Download or read book Game Based Marketing written by Gabe Zichermann and published by John Wiley & Sons. This book was released on 2010-03-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?
Download or read book The Fortunes of the Courtier written by Peter Burke and published by John Wiley & Sons. This book was released on 2013-04-29 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to understand the different readings of Castiglione's Cortegiano or Book of the Courtier from the Renaissance to the twentieth century.
Download or read book Retrotopia written by Zygmunt Bauman and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have long since lost our faith in the idea that human beings could achieve human happiness in some future ideal state—a state that Thomas More, writing five centuries ago, tied to a topos, a fixed place, a land, an island, a sovereign state under a wise and benevolent ruler. But while we have lost our faith in utopias of all hues, the human aspiration that made this vision so compelling has not died. Instead it is re-emerging today as a vision focused not on the future but on the past, not on a future-to-be-created but on an abandoned and undead past that we could call retrotopia. The emergence of retrotopia is interwoven with the deepening gulf between power and politics that is a defining feature of our contemporary liquid-modern world—the gulf between the ability to get things done and the capability of deciding what things need to be done, a capability once vested with the territorially sovereign state. This deepening gulf has rendered nation-states unable to deliver on their promises, giving rise to a widespread disenchantment with the idea that the future will improve the human condition and a mistrust in the ability of nation-states to make this happen. True to the utopian spirit, retrotopia derives its stimulus from the urge to rectify the failings of the present human condition—though now by resurrecting the failed and forgotten potentials of the past. Imagined aspects of the past, genuine or putative, serve as the main landmarks today in drawing the road-map to a better world. Having lost all faith in the idea of building an alternative society of the future, many turn instead to the grand ideas of the past, buried but not yet dead. Such is retrotopia, the contours of which are examined by Zygmunt Bauman in this sharp dissection of our contemporary romance with the past.
Download or read book The Mediterranean Medina written by AA. VV. and published by Gangemi Editore spa. This book was released on 2016-01-03T00:00:00+01:00 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume collects the proceedings of the International Seminar The Mediterranean Medina, that took place in the School of Architecture at Pescara from 17th to 19th of June 2004.
Download or read book Biometry written by Robert R. Sokal and published by Macmillan. This book was released on 1995 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers students with little background in statistical analysis an introduction to a variety of statistical concepts and methods. In addition to the incorporation of computer calculation, this new edition expands on a number of important topics, including the revised Kolmogrov-Smirnov test.
Download or read book Community in Quest written by and published by . This book was released on 1971 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanies the film: Community in quest. It analyzes a community trying to open communication between young and adults through the confrontation techniques of role playing, particularly in view to further dialogue in the area of drug abuse.
Download or read book Introduction to the Analysis of the Literary Text written by Cesare Segre and published by Bloomington : Indiana University Press. This book was released on 1988 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reality Is Broken written by Jane McGonigal and published by Penguin. This book was released on 2011-01-20 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: “McGonigal is a clear, methodical writer, and her ideas are well argued. Assertions are backed by countless psychological studies.” —The Boston Globe “Powerful and provocative . . . McGonigal makes a persuasive case that games have a lot to teach us about how to make our lives, and the world, better.” —San Jose Mercury News “Jane McGonigal's insights have the elegant, compact, deadly simplicity of plutonium, and the same explosive force.” —Cory Doctorow, author of Little Brother A visionary game designer reveals how we can harness the power of games to boost global happiness. With 174 million gamers in the United States alone, we now live in a world where every generation will be a gamer generation. But why, Jane McGonigal asks, should games be used for escapist entertainment alone? In this groundbreaking book, she shows how we can leverage the power of games to fix what is wrong with the real world-from social problems like depression and obesity to global issues like poverty and climate change-and introduces us to cutting-edge games that are already changing the business, education, and nonprofit worlds. Written for gamers and non-gamers alike, Reality Is Broken shows that the future will belong to those who can understand, design, and play games. Jane McGonigal is also the author of SuperBetter: A Revolutionary Approach to Getting Stronger, Happier, Braver and More Resilient.
Download or read book Coordinating Participation in Dialogue Interpreting written by Claudio Baraldi and published by John Benjamins Publishing. This book was released on 2012 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dialogue interpreting, which takes place in institutional settings such as legal proceedings, healthcare contexts, work meetings or media talk, has attracted increasing attention in translation, language and communication studies. Drawing on transcribed sequences of authentic talk, this volume raises questions about aspects of interpreting that have been taken for granted, challenging preconceived notions about differences between professional and non-professional interpreting and pointing in new directions for future research. Collecting contributions from major scholars in the field of dialogue interpreting and interaction studies, the volume offers new insights into the relationship between interpreting and mediating. It addresses a wide readership, including students and scholars in translation and interpreting studies, mediation and negotiation studies, linguistics, sociology, communication studies, conversation analysis, discourse analysis.
Download or read book The Russian Officer Corps of the Revolutionary and Napoleonic Wars written by Alexander Mikaberidze and published by Savas Beatie. This book was released on 2005-01-19 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Russian Officer Corps of The Revolutionary and Napoleonic Wars, 1795–1815 features more than 800 detailed biographies of the commanders of that era. Foreword by Professor Donald H. Horward, Institute on Napoleon and the French Revolution, Florida State University Based upon years of research in Russian archives, historian Alexander Mikaberidze’s biographies include the subject’s place of birth, family history, educational background, a detailed description of his military service, his awards and promotions, wounds, transfers, commands, and other related information, including the date and place of his death and internment, if known. In addition, an introductory chapter presents in meticulous detail the organization of the Russian military, how it was trained, the educational and cultural background of the officer corps, its awards and their history and meaning, and much more. This outstanding overview is supported and enhanced by three dozen charts, tables, and graphics that illustrate the rich history of the Russian officer corps. This study also includes an annotated bibliography to help guide students of the period through the available Russian sources. Stunning in its scope and depth of coverage, The Russian Officer Corps is essential reading for historians, scholars, genealogists, hobbyists, war gamers, and anyone working or studying late eighteenth and early nineteenth-century European history. Every student of the Revolutionary and Napoleonic Wars, as well as every academic library, will find this impressive reference work of this momentous period of history absolutely indispensable.
Download or read book Gehry Draws written by Frank O. Gehry and published by Mit Press. This book was released on 2004 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing was Frank Gehry's way of "thinking aloud" as a master architect. Tracing this part of Gehry's creative process through 32 major projects, both built and unbuilt, this volume features more than 900 illustrations.
Download or read book Goodnight Mister Lenin written by Tiziano Terzani and published by Trans-Atlantic Publications. This book was released on 1994 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Biostatistical Analysis written by Jerrold H. Zar and published by Pearson. This book was released on 2018 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zar's Biostatistical Analysis, Fifth Edition is the ideal textbook for graduate and undergraduate students seeking practical coverage of statistical analysis methods used by researchers to collect, summarize, analyze and draw conclusions from biological research. The latest edition of this best-selling textbook is both comprehensive and easy to read. It is suitable as an introduction for beginning students and as a comprehensive reference book for biological researchers and for advanced students. This book is appropriate for a one- or two-semester, junior or graduate-level course in biostatistics, biometry, quantitative biology, or statistics, and assumes a prerequisite of algebra.
Download or read book Criminal Law in Hungary written by Krisztina Karsai and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book was originally published as a monograph in the International encyclopaedia of laws/Criminal law."
Download or read book University of the Nations written by Philip Caraman and published by . This book was released on 1981 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Hollywood Violence written by Steven Jay Schneider and published by Manchester University Press. This book was released on 2004-11-27 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the depiction of violence and related issues in Hollywood productions, this book focuses on the motivations and cultural politics of violence on the big screen, as well as its effects on viewers and society as a whole.
Download or read book Complexity in Society From Indicators Construction to their Synthesis written by Filomena Maggino and published by Springer. This book was released on 2017-07-27 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume discusses the many recent significant developments, and identifies important problems, in the field of social indicators. In the last ten years the methodology of multivariate analysis and synthetic indicators construction significantly developed. In particular, starting from the classical theory of composite indicators many interesting approaches have been developed to overcome the weaknesses of composites. This volume focuses on these recent developments in synthesizing indicators, and more generally, in quantifying complex phenomena.
