Download or read book Signs in Use written by Jørgen Dines Johansen and published by Routledge. This book was released on 2005-07-26 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Signs in Use is an accessible introduction to the study of semiotics. All organisms, from bees to computer networks, create signs, communicate, and exchange information. The field of semiotics explores the ways in which we use these signs to make inferences about the nature of the world. Signs in Use cuts across different semiotic schools to introduce six basic concepts which present semiotics as a theory and a set of analytical tools: code, sign, discourse, action, text, and culture. Moving from the most simple to the most complex concept, the book gradually widens the semiotic perspective to show how and why semiotics works as it does. Each chapter covers a problem encountered in semiotics and explores the key concepts and relevant notions found in the various theories of semiotics. Chapters build gradually on knowledge gained, and can also be used as self-contained units for study when supported by the extensive glossary. The book is illustrated with numerous examples, from traffic systems to urban parks, and offers useful biographies of key twentieth-century semioticians.

Download or read book The Cognitive Semiotics of Film written by Warren Buckland and published by Cambridge University Press. This book was released on 2000-05-29 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Cognitive Semiotics of Film, Warren Buckland argues that the conflict between cognitive film theory and contemporary film theory is unproductive. Examining and developing the work of 'cognitive film semiotics', a neglected branch of film theory that combines the insights of cognitive science with those of linguistics and semiotics, he investigates Michel Colin's cognitive semantic theory of film; Francesco Casetti and Christian Metz's theories of film enunciation; Roger Odin's cognitive-pragmatic film theory; and Michel Colin and Dominique Chateau's cognitive studies of film syntax, which are viewed within the framework of Noam Chomsky's transformational generative grammar. Presenting a survey of cognitive film semiotics, this study also re-evaluates the film semiotics of the 1960s, highlights the weaknesses of American cognitive film theory, and challenges the move toward 'post-theory' in film studies.

Download or read book Sfera E Il Labirinto written by Manfredo Tafuri and published by MIT Press (MA). This book was released on 1990 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tafuri's work is probably the most innovative and exciting new form of European theory since French poststructuralism and this book is probably the best introduction to it for the newcomer. ..."

Download or read book Arctic Nation written by Juan Díaz Canales and published by ipicturebooks. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: His name is John Blacksad. He's a private detective who's seen much evil in the past, but never in his long life has he encountered a case as bizarre, as twisted, or as deadly as the one he accepts now. In a town where white supremacists have moved in and are brutally seizing control, Blacksad is asked to find a kidnapped child and bring the kidnappers to justice. As he gets deeper into his investigation, Blacksad discovers a tale of sickening horror involving murder and worse that condemns some of the town's most powerful citizens.

Download or read book Reading the Bible for a Change Second Edition written by Ray Lubeck and published by Wipf and Stock Publishers. This book was released on 2023-02-21 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which Bible passages are for Christians today and which relate only to ancient readers? Can I simply pick and choose for myself the verses I think best fit my situation? Who gets to decide? Is there a different meaning for each individual reader? What am I supposed to know to read the Bible well? Ray Lubeck has devoted his life to helping others discern for themselves God's truth in the Scriptures and to showing them how it relates to their everyday lives. Reading the Bible for a Change will guide you in how to: -Read each biblical passage in light of its literary style and larger context -Ask and explore the most fruitful questions for understanding the meaning of a passage -Avoid common interpretive mistakes -Hear God, the divine Author, speak through the Bible's human authors -Identify the life-changing truths of Scripture that apply to life today -Move beyond merely reading the Bible to being shaped by and following it Having taught for over three decades at the undergraduate and graduate levels, as well as in many ministry contexts, Ray values the importance of holding the interest of students of the Bible. This book is written in an accessible and engaging style, using illustrations, charts, stories, and relevant examples to help the reader grasp key concepts. The second edition has been extensively revised in light of recent scholarly developments and years of use within the classroom, incorporating substantial amounts of updates and new material. Reading the Bible for a Change will equip you with the tools to discover for yourself the life-changing truths revealed in God's word. If you begin practicing these steps, you will embark on a lifetime journey of Scripture reading that will enable you to see for yourself how captivating and transforming it is when we read the Bible on its own terms rather than on ours.

Download or read book On Signs written by Marshall Blonsky and published by JHU Press. This book was released on 1985-08 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributors include Roland Barthes, Michel de Certeau, Jacques Derrida, Edmundo Desnoes, Umberto Eco, Michel Foucault, Julia Kristeva, Jacques Lacan, Thomas A. Sebeok, and others.

Download or read book Leadership Discourse and Ethnicity written by Janet Holmes and published by OUP USA. This book was released on 2011-12-05 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book in the field of workplace discourse to examine the relationships among leadership, ethnicity, and language use. Taking a social constructionist approach to the ways in which leadership is enacted through discourse, Leadership, Discourse, and Ethnicity problematizes the concept of ethnicity and demonstrates the importance of context-particularly the community of practice-in determining what counts as relevant in the analysis of ethnicity. The authors analyse everyday workplace interactions supplemented by interview data to examine the ways in which workplace leaders use language to achieve their transactional and relational goals in contrasting "ethnicized" contexts, two of which are Maori and two European/Pakeha. Their analysis pays special attention to the roles of ethnic values, beliefs and orientations in talk.

Download or read book Semiotics written by Robert E. Innis and published by Indiana University Press. This book was released on 1985-06-22 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... fifteen texts which are essential reading for anyone interested in semiotics... This collection will surely become a standard text for those who teach semiotics, aesthetics or philosophy of language." -- International Philosophical Quarterly This volume presents the classic statements in semiotics and touches on a vast set of problems and themes -- philosophical, aesthetic, literary, cultural, biological, and anthropological.

Download or read book Multisensory Human Food Interaction written by Carlos Velasco and published by Frontiers Media SA. This book was released on 2018-07-26 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our food experiences can be significantly influenced by both intrinsic and extrinsic multisensory information. Therefore, it is crucial to understand and apply the principles that govern the systematic connections that exist between the senses in the context of Human-Food Interaction (HFI). In our Research Topic, namely Multisensory Human-Food Interaction (MHFI), several studies that consider such connections in the context of HFI are presented. We also have contributions that focus on multisensory technologies that can be used to share and reproduce specific HFIs. This eBook, which resulted from the Research Topic, presents some of the most recent developments in the field of MHFI. In particular, it consists of two main sections and corresponding articles. The eBook begins with the Editorial, which provides an overview of MHFI. Then, it includes six articles that relate to principles in MHFI and three on technologies in MHFI. We hope that the different contributions featured here will support future developments in MHFI research.

Download or read book Visible Signs written by David Crow and published by Bloomsbury Publishing. This book was released on 2017-07-06 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.

Download or read book Mathematics and the Roots of Postmodern Thought written by Vladimir Tasić and published by Oxford University Press, USA. This book was released on 2001 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction. 2. Around the Cartesian Circuit. 2.1. Imagination. 2.2. Intuition. 2.3. Counting to One. 3. Space Oddity and Linguistic Turn. 4. Wound of Language. 4.1. Being and Time Continuum. 4.2. Language and Will. 5. Beyond the Code. 5.1. Medium of Free Becoming. 5.2. Nonpresence of Identity. 6. The Expired Subject. 6.1. Empire of Signs. 6.2. Mechanical Bride. 7. The Vanishing Author. 8. Say Hello to the Structure Bubble. 8.1. Algebra of Language. 8.2. Functionalism Chic. 9. Don't Think, Look. 9.1. Interpolating the Self. 9.2. Language Games. 9.3. Thermostats "R" Us. 10. Postmo.

Download or read book Introducing Semiotic written by John Deely and published by Indiana University Press. This book was released on 2020-06-23 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive survey of semiotics examines its development from pre-Socratic philosophy to Peirce’s Sign Theory and beyond. In Introducing Semiotics, renowned philosopher and semiotician John Deely provides a conceptual overview of the field, covering its development across centuries of Western philosophical thought. It delineates the foundations of contemporary semiotics and concretely reveals just how integral and fundamental the semiotic point of view really is to Western culture. In particular, the book bridges the gap from St. Augustine in the fifth century to John Locke in the seventeenth. The appeal of semiotics lies in its apparent ability to establish a common framework for all disciplines, a framework rooted in the understanding of the sign as the universal means of communication. With its clarity of exposition and careful use of primary sources, Introducing Semiotics is an essential text for newcomers to the subject and an ideal textbook for semiotics courses.

Download or read book Creating Value written by Laura R. Oswald and published by OUP Oxford. This book was released on 2015-01-22 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineffable experiences they associate with marketing signs and rituals. Creating Value: The Theory and Practice of Marketing Semiotic Research is a guide to managing these investments by managing the cultural codes that define value in a market or consumer segment. The book extends the discussion beyond the basics of semiotics to post-structural debates related to ethnographic performance, multicultural consumer identity, the digitalized consumer, and heterotopic experiences of consumer space. The book invites readers to challenge the current thinking on topics ranging from cultural branding and brand rhetoric to digital media management and service site design. It also emphasizes the role of product category codes and cultural trends in the production of perceived value. Creating Value explains theory in language that is accessible to academics and students, as well as research practitioners and marketers. By applying semiotics to the everyday world of the marketplace, the book makes sense of the semiotics discipline, which is often mystified by technical jargon and hair-splitting debate in the academic literature. The book also provides practitioners and professors with a practical guide to the methods used in semiotic research across the marketing mix.

Download or read book Four Ages of Understanding written by John Deely and published by University of Toronto Press. This book was released on 2020-07-20 with total page 1054 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book redraws the intellectual map and sets the agenda in philosophy for the next fifty or so years. By making the theory of signs the dominant theme in Four Ages of Understanding, John Deely has produced a history of philosophy that is innovative, original, and complete. The first full-scale demonstration of the centrality of the theory of signs to the history of philosophy, Four Ages of Understanding provides a new vantage point from which to review and reinterpret the development of intellectual culture at the threshold of "globalization". Deely examines the whole movement of past developments in the history of philosophy in relation to the emergence of contemporary semiotics as the defining moment of Postmodernism. Beginning traditionally with the Pre-Socratic thinkers of early Greece, Deely gives an account of the development of the notion of signs and of the general philosophical problems and themes which give that notion a context through four ages: Ancient philosophy, covering initial Greek thought; the Latin age, philosophy in European civilization from Augustine in the 4th century to Poinsot in the 17th; the Modern period, beginning with Descartes and Locke; and the Postmodern period, beginning with Charles Sanders Peirce and continuing to the present. Reading the complete history of philosophy in light of the theory of the sign allows Deely to address the work of thinkers never before included in a general history, and in particular to overcome the gap between Ockham and Descartes which has characterized the standard treatments heretofore. One of the essential features of the book is the way in which it shows how the theme of signs opens a perspective for seeing the Latin Age from its beginning with Augustine to the work of Poinsot as an indigenous development and organic unity under which all the standard themes of ontology and epistemology find a new resolution and place. A magisterial general history of philosophy, Deely's book provides both a strong background to semiotics and a theoretical unity between philosophy's history and its immediate future. With Four Ages of Understanding Deely sets a new agenda for philosophy as a discipline entering the 21st century.

Download or read book Marketing Semiotics written by Laura R. Oswald and published by OUP Oxford. This book was released on 2012-02-16 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.

Download or read book Existential Semiotics written by Eero Tarasti and published by Indiana University Press. This book was released on 2001-02-22 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Existential semiotics involves an a priori state of signs and their fixation into objective entities. These essays define this new philosophical field.

Download or read book Maps of Meaning written by Peter Jackson and published by Psychology Press. This book was released on 1994 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book marks a significant departure from tradition anlayses of the evolution of cultural landscapes and the interpretation of past environments. Maps of Meaning proposes a new agenda for cultural geography, one set squarely in the context of contemporary social and cultural theory. Notions of place and space are explored through the study of elite and popular cultures, gender and sexuality, race, language and ideology. Questioning the ways in which we invest the world with meaning, the book is an introduction to both culture's geographies and the geography of culture.