Download or read book A Study of Promotional Efforts Involved in Student Recruitment at Selected Illinois Community Colleges written by James L. Barber and published by . This book was released on 1980 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2006 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Doctoral Dissertations written by and published by . This book was released on 1993 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comprehensive Dissertation Index written by and published by . This book was released on 1984 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Resources in Education written by and published by . This book was released on 1998 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cracking the Code to Effective Marketing in Higher Education written by Manuel L. Romero and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy involves selecting a target market and determining the desired product positioning to attract the desired customers (Silk, 2006). Recently, community colleges have seen a decrease in student enrollment. In some cases, this was brought on by the COVID-19 pandemic; in other cases budget constraints have posed challenges to community colleges and their recruitment marketing efforts. Successful advertising involves a marketing strategy where the student is considered the customer (Guilbault, 2017) and creative "edvertising" (DiMartino & Jessen, 2018) campaigns entice students to select one college above other competitors. With a growing Latinx population in the United States, college recruitment must involve building connections with the Latinx community and establishing trust between Latinx students and the institution. This case study explored communications and marketing strategies of a New York Community College (NYCC), located in Lower Manhattan, used to recruit Latinx students and the relationship between student perception and the institution's marketing practices addressing the needs of Latinx students. Using theoretical frameworks and concepts that included the PESTLE Analysis (Aguilar, 1967), Sensemaking Theory (Weick, 1995), and Community Cultural Wealth (Yosso, 2005), this case study was supported by literature that examined marketing practices administered by U.S. and international organizations, research focused on the first-generation, Latinx college student experience, customer-based marketing and the effects on college recruitment marketing during the COVID-19 pandemic. This study involved data collection through an analysis of digital and printed marketing materials, interviews with current first-generation Latinx NYCC students, current and former NYCC administrators and current NYCC staff from the areas of marketing, admissions and a student cohort program. Analysis of the data revealed three key findings. First, that outside influences including family, financial constraints and cultural pressures are not addressed or represented in NYCC's communications and marketing efforts. Second, there are conflicting visions and strategies among NYCC staff and administration causing a lack of cohesion in messaging and marketing efforts to recruit students to NYCC. Third, a mix in perceptions and sensemaking from first-generation Latinx students who are receiving NYCC's communications and marketing through various channels, causing a disconnect between the college's marketing and the student customer's expectations.
Download or read book Resources in Vocational Education written by and published by . This book was released on 1979 with total page 894 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research in Education written by and published by . This book was released on 1974 with total page 1262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Promotional Marketing Techniques Used by Community Colleges in Southern Illinois to Recruit Non traditional Students written by Matthew A. Yusko and published by . This book was released on 1995 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rehabilitation Education written by and published by . This book was released on 2001 with total page 886 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Study of Administrators Opinions Concerning Marketing Function Activities as Applied to Community Colleges in the State of Illinois written by Alfred A. Dunikoski and published by . This book was released on 1984 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Study of Marketing recruiting Strategies in Selected Community junior Colleges in Texas written by Marion Raze Ferguson and published by . This book was released on 1988 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Resources in Education written by and published by . This book was released on 1992 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Current Index to Journals in Education written by and published by . This book was released on 1993 with total page 1316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Career Education written by and published by . This book was released on 1976 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Something for Everyone written by Christopher Franklin and published by . This book was released on 2012 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recruiters and marketers within the Alabama Community College System are tasked with increasing enrollment at their institutions. The methods of accomplishing this goal include traditional strategies as well as new and emerging ones. Unlike personnel at other institutions of higher learning, however, community college recruiters and marketers have a unique mission that shapes their promotional strategies. Community colleges have historically tried to offer "something for everyone" as part of their programming. With limited resources, recruiters and marketers at Alabama community colleges must often decide if providing generic messages that reach the largest number of potential students will provide better results than targeted messages to the many diverse populations historically served by the community college. The purpose of this study was to investigate how marketing and recruiting professionals at Alabama's community colleges promote their institutions. The study examined strategies such as marketing to a diverse group of students balanced with developing focused messages which speak to individual needs. Some questions to consider were: 1. How do college employees collaborate across organizational departments to develop marketing and recruiting messages; 2. How do community colleges utilize formal marketing and recruiting plans to reach potential students; and 3. What are the marketing and recruiting messages being sent by the institutions? This qualitative study examined the experiences and perceptions of key community college employees responsible for the development and practice of marketing and recruiting for their institutions, and currently enrolled students at their colleges. The key employees included the president, public information officer, and recruiter. Additionally, document analysis and a review of social media outlets examined the development and practice of marketing and recruiting at the community colleges involved in the study.
Download or read book The Education Index written by and published by . This book was released on 1991 with total page 1528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
