Download or read book Television as an Advertising Medium written by United States. Office of Domestic Commerce and published by . This book was released on 1949 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Federal Home Loan Bank Review written by United States. Federal Home Loan Bank Administration and published by . This book was released on with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Principles and Practice written by Sandra Moriarty and published by Pearson Australia. This book was released on 2014-08-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.

Download or read book Federal Register written by and published by . This book was released on 1979-10 with total page 2288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Technical Book Review Index written by and published by . This book was released on 1927 with total page 1164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Trade Information Bulletin written by and published by . This book was released on 1931 with total page 1236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Records and Briefs of the United States Supreme Court written by and published by . This book was released on 1832 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Hearings written by United States. Congress. House and published by . This book was released on 1960 with total page 2646 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Pacific Marine Review written by and published by . This book was released on 1918 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book New Deal Cowboy written by Michael Duchemin and published by University of Oklahoma Press. This book was released on 2016-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best known to Americans as the “singing cowboy,” beloved entertainer Gene Autry (1907–1998) appeared in countless films, radio broadcasts, television shows, and other venues. While Autry’s name and a few of his hit songs are still widely known today, his commitment to political causes and public diplomacy deserves greater appreciation. In this innovative examination of Autry’s influence on public opinion, Michael Duchemin explores the various platforms this cowboy crooner used to support important causes, notably Franklin D. Roosevelt’s New Deal and foreign policy initiatives leading up to World War II. As a prolific performer of western folk songs and country-western music, Autry gained popularity in the 1930s by developing a persona that appealed to rural, small-town, and newly urban fans. It was during this same time, Duchemin explains, that Autry threw his support behind the thirty-second president of the United States. Drawing on a wealth of primary sources, Duchemin demonstrates how Autry popularized Roosevelt’s New Deal policies and made them more attractive to the American public. In turn, the president used the emerging motion picture industry as an instrument of public diplomacy to enhance his policy agendas, which Autry’s films, backed by Republic Pictures, unabashedly endorsed. As the United States inched toward entry into World War II, the president’s focus shifted toward foreign policy. Autry responded by promoting Americanism, war preparedness, and friendly relations with Latin America. As a result, Duchemin argues, “Sergeant Gene Autry” played a unique role in making FDR’s internationalist policies more palatable for American citizens reluctant to engage in another foreign war. New Deal Cowboy enhances our understanding of Gene Autry as a western folk hero who, during critical times of economic recovery and international crisis, readily assumed the role of public diplomat, skillfully using his talents to persuade a marginalized populace to embrace a nationalist agenda. By drawing connections between western popular culture and American political history, the book also offers valuable insight concerning the development of leisure and western tourism, the information industry, public diplomacy, and foreign policy in twentieth-century America.

Download or read book Bulletin written by Washington State University. Bureau of Economic and Business Research and published by . This book was released on 1968 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sports Marketing written by Michael J. Fetchko and published by Routledge. This book was released on 2016-11-03 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Sports Marketing. Help students understand the business of sports through a practitioner’s perspective. Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage students to get actively involved and engaged in the process of sports entertainment. Features: Present information from the field: A practitioner’s approach. Most sports marketing texts are crafted using a marketing principles template. The organization and chapter themes of these texts are often too similar to Principles of Marketing texts. Sports Marketing strives to depart from that practice by focusing on important conceptual, strategic, and actionable areas of the sports marketing function. Practitioner contributions come from the author team, and a high caliber roster of successful sports executives from media, marketing, and other areas of sports business. Industry experts highlights. Each chapter features an industry expert. Each expert was selected based on his or her knowledge and provided input on chapter content. The Insider Expert feature that appears early in each chapter gives biographical information on the chapter’s industry contributor. Sports examples. Throughout the book, concepts are reinforced with examples of practices and events from the sports industry. A variety of sports, properties, and companies are used as examples to bring to life definitions and concepts presented. Put students’ analytical skills into play: Critical thinking exercises, which are found throughout this text, require students to consider various situations faced by the sports marketers and sports executives. The end-of-chapter sports marketing cases put students in the role of decision maker, enabling students to apply knowledge and key concepts to business situations faced by actual sports brands. Expert insights. Each chapter concludes with Insider Insights, a question-and-answer feature with the chapter’s industry contributor. In this feature, experts share examples of best practices from their experiences and opinions about trends in sports marketing. Preview the chapter’s game plan: Lead-in vignettes. Each chapter begins with a vignette related to sports marketing and the content of the chapter. The vignette describes a practice or occurrence that illustrates a topic appearing in the chapter, setting the stage for more in-depth coverage in the chapter. Get students ready for the big leagues: Career planning. Many students take a sports marketing course because they have a serious interest in pursuing a career in sports business. In order to help students plan for their future careers, the final chapter contains: -Information about different career opportunities in sports marketing. -Steps students can take to position themselves as job candidates. -Advice on career planning and management from a panel of the book’s industry experts.

Download or read book Occupational Outlook Handbook written by and published by . This book was released on 1961 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Billboard written by and published by . This book was released on 1952-10-25 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Download or read book Billboard written by and published by . This book was released on 1984-12-15 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Download or read book Bulletin Bureau of Economic and Business Research written by Washington State University. Bureau of Economic and Business Research and published by . This book was released on 1968 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Bulletin of the United States Bureau of Labor Statistics written by and published by . This book was released on 1913 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt: