Download or read book A Study in Eighteenth century Advertising Methods written by Francis Cecil Doherty and published by Edwin Mellen Press. This book was released on 1992 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: By tracking the rise of the Anodyne Necklace through its various forms of print by which a gullible public was manipulated, there is a microtome slice through the 18th century uses of text in promotion and advertising. This work should be of interest to students of advertising.
Download or read book Laurence Sterne and the Eighteenth Century Book written by Helen Williams and published by Cambridge University Press. This book was released on 2021-04-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scrutinising Sterne's fiction through a book history lens, Helen Williams creates novel readings of his work based on meticulous examination of its material and bibliographical conditions. Alongside multiple editions and manuscripts of Sterne's own letters and works, a panorama of interdisciplinary sources are explored, including dance manuals, letter-writing handbooks, newspaper advertisements, medical pamphlets and disposable packaging. For the first time, this wealth of previously overlooked material is critically analysed in relation to the design history of Tristram Shandy, conceptualising the eighteenth-century novel as an artefact that developed in close conjunction with other media. In examining the complex interrelation between a period's literature and the print matter of everyday life, this study sheds new light on Sterne and eighteenth-century literature by re-defining the origins of his work and of the eighteenth-century novel more broadly, whilst introducing readers to diverse print cultural forms and their production histories.
Download or read book The Changing Face of Corpus Linguistics written by Antoinette Renouf and published by Rodopi. This book was released on 2016-08 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preliminary Material /Antoinette Renouf and Andrew Kehoe -- The corpus-user's chorus: (Based on The Major General's Song from Gilbert and Sullivan's The Pirates of Penzance) /Antoinette Renouf and Andrew Kehoe -- Introduction: The changing face of corpus linguistics /Antoinette Renouf and Andrew Kehoe -- Oh Canada! Towards the Corpus of Early Ontario English /Stefan Dollinger -- Favoring Americanisms? vs. before and in Early English in Australia: A corpus-based approach /Clemens Fritz -- Computing the Lexicons of Early Modern English /Ian Lancashire -- EFL dictionaries, grammars and language guides from 1700 to 1850: testing a new corpus on points of spokenness /Manfred Markus -- The Old English Apollonius of Tyre in the light of the Old English Concordancer /Antonio Miranda García , Javier Calle Martín , David Moreno Olalla and Gustavo Muñoz González -- Prediction with SHALL and WILL: a diachronic perspective /Maurizio Gotti -- Circumstantial adverbials in discourse: a synchronic and a diachronic perspective /Anneli Meurman-Solin and Päivi Pahta -- Changes in textual structures of book advertisements in the ZEN Corpus /Caren auf dem Keller -- “Curtains like these are selling right in the city of Chicago for USD 1.50” - The mediopassive in American 20th-century advertising language /Marianne Hundt -- Recent grammatical change in written English 1961-1992: some preliminary findings of a comparison of American with British English /Geoffrey Leech and Nicholas Smith -- Social variation in the use of apology formulae in the British National Corpus /Mats Deutschmann -- How recent is recent? On overcoming interpretational difficulties /Göran Kjellmer -- Looking at looking: Functions and contexts of progressives in spoken English and 'school' English /Ute Römer -- Ditransitives, the Given Before New principle, and textual retrievability: a corpus-based study using ICECUP /Gabriel Ozón -- The Spanish pragmatic marker pues and its English equivalents /Anna-Brita Stenström -- WebCorp: A tool for online linguistic information retrieval and analysis /Barry Morley -- Diachronic linguistic analysis on the web with WebCorp /Andrew Kehoe -- New ways of analysing ESL on the WWW with WebCorp and WebPhraseCount /Josef Schmied -- I'm like, “Hey, it works!”: Using GlossaNet to find attestations of the quotative (be) like in English-language newspapers /Cédrick Fairon and John V. Singler -- Corpus linguistics and English reference grammars /Joybrato Mukherjee -- Tracking ongoing grammatical change and recent diversification in present-day standard English: the complementary role of small and large corpora /Christian Mair -- but it will take time...points of view on a lexical grammar of English /Michaela Mahlberg -- Corpus linguistics, grammar and theory: Report on a panel discussion at the 24th ICAME conference /Jan Aarts.
Download or read book Publishing Business in Eighteenth century England written by James Raven and published by Boydell & Brewer Ltd. This book was released on 2014 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publishing Business in Eighteenth-Century England assesses the contribution of the business press and the publication of print to the economic transformation of England. The impact of non-book printing has been long neglected. A raft of jobbing work serviced commerce and finance while many more practical guides and more ephemeral pamphlets on trade and investment were read than the books that we now associate with the foundations of modern political economy. A pivotal change in the book trades, apparent from the late seventeenth century, was the increased separation of printers from bookseller-publishers, from the skilled artisan to the bookseller-financier who might have no prior training in the printing house but who took up the sale of publications as another commodity. This book examines the broader social relationship between publication and the practical conduct of trade; the book asks what it meant to be 'published' and how print, text and image related to the involvement of script. The age of Enlightenment was an age of astonishing commercial and financial transformation offering printers and the business press new market opportunities. Print helped to effect a business revolution. The reliability, reputation, regularity, authority and familiarity of print increased trust and confidence and changed attitudes and behaviours. New modes of publication and the wide-ranging products of printing houses had huge implications for the way lives were managed, regulated and recorded. JAMES RAVEN is Professor of Modern History at the University of Essex and a Fellow of Magdalene College Cambridge.
Download or read book Tea and the Tea Table in Eighteenth Century England Vol 2 written by Markman Ellis and published by Taylor & Francis. This book was released on 2024-08-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume, reset collection takes as its starting point the earliest substantial descriptions of tea as a commodity in the mid-seventeenth century, and ends in the early nineteenth century with two key events: the discovery of tea plants in Assam in 1823, and the dissolution of the East India Company’s monopoly on the tea trade in 1833.
Download or read book Down and Out in Eighteenth Century London written by Tim Hitchcock and published by A&C Black. This book was released on 2004-11-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: London in the 18th century was the greatest city in the world. It was a magnet that drew men and women from the rest of England in huge numbers. For a few the streets were paved with gold, but for the majority it was a harsh world with little guarantee of money or food. For the poor and destitute, London's streets offered little more than the barest living. Yet men, women and children found a great variety of ways to eke out their existence, sweeping roads, selling matches, singing ballads and performing all sorts of menial labor. Many of these activities, apart from the direct begging of the disabled, depended on an appeal to charity, but one often mixed with threats and promises. Down and Out in Eighteenth-Century London provides a remarkable insight into the lives of Londoners, for all of whom the demands of charity and begging were part of their everyday world.
Download or read book Opening Windows on Texts and Discourses of the Past written by Janne Skaffari and published by John Benjamins Publishing. This book was released on 2005-03-24 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a variety of pragmatic and discourse analytical approaches to a wide range of linguistic data and historical texts, including data from English, French, Irish, Latin, and Spanish. This diversity of research questions and methods is a feature of the field of historical pragmatics, which by its very nature has to take into account the multiplicity of historical contexts and the infinite variety of human interaction. This is highlighted in the book’s introduction by means of the metaphor of "opening windows". Each chapter is a window affording a different view of the linguistic and textual landscape. Some of these windows were opened by historical linguists who have acquired discourse perspectives, some by pragmaticians with historical interests, and others by literary scholars drawing from linguistic pragmatics. Contributors include L. J. Brinton, A. H. Jucker, F. Salager-Meyer, I. Taavitsainen, B. Wehr, L. Wright, and sixteen others.
Download or read book Revising Women written by Paula R. Backscheider and published by Taylor & Francis. This book was released on 2002-10-21 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of essays from feminist critics, each of which explores the history of the English novel, literature's place in cultural debate and women's studies. They begin with the fictions of the late 17th century and end with Maria Edgeworth and Jane Austen.
Download or read book Celebrity Culture and the Myth of Oceania in Britain written by Ruth Scobie and published by Boydell & Brewer. This book was released on 2019 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intriguing case study on how popular images of Oceania, mediated through a developing culture of celebrity, contributed to the formation of British identity both domestically and as a nascent imperial power in the eighteenth century.
Download or read book News Newspapers and Society in Early Modern Britain written by Joad Raymond and published by Routledge. This book was released on 2013-10-16 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1600 and 1800 newspapers and periodicals moved to the centre of British culture and society. This volume offers a series of perspectives on the developing relations between news, its material forms, gender, advertising, drama, medicine, national identity, the book trade and public opinion.
Download or read book Selling Science in the Age of Newton written by Jeffrey R. Wigelsworth and published by Routledge. This book was released on 2016-04-01 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.
Download or read book Literary Advertising and the Shaping of British Romanticism written by Nicholas Mason and published by JHU Press. This book was released on 2013-10-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.
Download or read book Bookish Histories written by I. Ferris and published by Springer. This book was released on 2009-11-19 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking collection of essays presents a new 'bookish' literary history, which situates questions about books at the intersection of a range of debates about the role of authors and readers, the organization of knowledge, the vogue for collecting, and the impact of overlapping technologies of writing and shifting generic boundaries.
Download or read book Surgery and Selfhood in Early Modern England written by Alanna Skuse and published by Cambridge University Press. This book was released on 2021-02-18 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an innovative perspective on early modern debates concerning embodiment, Alanna Skuse examines diverse kinds of surgical alteration, from mastectomy to castration, and amputation to facial reconstruction. Body-altering surgeries had profound socio-economic and philosophical consequences. They reached beyond the physical self, and prompted early modern authors to develop searching questions about the nature of body integrity and its relationship to the soul: was the body a part of one's identity, or a mere 'prison' for the mind? How was the body connected to personal morality? What happened to the altered body after death? Drawing on a wide variety of texts including medical treatises, plays, poems, newspaper reports and travel writings, this volume will argue the answers to these questions were flexible, divergent and often surprising, and helped to shape early modern thoughts on philosophy, literature, and the natural sciences. This title is also available as Open Access on Cambridge Core.
Download or read book The Handbook of Historical Sociolinguistics written by Juan Manuel Hernández-Campoy and published by John Wiley & Sons. This book was released on 2012-04-30 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an international team of leading scholars, this groundbreaking reference work explores the nature of language change and diffusion, and paves the way for future research in this rapidly expanding interdisciplinary field. Features 35 newly-written essays from internationally acclaimed experts that reflect the growth and vitality of the burgeoning area of historical sociolinguistics Examines how sociolinguistic theoretical models, methods, findings, and expertise can be used to reconstruct a language's past in order to explain linguistic changes and developments Bridges the gap between the past and the present in linguistic studies Structured thematically into sections exploring: origins and theoretical assumptions; methods for the sociolinguistic study of the history of languages; linguistic and extra-linguistic variables; historical dialectology, language contact and diffusion; and attitudes to language
Download or read book Publishing and Medicine in Early Modern England written by Elizabeth Lane Furdell and published by University Rochester Press. This book was released on 2002 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: An investigation of the role which the English book trade played in an important transitional period in early modern medicine.
Download or read book Venereal Disease Hospitals and the Urban Poor London s foul Wards 1600 1800 written by Kevin Patrick Siena and published by University Rochester Press. This book was released on 2004 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how London society responded to the dilemma of the rampant spread of the pox among the poor. Some have asserted that public authorities turned their backs on the "foul" and only began to offer care for venereal patients in the Enlightenment. An exploration of hospitals and workhouses shows a much more impressive public health response. London hospitals established "foul wards" at least as early as the mid-sixteenth century. Reconstruction of these wards shows that, far from banning paupers with the pox, hospitals made treating them one of their primary services. Not merely present in hospitals, venereal patients were omnipresent. Yet the "foul" comprised a unique category of patient. The sexual nature of their ailment guaranteed that they would be treated quite differently than all other patients. Class and gender informed patients' experiences in crucial ways. The shameful nature of the disease, and the gendered notion of shame itself, meant that men and women faced quite different circumstances. There emerged a gendered geography of London hospitals as men predominated in fee-charging hospitals, while sick women crowded into workhouses. Patients frequently desired to conceal their infection. This generated innovative services for elite patients who could buy medical privacy by hiring their own doctor. However, the public scrutiny that hospitalization demanded forced poor patients to be creative as they sought access to medical care that they could not afford. Thus, Venereal Disease, Hospitals and the Urban Poor offers new insights on patients' experiences of illness and on London's health care system itself. Kevin Siena is Assistant Professor of History at Trent University.
