Download or read book Purple Cow written by Seth Godin and published by Penguin UK. This book was released on 2005-01-27 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Download or read book The Purple Cow written by Gelett Burgess and published by Good Press. This book was released on 2019-12-03 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Purple Cow!" written by Gelett Burgess is a delightful collection of humorous and whimsical poems that showcase the author's wit and clever wordplay. Burgess' iconic poem "The Purple Cow" has become a classic in the world of nonsense literature. With its memorable verses and distinctive humor, the book brings joy and laughter to readers of all ages.
Download or read book Purple on the Inside written by Kirk Thompson and published by . This book was released on 2019-10-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: J.B. Hunt Transport hit the national business scene as a trucking company led by a dynamic founder known for his boundless optimism, untamed vision, and salesmanship. The company has since transformed into a multi-billion-dollar business by balancing business savvy and execution with an enduring entrepreneurial spirit--a rare feat in any industry. J.B. Hunt's triumphs and struggles provide a fascinating case study of how business theory, leadership, culture, and organizational best-practices have combined to create one of the most successful companies in American history. Kirk Thompson, with more than forty years of experience inside the company, gives a CEO's account of the company's evolution, while Matt Waller connects the leadership decisions to business theories that are transferrable to other leaders and industries. Purple on the Inside is more than a corporate history or business management primer. It's a practical case study that illustrates what Seth Godin described in Purple Cow, his best-selling book that considers what characteristics make for a remarkable business. It's the story of leaders and team members who tap into their founder's spirit for innovation while maintaining the focus and high level of performance needed to grow. It's a story about developing partnerships, technologies, and expertise that others can't easily duplicate. And it's a story of overcoming disheartening setbacks and cultivating the purple cows that have allowed J.B. Hunt Transport to do what many experts said was impossible--stand out from its competition in an industry full of brown cows.
Download or read book The Man in the Purple Cow House written by Mary Ames Mitchell and published by . This book was released on 2017-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Mary Ames Mitchell searches for her father, Thomas Winter Ames, fearing he has become homeless on the streets of Santa Monica, California. She wants to know what has become of him and why, thirteen years earlier, he estranged himself from her family.
Download or read book The Unstuck Church written by Tony Morgan and published by Thomas Nelson. This book was released on 2017-05-16 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acclaimed church leader, blogger, founder and chief strategic officer of The Unstuck Group, Tony Morgan unpacks the lifecycle of a typical church, identifies characteristics of each phase, and provides practical next steps a church can take to move towards sustained health. Think about your church for a moment. Is it growing? Is it diminishing? Is it somewhere in between? Acclaimed church leader, blogger, and founder and chief strategic officer of The Unstuck Group, Tony Morgan has identified the seven stages of a church's lifecycle that range from the hopeful and optimistic days of launch, to the stagnating last stages of life support. Regardless of the stage in which you find your church, it carries with it the world's greatest mission—to "go and make disciples of all the nations . . ." With eternity at stake the Church should be doing most everything within its power to see lives changed forever. The Church should strive for the pinnacle of the lifecycle, where they are continually making new disciples and experiencing what Morgan refers to as "sustained health." In The Unstuck Church, Morgan unpacks each phase of the church lifecycle, and offers specific and strategic next steps the church leader can take to find it's way to sustained health . . . and finally become unstuck. The Unstuck Church is a call for honest an assessment of where your church sits on the lifecycle, and a challenge to move beyond it.
Download or read book 14 Cows for America written by Carmen Agra Deedy and published by Holiday House. This book was released on 2018-09-18 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: This New York Times bestseller recounts the true story of the touching gift bestowed on the US by the Maasai people in the wake of the September 11 attacks. In June of 2002, a mere nine months since the September 11 attacks, a very unusual ceremony begins in a far-flung village in western Kenya. An American diplomat is surrounded by hundreds of Maasai people. A gift is about to be bestowed upon the American men, women, and children, and he is there to accept it. The gift is as unexpected as it is extraordinary. Hearts are raw as these legendary Maasai warriors offer their gift to a grieving people half a world away. Word of the gift will travel newswires around the globe, and for the heartsick American nation, the gift of fourteen cows emerges from the choking dust and darkness as a soft light of hope―and friendship. With stunning paintings from Thomas Gonzalez, master storyteller Carmen Agra Deedy (in collaboration with Naiyomah) hits all the right notes in this elegant story of generosity that crosses boundaries, nations, and cultures.
Download or read book Cows Can Moo Can You All About Farms written by Bonnie Worth and published by Random House Books for Young Readers. This book was released on 2019-08-06 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laugh and learn with fun facts about farm animals, tractors, harvesting crops, and more—all told in Dr. Seuss’s beloved rhyming style and starring The Cat in the Hat! “Spring has sprung, my fine friends! Come along! Grab an arm. Let me take you to tour the Greenbean family’s farm!” The Cat in the Hat’s Learning Library series combines beloved characters, engaging rhymes, and Seussian illustrations to introduce children to non-fiction topics from the real world! On a trip to the Greenbean family farm, readers will see how: • cows are milked • chickens are fed • sheep are sheered • fields are tilled • and much more! Perfect for story time and for the youngest readers, Cows Can Moo! Can You? also includes an index, glossary, and suggestions for further learning. Look for more books in the Cat in the Hat’s Learning Library series! Hark! A Shark! All About Sharks If I Ran the Dog Show: All About Dogs Oh Say Can You Say Di-no-saur? All About Dinosaurs On Beyond Bugs! All About Insects One Vote Two Votes I Vote You Vote There’s No Place Like Space: All About Our Solar System Who Hatches the Egg? All About Eggs Why Oh Why Are Deserts Dry? All About Deserts Wish for a Fish: All About Sea Creatures
Download or read book Covert Cows and Chick fil A written by Steve Robinson and published by HarperChristian + ORM. This book was released on 2019-06-11 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
Download or read book Cows Can be Purple written by Sadie E. Dreikurs and published by Adler School of Professional. This book was released on 1986-01-01 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: An autobiographical sketch of Sadie "Tee" Dreikurs; followed by explanation of her methods of art therapy, examples of projects, and applications to various therapeutic settings.
Download or read book A Search for Purple Cows written by Susan Call and published by GuidepostsBooks. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wife and mother's amazing journey from darkness into a life fully restored in God's light. A whimsical comment from a kind stranger, 'Be sure to search for purple cows,' brings hope to a woman and her children fleeing from a life filled with trouble. In A Search for Purple Cows, Susan Call reveals to the world how painful a relationship can be when love deteriorates into a cycle of abuse and betrayal. Her moving memoir chronicles how she first met her husband, a handsome, stylish, generous man with whom she worked. Eventually they fell in love, married, and had two children. Their life seemed idyllic -- they had a beautiful home and everything a family could desire. But soon, inside those walls, Call was tormented by her husband's alcoholism, domestic abuse, and infidelity that cast her family into a world fraught with fear and despair. God found her in the midst of her pain, and showed her, through the unlikely source of a Christian radio station, that a journey toward Him was possible even in the most unthinkable circumstances. Call eventually found the strength to move on and start anew.
Download or read book All Marketers are Liars written by Seth Godin and published by Penguin. This book was released on 2012-04-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
Download or read book The Cow that Went Oink written by Bernard Most and published by Houghton Mifflin Harcourt. This book was released on 2003 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cow that oinks and a pig that moos are ridiculed by the other barnyard animals until each teaches the other a new sound.
Download or read book Home of the Brave written by Katherine Applegate and published by Feiwel & Friends. This book was released on 2014-12-23 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author Katherine Applegate presents Home of the Brave, a beautifully wrought middle grade novel about an immigrant's journey from hardship to hope. Kek comes from Africa. In America he sees snow for the first time, and feels its sting. He's never walked on ice, and he falls. He wonders if the people in this new place will be like the winter – cold and unkind. In Africa, Kek lived with his mother, father, and brother. But only he and his mother have survived, and now she's missing. Kek is on his own. Slowly, he makes friends: a girl who is in foster care; an old woman who owns a rundown farm, and a cow whose name means "family" in Kek's native language. As Kek awaits word of his mother's fate, he weathers the tough Minnesota winter by finding warmth in his new friendships, strength in his memories, and belief in his new country. Home of the Brave is a 2008 Bank Street - Best Children's Book of the Year.
Download or read book Lovemarks written by Kevin Roberts and published by powerHouse Books. This book was released on 2005-12-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
Download or read book Where s My Cow written by Terry Pratchett and published by Random House. This book was released on 2005 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sam Vimes tries a variation on the usual bedtime story he shares with his son.
Download or read book The Milk Lady of Bangalore written by Shoba Narayan and published by Algonquin Books. This book was released on 2018-01-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The elevator door opens. A cow stands inside, angled diagonally to fit. It doesn’t look uncomfortable, merely impatient. “It is for the housewarming ceremony on the third floor,” explains the woman who stands behind the cow, holding it loosely with a rope. She has the sheepish look of a person caught in a strange situation who is trying to act as normal as possible. She introduces herself as Sarala and smiles reassuringly. The door closes. I shake my head and suppress a grin. It is good to be back. When Shoba Narayan—who has just returned to India with her husband and two daughters after years in the United States—asks whether said cow might bless her apartment next, it is the beginning of a beautiful friendship between our author and Sarala, who also sells fresh milk right across the street from that thoroughly modern apartment building. The two women connect over not only cows but also family, food, and life. When Shoba agrees to buy Sarala a new cow, they set off looking for just the right heifer, and what was at first a simple economic transaction becomes something much deeper, though never without a hint of slapstick. The Milk Lady of Bangalore immerses us in the culture, customs, myths, religion, sights, and sounds of a city in which the twenty-first century and the ancient past coexist like nowhere else in the world. It’s a true story of bridging divides, of understanding other ways of looking at the world, and of human connections and animal connections, and it’s an irresistible adventure of two strong women and the animals they love.
Download or read book Do Cows Meow written by Salina Yoon and published by Lift-The-Flap Book. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lift the flaps to find the sounds animals make.
