Download or read book A Study of the Consumer Preference of Selected Cut Flowers written by Yun-Teh Han and published by . This book was released on 1963 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumers Preference for Cut Flowers A Study in Bangalore City written by A.S. Lavanya and published by . This book was released on 2013 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Choice of Cut Flowers and Pot Plants written by A. van Tilburg and published by . This book was released on 1984 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Annotated Bibliography of Floriculture and Ornamental Horticulture written by and published by . This book was released on 1967 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Local Consumer Preference of Fresh Cut Flowers written by Sally Chai and published by . This book was released on 1992 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Favored Flowers written by Catherine Ziegler and published by Duke University Press. This book was released on 2007-07-10 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Billions of fresh-cut flowers are flown into the United States every year, allowing Americans to choose from a broad array of blooms regardless of the season. Favored Flowers is a lively investigation of the worldwide production and distribution of fresh-cut flowers and their consumption in the New York metropolitan area. In an ethnography filled with roses, orchids, and gerberas, flower auctions, new hybrids, and new logistical systems, Catherine Ziegler unravels the economic and cultural strands of the global flower market. She provides an historical overview of the development of the cut flower industry in New York from the late nineteenth century to 1970, and on to its ultimate transformation from a domestic to a global industry. As she points out, cut flowers serve no utilitarian purpose; rather, they signal consumers’ social and cultural decisions about expressing love, mourning, status, and identity. Ziegler shows how consumer behavior and choices have changed over time and how they are shaped by the media, by the types of available flowers, and by flower retailing. Ziegler interviewed more than 250 people as she followed flowers along the full length of the commodity chain, from cuttings in Europe and Latin America to vases in and around New York. She examines the daily experiences of flower growers in the Netherlands and Ecuador, two leading exporters of flowers to the United States. Primary focus, though, is on others in the commodity chain: exporters, importers, wholesalers, and retailers. She follows their activities as they respond to changing competition, supply, and consumer behavior in a market characterized by risk, volatility, and imperfect knowledge. By tracing changes in the wholesale and retail systems, she shows the recent development of two complementary commodity chains in New York and the United States generally. One leads to a high-end luxury market served by specialty florists and designers, and the other to a lower-priced mass market served by chain groceries, corner delis, and retail superstores.

Download or read book Cut Flowers written by Consumer Guide Editors and published by . This book was released on 1976-01-01 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Dissertation Abstracts written by and published by . This book was released on 1964 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Application of conjoint analysis in agricultural economics research written by Veerabhadrappa Bellundagi and published by Amazon Publishers, USA. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Conjoint Analysis is a statistical technique where respondents ranked preferences for different offers are decomposed to determine the person’s inferred utility function for each attribute and the relative importance of each attribute. It is a versatile marketing research technique that can provide valuable information for new product development and forecasting, market segmentation and pricing decisions, advertising and distribution, competitive analysis and repositioning. The aims of conjoint analysis were to identify attribute combinations which confer the highest utility to the consumers and to establish the relative importance of attributes in terms of their contribution to total utility. There are 5 basic steps to be taken by a Researcher interested in applying conjoint analysis namely Problem formulation, Determining the product profile, Sampling plan, Data collection and Analysis and interpretation of the results. Conjoint measurement is based on the assumptions that a product can be described according to levels of a set of attributes and the consumer’s overall judgment in respect to that product is based on these attributes level. This analysis is based on three models like Part -Worth Model, Vector Model and Ideal Point Model. An attempt was made to analyze the consumer preference of ragi using conjoint analysis in Bengaluru and Vijayapura districts of Karnataka. The results reveal that, among all the attributes of ragi studied in Bengaluru urban, fineness was found to be most important and first consideration of consumers accounting for 23.80 per cent of relative importance with superfine ragi having the utility of 1.45. In case of Bengaluru rural, price was found to be most important and first deliberation, accounting for 30.60 per cent of relative importance.Among all the attributes studied in ragi in Vijayapura urban, colour was found to be most significant and first consideration, accounting for 30.33 per cent. In case of Vijayapura rural, fineness was found to be the first contemplation and most important, accounting for 33.91 per cent of relative importance. Dhamotharan et. al. (2015), conducted a study using conjoint analysis to analyze consumers’ preferences for geographic indications (GI) bananas. The results show that consumers prefer GI bananas for their medicinal properties, natural production method, and lower price premium.Mangala (2010), conducted a study on Impact of food retail chains on producers, consumers and retailers. The results showed that, among all the attributes studied, quality of the produce found to have the highest relative importance of 33.8 per cent, with a preference for premium quality (utility value 2.77). Importance of 26.89 per cent was given to location of the outlet, with preference for nearness of the shop had utility value 2.16.Consumers are becoming more aware of the quality attributes of different commodities they are consuming, and consequently are choosing products that closely match their tastes and preferences. Demand for food products has increased among the consumers for a variety of reasons: unique quality, locality, supporting local producers. Researchers and managers in agricultural and food industries often face problems relating to new product development, forecasting, market segmentation and pricing decisions, advertising and distribution, competitive analysis and repositioning. So a conjoint measurement study can assist them in solving these problems.

Download or read book Proceedings of the VIIIth International Symposium on Protected Cultivation in Mild Winter Climates written by Abdelhaq Hanafi and published by . This book was released on 2007 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer preference written by and published by . This book was released on 1958 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Study of the USA Flower Market written by and published by . This book was released on 1998 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Quarterly Bulletin Michigan State University Agricultural Experiment Station written by Michigan State University. Agricultural Experiment Station and published by . This book was released on 1966 with total page 1188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book American Doctoral Dissertations written by and published by . This book was released on 1965 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Study of the Prepackaging and Marketing of Cut Flowers written by John Leslie Swingen and published by . This book was released on 1948 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Annual Report written by Mississippi Agricultural Experiment Station and published by . This book was released on 1963 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior written by Chkoniya, Valentina and published by IGI Global. This book was released on 2020-04-03 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.