Download or read book NBC written by Michele Hilmes and published by Univ of California Press. This book was released on 2007-08 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: "NBC: America's Network makes a significant contribution to our understanding of American broadcasting. Hilmes makes a convincing case for the appropriateness of an examination of a single firm, NBC, to illuminate the major themes and events of American broadcast history. In addition, she adeptly synthesizes a strong set of individually-authored chapters on specific historical periods, controversies, and program genres into a coherent whole. The writing is concise and lively and the breadth and depth of the material makes this a exceptional work."—William Boddy, author of New Media and Popular Imagination "NBC: America's Network is an outstanding book about one network across US television history. Hilmes is an excellent editor who brings broad insights about the television industry to bear on this volume. The individual essays present different approaches and methods, and together provide an integrated history of NBC with analysis that respects the medium and the people that worked in it."—Mary Beth Haralovich, co-editor of Television, History, and American Culture: Feminist Critical Essays. "Filled with highly readable essays by the top scholars in the field, NBC: America's Network explores key, often watershed moments in the network's history to illuminate the central role broadcasting has played in constituting public discourse about what is-and what is not-in the public interest. A welcome addition to the history of broadcasting, and essential reading for anyone interested in the transformative role of radio and TV in modern life."—Susan J. Douglas, author of Listening In: Radio and the American Imagination

Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.

Download or read book Domestic Commerce written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1938 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Listening In written by Mary Vipond and published by McGill-Queen's Press - MQUP. This book was released on 1992-09-28 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mary Vipond's approach is based on the idea that the development of radio broadcasting was a process that involved equipment manufacturers, broadcasters, and "audiences/customers." She charts the expansion of these three groups, surveys the development of advertising and networking as methods of financing, and analyses the evolution of programming. From 1922 to 1932, radio administration was the responsibility of the Radio Branch of the federal Department of Marine and Fisheries. Vipond discusses the regulatory policies of the branch. She completes her study with an analysis of the period from the formation of the Aird Royal Commission on Radio Broadcasting in 1928 to the passage of the Radio Broadcasting Act of 1932. Between 1922 and 1932, virtually all Canadian broadcasting was in the private sector. The campaign in the early 1930s to institute a broadcasting system oriented more toward public service and the promotion of a national identity was partially successful. Vipond reveals, however, that the act that in 1932 set up the Canadian Radio Broadcasting Commission, now the CBC, was much weaker than has generally been recognized. She argues that this weakness was a consequence of the fact that, over the course of the 1920s, broadcasters, listeners, and politicians alike had built up certain expectations of radio which could not easily be disregarded.

Download or read book Business Service Bulletin written by and published by . This book was released on 1956 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Editor Publisher written by and published by . This book was released on 1928 with total page 1482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth estate.

Download or read book Announcement College of Arts and Sciences written by University of Colorado (Boulder campus). School of Arts and Sciences and published by . This book was released on 1926 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Demonstration and Action Program for Economic Development to Research Promote and Improve Or Establish Cooperatives and Other Businesses in Hancock County Georgia written by Ronald Parker and published by . This book was released on 1971 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of the 1984 Academy of Marketing Science AMS Annual Conference written by Jay D. Lindquist and published by Springer. This book was released on 2015-05-18 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Download or read book Dictionary Catalog of the Research Libraries of the New York Public Library 1911 1971 written by New York Public Library. Research Libraries and published by . This book was released on 1979 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Selling Electronic Media written by Ed Shane and published by Gulf Professional Publishing. This book was released on 1999 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Download or read book Sold American written by Charles F. McGovern and published by Univ of North Carolina Press. This book was released on 2009-01-06 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.

Download or read book Reader s Guide to American History written by Peter J. Parish and published by Taylor & Francis. This book was released on 1997 with total page 930 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.

Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2010-07-29 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl "This work is suitable for faculty who teach advertising, as well as students of advertising media planning." CHOICE

Download or read book The Journal of Business of the University of Chicago written by and published by . This book was released on 1928 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains research and analysis of issues of importance to the business community.

Download or read book Advertising Design by Medium written by Robyn Blakeman and published by Routledge. This book was released on 2022-03-28 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596

Download or read book Radio Active written by Kathleen M. Newman and published by Univ of California Press. This book was released on 2004-05-17 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform—focusing on the failure of activists to win significant changes for commercial radio—Kathy M. Newman argues that the 1930s witnessed the emergence of a symbiotic relationship between advertising and activism. Advertising helped to kindle the consumer activism of union members affiliated with the CIO, middle-class club women, and working-class housewives. Once provoked, these activists became determined to influence—and in some cases eliminate—radio advertising. As one example of how radio consumption was an active rather than a passive process, Newman cites The Hucksters, Frederick Wakeman's 1946 radio spoof that skewered eccentric sponsors, neurotic account executives, and grating radio jingles. The book sold over 700,000 copies in its first six months and convinced broadcast executives that Americans were unhappy with radio advertising. The Hucksters left its mark on the radio age, showing that radio could inspire collective action and not just passive conformity.