Download or read book A Risk Benefit Perspective on Early Customer Integration written by Christoph Kausch and published by Springer Science & Business Media. This book was released on 2007-08-02 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.
Download or read book Corporate Social Responsibility and Customer Integration written by Heike Löber and published by Diplomarbeiten Agentur. This book was released on 2011-11-09 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: There is a difference between a good company and a great company. A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place . As this quote clearly demonstrates, the importance of corporate social responsibility (CSR) is on the rise. Indeed, more and more companies are engaging in CSR-related activities such as cause-related marketing (CRM), employee volunteering (EV) or corporate philanthropy (CP). According to Bhattacharya and Sen more than 80% percent of Fortune 500 companies deal with CSR issues in the United States (US). In European countries such as Germany, the numbers of companies with CSR initiatives is similarly growing. Among those firms are famous examples such as Starbucks and The Body Shop as well as the German companies BMW or SAP. There are several reasons for this trend. On the one hand, companies are increasingly put under pressure to behave socially responsible from different sides. First, consumers today are more sensitive to business practices of companies and can exert their power by means of boycotts resulting in negative economic consequences for firms. This is especially the case in times of increasing media coverage and advances in information technology where bad business practices become more easily transparent. Particularly, recent corporate scandals like those of Enron, or Shell, among others, make a contribution to consumers skepticism. Then, globalization leads to new challenges for companies because on the one hand, they are operating in countries with lower standards of living resulting in higher needs for socially responsible behavior in the respective society. On the other hand, worldwide competition is being strengthened in markets, which are characterized by low levels of product differentiation. CSR offers a source of competitive advantage because it enhances the overall reputation of the company and provides a valuable basis for differentiation. Besides that, companies are feeling pressure by a rise in public standards for social performance (e.g. the United Nations Global Compact). On the other hand, there is evidence that CSR is not only the right thing to do but it also leads to doing better because there is a positive relationship between a company s CSR activities and its stakeholders; especially consumers can be positively influenced. For one thing, market [...]
Download or read book Collaboration Without Risk How the Most Innovative SMEs Protect Critical Knowledge in Joint Innovation Activities with Partners written by Karl Tschetschonig and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: For small firms, knowledge leakage, loss and theft are counted among the greatest risks in inter-firm collaborations. SMEs are more vulnerable, because they suffer from a number of structural disadvantages when collaborating with larger companies, and yet, they need to collaborate with external partners to overcome their lack of resources.Therefore, this study investigates how SMEs can most effectively protect critical knowledge in collaborations with external partners, for that they can prevent knowledge loss, leakage and theft, while maximizing the performance of the collaboration.This book derives valuable insights for practice and theory through a comprehensive review of existing literature and a collection and analysis of experiences from Germany’s most innovative and successful SMEs.
Download or read book Corporate Management Corporate Social Responsibility and Customers An Empirical Investigation written by Heike L”ber and published by Diplomica Verlag. This book was released on 2012-03 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Social Responsibility (CSR) of corporations is a trend today. However, the more companies are practicing it, the less it becomes a unique business strategy helping to differentiate from competitors. For that reason, this study examines whether an integration of customers in all decisions and/or the carrying out of different CSR activities leads to it being a more effective marketing strategy. In the conceptual part, a definition of CSR is given: Different approaches are presented reaching from a more detailed one dealing with economic, legal, ethical and discretionary responsibilities according to the pyramid of CSR, to a less specific one, which is taken as the basis of the paper. Key characteristics of CSR as well as different motivations exemplified in the normative and the business case are described and a critical evaluation of CSR is taken into consideration by means of the shareholder view of CSR and the stakeholder theory. Moreover, CSR in Germany is compared with CSR in America in order to give a global perspective of the CSR phenomenon. Furthermore, the most common CSR activities are introduced. From those, cause-related marketing, employee volunteering, and corporate philanthropy are detailed with real company examples and respective advantages and disadvantages because those are the activities used in the study. A review of appropriate literature is given and for customer-related outcomes, social identity theory, attribution theory, and behavioral decision theory are regarded. The concept of customer integration has been adopted from the product innovation process, called open innovation, to CSR by using the means-end theory and the empowerment strategy. Taken together, the hypotheses have been development stating that customer integration leads to a more positive CSR belief, a stronger identification with the respective company as well as a more positive company evaluation and a much higher intent to buy the corporation?s product. These hypotheses have been tested in an online experiment using a fictive company and data has been evaluated via the analysis of variance. The study clarifies that customer integration is neither necessary nor does it hurt. It combines both a marketing tool and at the same time does something good. So, when taking into consideration some aspects, it is a strategy worth doing, with or without customer taking part in it.
Download or read book Human System Integration in the System Development Process written by National Research Council and published by National Academies Press. This book was released on 2007-06-15 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: In April 1991 BusinessWeek ran a cover story entitled, "I Can't Work This ?#!!@ Thing," about the difficulties many people have with consumer products, such as cell phones and VCRs. More than 15 years later, the situation is much the same-but at a very different level of scale. The disconnect between people and technology has had society-wide consequences in the large-scale system accidents from major human error, such as those at Three Mile Island and in Chernobyl. To prevent both the individually annoying and nationally significant consequences, human capabilities and needs must be considered early and throughout system design and development. One challenge for such consideration has been providing the background and data needed for the seamless integration of humans into the design process from various perspectives: human factors engineering, manpower, personnel, training, safety and health, and, in the military, habitability and survivability. This collection of development activities has come to be called human-system integration (HSI). Human-System Integration in the System Development Process reviews in detail more than 20 categories of HSI methods to provide invaluable guidance and information for system designers and developers.
Download or read book International Journal of Manufacturing Technology and Management written by and published by . This book was released on 2004 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Standard Hybrid Approach to Cost benefit Analysis for Information Technology Projects written by Marsiea Warren Dahlgren and published by . This book was released on 1994 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Perspectives on Supplementary Pensions written by Emmanuel Reynaud and published by Praeger. This book was released on 1996-05-30 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international comparison of pension plans lends great understanding to the transformation taking place in almost every nation around the world. It covers ten of the twelve countries of the European Union, as well as the United States and Japan. The project is interdisciplinary, covering a number of fields, such as economics, law, actuarial science, sociology, and political science, that contribute to the analysis of retirement income systems. The chapters vary in scope - some are comparative, some are restricted to a single country or to one type of plan in one country. Despite their diversity, the chapters share a common awareness of three aspects of pension plans: the importance of actors' roles in shaping each system, the different economic and social domains affected by retirement plans, and the interconnections between social security and supplementary plans.
Download or read book Cardiology An Integrated Approach written by Adel Elmoselhi and published by McGraw Hill Professional. This book was released on 2017-12-29 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative, cardiology-specific text that blends basic science with the fundamentals of clinical medicine A Doody’s Core Title for 2022! Cardiology: An Integrated Approach to Disease skillfully bridges the gap between the science and practice of medicine. This beautifully illustrated book seamlessly integrates the core elements of cell biology, anatomy, physiology, pharmacology, and pathology with clinical medicine. It is the perfect companion for medical students transitioning to their clinical years, as well as for practicing physicians who need a user-friendly update on the basic science underlying the practice of clinical medicine. Full-color design includes approximately 340 images and 40 tables Cases teach students how to apply principles to real-world patient situations The latest developments in the field are incorporated throughout the text End-of-chapter case-based questions with detailed explanations reinforce important concepts and assess understanding of the material
Download or read book Journal of Integrated Communications written by and published by . This book was released on 1998 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Integrating Perspectives on Health written by Neil Cooper and published by Taylor & Francis Group. This book was released on 1996 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text examines the difficulties involved in integrating the three perspectives of biology, psychology and sociology in relation to health. Part One explores professional perspectives and practice, Part Two explores lay perspectives and the final part reviews holistic approaches to health.
Download or read book Auditing an Integrated Approach written by Alvin A. Arens and published by . This book was released on 1984 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Report of the Joint FAO WHO Expert Consultation on the Risks and Benefits of Fish Consumption written by World Health Organization and published by World Health Organization. This book was released on 2011 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In response to growing public concern in recent years regarding the presence of chemical contaminants in fish as well as emerging evidence on the multiple nutritional benefits of including fish in the diet, FAO and WHO convened a Joint Expert Consultation on the Risk and Benefits More ... of Fish Consumption. The output of the Expert Consultation is a framework for assessing the net health benefits or risks of fish consumption that will provide guidance to national food safety authorities and the Codex Alimentarius Commission in their work on managing risks, taking into account the existing data on the benefits of eating fish."--Publisher description
Download or read book Low Back Syndromes Integrated Clinical Management written by Craig E. Morris and published by McGraw Hill Professional. This book was released on 2006 with total page 991 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive multidisciplinary text for low back conditions. Because today's patients expect their clinicians to possess an in-depth understanding of available treatments, this text covers the broad spectrum of clinical options currently available. From chiropractic to osteopathy, from medicine to physical therapy, from occupational medicine to evidence-based health care, from psychology to surgery, from pain medicine to manipulation, from post-surgical rehabilitation to end-stage training of elite athletes, this textbook brings all the specialists together to allow clinicians direct access to state-of-the art standards of practice from a single source.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book The Wiley Guide to Managing Projects written by Peter W. G. Morris and published by John Wiley & Sons. This book was released on 2004-09-27 with total page 1448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive resource presents the fundamentals of project management and ties them to strategic business systems and procedures. This insightful guide demonstrates how project management fits into an organization and offers helpful advice on applying this knowledge on the job.
Download or read book Proceedings of the 4th International Conference on Automated Materials Handling written by R. H. Hollier and published by . This book was released on 1989 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:
