Download or read book A Study of Marketing recruiting Strategies in Selected Community junior Colleges in Texas written by Marion Raze Ferguson and published by . This book was released on 1988 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cracking the Code to Effective Marketing in Higher Education written by Manuel L. Romero and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy involves selecting a target market and determining the desired product positioning to attract the desired customers (Silk, 2006). Recently, community colleges have seen a decrease in student enrollment. In some cases, this was brought on by the COVID-19 pandemic; in other cases budget constraints have posed challenges to community colleges and their recruitment marketing efforts. Successful advertising involves a marketing strategy where the student is considered the customer (Guilbault, 2017) and creative "edvertising" (DiMartino & Jessen, 2018) campaigns entice students to select one college above other competitors. With a growing Latinx population in the United States, college recruitment must involve building connections with the Latinx community and establishing trust between Latinx students and the institution. This case study explored communications and marketing strategies of a New York Community College (NYCC), located in Lower Manhattan, used to recruit Latinx students and the relationship between student perception and the institution's marketing practices addressing the needs of Latinx students. Using theoretical frameworks and concepts that included the PESTLE Analysis (Aguilar, 1967), Sensemaking Theory (Weick, 1995), and Community Cultural Wealth (Yosso, 2005), this case study was supported by literature that examined marketing practices administered by U.S. and international organizations, research focused on the first-generation, Latinx college student experience, customer-based marketing and the effects on college recruitment marketing during the COVID-19 pandemic. This study involved data collection through an analysis of digital and printed marketing materials, interviews with current first-generation Latinx NYCC students, current and former NYCC administrators and current NYCC staff from the areas of marketing, admissions and a student cohort program. Analysis of the data revealed three key findings. First, that outside influences including family, financial constraints and cultural pressures are not addressed or represented in NYCC's communications and marketing efforts. Second, there are conflicting visions and strategies among NYCC staff and administration causing a lack of cohesion in messaging and marketing efforts to recruit students to NYCC. Third, a mix in perceptions and sensemaking from first-generation Latinx students who are receiving NYCC's communications and marketing through various channels, causing a disconnect between the college's marketing and the student customer's expectations.
Download or read book Marketing Techniques and Recruiting Effectiveness at a Public Community College written by Andrea Keller and published by . This book was released on 2012 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The purpose of this study was to determine what recruiting strategies are effective in recruiting students to higher education. Because the staff sizes of the marketing and admissions departments at this particular institution are both very small, they need to work together to determine the best methods for reaching out to potential students and thus positively impacting future enrollment. The results of this study will aid both departments as they make short and long-term plans in regards to budget, travel and staff responsibilities all the while working with limited resources. Literature was reviewed focusing on four primary concepts: the Millenial generation, the role of the marketing department, the social media phenomenon and the materials used during the admissions/recruiting process. Jerome McCarthy's 4Ps paradigm for marketing was applied. Self-reported data was obtained from the institution studied."[taken from abstract].
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2004 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Resources in Education written by and published by . This book was released on 1998 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Doctoral Dissertations written by and published by . This book was released on 2001 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Analysis of the Relationship of Marketing to Enrollment in Selected Community Junior and Technical Colleges written by Sherry Lee Hoppe and published by . This book was released on 1981 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Education A E written by University Microfilms, Incorporated and published by University Microfilms. This book was released on 1989 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research in Education written by and published by . This book was released on 1969 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comprehensive Dissertation Index written by and published by . This book was released on 1984 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing the Program written by William A. Keim and published by . This book was released on 1981 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays examines the role of marketing in the recruitment and retention of community college students. First, Philip Kotler and Leslie A. Goldgehn define the marketing process and assess its potential benefits. Richard C. Richardson, Jr., and Donald S. Doucette question the effectiveness of marketing in the community college. Callie Foster Struggs considers the importance of community impact studies. Anne Mulder-Edmondson proposes the inclusion of the entire college community in the development of a marketing plan. The promotion of a marketing plan via the printed media is described by Barbara A. W. Smith, while Robert H. Gaffner examines uses of the electronic media in marketing. The process of identifying target populations through segmentation is discussed by William A. Keim. Wallace F. Cohen and Jeanne Atherton describe the successful marketing of an afternoon program. Edwin R. Bailey explores the potential for coordination with universities in the development of a marketing plan. Don G. Creamer and E. G. Akins examine the effects of marketing on student development activities. Marybelle C. Keim reviews strategies for student retention. James F. Gollattscheck poses some potentially negative effects of marketing and means to avoid them. Gunder Myran and Mark Ralph evaluate marketing practices in community colleges. Finally, Donna Dzierlenga reviews the ERIC literature dealing with community college marketing. (HB)
Download or read book A Study of the Relationship Between Marketing Orientations and Enrollments at Selected Community Junior and Technical Colleges written by Douglas Owen Dollar and published by . This book was released on 1983 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Junior College Journal written by Walter Crosby Eells and published by . This book was released on 1969 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes "Junior college directory" (formerly Directory of the junior college) 1931-1945
Download or read book Research Studies in Education written by and published by . This book was released on 1971 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book College and University written by and published by . This book was released on 2002 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research in Education written by and published by . This book was released on 1969-05 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Current Index to Journals in Education written by and published by . This book was released on 2001 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt:
