Download or read book A Review and Integration of Research on Organizational Buying Behavior written by Wesley J. Johnston and published by . This book was released on 1994 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Organizational Buying Behavior written by Thomas V. Bonoma and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Drivers of Organizational Buying Behavior written by Liying Xu and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subject of this paper is “Business-to-Business Marketing (B2B)”. Despite continuing and increasing research in B2B marketing, there is still a critical shortage of systematic constructs for this field. Properly and promptly understanding the organizational buying behavior can help marketers develop competitiveness. This study reviews and summarizes 46 years of research on organizational buying behavior (OBB) following the three conceptual models published by Robinson, Fans, and Wind (1967), Webster and Wind (1972), and Sheth (1973). The author defines and classifies the existing driving forces behind the organizational buying behavior based on reviewing more than 100 articles not only in the discipline of marketing but also in supply chain management. Firstly, the drivers of OBB are classified into five themes. Secondly, based on a secondary data analysis from the reports and surveys conducted by institutions and organizations, this study identifies globalization, social responsibilities, organizational strategy, E-procurement, buyer-seller relationship, continuity of supply, word-of-mouth and cost killing as the factors that have gained more and more importance in affecting organizational buying behavior in the present and the future. Finally, the author suggests that the correlation between these factors is a very interesting and important topic to study on in the future.

Download or read book Recent Developments in Organizational Buying Behavior written by Jagdish N. Sheth and published by . This book was released on 1976 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Organizational Buying Behavior written by Rowland T. Moriarty and published by . This book was released on 1978 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Organizational Buying Behaviour written by Michael J. Baker and published by Springer. This book was released on 2016-01-07 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively. It is based on a distillation of the views of academic researchers who have investigated organizational buying decisions over the last twenty years or so, but the discussion is always pragmatic and is strongly influenced by the real industrial consultancy problems which the authors have faced. Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.

Download or read book Organizational Buying Behavior written by Frederic E. Webster (Jr) and published by Prentice Hall. This book was released on 1972 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Business Marketing written by F. Robert Dwyer and published by . This book was released on 2002 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. It also includes comprehensive coverage of how marketing fits in and contibutes to every organization. Technology is emphasized throughout the text, as are customers - especially in chapters on marketing opportunities and developing and managing products.

Download or read book Organizational Buying Behaviour written by Roy Wells Hill and published by Springer. This book was released on 1977-12-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Journal of Business Research written by and published by . This book was released on 2000 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Organizational Buying Behavior written by and published by . This book was released on 2014 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Organizational Buying Behavior written by Yoram Wind and published by . This book was released on 1980 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Organizational Buying Behavior written by Frederick E. Webster and published by . This book was released on 1976 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Publications written by Marketing Science Institute and published by . This book was released on 1999 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Research on Organizational Transformations through Big Data Analytics written by Tavana, Madjid and published by IGI Global. This book was released on 2014-11-30 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data analytics utilizes a wide range of software and analytical tools to provide immediate, relevant information for efficient decision-making. Companies are recognizing the immense potential of BDA, but ensuring the data is appropriate and error-free is the largest hurdle in implementing BDA applications. The Handbook of Research on Organizational Transformations through Big Data Analytics not only catalogues the existing platforms and technologies, it explores new trends within the field of big data analytics (BDA). Containing new and existing research materials and insights on the various approaches to BDA; this publication is intended for researchers, IT professionals, and CIOs interested in the best ways to implement BDA applications and technologies.

Download or read book Organization Buying Behavior written by Rowland T. Moriarty and published by . This book was released on 1978 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of the 1993 Academy of Marketing Science AMS Annual Conference written by Michael Levy and published by Springer. This book was released on 2015-01-29 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.