Download or read book A strategic analysis of Scandinavian airlines SAS written by Johannes Walder and published by GRIN Verlag. This book was released on 2013-04-10 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 74%, University of Greenwich (Business), course: Strategic Management, language: English, abstract: Scandinavian airlines, SAS, was founded as a consortium of the national airlines of Denmark, Sweden and Norway in 1946, to operate international flights. SAS has been the first airline to fly a route from Copenhagen over the arctic pole to Tokyo in Japan (www.staralliance.com). However, in 1981 the company have had two years of losses in a row after a long period of positive net profits (Ghoshal, 1988). This essay will examine the change of strategy causing a turnaround that made them profitable again.
Download or read book Environmental Analysis of Scandinavian Airlines written by Jirawan Pedersen and published by GRIN Verlag. This book was released on 2022-11-29 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Submitted Assignment from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 98/100, Hult International Business School, course: Navigating the Business Environment, language: English, abstract: We will focus on internal and external circumstances challenging Scandinavian Airlines, also known as SAS. In order to run international flights, SAS was established in 1946 as a partnership between the national airlines of Norway, Sweden, and Denmark. SAS was the first airline to operate a route from Copenhagen to Tokyo in Japan across the arctic pole. However, after a lengthy history of being a well-respected airline, SAS faced two years of losses in a row in 1981 and subsequent 15-day strike action in early July 2022.
Download or read book Strategic Marketing Management written by Richard M.S. Wilson and published by Routledge. This book was released on 2012-08-06 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.
Download or read book IT and Business written by Jens Christensen and published by Aarhus University Press. This book was released on 2000 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrialised societies have changed enormously since World War II. Business enterprises have laid the foundation for this process as well as adapted to a world where industrialisation and internationalisation have spread rapidly. It is probably safe to say that without IT this expansion would not have been possible, and the air transport industry has played a substantial and significant role in this development. This book follows the development and the interplay between information technology and business during the second part of the twentieth century. SAS has been selected as the central theme of this publication because the company, being a deeply integrated part of this general development, has also been an outstanding representative of business life, and especially the revolutionary progress of IT towards globalisation and the Internet towards the turn of the millennium.
Download or read book Strategic Marketing Planning written by Colin Gilligan and published by Routledge. This book was released on 2012-05-23 with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include: * Emarketing, strategic thinking and competitive advantage * The significance of vision and how this needs to drive the planning process * Hypercompetition and the erosion of competitive advantage * The growth and status of relationship marketing * Each chapter contains a series of expanded illustrations
Download or read book Empirical Studies of Strategic Trade Policy written by Paul Krugman and published by University of Chicago Press. This book was released on 2007-12-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1980s, economists have used the concept of strategic trade policy, which takes account of imperfect competition and increasing returns in the international marketplace, to criticize conventional views about free trade. According to the new view, a government can take strategic steps to raise its income at another country's expense—by subsidizing exports or erecting trade barriers, protecting certain firms from foreign competition, or promoting the development of new industries. This volume looks at the experience of specific industries in order to determine the effectiveness of strategic trade policy in promoting economic growth. The nine papers cover the U.S. and European auto industries, the U.S. steel industry, the commercial aircraft industry, airline deregulation in Scandinavia, and labor and industrial policy in Korea and Taiwan. The authors refine the basic techniques for measuring policy effectiveness, extend them to encompass industry dynamics, and test the implications of new trade models. International economists and trade experts in government and business will find important new insights into the role of strategic trade policy in international competitiveness.
Download or read book Strategic Management written by Adrian Haberberg and published by Oxford University Press. This book was released on 2008 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: This student-focused text provides an emphasis on skills development. Packed with real-life examples of what can go wrong with even the most well-conceived strategies, there is a focus on realism throughout. With a highly accessible writing style, this text it is an invaluable learning tool for all students in this area.
Download or read book Strategic Organizational Diagnosis and Design written by Richard M. Burton and published by Springer Science & Business Media. This book was released on 2013-12-01 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique set of complementary hands-on tools for learning about and applying a deeper and practical theory for diagnosis and design. This edition has been significantly updated and rewritten to make it easier to read.
Download or read book Innovation as Strategic Reflexivity written by Lars Fuglsang and published by Routledge. This book was released on 2002-03-21 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a new view of innovation, seeking to disclose how strategic reflexivity is embodied in specific innovation practices and management roles.From an evolutionary point of view, the contributors argue that firms and organisations are increasingly forced to take into account the growing complexity of the environment. To do this, they
Download or read book Tourism Marketing written by Alan Fyall and published by Channel View Publications. This book was released on 2005 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.
Download or read book Strategic Management written by Paul W. Dobson and published by John Wiley & Sons. This book was released on 2009-02-04 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly popular introduction to strategic management has nowbeen revised to take account of the latest developments in thefield. New edition of a highly popular introduction to strategicmanagement. Provides a clear framework for understanding the issues incorporate strategy, supported by current case examples. Revised to take account of the latest development in thefield. Now features twelve new cases. Includes new chapters on issues relating to the resource-basedview of the firm, innovation, learning, and the ‘neweconomy’. Includes a new concluding chapter looking at present and futureissues in strategic management. Continues to combine the latest management concepts with andemphasis on current business applications and implementation.
Download or read book Sweden Investment and Business Guide Volume 1 Strategic and Practical Information written by IBP USA and published by Lulu.com. This book was released on with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sweden Customs Trade Regulations and Procedures Handbook Volume 1 Strategic and Practical Information written by IBP USA and published by Lulu.com. This book was released on 2007-02-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2011 Updated Reprint. Updated Annually. Sweden Customs, Trade Regulations and Procedures Handbook
Download or read book Sweden Company Law and Regulations Handbook Volume 1 Strategic Information and Basic Regulations written by IBP. Inc. and published by Lulu.com. This book was released on 2015-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sweden Company Laws and Regulations Handbook - Strategic Information and Basic Laws
Download or read book Sweden Insolvency Bankruptcy Laws and Regulations Handbook Strategic Information and Basic Laws written by IBP, Inc. and published by Lulu.com. This book was released on 2015-07-07 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sweden Insolvency (Bankruptcy) Laws and Regulations Handbook - Strategic Information and Basic Laws
Download or read book Nordic Tourism written by Colin Michael Hall and published by Channel View Publications. This book was released on 2008 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is an increasingly important industry in the Nordic countries (Denmark, Finland, Iceland, Norway and Sweden) that is integral to economic, social and sustainable development. Nordic Tourism is the first comprehensive and accessible introduction to tourism in the region and also includes case studies from leading Nordic researchers on specific destinations, attractions, resources, concepts and issues.
Download or read book Strategic Management for Travel and Tourism written by Nigel Evans and published by Taylor & Francis. This book was released on 2012-04-27 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
