Download or read book A Structural Analysis of Value Orientations Price Perception and Ongoing Search Behaviour written by Kittichai Watchravesringkan and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The direct impact of value orientations on price perceptions has not received extensive investigation in previous research. We examined the impact of materialism, individualism and collectivism on American and Korean consumers perceptions of the positive and negative roles of price. We also examined the influence of price perceptions on consumers ongoing search behaviour. Using a structural equation modelling technique, results indicated that these value orientations positively and negatively influenced perceptions of the positive and negative roles of price, which in turn influenced ongoing search behaviour. Implications and future research directions are delineated.
Download or read book Beyond Hofstede written by Cheryl Nakata and published by Springer. This book was released on 2009-07-16 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
Download or read book Resources in Education written by and published by . This book was released on 1998 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2002 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hedonism Utilitarianism and Consumer Behavior written by Daniele Scarpi and published by Springer Nature. This book was released on 2020-05-28 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
Download or read book Perceived Quality written by Jacob Jacoby and published by Lexington Books. This book was released on 1985 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book ERIC Clearinghouse Publications written by and published by . This book was released on 1983 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Point of purchase Behavior and Price Perceptions of Supermarket Shoppers written by Peter R. Dickson and published by . This book was released on 1986 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Engineering 1920s 1970s written by Jan Logemann and published by Springer. This book was released on 2019-05-29 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentieth century, this volume contributes to a reassessment of consumer history more broadly.
Download or read book Behavior Society written by and published by . This book was released on 1983 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Office of Education Research Reports written by Educational Resources Information Center (U.S.) and published by . This book was released on 1967 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Conflict Resolution Using System Engineering SWIIS written by H. Chestnut and published by Elsevier. This book was released on 2014-07-04 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finding an alternative to supplement military ways of resolving international conflicts has been taken up by many people skilled in various areas such as political science, economics, social studies, modelling and simulation, artificial intelligence and expert systems, military strategy and weaponry as well as private business and industry. The Workshop will therefore be of use as it looks at various control methods which would create a conciliatory social and political environment or climate for seeking and obtaining non-military solutions to international conflicts and to solutions to national conflicts which may lead to international conflicts.
Download or read book Office of Education Research Reports 1956 65 ED 002 747 ED 003 960 written by Educational Research Information Center (U.S.) and published by . This book was released on 1967 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Current Index to Journals in Education Semi Annual Cumulation July December 1976 written by and published by Macmillan Reference USA. This book was released on 1976-10 with total page 1350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pricing written by Kent B. Monroe and published by McGraw-Hill College. This book was released on 2003 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service." "Classroom tested and proven throughout the world in executive seminars, Pricing: Making Profitable Decisions presents clear-cut examples and provides an understandable basis for analyzing pricing alternatives within legal and corporate constraints."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Download or read book E Commerce and the Digital Economy written by Michael J. Shaw and published by Routledge. This book was released on 2015-05-15 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume in the "Advances in Management Information Systems" series offers a state-of-the-art survey of information systems research on electronic commerce. Featuring chapters by leading scholars and industry professionals, it provides the framework for understanding the business trends, emerging opportunities, and barriers to overcome in the rapid developments taking place in electronic business and the digital economy. Researchers, students, and practitioners - anyone interested in the current issues and future direction of electronic commerce, especially from the standpoint of information systems and information technology - will find this book to be an authoritative source of cutting-edge information. The volume is divided into four parts: Part I covers the fundamental issues of information technology standards and the transformation of industry structure; Part II focuses on B2B commerce; Part III investigates the management of mobile and IT infrastructure; and Part IV includes trust, security, and legal issues that undergird the success of e-commerce initiatives.
Download or read book Research in Education written by and published by . This book was released on 1973 with total page 1216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
