplomica Verlag. This book was released on 2012-11 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increasing competition on the market, customer loyalty has become a decisive factor for long-term business profits. At its high, customer loyalty connotes the high entry barriers the competitor faces when entering the market, and it contributes significantly to a reduction of marketing costs. To attract new customers, companies are required to invest a lot of time and money which can result in uncertainties and risks over longer periods of time. The number of loyal customers as a sign of market share is more significant than the total number of customers. More loyal customers translate to high profits. Loyal customers will continue to purchase or receive the product or service from the same enterprises, and they will be willing to pay higher prices for the quality products and first-class services, thereby increasing sales revenue. Consequently, the focus of many enterprise managers at this point is on marketing management aspects to improve customer loyalty in order to gain the competitive advantage in the face of fierce competition. The importance of customer loyalty has been identified by many researchers and academics in the past years. This importance is also predominant in the telecommunication industry and, consequently, the Nigerian telecom industry. This book attempts to assess and analyze the variables that influence a mobile phone subscriber?s loyalty and how Nigerian service providers can enhance this loyalty. The study is based on a survey that uses the quantitative approach. A structured questionnaire was developed and personally administered to a sample of University of Ilorin students across four major GSM operators in the country. Four hundred (400) respondents were sampled through a stratified random sampling. Out of this, three hundred and forty-eight (348) copies of the questionnaire, constituting an 87% response rate, could be used for the analysis. Of the eleven (11) operational factors that were used to assess loyalty of customers in the Nigeria Mobile Telecoms industry, all variables except Brand Image and Service Centre Quality were found to be capable of influencing customer loyalty and also considered as the most important loyalty variables in the industry. The unavailability of Mobile Number Portability was found to be a prominent factor in tying consumers down to service providers, while the generally low satisfaction with the present state of service delivery in the industry also plays a role. Therefore, the retention which the service providers were able to enjoy can be described as circumstantial. The given recommendations include that the service providers embark upon drives that will reduce dropped calls to a bare minimum, that they improve call quality, and that they develop SMS delivery standards.
Download or read book Data Analysis Machine Learning and Knowledge Discovery written by Myra Spiliopoulou and published by Springer Science & Business Media. This book was released on 2013-11-26 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data analysis, machine learning and knowledge discovery are research areas at the intersection of computer science, artificial intelligence, mathematics and statistics. They cover general methods and techniques that can be applied to a vast set of applications such as web and text mining, marketing, medicine, bioinformatics and business intelligence. This volume contains the revised versions of selected papers in the field of data analysis, machine learning and knowledge discovery presented during the 36th annual conference of the German Classification Society (GfKl). The conference was held at the University of Hildesheim (Germany) in August 2012.
